Adweek

🧵 Adam Mosseri confirmed that Instagram Plus is is here and has "a bunch of fun little features" including

Community is everything. 🥹 NBA legend Dwyane Wade looks back on his favorite memories from his years playing for the Miami heat especially during the “Big Three” era.

Jobs need people, and people need jobs. That’s the crux of Indeed’s latest campaign that aims to mediate between job seekers beaten down by endless searching and faceless rejections, and employers drowning in AI-written resumes. Read more 👉 https://adweek.it/4o8Xc3k

After a strong first season streaming the NBA, Amazon’s Prime Video is gaining momentum with NASCAR, and Logitech is leaning in. Read more 👉 https://adweek.it/4uQuk2q

Sacre bleu indeed!! Brush up on your French pronunciation and join us at ADWEEK House: Cannes Lions June 21-26 Register here ➡️ https://adweek.it/4tij4Lf

BÉIS and poppi...together..SAY LESS! To close out Miami Swim Week, the two brands came together to host the Sip N’ Trip Souvenir Shop. The event celebrated their new partnership featuring rollers, seasonal totes, beach essentials, and accessories. 🫧

In a new 60-second spot, Hyundai and Innocean USA assembled five teenage football players in a series of vignettes that spotlight their fancy footwork. Learn more 👉 https://adweek.it/3RSTaQr

Primark launched its first global campaign across U.S., U.K., and Spain, showing a shift in ambition to grow awareness and draw in consumers on both sides of the Atlantic. Read more about Primark's first U.S. brand campaign and first coordinated global media investment 👉 https://adweek.it/4tWAkFu

Etsy's latest campaign, “Celebrate Being Human,” by Orchard Creative, features a heartfelt spot that puts context around the beauty—and brevity—of the average human lifespan. Read more 👉 https://adweek.it/3RNF3Mh

Fox Sports is looking at World Cup promotion similarly to how they approach Super Bowl promotion: Focus on the event as a whole rather than the nuts and bolts.

Despite the threat of a "wormhole," The Late Show with Stephen Colbert's final episode was a celebratory affair featuring celebrity cameos, musical numbers, and a sing-along featuring the entire The Late Show staff members. Get the full breakdown of the episode here 👉 https://adweek.it/4nMD9Yi

In an emotional end to The Late Show with Stephen Colbert, Colbert’s family, celebrity guests, and show's staff got on stage for a giant sing-along of The Beatles’ “Hello Goodbye," performed by Stephen Colbert, Louis Cato, Jon Batiste, Elvis Costello, Paul McCartney and The Great Big Joy Machine.

On the final episode of The Late Show with Stephen Colbert, Louis Cato and the Great Big Joy Machine played the Peanuts tune, to which Stephen said, "Oh no, I hope this doesn't cost CBS any money!"

Today, Vox Media announced that Lupa Systems has agreed to acquire New York Magazine, the Vox Media Podcast Network, and Vox. But what happens to the brands that were not sold: Eater, Popsugar, SB Nation, The Dodo, and The Verge? @markstenberg.bsky.social suspects that they will be sold for parts.

In celebration of Heinz's 157th anniversary, the brand has kicked off a new campaign. Additionally, Walmart is selling a limited supply of Heinz’s glass bottles—the eight-sided, 14-ounce classic drawn by Andy Warhol and added to the Smithsonian’s collection. Read more 👉 https://adweek.it/49X0nFe

Ted Lasso is back! (for Visa) Visa, a World Cup sponsor since 2007, has launched a campaign called “Tap In” featuring Ted Lasso star Jason Sudeikis. Read more on the campaign 👉 https://adweek.it/4fca7iH

Vaseline’s new “Love Hurts” campaign turns a widely shared childhood ritual into an emotional story about care, memory, and cultural connection.

@zohrankmamdani.bsky.social's video team relies on improvisation more than you might think. @mayor.nyc.gov's Director of Video, Donald Borenstein, spoke to a crowd at Social Media Week about how he and his team approach social video shoots and why it's important to lean into the "imperfections"

At its third annual upfront presentation, Amazon packed the Beacon Theatre with ad executives and marketers for a high-energy, 90-minute show. Read more 👉 https://adweek.it/4eGvfgK

Having previously explored how love stories begin, dating app Hinge is building on its “It’s Funny We Met” brand platform with a series that delves into the honest emotions daters experience before finding their soulmate. Read more on the campaign 👉 https://adweek.it/3R2PU4M

Anderson Cooper opens up the WBD presentation with a tribute to @cnn.com’s Ted Turner

The NBC Sports team is best-in-class. The audience at Social Media Week got to hear from Justin Karp, Vice President of Social Media at NBC Sports about the major takeaways his team learned from the Paris and Milan Olympics.

Liquid I.V. has launched its summer campaign, “Say Yes,” in partnership with British R&B group FLO. “Say Yes” debuts alongside the brand’s new nostalgia-inspired flavor, Sugar-Free Ring Pop Cherry, in collaboration with Ring Pop. Read more 👉 https://adweek.it/4d3vzVw

Jackie G wants brands to approach creators with a collaborative mindset. While that should be standard practice, it’s especially important when working with marginalized groups.

If you want to cover yourself in body paint and take a champagne shower during the World Cup celebrations that's all good, but Dove Men+Care wants to make sure you take an actual shower after all is said and done. https://adweek.it/4uLrP0V

While at the NBCUniversal Upfronts, Seth Meyers took a dig at Donald Trump and his claim that he never visited Epstein Island

Ahead of Disney's annual upfront advertiser event, ADWEEK is getting a behind-the-scenes preview of the presentation, including a look at everything from the content themes to the company’s massive set build. Get more info here 👉 https://adweek.it/3RgjZO9

Planned Parenthood has had to roll with the punches over the past few years, but what Alison Rhone and her team put at the forefront is clarity: Ensuring that the folks who follow Planned Parenthood know the facts, how changing laws impact them, and know where to get the care they need.

Timothée Chalamet stars as a soccer fan in Adidas’ five-minute short film "Backyard Legends." In the story, he teams up with Trinity Rodman, Lamine Yamal, and Jude Bellingham to take on three street-soccer kids. Read more 👉 https://adweek.it/4tlxSIe

In its second year as MLS’s official whiskey, Jameson is launching the “It’s What You Bring” campaign timed for the MLS season and the June start of the FIFA World Cup Created by Ogilvy, the campaign blends soccer with music and fashion through a new film. Read more 👉 https://adweek.it/4wb7Da7

Citing an estimated 235 million pounds of avocados imported to the U.S. leading up to Cinco de Mayo, Avocados From Mexico teamed up with Diego Boneta to release five special flavors of guacamole in NYC.

Fox Sports has launched a FIFA World Cup promo campaign ahead of the June 11 kickoff. Led by a spot called “Miracle,” featuring the U.S. Men’s National Team, the ad imagines an improbable Team USA title as Christian Pulisic swings in a winning goal. Read more 👉 https://adweek.it/4cP5dGL

On Prema, Fujii Kaze draws inspiration from American pop music, with much of the album sung in English. We asked the Japanese musician what led to the decision to lean into Western influences and to expand further into the U.S. market at this year’s Coachella.

Vox Media is expected to unwind parts of its portfolio in the coming months via a combination of sales, spin-offs, and divestitures, according to five people familiar with the company and its finances. Read more from Mark Stenberg 👉 https://adweek.it/48hQWj6

Tech may not be used in horse racing as widely as it is in other sports, but Griffin Johnson has a plan for that.

“Maybe she’s born with it. Maybe it’s Maybelline.” It’s one of the most iconic brand slogans, and it has evolved with the times. We spoke with Maybelline’s President, Yasmin Dastmalchi, about the tagline and where it’s headed next at POSSIBLE in Miami.

At POSSIBLE in Miami, Supergoop CMO Lauren Weinberg spoke with us about what it really takes to stand out in the SPF category. From brand storytelling to product innovation, Lauren shares how Supergoop keeps sun care top of mind.

NBC is using the Kentucky Derby to debut its “Summer on NBC” NBC100 spot, a 30-second promo airing May 2 on NBC and Peacock and rolling out across linear, digital, social, and streaming to spotlight the network’s summer live lineup. Read more 👉 https://adweek.it/4ekMvaZ

After Prohibition ended in 1933, August Anheuser Busch, Jr. revived the image of beer-by-wagon by sending a horse-drawn @Budweiser delivery to the White House for President Roosevelt, introducing the Budweiser Clydesdales. Read more 👉 https://adweek.it/4mYbwei

Lenovo's latest campaign, “Your Club, Your Canvas,” appoints artists, designers, and filmmakers as creative directors of five soccer clubs across the U.S., China, Brazil, and Italy, along with musician and Angel City FC investor Becky G. Read more 👉 https://adweek.it/4t7F5LZ

McCormick and Paris Hilton's media company, 11:11 Media, have announced plans to launch a limited-edition seasoning range co-created by the celebrity in February 2027. Learn more 👉 https://adweek.it/4ucUlYK

Budweiser is looking to get in on the World Cup excitement with a new campaign called “Let It Pour.” It will run in 40 countries, excluding the U.S., where AB InBev will instead run campaigns from Michelob Ultra and Stella Artois. Read more 👉 https://adweek.it/4eL69gq