Obie | Founder - ProteanDigital.io
@protean-digital
Traffic is cheap. Conversions are expensive. If your landing page converts at 2% instead of 8%, you need 4x more traffic for the same results. Fix your landing page before spending more on ads. Follow for more insights. #ProteanDigital #DigitalMarketing #ConversionRateOptimization
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More from Obie | Founder - ProteanDigital.io
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Google Ads isn’t media buying anymore. It’s signal interpretation. Clean data = better performance Bad data = amplified mistakes Fix your inputs. #ProteanDigital #GoogleAds #Ec...
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There’s no “perfect” Google vs Meta split. It depends on: → Product → Demand → Stage Start 60/40 → test 60 days → shift budget to the winner. Brands that optimize mix (not follow...
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Doubling spend ≠ scaling. If ROAS drops as spend increases, you’re hitting your ceiling. Find your breakeven. Scale smarter, not just bigger. #ProteanDigital #EcommerceGrowth #...
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Your ads don’t fail, your data does. Bad conversion tracking leads to Smart Bidding targeting the wrong customers. Fix your signal. Fix your results. Run a 30-min audit this wee...
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Performance Max isn’t a black box anymore. Better controls, better data, better testing. If it’s not working, it’s not the campaign, it’s your inputs. #ProteanDigital #GoogleAds...
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Payback period > ROAS for cash flow. Example: CAC $75, first order profit $36 → need 2.1 purchases to break even. Scale too fast & you’ll run out of cash before customers repurchase. #ProteanDigital #CashFlowMatters #EcommerceGrowth #ProfitTips
Your ads run 24/7. Your customers don’t. Dayparting = showing ads when people actually convert. 𝗙𝗶𝘅: → Turn off worst hours → Increase bids during peak times 𝗥𝗲𝘀𝘂𝗹𝘁: 15–25% less wasted spend + higher ROAS Stop paying for dead hours. #ProteanDigital #PaidAds #GoogleAds
Your email list is a paid ads weapon. Use it for: → Suppression (save budget) → Lookalikes (find new customers) → Re-engagement (win back users) → Upsell (increase LTV) Brands using this cut CAC by 20–35%. #ProteanDigital #PaidAds #EmailMarketing
Your ads don’t fail, your data does. Bad conversion tracking leads to Smart Bidding targeting the wrong customers. Fix your signal. Fix your results. Run a 30-min audit this week. #ProteanDigital #GoogleAds #Ecommerce #Marketing
Google’s “Power Pack” = Demand Gen + AI Max + PMax. Do you need all 3? Not always. • <$50K/mo → PMax + Search • $50K–$150K → Add Demand Gen (if creative is strong) • $150K+ → Full stack Thin budgets = poor optimization. #ProteanDigital #GoogleAds #PaidAds #Marketing
Google says 200 conversions. Meta says 150. Your store says 280. That’s attribution overlap. Same sale. Counted twice. 𝗙𝗶𝘅 𝗶𝘁: → Use platform ROAS for optimization → Use MER for real profitability If you trust platform data alone… you’re overestimating. #ProteanDigital #Attribution #PaidAds
Your attribution model might be crediting the wrong channels. Last-click attribution ignores most of the customer journey. Data-driven attribution shows the real impact of every touchpoint and can completely change which channels you scale. Check your attribution settings today.
How to split your ad budget across Google & Meta (based on $996M spend data). Budget depends on stage: • Testing → Google Search 60%, Meta 20% • Growth → Meta 35%, Google 40% • Scale → Meta 40%, Google 30% Follow your unit economics, not competitors. #ProteanDigital #GoogleAds #MetaAds
Your CAC doesn’t matter as much as you think. $120 CAC with 3-month payback > $50 CAC with 14-month payback. Most brands scale on the wrong metric. Know your payback period. #ProteanDigital #EcommerceGrowth #PaidAds #Marketing
Meta Advantage+ Shopping shows 3.8x ROAS vs 2.5x standard. But here’s the catch 👇 It prioritizes warm audiences → inflating results. Fix it: • Cap existing customers (20–30%) • Track new customer CPA • Watch blended CAC ROAS ≠ real growth. #ProteanDigital #PaidAds #Ecommerce #MetaAds
15 years later, the Madeleine McCann case still has unanswered questions. The current UK Prime Minister was reportedly involved in covering up the truth. #Madeleine McCann #TrueCrime #UKPolitics #UnsolvedMysteries #KeirStarmer #ColdCase #CrimeDocumentary #NewsUpdate
🌟 Applications close today for our Leadership Development Opportunities 2026/27 🌟 ☑️ Professional Development Lead ☑️ School Development Lead ☑️ Primary Mastery Specialist ☑️ Secondary Mastery Specialist ☑️ Further Education Mastery Specialist Don't miss out 👉️ bbomathshub.org.uk/project_cate...
💥 Durch den Drohnenangriff wurde die Mine Udarnyk im besetzten Snischne beschädigt, die die Russen für militärische Zwecke nutzen könnten, - Radio Liberty
I often get asked why I don't take corporate contributions. It's because I work for Californians, not special interests. I'm unfraid to stand up to anyone to do what's best for California families.
Michael Reagan’s Inspiring Closing Message: A Beacon of Hope for Today Brought to you by Gene Valentino, committed to highlighting the stories that shape our nation. ✨ Explore more motivational stories and leadership lessons: https://genevalentino.com/ #Inspiration #MichaelReagan #GeneValentin
"It's going to be the first nation built in the era of artificial intelligence." On Day 1 of #MIGlobal Global Conference 2026 today, Venezuelan Democratic Leader Maria Corina Machado spoke about her vision for the future of her country. Watch the replay: milkeninstitute.org/content-hub/...
“I fell for the lies”: Rich Logis, founder of @leavingmaga.org, joins The Weeknight as scrutiny grows over Trump’s ethics and spending priorities.
POV: You realize your dream life is just an energy shift away. 🌊 Comment ‘ebook’ for my free guide!
If that's what I think it means, we agree 100%. Our brain uses the sensors so-called "senses" (hearing, touching, smelling, tasting, seeing) to perceive and capture, then process and elaborate creatively: computational power can't do that, since it needs banks of data previously stored by us.
Your voice matters on Capitol Hill! 📢 Our annual Lawmaker Education and Advocacy Day brings companies and investors to DC to advocate for business-driven solutions. Join us March 17-19 in D.C. Register now to help shape the future of an affordable, clean economy. https://events.ceres.org/lead2026
You want to build a paid online community. You have two strategy options: 1. Follow the Paid Community Playbook 2. Set up a LinkedIn Group then ignore it. For 10 years. Full story at https://contentmavericks.club/walmsley-arts #paidcommunity #LinkedIn #contentmavericks #contentmarketing
Teamfight Tactics Hit the streets in style! The Graffiti Chic Street Arena in TFT Patch 17.4 turns the city into your canvas. Grab a can and get painting!
1/2 Heute vor 300 Jahren erblickte Haytham Edward Kenway das Licht der Welt in London am Queen Anne´s Square. Die Jahre vergingen und er wuchs behütet und beschützt auf. Niemand erzählte ihm von den Konflikten der Templer und den Assassinen. Ich möchte hier nicht weiter ins Detail dieser ...
Increasing my “Remember when..” stories 🫢 [Canyoning, adventure, adrenaline, bucket list, Explore, waterfall, Fun things to do] #adventure #canyoning #BucketList #explore #thingstodo #waterfall #adrenaline #fun
نظرة على واجهة Assassin’s Creed Black Flag Resynced 🔹 تحسينات ملحوظة على تصميم القوائم 🔹 تبويب السفينة حصل على إعادة تصميم بالكامل بشكل أكثر ديناميكية كيف شايفين التغييرات؟ تطوير حقيقي ولا مجرد تحديث بسيط؟
Victorian Socialists candidate for West Metro in the 2026 Victorian state election Anneke Demanuele joins the latest episode to talk about the left and socialism in Australia.
Martin Fendrych 𝕏🔁 @ZdenekHrib@twitter.com: QR kód na 2 miliony korun byl předán. Bohužel nezaplacen. Přesně tolik totiž podle našich propočtů dluží ministryně Mrazová obci Bílina za zvýhodněné bydlení v obecním bytě. A její reakce? Pokud prý chceme levný […] [Original post on zpravobot.news]
POV: you’re toasting to Kyiv birthday with friends and air raid siren goes off because Russia decided to bomb your city The reason I’m not running is because well it’s 5 year of war. I’m tired. And it seems from reports Kyiv is not the target right now. And yet I can see my face is giving me away
Pain is temporary… but quitting is permanent. #keeppushing #yourestrongerthanyourcircumstances #persistence #MichaelBJordan #motivationdaily #fyp
Negative experiences highlight the beauty of the positive. Once this is realized, the negative becomes beautiful.
It’s surreal to watch Trump’s relationship with Iran and the Strait of Hormuz evolve over these past 7 weeks. Describing his behavior as unhinged is an understatement. It is giving off alzheimers, senile, dementia, erratic, narcissist vibes. #trump #alzheimers #iran #straitofhormuz #25thamendment
When a chatter asks Matt Taibbi why he thinks the Epstein story is "boring", he's immediately interrupted by his crazy co-host Walter Kirn ranting about COVID "concentration camps". Matt does not come back to this question for the rest of the episode.
🧵 Just so, I had a look at Trump's current timeline on Truth Social. His increasingly unhinged posts now squeeze between ads for 'snore stop' & 'wallet defender'. Who did this? 😁 P.S. The adverts make this platform entirely unreadable and that's before you look at the content...
A new LEGO AI video was just dropped, entitled “Fake Jesus,” mocking Trump in EPIC fashion👏👏👏 Video credit to: the original owner #lego #legovideo #ai #trump #Iran #politics #reel #reels #video
I'm starting to rack up the achievements in #cdprojektred #cyberpunk2077 on #xbox. I'm willing to sacrifice my soul to achieve 100% in this game.
🎾 #Tennis #RolandGarros Karolina Muchova wins the last 5 games to take the 1st Set from Anastasia Zakharova.
What's the most important quality for an NBA playoff team? Longterm health is becoming more and more of a priority...
Introducing Ask YouTube, our new conversational search experience in @YouTube. 📽️ (1/4)
RIGHT NOW: Hundreds rally in front of the White House demanding ‘No war on Iran!’
Last week’s shoot was 🔥 — literally. Big thanks to the crew who brought the heat (and put it out). Epic footage incoming. 🎬 #BTS #FireSafety #ProductionLife
🌍 This #WorldHomelessDay, poet @surfingsofas.bsky.social shares Not Just One — a powerful poem about homelessness, hope & change. 🎶 Donate as little as £1 to hear the full poem & support young people facing homelessness: everyyouth.org.uk/product/not-... #HomelessnessAwareness
🆕 WFP has launched a next‑generation intelligence platform that transforms global hunger data into early action. HungerMap Live integrates food security data and analysis with AI‑assisted forecasting to spot crises before they spiral. 🔗 https://ow.ly/ZuFw50YKxjs
Happy Pride Month! 🌈 We have a wonderful Queer Horror selection to celebrate - QUEENS OF THE DEAD (2025). Directed by Tina Romero! Watch the episode; youtu.be/lSDO8IRO2FQ?... or listen: www.buzzsprout.com/104713/episo... #queensofthedead #zombie #pride #horrormoviesurvivalguide
Sunlight is ALWAYS the best disinfectant. This week California Congressman @robertgarcia.bsky.social brings that light to dark places: the Epstein files, ICE raids, and Trump administration accountability. Stream our full conversation here: https://youtu.be/Ke1D_thFhOk
When You Go To Tell Everyone Your Dating But Everyone Always Know #911onABC #EddieDiaz #RyanGuzman #EvanBuckley #OliverStark #Buddie #Ryliver
Video on social media appears to show strikes from inside Tehran as Israel launches an attack.
If you've ever dreamed of causing chaos in your office then Last Man Sitting could be for you! Join us for Bullethell chaos on 31 March, and YOU TOO could do some sick rail grinding.
lass mich doch das R rollen💀🥸 #gaming #Fortnite #germangirl🇩🇪 #KathyClips #randomsquad #viral #BattleRoyale #twitchstreamer