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drewmabry

@drewmabry

AI is solving problems faster than ever. Too bad it's still solving the wrong ones. 30 years working with clients taught me: the best solution isn't the best solution unless it works for everyone. That's still a human call.

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More from drewmabry

Asked Doug how things were going. Said it seems awful but actually pretty good. He said yeah because you can eat a burrito and watch Netflix as the ship goes down. Easiest hard time we've ever had. At least we're moving. Even if we don't know where yet.

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Most AI output feels like beige oatmeal. Not the tool's fault. It's what you feed it. @JordacheJohnson's DICE method nails this. Data. Information. Context. Examples. Garbage in, garbage out is still undefeated.  Check out the whole episode:  https://youtu.be/f_mRViksWZo

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Carl at Bureauverse Southwest: easy mode is over. The shops that win won't have the slickest decks. They'll make clients smarter. Judgment. Truth-telling. Perspective. The stuff AI can't fake. We don't build that alone. Community isn't a soft skill anymore. It's a moat.

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“We need a quick video.” Cool. But who’s it for? If it doesn’t serve your audience or fit a bigger story, it’s just noise. Make content that connects, not just sells. Start with what they care about. Then earn the right to talk about you.

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AI won’t save your business if your spreadsheets are a dumpster fire. Clean your data, build a simple schema, assign ownership, and audit often. Structure first. Automation second.

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No one ever says 'I fired them too soon.' Hard decisions don't get easier with time. They get heavier. In 2026, speed of decision is the differentiator. You probably already know what needs to happen next. I know I do.

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