Robert Brill
@robrill
Stop targeting everyone. Focus on your super consumer. the ones who value your work, pay your price, and refer others. That’s where real growth happens.
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More from Robert Brill
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You become inevitable by showing up everywhere. SEO makes you discoverable, but retargeting, email, and social engagement build trust. By the time someone reaches out, they’ve al...
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Podcasting isn’t just for awareness. It builds backlinks, boosts SEO, and helps you rank for high-intent keywords. Done right, it becomes a long-term growth engine.
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If you don’t know your customer, every channel feels hard. Get clear on their problems and your unique value, and your content, SEO, ads, and AI visibility all start working toge...
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One email won’t convert everyone. That’s why great email marketing uses sequences. 25–45 emails over time means 25–45 chances for your message to click. Different angles, same tran...
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Marketing isn’t ad → lead → sale. Leads aren’t ready yet, they’re evaluating. Most buyers decide before talking to sales. Your job is to build trust across ads, email, and conten...
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One ad format won’t scale. Different people respond to different content. Create variety, short, long, video, static and you unlock more conversions.
Your audience isn’t one type of person, so your content shouldn’t be either. Short, long, video, static, different formats reach different people. Growth comes from variation, not perfection.
Not all marketing should be measured the same. Match your KPIs to awareness levels. “Start now” works for ready buyers, not unaware audiences. Align message + metrics and your results become predictable.
If you don’t know your customer, every channel feels hard. Get clear on their problems and your unique value, and your content, SEO, ads, and AI visibility all start working together.
You can’t tell someone to “start now” if they don’t know they have a problem. Most marketing fails because it skips awareness and jumps to action. Meet people where they are and your messaging will finally convert.
Sales calls don’t close deals like they used to. Buyers decide before the conversation. If your marketing isn’t building trust and answering objections, the call won’t save you.
Sales calls aren’t for selling anymore. Buyers research first and decide before they reach out. If your marketing doesn’t build trust upfront, you’ve already lost.
Not all customers are equal. Your best growth comes from “super consumers”, people who value your work, pay your price, and advocate for you. When you focus on attracting them, your business becomes more profitable and more enjoyable to run.
You don’t need to be everywhere to everyone. Just everywhere to the right people. When your audience keeps seeing you across ads, email, and social, familiarity builds trust and trust makes you the inevitable choice.
SEO brings traffic. Retargeting converts it. Most visitors won’t act on the first visit, so if you’re not following up, you’re losing them. Marketing works best as a system, not isolated tactics.
Posted 2 hours ago by @keegantatum.bsky.social & @lucasbean.bsky.social keegantatum: With @luke360 Psychology: the actual number 1 reason why MAGA right wing conservative Trump supporters are so submissive to authority. Written and edited by @keegantatum #explore #politics #psychology #magazine
Some problems matter, but still do not move people. The difference is often urgency—but urgency only works when it creates clarity, not chaos. questionclass.com/what-makes-a... #questionclass #decisionmaking #leadership #problemsolving #strategy
Telepathic with the Deceased de Xasthur 🎵 Muchísimas gracias a @blackberry8989.bsky.social por su colaboración 🐾 Video completo: youtu.be/5ZTjR_Q8ldQ #telepathicwiththedeceased #xasthur #music #musica #recomendaciones
Open Source, Not Corporate AI! AI should belong to everyone—or to a select few! 🤖 Open technology = Innovation for all. ❌ Closed systems = Control by a handful of corporations. Europe must decide now: Do we create or just consume? Wake up, Europe! The future won’t wait! #AI #Art #NFT #AIForGood
Michigan's universities are a part of what makes our state such a powerhouse. And yet, Republicans want to gut them.
Case of terminally ill Co. Derry woman’s struggle to secure pension raised with Keir Starmer www.derryjournal.com/news/people/...
“IF WE FAIL TO STOP THE SUFFERING OF PALESTINIAN CHILDREN, WE ARE FAILURES” ICELAND’S FOREIGN MINISTER BREAKS DOWN IN TEARS OVER THE HORROR IN GAZA
Jetzt ist es fix: das Social-Media-Verbot bis 14 Jahre kommt📱❌ Doch was passiert eigentlich auf diesen Plattformen? In „Breaking Media“ zeigen wir, wie Algorithmen funktionieren: Diese und mehr Themen in der neuen Ausgabe Dienstag um 23:20 Uhr auf PULS 4 & JOYN 📺
MAGA’s “Big Beautiful Bill” was only beautiful for the Epstein Class. The working class suffered budget cuts while billionaires got richer. #EpsteinClass #Billionaires #Democracy #Democrats #workingclass
Ariana Grande unveils teaser video to ‘hate that i made you love me.’ Out May 29th. (from @PopBase on X)
Man I loved this show! Teen Titans was the shh🔥 Available for purchase Robin and Raven on glass art painting. DM Me eBay 🔗 in profile #robin #raven #comicart #fanart #teentitans #painting #glasspainting #robinteentitans
In this week’s #FreeFictionFriday pick, “Things That Bend, But Don’t Break”, teenager Tanama is offered acceptance to Columbia University. But driven by her motivation to improve her home from within, Tanama declines and sets out to better her and the community’s future. csi.asu.edu/story/san-ju...
Tokat'taki Almus Baraj Gölü'nün doluluk oranı %100'e ulaştı. Barajın taşma ihtimaline karşı risk altındaki 15 mahalle ile 7 köyün tahliyesine başlandı. #sallandık #deprem #astor #kahramanmaraş #THM
The cost of your flight went up because you searched for it twice. Your rideshare costs more because your phone battery is dying. This is surveillance pricing – corporations using your own data and behaviors against you. In the US Senate, I’ve got plan to ban it.
“2030 Agenda Exposed? The Truth They Don’t Want You to Question” 👁️🔥 The World Economic Forum's agenda is clear: reduce the population by 95% by 2030. They haven't stopped. It continues. Understand the pantomime. #WEFAgenda #2030Agenda Watch today’s full Daily News now. 👉www.charlieward.com
Hypocrisy is something that will always infect Conservatives! #Freepalestine, #Progressivism, #Justice
Please cancel the tour because I had enough of this man scaring me after the “Aliens” performance
🤖A.I.: Fear Grows, It’s Coming For YOUR JOB 📺GUTHRIE: New Video Savannah to Kidnapper ✈️AIR DELAYS: TSA Warns With Gov’t Shutdown 📁EPSTEIN: Protected By Elites 🛳️IRAN: U.S. Sending Largest Warship 🩺YOUR HEALTH: Trump Repeals Pollution Rules open.substack.com/pub/giserman... #breakingnews
A little tip on how to email a random Lord from the house of lords (or several), to ask them to back our clause.
CNN just played the montage and it’s devastating — months of Trump swearing gas prices would drop, back to back to back. He was so confident. He was so wrong. The tape doesn’t lie.
It's #WorldTraumaDay let’s raise awareness and keep our teeth safe! Oral and dental trauma can happen to anyone, from sports injuries and car accidents to falls at home. If your mouth is involved it's important to act quickly - its more than your smile.
➡️ Big Oil companies are scared to face the evidence of their lies. The fossil fuel industry followed the same playbook Big Tobacco used decades earlier to deny the dangers of its products—and we all saw how juries responded to that.
Combat was staunchly traditionalist in sticking to what worked before, improving it with small tweaks while embellishing its presentation with fancy effects. It also didn't transition to a special backdrop or screen - if you ran into an enemy in a hallway, you fought in that hallway!
#CleanAir is fundamental to the well-being of people and ecosystems, and #AirPollution impacts us all. SSN's #SMEP Programme works to curb air pollution & greenhouse gas emissions by diverting various waste streams from landfill & open-air burning. Find out more here: buff.ly/MrZXJmq #CleanAirNow
For those who have to unlearn it, watching folks who were never forced to learn it is a whole other kind of healing. “Hell Cat” by L. E. Bowman #poetry #emotions #poetryreading #loud
Die Österreichische Gewerkschaftsjugend schaut ned weg ❤️ 13 junge Gewerkschafterinnen sind gerade mit uns in Bosnien und an der kroatischen EU-Außengrenze - engagiert u solidarisch. Sie schauen sich an, was an den EU-Außengrenzen tagtäglich passiert. So wichtig! S/O @oegb.bsky.social
Join us on Saturday! The #MWRD is hosting an open house and tours event at one of the world’s largest water reclamation plants in #Cicero, Ill. Saturday, May 16, 10 a.m. - 3 p.m. The Stickney Water Reclamation Plant 6001 W. Pershing Rd., Cicero mwrd.org/events/mwrd-... #STEM
🚨 Retrovibe Autumn Sale is LIVE on Steam! Score retro indie gems at insane discounts. Up to 80% off! ➡️ Shop now: cutt.ly/mrM4ZqDU #indiegames #retrogaming
الذكاء الإصطناعي ما سرقش الخدمة، كشف من رفض يتعلم 👀 700,000 بني آدم يشتغلو تحت أوامر عملاء الذكاء الاصطناعي اليوم. نتا وين تحب تكون؟ ⬆️ كومنتي فوق ولا تحت #ذكاء_اصطناعي #تكنولوجيا #ريادة_الأعمال
🎮Played today "Little Casualties"! A Lemmings-inspired chaos puzzle game. Developer: x.com/PixelPending #indiegames
"Julie Keeps Quiet, the feature directorial debut from Leonardo Van Dijl, is a taut, haunting character study whose patient rhythms effectively breeds inescapable tension." Robert Daniels, RogerEbert.com Julie Keeps Quiet (12A) screens in Garter Lane Arts Centre on Dec 2nd. @812filmreviews.com
Leuk om zo mee te maken. Allemaal blije mensen onder ons hotelbalkon. Het mooie is dat die bar Les Amateurs heet
What is everyone reading rn? Here's what I read in January. I like a little #mmromance. Got any suggestions? I'm down. #booktok #romancewriter #bts
Today's #MPIMRSpotlight features our PhD student Yuqi @yuqizhang.bsky.social ✨👏 She gives insights into her research in the Chemical Biology department 👀💡 #MaxPlanck #MPIMR #STEM #BehindTheScenes #womeninscience
Donald Trump says he's going to be putting an addition onto the Lincoln Memorial .... called the "Trump Promenade" * The Antiquities Act grants the President authority to create monuments, but does NOT grant authority to revoke/modify them, this power remains exclusively with the legislative branch