Michael Colling-Tuck

The best healthcare campaigns don't just inform patients. They respect agency over health decisions and consequences. That changes everything about how we build patient experiences. https://agencymedicalmarketing.com/videos

Medical branding isn't special. A brand is a story whether you're selling sneakers or surgery. Patients are emotional about healthcare decisions. Your brand better account for that reality. https://agencymedicalmarketing.com/videos

Half-baked healthcare campaigns are expensive. The gap between 'ah, okay' and 'yes, that's it' is where real performance lives. We built a process to close it. https://agencymedicalmarketing.com/videos

Too many world-class healthcare products are undermined by brands that look like they were designed in a shed. A medical brand is designed to help people at its core. That has to be the why. https://agencymedicalmarketing.com/videos

Healthcare marketing isn't about giving patients more choices. It's about restoring their agency when they feel they have none. That distinction changes everything about how you build brands in this space. https://agencymedicalmarketing.com/videos

Client had medical grade masks right when Boris mandated them on transport. Google blocked our ads for crisis profiteering. Healthcare marketing in a nutshell. https://agencymedicalmarketing.com/videos

Medical campaigns miss targets because teams assume 'medical' means HCP when the product should reach patients. The targeting question matters more than the creative one. https://agencymedicalmarketing.com/videos

Too many world-class healthcare products are undermined by brands that look like they were designed in a shed. A medical brand is designed to help people at its core. That has to be the why. https://agencymedicalmarketing.com/videos

Healthcare marketing isn't about giving patients more choices. It's about restoring their agency when they feel they have none. That distinction changes everything about how you build brands in this space. https://agencymedicalmarketing.com/videos

Client had medical grade masks right when Boris mandated them on transport. Google blocked our ads for crisis profiteering. Healthcare marketing in a nutshell. https://agencymedicalmarketing.com/videos

Medical campaigns miss targets because teams assume 'medical' means HCP when the product should reach patients. The targeting question matters more than the creative one. https://agencymedicalmarketing.com/videos

The fundamental starting point always has to be what drives your customer. GPs think differently than surgeons. Segmentation follows drivers, then channels, then execution. Most healthcare brands skip the first step. https://agencymedicalmarketing.com/videos

Great interview with Biz Smart this morning about life science product launches, patient marketing and founder life. https://scaleupradio.libsyn.com/

Sometimes running a business feels like this...

Director of the Americas... what a title... Post-COVID, we have transformed the way we plan and execute healthcare events. Here's our latest episode of Agency Fireside Chat with Charlie Litchfield and Howard Widdall about healthcare event marketing.

What's my favourite advert of all time? Simple. This. This one. It gives me shivers every time. I keep thinking I can't wait for the Premier League to start, which is utterly ridiculous as it happened 33 years ago.

Fireworks exploding over the Mediterranean... celebrating a doctor from 1,700 years ago. Just witnessed Ravello's Festival of St. Pantaleone, an entire town honouring a physician-martyr while our junior doctors strike for basic recognition. Running a healthcare agency, the irony wasn't lost on me.

Loving my new podcast with Keith Jackson at the moment. Things don't always go to plan (wait until 25 seconds) and that's the way we like it. Unscripted, fun, educational. You can listen here... https://f.mtr.cool/riubbqkcaf