Robert Brill
@robrill
Trying to appeal to everyone makes you invisible. Focus on your super consumer instead. When your message is specific, you stand out and ironically attract more opportunities, not fewer.
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More from Robert Brill
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If you don’t know your customer, every channel feels hard. Get clear on their problems and your unique value, and your content, SEO, ads, and AI visibility all start working toge...
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Define your super consumer, build a value ladder, and everything clicks. Ads, SEO, content, and email start working together to build trust and scale your business.
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Podcasting isn’t just for awareness. It builds backlinks, boosts SEO, and helps you rank for high-intent keywords. Done right, it becomes a long-term growth engine.
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One email won’t convert everyone. That’s why great email marketing uses sequences. 25–45 emails over time means 25–45 chances for your message to click. Different angles, same tran...
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You become inevitable by showing up everywhere. SEO makes you discoverable, but retargeting, email, and social engagement build trust. By the time someone reaches out, they’ve al...
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If your offer looks like everyone else’s, you’ll compete on price. Build something proprietary and guide people through a value ladder. That’s how you turn a commodity into a premium offer.
Great marketing says the customer’s problem better than they can. When someone thinks “they get me,” trust is built instantly. Do that consistently, and you don’t have to convince, you become the obvious choice.
Cold outreach works better when it’s not cold. Engage with prospects first, like and comment on their posts, so your name becomes familiar. When you finally reach out, you’re not a stranger, you’re recognized.
Podcasting isn’t just for awareness. It builds backlinks, boosts SEO, and helps you rank for high-intent keywords. Done right, it becomes a long-term growth engine.
Your brain is wired to notice faces first. That’s why ads with people consistently outperform generic visuals. If you want attention in a crowded feed, stop showing buildings and start showing faces.
High-ticket sales don’t start with big asks. They start with small wins. Build a value ladder so prospects can trust you step by step and bigger deals become easier.
Most businesses target everyone or anyone who “fits.” The real growth comes from your super consumer: people you enjoy working with, who pay your price, and advocate for you. That’s where better clients and faster growth come from.
Your best clients don’t just buy, they advocate, pay your price, and are easy to work with. Define your super consumer and your messaging becomes obvious.
Most industries are commoditized. Being “good” isn’t enough. The way out is a clear niche and a proprietary approach that only you offer. That’s what makes you stand out and win.
If your website works with any logo, you’re a commodity. Most businesses say the same things, so buyers compare on price. Narrow your focus, bring real expertise, and you stop blending in, you stand out.
NHL legend Wayne Gretzky previews Game 1 of the Eastern Conference finals, the Montreal Canadiens vs. the Carolina Hurricanes, on the @patmcafeeshow🏒
We had no idea Jun Kasai lived by Satoru Sayama’s teachings. Infinitely fascinating guy. #bosj33
Heute vor 63 Jahren: Am 22. Mai 1963 zündeten die #USA im Rahmen von Operation Storax die Atombombe "Stones". Storax war eine Serie von #Kernwaffentests bei der 62/63 insgesamt 47 Bomben im Testgebiet in #Nevada unterirdisch gezündet wurden.
The more you have in common, the more often you have a deal. To watch full video go here: https://youtu.be/c8yqS8kCjIk
Top 10 Ghana headlines 🙄 1. Bank of Ghana’s losses to clear within three years – Prof Peter Quartey 2. Ghana to bring home 300 citizens after anti-migrant incidents in South Africa Read 🚀 - seefinish.com/ghana/ 🎁 Shop @ ZUMAFIND.COM 🇳🇬 #ghana #africa #world
What a great afternoon here at the Canadian Tire Centre. A huge crowd is expected, which wouldn’t be surprising based on the turnout here at Fan Zone!
🩸 While creatures of the night roam, our lab never sleeps. Even on Halloween, we move faster than a vampire at dusk, delivering precise testing on whole blood, serum, plasma, and more so clinicians can make timely decisions for their patients. Happy Halloween! 🦇 👻 #Halloween2025 #LabLife #IDsky
"There is not a lot that can phase us lads" 😤 Lewis Coyle and @t_deeney discuss Hull City's team mentality 💪
Last year, the Admin illegally terminated thousands of grants at the NEA and NEH—agencies that help generate more than $1 TRILLION in economic activity. These cuts don’t just silence voices and stymie creators. They erase the spaces where healing, connection, and community happen. It’s just WRONG!
The WMA delivered a statement at #WHOEB158 calling for urgent action to implement the Political Declaration on NCDs through strong, person-centred health systems, investment in the health workforce, and inclusion of NCDs & mental health in UHC: https://ow.ly/IzYq50Y80oP
SustainabilityOnline's recent 'Ambition Into Action' report featured interviews with senior leaders about how they are turning #sustainability vision into business reality. Here's our interview with Jerome Del Porto, head of sustainability, Walmart. 🛒 sustainabilityonline.net/interview/am...
Stay Cool, Stay Chill 🧊 Ditching the traditional fans for this misting tech. The Shark ChillPill is compact but powerful. Perfect for those outdoor weekend plans! ☀️ #TrendPikz #CoolingGadget #SummerTech
Charles Barkley asks OG Anunoby what his real name is and the satellite delay turns it into a comedy routine
New York is going to turn into "the dark knight rises" if the knicks win or loose. lmao
Reduced to tears by Giro win 😭🩷 Step inside Soudal Quick-Step’s team car to see how Sports Director Davide Bramati got emotional after Paul Magnier’s victory on the opening stage of the 2026 Giro d’Italia 🇮🇹
🎙️ Neue Folge Kult-Kicker powered by Sportstunde mit Pablo Thiam ⚽ Der Ex-Bayern-Profi spricht über Mentalität, Felix Magath, das Pokalfinale Bayern vs. Stuttgart, Nachwuchsfußball und Rassismus im Fußball. 💬 „Mentalität schlägt Talent.“ 🎧 Jetzt hören! #KultKicker #Bundesliga
Definitely enjoying Leon's action-packed character on #ResidentEvilRequiem!🥳💪 Thanks to everyone who dropped-by! Also, thanks to 'rusty_biscuit' [Twitch] for the raid & kindness!❤️🙏 Sent the raid & love to the talented @kyoslilmonster.bsky.social for some fun speedruns! Def check 'em all out!❤️
***The Following Contains Explicit Language and Adult Content*** Jaafar Jackson Steps Into Greatness as Michael Jackson Segment is from AJ OUM Episode 353 For ALL THINGS OUM: Click here: www.linktr.ee/ajoum #AJOrsini #DeceiveDave #OUM #MichaelJacksonMovie #JaafarJackson
They cut your taxes today. They raise your fees tomorrow. Ain’t that right, Patrick Morrisey.
****LIVE**** Indie Saturday & [IF/THEN] is GO. [IF] we hit the sub goal, [THEN] anyone who subs/gift subs/resubs will be entered to pick ANY game for me to play later this month! (35% off 5+ gift subs) Also, TONS of indies to pick from! zeke3.tv
🌎 In the absence of federal climate leadership, state leaders from across America — including @governor.ca.gov, @govevers.wisconsin.gov & @govmlg.bsky.social — stepped up at #COP30 to deliver a forceful message to the global community. Learn more ⬇️ usclimatealliance.org/press-releas...
Patriot Mike on the bridge Saturday. Come join us. It is time to step up for Democracy! #resist #goodtrouble #standup
Another 5-Star Review for A Level Economics and Maths -121 Private Tutor, Wokingham, Reading, Bracknell, Camberley, Farnborough, Aldershot, Guildford Book a free trial here: zurl.co/95Exv #GCSEEconomics #ALevelTutor #121PrivateTutor#121Tutor#wokinghamtutor
Mifepristone survives another day, but Thomas and Alito are openly laying the groundwork for a nationwide ban.
Dystopias are everywhere. Utopias rarely help. Protopias are harder to find. If we want balanced thinking, we need exposure to grounded, hopeful futures. Not fantasy. Not fear.
Could #Hungary's media landscape change after 16 years? The public media may undergo a reform now that there's a mandate under #Magyar but it won't be simple. @veghzsuzsanna.bsky.social states that #Orbán has dominated the public and private sector for so long, reform will be painful and complex.
One hundred years ago our Botanical Gardens planted a majestic Red Wood grove. Today, they are creating a new grove, aimed at saving the endangered Torrey Pine. The fascinating journey that led to this new beautiful exhibit. 6pm Thursday.
Eine Polizeianwärterin wurde wegen des Tragens eines Pullovers und einer Weste mit der Aufschrift Polizei rausgeschmissen! #polizei #kündigung #news #party #fyp
I might also say that back in the day.Hamburgers was real cow meat.. NOT THAT BILL GATES LAB GROWN MEAT THAT THEY'RE FEEDING US NOW SPEAKING OF WHAT THEY'RE FREEDING US NOW CHECK THIS OUT makes you not wanna eat a goddamn thing from anywhere😭
It’s hard to tease journalism but … I am publishing in a few days … just finalizing notes and organizing final touches on my most ambitious piece yet (while sick hahahaaaaaa)
A very roguish game found its way to my attention, which demanded a very roguish Indie-licious promo. We're playing Goblin Vyke: The Thief Tycoon this week! Pilfering and profits a-plenty! Don't miss it! #indiegame #indiegames #indiedev
CEO of @standupforscience.bsky.social @cdelawalla.bsky.social explains how the Trump admin's attacks on sci forced her to act. Fighting back is not "politicising science". 🗣️ "I wasn't the one who banned f*cking words!" Clip: youtube.com/shorts/RPMf9... Full talk: youtube.com/watch?v=KDTt... ⚛️🧪
If you know you have personal challenges, deal with them. But don't bring that into a campaign, not in one of the most important elections of our lifetime. Today's episode is an important one: https://youtu.be/uTiw2YHVwVk
“La casa nostra” ja és casa teva! Dilluns 8 de juny, estrena de la segona temporada, a la plataforma 3Cat. I si encara no has vist els primers capítols, cada dilluns a les 22.05, a TV3. #LaCasaNostra3Cat
Climb to a better future! We’re contributing to Battle for the Habitats, a global initiative raising money to protect at-risk ecosystems! You can help by buying Cairn for yourself (or a pal) on @planetplay.com . All net profits are donated to Oceana and the Rainforest Alliance.
Seriously, while some clubs restrict body jewelry, it's up to the individual to adorn their body for personal expression. But, especially in public spaces, wearers should be conscious and considerate of how they might be perceived. #BodyPositive #BodyAcceptance #NudeIsNotLewd #NudeDoesntEquateSexual
Some people with power tell us our society is broken. But we’ve seen for ourselves that this isn’t true. We asked the public what gives them hope. And what action local leaders to prioritise. Want to help spread the hope and unite for change? Get a free ‘Hope starts here’ poster: foe.uk/04csx
Scary Movie wants you to Get Out and see the movie when it arrives in theaters on June 5. 👻 ☕