AI won't save your bad creative. It'll just make it faster. Most brands don't need more AI. They need more taste. Scale garbage without thinking? You're just a hoarder with a laptop.

I came back from MAICON 2025 and realized most of us are asking the same thing: Where do we start? These lessons are about people, how we learn, adapt, and lead through AI together.

Zuckerberg says hand over your ad account and let AI run it. Reality: garbage ads, wrong audience, robot creative. People can smell inauthenticity. They buy from people, not T-1000s. Can't manage it yourself? We will.

Things ad platforms green-light: Ketamine. Psilocybin. Ayahuasca. GLP-1s. Things they flag as political: female empowerment t-shirts. Pretty sure that's a typo. It isn't. Politics is a tough game these days. More productive to focus on living our best lives.

We used to treat onboarding like a formality. Then we realized it’s the moment you earn trust or lose it. Now every new client gets a clear path, real progress, and one owner from day one. Structure isn’t boring. It’s what keeps clients around.

Played darts with friends at a trade show this week. No business talk. No AI talk. Just fun. That matters more than we give it credit for. We're human beings, not human doings.

Your sandwich is your logo. Shopify brands obsess over fonts + founders. Sandwich shops obsess over flavor. If the product isn’t craveable, nothing else matters. Brand ≠ what you say Brand = what they taste and tell others Make a better sandwich.

Three days with agency owners in Costa Rica. The takeaway: the ones winning right now are moving fast, positioning tight, and being honest about how hard it is. The playbook is changing fast but the people in that room are changing faster.

No one ever says 'I fired them too soon.' Hard decisions don't get easier with time. They get heavier. In 2026, speed of decision is the differentiator. You probably already know what needs to happen next. I know I do.

AI is solving problems faster than ever. Too bad it's still solving the wrong ones. 30 years working with clients taught me: the best solution isn't the best solution unless it works for everyone. That's still a human call.

Build your #fantasy TBR with #indieauthors #epicfantasy #darkfantasy #fantasybooks #fantasyauthors

US approves $8.6bn in arms sales to Middle East allies! #news #worldnews #usa #middleeast #uae #us #usa #america #middleeast #armssales #kuwait #iran #iranwar #qatar

Unbegleitete Flüchtlinge würden „unsere Kinder umbringen“, brüllt Susanne Fürst von der #FPÖ im Nationalrat. In den Kommentarspalten ihrer Social-Media-Kanäle wird ihr dafür applaudiert. Die blanke Menschenverachtung ist mitten im Parlament angekommen.

A couple years ago, it was unthinkable to build a project not on GitHub. But now, it's healthy to have more hosts and other ways of doing things. @steveklabnik.com on the current state of GitHub and the rise of alternatives. fallthrough.fm/ep/70 #OpenSource

Why Ukrainian Drone Attacks Trigger Catastrophic Fires at russian Oil Depots Ukrainian drone strikes are now causing significantly greater damage to russian oil storage tanks, likely due to more effective warheads 🎥: Moscow Oblast #Ukraine #Russia en.defence-ua.com/news/why_ukr...

Some #mumfordandsons B-stage action at @littlecaesarsarena.bsky.social in #detroit @313presents.bsky.social

Građanima onemogućen ulaz na događaj koji se organizuje u Pionirskom parku. Kako navode, rečeno im je da je ulazak dozvoljen isključivo uz "koordinaciju".

#ThisIsZionism “I say to Prime Minister Netanyahu, give them to me for a long, long time. Give them to us for the terrorist prisons. That’s what it should look like” In a second video, Ben-Gvir mocked the abducted Global Sumud Flotilla activists, saying ...

SNL cracks the code on Trump's strategy! "We don't know [what's happening]! And that's the whole point! If we don't know what we are doing, then Iran definitely doesn't know what we are doing!"

This speech was delivered at the Rededicate 250 event in DC, billed as a chance to 'rededicate' the country as 'One Nation Under God.'

Donovan Mitchell during a timeout against the New York Knicks

It brings me so much joy and serotonin to have stream clips and such to share again.... I'm happy I got myself to start streaming again 🥺 #vsky | #vtclips

Putting my climate solutions book in your hands at dance parties across the country 🩵✨ This tour has been pure joy. If you’ve been to a stop, thank you for dancing with me — and for your rad climate costumes.👌🏽 Grab a copy if you haven’t yet, leave a review, and let’s keep this party going.

@dawna9.bsky.social @sandyinthepacnw.bsky.social @oregonamis.bsky.social @nancydvt802.bsky.social @bigray57.bsky.social WELL, IT'S "PUNCHABLE FACES" TUESDAY ACROSS TRUMPFUCKISTAN AMERICA #NoKings #NoDictators #NoPedoPresidents #2026Bitches #ProtestThePresident #TrumpEpsteinPedoCoverUp

How many pinocchios are in this clip? RFK Jr answers questions about vaping from Senator Moody during a Congressional Hearing on April 16, 2026. Notated in yellow text by your friendly, illegally fired CDC staff and our allies. #HHS #CDC #FDA #PublicHealth #Vaping

Yep. I’m a leftist. 1 of 2

👩‍👧‍👦 Amy, a mum of two from Dundee, faced homelessness after domestic abuse. The city’s broken housing system nearly failed her. Dundee must act, and the #HousingEmergency Action Plan can prevent more families from falling through the cracks. More info and Amy's story 👉 shelterscotland.org/D-HEAP

Are you safe from Arrows underwater?! 🏹

For those who prefer motion (AA's acquired)

Top Trump economist admits tariffs are making imports more expensive.

[-20% HP) #FinalFantasyXIV #FinalFantasyXIV #Shadowbringers

Obama's Mission: Prevent Iran from getting a nuclear weapon. Success. Mission Accomplished. DJT's Mission: Prevent North Korea from getting a nuclear weapon. Massive failure. Mission not Accomplished.

5:0 #fcunion #FCUxxx

If someone is happy and calm, their trip might be fun. But if they’re scared or upset, their trip might be frightening, making them feel like they’re losing control or very worried. #Podcast #MagicMushrooms #BadTrip #MentalHealth #Psilocybin #Hallucinogens #PsychedelicExperience #MushroomTrip

"In Georgia, Pennsylvania, Michigan, operatives hired by Trump-allied attorney Sidney Powell accessed voting systems and took copies of software that records votes, counts votes, and reports vote totals. The voting software was shared with network of Trump loyalists" #Resistance #WeAreTheFlood

The new escalators take arriving passengers straight down to baggage claim, where they can get picked up at the curb, head to the rental car center or, once a new exit is built, access the MAX train. https://theoregonian.visitlink.me/DKsbcP  📷: Jamie Hale

He abierto Instagram y me he encontrado a mí mismo.

Every year, federal and state wildlife agencies in the US breed millions of fish and release them into the wild, all for fishers to catch. But introducing non-native fish can wreak havoc on an ecosystem. So why are state wildlife agencies doing it by the million?

“We did not have regime change, but we changed the regime.” #gasprices

Mothers Against Genocide Scotland 23 Months Over 17,000 children killed Say their names Demand justice #stopthegenocide

Tried a new songgggg I can’t wait to work it up a little and make is smootherrrr #furry #furryfandom #littlealphapup #mydays #notebookmusical

I’m kinda thinking redo the blonde & try to achieve that icy platinum silver I wanted. Opinions pleeeeeeease 🙏🏽🥺

"As Sexual Assault Violence Prevention Month begins, can the Attorney General tell survivors why they should have any confidence in Ontario's justice system?" #LydiasLaw #onpoli

🗣️‼️‼️LETS GOOOOOOOO ‼️‼️🗣️ Captain Kirk put the Blue Jays on top. 3-2 Blue Jays. #bluejays | #mlb | #postseason

🚨 La DGT pone en marcha una campaña centrada en control de velocidad, alcohol y drogas en Cantabria Busca concienciar a los conductores tras cifras de más de 1.500 accidentes en los que han fallecido 23 personas, en los últimos cinco años 🎙️Eduardo López-Jamar 🎥Ángel Martínez

Out of a dream. ✨ Darja Varfolomeev put on an incredible performance in rhythmic gymnastics to win gold at #Paris2024. 🥇 #Olympics #RhythmicGymnastics #Gymnastics @gymnastics

ZELENSKYY: We are in constant contact with United States at the team level. We expect visits and negotiations. We need to continue prisoner exchanges. At the beginning of May, with U.S. mediation specifically, we agreed on 1,000 for 1,000 format. All of this must be implemented.

Ronald Acuña Jr. is so back. On the first pitch of the game, he crushed a pitch 438 feet that left his bat at 112.0 mph. He's homered in four straight games, tied for the second-longest streak of his career.

On this day in 2002, Bo & Hope announce that Bo is Zack's father. #DAYS #DOOL #Bope

Fuck the Fed: Then, Now, and Forever

Canada's New Democratic Party leader @avilewis.ca shares how his father — political leader Stephen Lewis — impacted Avi's political career through a legacy of humanitarian work. Watch the full interview: zeteo.com/p/avi-lewis-...

First set @SabalenkaA! 😤 #RolandGarros

This is from a few months ago but it's so on the money I am reposting it 🤨👇🏼

There are hundreds of Australian troops in the US military right now. I asked what their role in the war on Iran is. Defence said: "our people have a very clear understanding of that remit that limits a number of them to defensive roles only". How does that work when you are on a US sub?

We have an amazing season 2 planned! Stay tuned! #storytelling

🇦🇲 #Armenia is heading to the polls for a critical parliamentary election Sunday. Ahead of the vote, the massive #refugee community from Nagorno-#Karabakh face legal marginalisation and hostile rhetoric from the very top. 🔴 FRANCE 24's Taline Oundjian, Wassim Daly and Olivia Bizot report ⤵️

KAMYSHIN: There are two nations on the continent who know how to produce 10 million drones a year. One of them wants not to integrate into Europe, but to invade. Russians have always been very vocal about their targets. When we check tanks we captured from Russia in our tank repair factories,

So I began too

Did you know that cancer causing glyphosate is being sprayed on our national forests? This criminal administration does not give a rip about anything but themselves.

Senador Iván Flores La verdad es que la actitud del ministro Quiroz ha sido desafiante e irrespetuosa y con eso no gana nada. Imponer desde una supuesta superioridad no contribuye.