Obie | Founder - ProteanDigital.io
@protean-digital
Meta Advantage+ Shopping shows 3.8x ROAS vs 2.5x standard. But here’s the catch 👇 It prioritizes warm audiences → inflating results. Fix it: • Cap existing customers (20–30%) • Track new customer CPA • Watch blended CAC ROAS ≠ real growth. #ProteanDigital #PaidAds #Ecommerce #MetaAds
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More from Obie | Founder - ProteanDigital.io
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Google Ads isn’t media buying anymore. It’s signal interpretation. Clean data = better performance Bad data = amplified mistakes Fix your inputs. #ProteanDigital #GoogleAds #Ec...
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There’s no “perfect” Google vs Meta split. It depends on: → Product → Demand → Stage Start 60/40 → test 60 days → shift budget to the winner. Brands that optimize mix (not follow...
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Doubling spend ≠ scaling. If ROAS drops as spend increases, you’re hitting your ceiling. Find your breakeven. Scale smarter, not just bigger. #ProteanDigital #EcommerceGrowth #...
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Your ads don’t fail, your data does. Bad conversion tracking leads to Smart Bidding targeting the wrong customers. Fix your signal. Fix your results. Run a 30-min audit this wee...
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Your CAC means nothing without LTV. 3:1 = healthy less than 3:1 = fix retention first 4:1 = scale harder Better math → better growth decisions. #ProteanDigital #EcommerceGrowth...
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Ecom CAC is up ~40%. Most brands didn’t adapt. They blamed the algorithm. 𝗪𝗶𝗻𝗻𝗲𝗿𝘀 𝗱𝗶𝗱 𝟯 𝘁𝗵𝗶𝗻𝗴𝘀: → Track blended CAC weekly → Feed better signals (offline + profit data) → Shift 30–40% to retention The arbitrage era is over. Signal quality wins now. #ProteanDigital #CAC #PaidAds
ROAS ≠ profit. Contribution margin per order tells the truth. 3x ROAS with thin margins can still lose money. Know your numbers before you scale. #ProteanDigital #EcommerceGrowth #Profitability #Marketing
Blended ROAS can mislead you. Cohort analysis shows the truth: Are your new customers actually profitable? If not, your growth isn’t sustainable. #ProteanDigital #EcommerceAnalytics #LTV #PaidAdsStrategy
Your ads run 24/7. Your customers don’t. Dayparting = showing ads when people actually convert. 𝗙𝗶𝘅: → Turn off worst hours → Increase bids during peak times 𝗥𝗲𝘀𝘂𝗹𝘁: 15–25% less wasted spend + higher ROAS Stop paying for dead hours. #ProteanDigital #PaidAds #GoogleAds
CAC:LTV ratio shows if you’re making money or losing it. 3:1+ = sustainable. <3 = losing. Example: CAC $85, LTV $232 → Ratio 2.73:1 = barely profitable. Like & follow for more insights! #ProteanDigital #EcommerceGrowth #ProfitStrategy
Your product titles may be costing you 40–50% of clicks. Use this formula: Brand + Product Type + Feature + Detail + Size/Color Better titles = higher CTR, impression share, and ad efficiency. Start with your top 50 SKUs first. #ProteanDigital #GoogleShopping #EcommerceGrowth #FeedOptimization
60 days → one proven e-commerce ads playbook. Build the foundation. Optimize weekly. Scale winners. 1% improvement/week = 67% yearly growth. Top brands outperform by 40–80% using this system. Start with Month 1. #ProteanDigital #EcommerceGrowth #PaidAds #MarketingStrategy
Manual placements give you control… but often worse results. Advantage+ placements: • AI optimizes across all placements • Typically 12–15% better ROAS Use manual only for testing or special cases. #ProteanDigital #MetaAds #FacebookAds #PaidSocial
Teaching Google which products make you money changes everything. Smart ones optimize for profit. Use Conversion Value Rules → tell Google which sales are truly valuable → Same ROAS, 42% more profit. Like, Comment, Share, & Follow for more. #ProteanDigital #GoogleAds #PaidSearch #EcommGrowth
Your attribution model might be crediting the wrong channels. Last-click attribution ignores most of the customer journey. Data-driven attribution shows the real impact of every touchpoint and can completely change which channels you scale. Check your attribution settings today.
Oregon is the gold standard when it comes to running fair, accurate and inclusive vote-by-mail elections. We'll continue to work with local election offices to make Oregon continues to lead in high turnout, low costs and high security elections. #orpol
"What can I do to help prepare them and benefit them?" 𝐐𝐮𝐲𝐧𝐧 𝐓𝐞𝐛𝐛𝐬 opens up about the mindset he carried as a redshirt. He knew he was not going to play. So instead of just showing up, he made it his mission to make every single practice harder for the guys who were. Push them. Challenge
The #Maine Monitor has compiled an in-depth Guides to #Government hub to help #voters navigate through the issues Mainers will face at the #polls this November, as well as bill summaries and who sponsored them, public hearing schedules, and more. themainemonitor.org/guides-to-go...
Great to stop by Farine, one of our great local cafes, to try my hand at latte making & connect with constituents.
Fresh Air On The Go Loving the new Car Diffuser from Trend Pikz. It is small, USB-powered, and keeps the air fresh during my travels. The LED lights are a nice touch for those late night drives. #TrendPikz #BlueskySocial #CarAccessories #FreshVibes
Be Compassionate With Yourself... | Listen UP Episode 4 - Paul Donnelly - Now Live! Recovery is a journey of self-compassion and finding healthy habits - Paul Donnelly shares thoughtful advice in Episode 4 of Listen UP. EPISODE 4 - LISTEN NOW - lk2.app/luep4 #selfcompassion
“God-Like Powers”: Elon Musk And The Rise Of Brain Chips Designed To Merge Humans With Machines? www.mystery-network.com/2026/05/god-...
Everyday I am focussed on forging powerful partnerships so BC can compete in global markets and win. Today, I am announcing $12M in investments through our crown agency Forestry Innovation Investment to expand global demand for BC Wood and build more with wood here at home. #ForestryBC #bcpoli
Preparedness for any major health threat weakens quietly and, tragically, fails visibly. In relative terms, small investments in preparedness help us avoid far greater economic and human costs down the road. Devastating policy failure across the board by @whitehouse-47.bsky.social
Iran’s meme factory just gave America the most accidental bipartisan image of 2026: Trump shaving Netanyahu while the “Epstein Files” poster hangs in the background. AI propaganda has officially reached the barbershop phase of geopolitics. Even satire abroad now understands dependency optics better.
#NJPW #WrestleKingdom 20 - #KonosukeTakeshita with a massive avalanche blue thunder bomb to #YotaTsuji | #wrestlekingdom20
Nashville/Two Rivers Area- A crash being cleared on Briley Pkwy northbound near McGavock Pike 8:36am CT. Get Instant Tennessee Traffic Information Right Now With Commander Chuck's “LIVE” Traffic Video. Saving you Time and Gas Money. commanderchuck.net
A near-future eco-thriller that we all wish was non-fiction. Available wherever books are sold. #TheyCouldBeSaviors #FictionForChange #ReadMoreBooks
Apni Taqdeer Talash Karo, Jawani Zaaya Mat Karo! | Younus AlGohar | ALRA TV youtu.be/TeN3CD-kBD0?... Visit our social media platforms @alratv linktr.ee/alratv #IsMehdihere? #missionofmehdi #endisnear #armageddon #iran #iranwar
New Jersey Gov. Mikie Sherrill is asking U.S. Immigration and Customs Enforcement to let her inside the Delaney Hall detention center in Newark, where hundreds of immigrants are being held. Protesters began gathering there on Friday, alleging detainees are enduring horrible conditions.
Astronomers have found the building blocks of life in space! 🧬🧪 @erikahamden.bsky.social explains how scientists detect amino acids like tryptophan in meteorites, asteroids, and even diffuse clouds of gas between stars. #Space #Universe #Astronomy #STEM #Science
On the road 🚗✨ to new exhibition the Burton Gallery Bideford, Devon—the centerpiece of a festival celebrating the art of printmaking! Next @mychaelbarratt / @printmakerscouncil #studio #exhibition opens 11/1/2025 - 1/3/2025. Party 10/1/225 6-8pm. Proud to be showing with #reprintmakers #artists
Imposter scams are the #1 scam for the 9th year in a row in 2025. What to watch out for: -Government imposter scams (like fake overdue toll texts) are up 40%. -Romance scam losses jumped 22%, averaging $2,020 per person. Learn more: consumer.ftc.gov/consumer-ale... #scamawareness #puppies
Politics in Aotearoa now. So many people just fucking melting, homeless, soo poor they can’t eat and soo many of our kids futures being evaporated by this cruel evil government. Most of these ruined lives will go unseen and unheard, not even a shadow on the pavement. Please 🙏🏾 VOTE!! #nzpol
• A billionaire is running for governor • Global overheating is speeding up • Gary Griggs on coastal changes and climate change And more in this week’s free, plain language newsletter with climate change news and analysis for Santa Cruz County, California, 16-minute read cruzclimate.com
🇫🇷 🌡️ #France's southwestern region on Thursday recorded the country's hottest-ever day in May, with the city of #Bordeaux experiencing temperatures above 35°C during the day. Road work companies adjusted working schedules to let workers take regular breaks amid the intense heatwave conditions.
Not sure who this guy and I wish I got his #IG or Social Media to give him his exposure but he #SLAYED it 🎸🎸🔥🔥🔥🔥 #talented #musician #maji
Kansas is spending $3.9M on AI, drone and smart transportation projects to improve safety and mobility across the state, especially in rural areas. 🚊 🤖 Full scoop from Sophia Fox-Sowell 📰 ➡️ statescoop.com/kansas-ai-dr...
Perché aziende come #SpaceX, #BlueOrigin, #Nvidia, #Google o #Starcloud puntano a portare i data center nello #spazio? Ne parlo oggi a #ilMondo, il daily di @internazionale.it con Claudio Rossi Marcelli e Giulia Zoli. Qui 👇: open.spotify.com/episode/0wLY...
@benmckenzie.bsky.social is making the rounds on podcasts an interview shows and you should listen to what he says about crypto. It could save your life savings.
Anarchy.in.Harmony - The illusion is breaking down. American Dream is a Ponzi scheme…
@playgroundgames.bsky.social is looking for a Media Lead! - tinyurl.com/3bryj44n Drive media strategy and storytelling at a studio known for world-class titles. Big role, big visibility! #gamedev #indiedev #hiring #jobs #gamecareers #gamesjobs
As June begins, let's take a moment to enjoy some of the pre-summer celebratory bonfires fed by Russian oil. Thanks to waiver-free drone sanctions, the Kremlin's ability to continue the war is being severely impacted. It's going to be a hot, dry summer for the Russians.🔥😎
⚠️ #Haiti: A new wave of violence has displaced around 30,000 people in the capital - families are fleeing with little and seeking refuge. WFP is providing emergency food rations to new arrivals, many of them mothers, children and the elderly — but urgent funding is needed to scale up assistance.
Planning a visit? Find out more about entry, opening times, research visits and more: https://www.ucl.ac.uk/museums-collections/grant-museum-zoology/visit-ucl-grant-museum-zoology
Why Wrestling Entrance Themes Hit Different 🔥 From Stone Cold’s glass shatter to Cena’s trumpets, The Rock’s “If you smell,” and Triple H’s “Time to play the game” — great themes make you feel something instantly and make wrestling feel bigger. #WrestlingEntrance #EntranceThemes #StoneCold
Palmer Luckey, co-founder of defense tech company Anduril, recently warned that America’s defense systems are quietly dependent on the enemy’s factories. America chased margins, lost its industrial muscle, and turned engineers into designers while the China captured the actual builders.
What would you do, if a police man threw your wife on the ground who's visibly pregnant.What has happened to our country. #maga #trump #law #politics #police
I wish you all have a blessed, luminous and creative June! 🌟💖 I am very pleased to announce my participation in Expo Metro Madrid, 20-21 June 2026,Billboard 5,Row 4 – Column 6,with my artwork 🖌📷🎭 "Cell_Re-cycling"(Mixed Media, 2026). #illustration #photography #art #writer #author #book
Trump announces nearly $1 billion for US coal production For daily global news videos, please visit Ranked.News/videos
The cyberpunk we deserve - robots have learned to dance around a pole But the professionals in this field can rest easy for now: the machine moves pretty poorly. And it doesn't have much to show off 😏