Wrong Google bidding strategy can cost you 30–50% efficiency. Maximize = volume. Target = control. Use Target CPA/ROAS once you have data (30–50+ conversions/month). Use Maximize only to scale. Most accounts get this backwards. #ProteanDigital #GoogleAds #PaidAds

iOS didn’t kill Facebook ads, it killed bad strategies. You didn’t lose conversions. You lost visibility. Winning now = broad targeting, better creatives, first-party data, and CAPI. Adapt or fall behind. #ProteanDigital #FacebookAds #MetaAds #iOS14 #DigitalMarketing

Poor negative keyword management wastes 15–30% of ad spend. Block terms like: • free • cheap • used • DIY • wholesale • replica Rule: $50+ spend with 0 conversions = add as negative. Check search terms weekly. #ProteanDigital #GoogleAds #NegativeKeywords #PaidAds

Meta’s Andromeda update killed micro-targeting. Now: • Creative diversity > single perfect ad • Broad audiences outperform narrow • Advantage+ placements = +12–15% • Lookalikes = signals, not rigid targets Old targeting playbook = dead. Creative = your edge. #ProteanDigital #MetaAds #PaidSocia

Small weekly improvements compound into massive yearly gains. You don’t need big wins, just consistent 1% optimizations. That’s how performance scales. #ProteanDigital #PaidAdsStrategy #GrowthMarketing #MarketingOptimization

There’s no “perfect” Google vs Meta split. It depends on: → Product → Demand → Stage Start 60/40 → test 60 days → shift budget to the winner. Brands that optimize mix (not follow averages) see 25–40% better efficiency. #ProteanDigital #PaidAds #MarketingStrategy

Mobile = 78% of traffic But converts half as well as a desktop. You’re paying the same CPC. Fix mobile CVR → unlock profit. #ProteanDigital #EcommerceGrowth #CRO #Marketing

Google’s Smart Bidding Exploration tests profitable traffic you’re missing. ✓ Stable campaigns, $10K+ budget ✓ Test slightly lower ROAS traffic ✓ +19% conversions, minimal ROAS dip #ProteanDigital #GoogleAds #PaidSearch #SmartBidding

Google’s “New Customer Acquisition” goal changes scaling. Old: optimize for any conversion → you re-buy existing customers New: optimize for NEW customers → real growth Yes, CPA goes up. But so does customer base. Cheap conversions ≠ growth. #ProteanDigital #GoogleAds #PaidAds

Your CAC doesn’t matter as much as you think. $120 CAC with 3-month payback > $50 CAC with 14-month payback. Most brands scale on the wrong metric. Know your payback period. #ProteanDigital #EcommerceGrowth #PaidAds #Marketing

The first 5 issues of THE BOULDER are in print! A serialized story about Darwin and Jeff — gig economy, platform capitalism, fake ads, & a tower made of blocks. Pulp aesthetics, absurdist tragedy. $5 per issue or grab all 5 for $25. Next 5 issues coming soon. #zinefiction #indiezine #literaryzine

Quote with a fictional band that is not Spinal Tap (The Hex Girls)

This right here!!! 👊🤨💯 SEC School boycott. And yes, that includes BLACK ATHLETES TRANSFERRING SCHOOLS. That’s a huge financial loss for colleges that have no problem recruiting black athletes, but suddenly go quiet when it comes to supporting their rights for real representation in government.

Our partnerships create proven solutions. In our 2024 fiscal year, our system helped 63% of people find housing, and it had an 88% success rate in preventing homelessness. The power of a unified effort is real.

A little interfaith banter 💯💯💯🎯

This is the world’s first steel made without burning fossil fuels. Steel is a massive emitter so this is hugely important! We have so many solutions to solve the #climatecrisis. Implement them. #ActOnClimate #ClimateAction #reneables #renewableenergy

It’s Election Day in Philadelphia! Excuse the chipmunk voice.

The corruption is so blatant, so in everyone’s faces that it’s just plain unbelievable. How Trump is not behind bars never ceases to amaze me. Literally, this criminal is getting over like a bandit, stuffing his pockets with cash while hardworking Americans suffer.

Trump took the MAGA 2012 autopsy the one about more inclusion and such, and flushed it. The anti-democracy *had* been on a roll, but now the egos are getting involved with their own careerism extremist ways. The crowded fields in California and now this autopsy ended that.

Alberta MP Eleanor Olszewski's message to Alberta separatists: "I would say to those people that to watch what the federal government is doing because we are working so hard to reset the relationship with Alberta and make sure that Alberta voices are heard."

It’s cold in Wrigleyville today! 39 degrees right now, but it feels like 18. Wind gusts up to 30 mph. Rubber game between Cubs and Angels. Score broadcast time is 12:45 pm CT. Spend the afternoon with us.

I feel like I’ve aged 5 years in 3 days. Anyway here’s a clip of my video on Venezuela 🇻🇪, Maduro and how Canada is fucked

#duet with SecretFacePunch Happy Easter

Thyroid diagnosis often misses nuance, leading to over- or under-treatment. A key adjustment in how clinicians interpret findings is helping improve accuracy and patient care. Here’s what’s shifting and why it matters in real-world practice. #ThyroidHealth #Endocrinology #OrangeCarrotMedia

Are you implying that the loser with daddy issues is aiding a war criminal? I don't believe it. Elon Musk would never do something like that. 🙄

The sweetiest softiest office helpurr, according to mom 🩵 #happeanut #cutienut #momssunshine #goodestboy #officehelpurr #sohandsome #floofalicious #purrsday

Don't these beautiful birds, my precious offspring, deserve £300 to rent a room to protect them from the rats, rodents, and snakes in the tent,&also food to fill their stomachs? Their mother suffers from a heart valve condition,&their father was injured in the Gaza war🥹🥹🥹 chuffed.org/project/lobnah

repost @alabeiruty on IG Do you wonder what happens in your waching machine when you're not watching ? 🤔 #projectionmapping #visualart #madmapper #immersiveart

That dnc autopsy is lame and unimportant in this moment we’re in. Kamala said all that in her book And anyone with a brain knew domestic issues were key not any foreign issues They coulda just have listened and voted like Black folk. Anyway, vote in your midterms because that’s what matters now.

Worf looks cool in a Klingon Uniform, would have loved to see Worf in Klingon Uniform more often. Loved it when Worf was serving with his Brother during the Klingon Civil War. Always remember a Sun is a great place to elude enemy ships plus destroy enemy ships. #StarTrekTNG #StarTrek #Treksky

How interesting. I wonder how it does financially these days and how it compares with other NCP. Watching shows on top of the car park was one of my happier COVID memories.

The strongest client partnerships I’ve seen come from teams that think a bit more entrepreneurially. Not just following a playbook, but adjusting to what the situation actually needs. It sounds simple, but it’s harder to do consistently. Sharing more in the video. #Entrepreneurship

¡Ya ha llegado el viernes! ¿Cómo? ¿Qué no tienes plan para hoy? 🫣 Descubre La Agenda y entérate de todo lo que ocurre en la provincia de Ourense👇 https://mrf.lu/Mhp0

I agree, in fact, I don’t believe he has the intellectual capacity to understand what he’s talking about.

Hoje tem aquela desgraça de Corinthians de novo.

Oficjalnie: Snusiarz zawetuje program SAFE. To nic innego jak #zdradanarodowa

😆Everybody fears UNC - Are we Worried?😆 #intimidating #strongestman #comedy #thematrixnetwork

guys when i said a previous client was sick with it... It turns out breakdancing is a literal sickness and it's spreading. @garnootnoot.bsky.social has been quarantined on the dance floor until further notice Buy my emotes to make yourself feel better about this event.

This is what happens when your brain chip malfunctions: your words keep restarting, and you say stupid shit. Thiel has no respect for life except for his own, just like 99% of all billionaires.

Location: Jabalpur, Madhya Pradesh Date: May 23 Vishwa Hindu Parishad members raided Sukoon Hotel, accused two interfaith couples of “love jihad,” harassed them, and handed them over to police, after which the couples were detained.

Nett & Lil O have reunited 🥲 #nettspend #osamason #paintalk #elc #osochattin

From #Agriculture to #Zoology, we’re featuring research from BioOne Complete partners. We’re at letter T! So far we’ve explored prairie dog, quahog, rhinoceros beetle, sunflowers, and Tyrannosaurus rex. Which species should we feature next? Share your ideas! #BioOneCompleteAtoZ #scisky #wildlife

Our next ad: Randy shares his struggle to find affordable housing and why we need more tenants in Congress.

Over 80% of deaths linked to #AMR occur in #LMICs, where access to effective #antibiotics & #healthcare is often limited. Understanding what drives #AntimicrobialResistance & how to curb its spread is key to protecting modern medicine. Learn more👉 amrbenchmark2026.accesstomedicinefoundation.org

#Sackville Farmers Market opens this Saturday May 30, 2026 #NovaScotia Credit to sackvillefarmersmarketns

Hard worker

Early voting has begun in #NJ11 - benchwarmers for the Squad, cheerleaders for PACs and out of touch insiders? We need new AND better voices. Whether you vote early or on Feb 5, make the bold choice and the smart choice #JLforNJ

⌚💤🏝️ La question du jour : Que se passe-t-il quand un parent vous écrit en dehors de vos horaires de notifications ?

🏒 Shot chart through the 1st period. MTL: 4 SOG CAR: 15 SOG #SoundTheSiren

"Right now, there are more children in shelters than there are seats in Yankee Stadium. This is not a program to cut back on." — Christine Quinn explains without CityFHEPS vouchers, more than half of families cycle back into NYC shelters, driving up costs and harming kids in the process.

🚀 FootballPX is live! Join the fantasy football game of skill and compete for real rewards by putting your football knowledge to the test. Even better: the first 100 sign-ups receive €50 in FREE game credit just for registering — no deposit required. 👉 Get started: www.footballpx.com

I wish every day was Sunday. 🧞

brain rot, served fresh. #imurme #shitpost #funny #memes #internetbrain

Today in History: On May 25, 2023, the Sackett v. EPA Supreme Court ruling changed the landscape of water protection in the U.S. by stripping federal safeguards from millions of acres of wetlands.

Restoring Sperm Production For Infertile Couples. A targeted mRNA treatment restores sperm production in genetically infertile mice and allows them to father healthy offspring. Hope it works for humans. #MedicalResearch #ReproductiveHealth #Biotech #ScienceNews #HealthScience

Gunbreaker max level, but just starting their Manderville weapon…only 1 tank class left to level! #ffxiv #ff14 #finalfantasyxiv #hrothgar www.tiktok.com/t/ZThCUbxAc/

He sure cares about that $400 million dollar Ballroom and Israel and his crypto grift. But Americans he doesn't think about.

🎙️ BALADO | La #rougeole, maladie infectieuse grave et parfois mortelle, se trouve aujourd’hui au cœur d’une inquiétante vague de #désinformation. Eve Beaudin en discute avec Pascal Lapointe de @sciencepresse.qc.ca . 👉 sciencepresse-detecteurderumeurs.transistor.fm/s4/33 🎧 #DétecteurDeRumeurs

Um 8 muss ich bei der Arbeit sein😭😭

ᑭᗩᖇᗩᑎÁ Matheus Gomes: FICA RENATO!