spark*advocacy

Meet Elie, our Senior Motion Designer! 👋 Whether it’s a fast-paced election campaign or a longer animation project, he brings a real passion for animation and illustration to help amplify progressive voices and spark change.

Meet Graham, our new Senior Creative! 👋 Graham joins our team after contributing to a variety of projects at spark* as a freelancer. His work is grounded in thoughtful problem-solving and a deep understanding of how strong concepts translate into effective marketing.

Meet Abby, our new Senior Creative! 👋 Abby started as a freelancer at spark* and is now officially joining the team. Her background is rooted in campaign concept development and storytelling with art and design embedded in every project.

Meet Cassandra! 👋 Cassandra brings 10 years of experience in communications and client strategy. She blends creativity with strategy and thrives in fast-paced environments. At spark*, she helps clients turn complex priorities into clear, compelling narratives.

Meet Vero, our new Account Director! 👋 She joins us from Minister Joly’s office, where she led national & international planning. Vero brings sharp political instinct and calm leadership under pressure, all while being fully bilingual.

Say hello to Colton, our new Public Relations Strategist! 👋 Colton joins us from CTV National News, where he worked as a parliamentary correspondent. With a decade of experience, he brings a sharp eye for storytelling, strong media relations expertise, and a passion for strategic communications.

It’s been a busy year at spark*… 🚀 60+ campaigns launched 📱 2,000+ social posts 👀 500M+ ad impressions 👆20M ad clicks 📹 300+ videos edited 💻 27 websites launched 📍 32 on-location shoots 📖 453 publications

👋 Say hello to Jacob, our new Account Manager! With experience supporting campaigns across real estate, sustainability, education, and public affairs, Jacob is ready to help clients share their stories with clarity, imagination, and purpose.

🙌 Say hello to Katie, our new Account Coordinator! With a well-rounded background in all areas of advertising and strong communication skills, she brings insight, teamwork, and enthusiasm to every project. We’re excited to have her on the team!

Meet Anmiao, our Public Relations Coordinator! 🙌 With a passion for PR and comms, Anmiao started out at spark* as an intern in 2024. From social media to earned media, she creates engaging content and tells our clients’ stories.

Say hello to Crystal! 👋 She joins spark* as Managing Director, Accounts. Her career spans over 20 years, working at various ad agencies and on the client side. She combines big-picture thinking with disciplined execution, always keeping collaboration and shared vision at the core of how she works.

👋 Meet Lauren, our Social Media and Content Marketing Strategist! She crafts data-driven strategies and engaging content to connect with audiences across every social platform.

✨ Meet Katie, our Senior Web Developer! With 10+ years of experience in creating web solutions, she brings ideas to life with a focus on seamless user experiences.

🙌 Meet Alexa, our Media Planning and Campaign Specialist! With experience across sectors, she makes sure the right stories reach the right audiences. At spark*, she’s now levelling up her expertise in public affairs and letter-writing campaigns to deliver even greater impact.

Say hello to Kyle, spark*’s newest Account Director! 👋 Skilled at leading national communications strategies and managing fast-moving files, we’re thrilled to have him join our team.

Our President and CEO @perrytsergas.bsky.social joined Fred DeLorey and @petermansbridge.bsky.social on Smoke, Mirrors, and The Truth to chat about the First Ministers' meeting in Saskatoon – and how it sets the expectation for Carney’s government. www.youtube.com/watch?v=kMAn...

Next up in spark* insider: 👉 What Mark Carney’s rise tells us about the future of political comms 👉 The behind-the-scenes operators who quietly shape policy and influence outcomes 👉 Plus, keep up with what’s new at spark* There’s still time to subscribe: sparkadvocacy.ca/subscribe

Meet Tyler, our new Senior Media Planning & Digital Advertising Analyst 👋 Since 2015, he’s helped hundreds of clients across industries with his versatile, solutions-focused marketing expertise.

Say hello to our newest Senior Creative, Cindy! ✨ She believes that great design isn’t just about making things look good—it’s about balancing aesthetics with purpose to communicate clearly, solve problems, and spark emotion. We’re thrilled to have her on team spark* 🙌

Say hello to Laura Pennell, our new Head of Business Operations! ✨ With experience as Publisher of iPolitics and as a senior advisor in government, she brings sharp strategy, cross-functional leadership & a deep understanding of media, politics, and public affairs.

Join us in welcoming Jessica! 🙌 From managing calendars, to coordinating travel, planning events and everything else in between, she finds a way to make things happen. We’re thrilled to introduce her as our Executive Assistant and Office Manager!

Say hi to Jéda! 👋 Our newest Creative, Jéda, is a Toronto-based graphic designer who grabs inspiration from the city's vibrant culture. Her background includes working as both an in-house and agency designer. We couldn’t be happier to have her on team spark*!

Meet Emily! 🤝 A trusted comms pro, Emily has worked at the highest levels of government, including in the Prime Minister’s Office, the Liberal Research Bureau, and on federal election campaigns. We’re thrilled to have her as spark*’s newest Senior Account Director.

Our newest tool could transform your advocacy efforts - all from your own website 💻. Find out more in the next edition of spark*insider. Subscribe: sparkadvocacy.ca/subscribe

With Trudeau’s retaliatory tariffs announced last week, the Canada - U.S. trade war is gaining international attention. Senior Advisor, Sabrina Grover, joined BBC News to discuss the decision’s rationale and its impact on the Liberals’ election prospects.

What should Liberal candidates keep in mind when seeking leadership? spark* Senior Advisor Sabrina Grover spoke with Michael Higgins at Alberta Primetime to discuss critical elements that will shape the race. Watch the full clip: www.ctvnews.ca/edmonton/vid...

As 2024 comes to an end, we want to thank all of our clients, partners, and friends for making this year an incredible one. Happy holidays from all of us at spark*! 🥂

Last week, spark* Senior Advisor Sabrina Grover joined CTV Power Play to talk about the unveiling of Canada's new Arctic Foreign Policy and the emerging geopolitics that will affect Canada's engagement in the Arctic.

Last week our Senior Account Director Sabrina Grover joined CTV's Power Play to chat about the steps Canada is taking and has taken over the past year to prepare for a Donald Trump Administration.