Using the same ad creative everywhere can cost you 40%+ performance. Reels, Feed, and Stories all have different viewing behaviors. Best strategy: create platform-specific creatives. Small effort. Big performance gain. Follow for more insights.

Blended ROAS can mislead you. Cohort analysis shows the truth: Are your new customers actually profitable? If not, your growth isn’t sustainable. #ProteanDigital #EcommerceAnalytics #LTV #PaidAdsStrategy

Your customer list is your most powerful Meta audience. Done correctly, Custom Audiences can reach 80–90% match rates. Best strategy: • Upload full customer data • Build LTV-based lookalikes • Stack 1–3% lookalikes in one ad set Stacked lookalikes often outperform separated ones by 15–25%.

Platforms don’t show truth, they show credit. Holdout test: → Turn off a channel → Measure revenue drop Example: Google Shopping claimed $3.5K/day Actual lift: $2.3K/day That’s 34% inflated attribution. Only incrementality tells the truth. #ProteanDigital #PaidAds #Analytics

You’re resetting the learning phase and killing performance. ✅ Let Google/Meta learn 1–2 weeks ✅ Minor tweaks: negative keywords, <10% bid changes ❌ Major changes: big budget shifts, targeting changes, pausing campaigns #ProteanDigital #GoogleAds #MetaAds #PaidSocial

Quality Score directly controls your CPC. Higher score = lower costs. Main drivers: • Expected CTR • Ad relevance • Landing page experience Improving QS 5 → 7–8 can reduce CPC 40–60%. #ProteanDigital #GoogleAds #PaidSearch #PPC

Advantage+ Shopping = Meta’s version of PMax. Great for scaling. Not for testing. Works best with: → 30+ conversions/day → $100+ budget → Strong creatives Use manual campaigns first. Then layer ASC to scale. Automation ≠ strategy. #ProteanDigital #MetaAds #PaidAds

Wrong product category = 40–60% less impression share. If Google misclassifies your product, you compete in the wrong auctions. 𝗙𝗶𝘅: → Use the MOST specific category → Update your feed → Track impression share Small tweak. Big revenue impact. #ProteanDigital #GoogleShopping #Ecommerce

Google’s Smart Bidding Exploration tests profitable traffic you’re missing. ✓ Stable campaigns, $10K+ budget ✓ Test slightly lower ROAS traffic ✓ +19% conversions, minimal ROAS dip #ProteanDigital #GoogleAds #PaidSearch #SmartBidding

Meta needs ~50 conversions/ad set/week to optimize. Below that: unstable performance + wasted spend. 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: $100/day + $25 CPA = 28 conversions → underperforming. 𝗙𝗶𝘅: → Consolidate ad sets → Increase budget → Optimize for higher-volume events #ProteanDigital #MetaAds #PaidAds

FOR ALL THE ($250) MARBLES CIVIC V JAAAAAG

Good news! People want to trust you! To watch full video go here: https://youtu.be/RMBikNYAfFQ

Today In Nerd History May 16 For More Information sites.google.com/view/today-i... #TodayInNerdHistory #May16 #StarTrek #PierceBrosnan #YvonneCraig #TopGun #StarTrekTheNextGeneration #DebraWinger #DavidBoreanaz #DannyTrejo #LouretteSpang #BarryAtwater #JohnHolland #LloydKino #Birthday

😏🤷‍♀️🎶🛸. Maybe not this time

Speaking earlier in the Oval Office, President Trump called the ballroom being constructed to replace the White House East Wing a “gift,” while adding that it will have bulletproof glass and walls, along with a “drone port” which Trump says was supposed to be Top Secret.

There’s a wrecking ball sex predator fascist now destroying the planet..his filthy rich media mates Rupert Murdoch, Elon Musk and Pauline Hanson deluge us with messaging to keep voting for right wing mobsters. Let’s talk!🎙️ “Truth Lies & Media” is live⚡️ Apple&Spotify Promo Match Frame Editing

SCOTT BESSENT WERE YOU THINK EVERY THING IN YOUR HOUSE COMES. AMERICA DONT HAVE THE FACTORYS TO PRODUCE THE PRODUCTS AMERICA NEEDS. DONALD TRUMP CARES MORE ABOUT WAR THAN MANUFACTURING IN 🇺🇸. DJT CARES MORE ABOUT BAILOUT FOR OTHER COUNTRY'S INSTEAD OF HELPING THE PEOPLE IN THIS COUNTRY USA.!!!! IJNA.

Be Compassionate With Yourself... | Listen UP Episode 4 - Paul Donnelly - Now Live! Recovery is a journey of self-compassion and finding healthy habits - Paul Donnelly shares thoughtful advice in Episode 4 of Listen UP. EPISODE 4 - LISTEN NOW - lk2.app/luep4 #selfcompassion

🇺🇸🇨🇳🇹🇼 Trump and Xi Jinping discussed Taiwan at the talks In the course of negotiations between the leaders of USA and China, question of Taiwan's status was raised, Bessent said. However, he did not divulge details of the negotiations, stating that he "does not want to get ahead of the president."

Boomer road rage and instant karma

#NJPW #WrestleKingdom 20 - #KonosukeTakeshita with a massive avalanche blue thunder bomb to #YotaTsuji | #wrestlekingdom20

NEWS: According to a bombshell new report, Trump is far more afraid of being prosecuted for war crimes than he lets on. An Insider tells Reuters the U.S. is threatening sanctions unless the court agrees not to pursue cases against Trump, J.D. Vance, or Pete Hegseth. @meidaa.bsky.social

#Svengoolie #HouseofSvengoolie

Så här Valborgsmysigt har vi det. #finncleo #catsofmastodon #FediPets

Celibacy? Oh yes, the one who sang Diamonds Are Forever

Gallup CEO Jon Clifton spoke at #MIGlobal 2026 last week about how Americans currently feel about the attainability of the American Dream. Catch the replay: milkeninstitute.org/content-hub/... #GlobalConference #Leadership #AmericanDream

❗️🇺🇸 Large-scale forest fires are raging in California, USA. Tens of thousands of residents received evacuation messages. The area of the largest fire is estimated at almost 6,000 hectares. #California #USA #fire #fires #forestfires

On the road 🚗✨ to new exhibition the Burton Gallery Bideford, Devon—the centerpiece of a festival celebrating the art of printmaking! Next @mychaelbarratt / @printmakerscouncil #studio #exhibition opens 11/1/2025 - 1/3/2025. Party 10/1/225 6-8pm. Proud to be showing with #reprintmakers #artists

Book 101 Review, in its sixth season, features Cherif Medawar the nation’s #1 commercial real estate dealmaker, best-selling author, real estate investor, mentor, and fund manager as my guest. podcasts.apple.com/ca/podcast/b... #podmatch

Qu’est-ce qu’une ingérence informationnelle ? 👨‍💼@laurentcordonier.bsky.social, docteur en sciences sociales à la Fondation Descartes, est intervenu sur ce sujet lors du séminaire DE FACTO à @AssasUniversite. 🤔Et vous, connaissiez-vous cette méthode de déstabilisation ?

Firefighters battled a six-alarm warehouse fire that sparked overnight in Ontario. There are no reports of injuries or missing persons. The incident was reported as a suspicious, potential arson fire. One person was taken into custody. Read more: http://specne.ws/up9VwV

AI Menstrual Health After attending the AI Everything event in Nairobi, we’re excited about how technology and digital innovation can help improve menstrual health awareness, education, and access for girls and young women in our communities. #MenstrualHealth #DigitalHealth #AIEverything

🏢 Derby gets closer to its Great British Railways HQ. 𖣘 A renewable energy deal supports our net zero ambitions. 🧡 And we prepare to give historic Brunel landmarks some TLC. It's another #WeekOnTheNetwork

Today's Tune-Up focuses on one of the most common mental health conditions -- anxiety. Alicia discusses signs and symptoms. #edgertonhospital #anxietyawareness #mentalhealthmatters #edgertonwi

I really rare, Disney animation, fun fact. #TriviaTime #DisneyAnimation #Disney parks #TheRescuers #FYPViral 

Trump fires the entire National Science Board. Putting this country back together after this man years it apart is going to be the largest task every undertaken in human history.

2 pcs Small Wooden Recorders for Toddlers, Colorful Piccolo Flute for Kids,Learning Rhythm Musical Instrument,Sealive Baby Early Education Music Sound Toys for Autism or Preschool Child (Random Color) 🛒 Check on Amazon: https://www.amazon.com/dp/B06WGMBBRV/?tag=sersart2024-20

You’ve probably seen Venice a hundred times Photos, videos, travel lists 🏛️ But it’s not the same until you’re there When you are, PERX makes it easier to find the right stay at the right rate 💫 Make Your PERX Work - tinyurl.com/2h952ktu #nonrev #aviation #PERXDeals

Photo dump: Celebrating our 20th Anniversary as a member of The Timeless Torches! Here’s to 20+ more years of Dancing!! #timelesstorches #nyliberty #wnba #johndericmitchell

AND HE'S IN! TOUCHDOWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWN BILLLLLLLLLLLLLLS!!!! #GoBills #BillsMafia

Stop, stop! King Lear 2,1 #ShakespeareSunday

𝗣𝗢𝗦𝗧 𝗪𝗜𝗧𝗛 𝗧𝗛𝗨𝗠𝗕𝗡𝗔𝗜𝗟

THE RAILWAY OF DEATH (1912) was shot in Camargue and reflects the European frenzy for westerns. The film, directed by Jean Durand, is best described as Coyote vs Roadrunner with real guns. 10/10 highly recommended, it's absolutely bonkers.

#shooting #whitehouse #explore #fyp #BreakingNewsUSA Full story: https://jqjo.com/article/vhlq62oi

In the wild, grooming is an important bonding ritual among zebras. Little Notty lost her natal family – but the instinct remains. Here, she directs it towards her best friend: Tytan, an orphaned black rhino. Discover their unlikely friendship: www.sheldrickwildlifetrust.org/orphans/tytan

COMING MARCH 20th on SOPBS...

Riots and property damage in Paris following PSG's Champions League victory over Arsenal. Approximately 400 arrests and 50 injuries were reported as 50 stores were vandalized. Some business owners had preemptively secured their shops, expecting looting regardless of the result.

🇮🇹🇲🇽 #WWEClash, #AAANocheDeLosGrandes Instant Analysis! @adamsilverstein.bsky.social, @chrisvannini.com on #WWE Clash in Italy: 🥩 Brock Lesnar evens w Oba Femi 🎭 El Grade Americano exposes Chad Gable (Mask vs. Mask) 🤔 Roman Reigns, Jacob Fatu, Cody, GUNTHER ➕ #SummerSlam plans 🎧 linktr.ee/gettingover

An indie game where you preview your whole turn sequence in real time. - Trigger chain reactions on grids - Draft attacks by combining Tricks - Try, cancel, retry before committing Sign up for the playtest: playtester.io/dog-in-the-machine #gamedev #indiedev #indiegame

It’s almost the weekend and time 2 GET WILD with this #FlashBackFriday clip of The New Power Generation (and O{+> / Tora Tora) from UK TV’s The Sunday Show which aired in 1995 - The Exodus has Begun #Prince #Prince4Ever #PrinceLegacy

Flight Never Seemed Achievable Before Second Single off my New Album, releasing 2025/12/06 metatem.bandcamp.com/album/jawles...

🇺🇦President Zelenskyy: “Spiderweb” destroyed or at least damaged 41 aircraft. Never before had Russia lost such equipment, in such numbers, and as a result of strikes by drones that were incomparably cheaper.

This administration is full of FREAKS!

Rubio says he’s happy about how we have transformed foreign aid, brushing off massive policy failures as bumps in the road. He lives in a fantasy world where destroying international alliances, abandoning global stability counts as a proud achievement. (I wouldn’t be in his shoes, even if they fit.)

Дефіцит ракет для ППО залишатиметься до кінця війни, - Ігнат Україна й надалі стикається з нестачею боєприпасів для систем протиповітряної оборони через обмежені можливості їх виробництва, зазначив начальник управління комунікацій Повітряних Сил ЗСУ.

Stop playing the last game in your head. #fyp #gaming #cs2 #mindset #gamingperformance

The House just passed the biggest housing legislation package in a generation. What happens next — and can it actually become law? We asked Rep. Lou Correa & Rep. Mark Alford ⬇️

La joventut està preparadíssima pel futur, però coneixen el passat? La @sanfenerea els va posar a prova fent-los utilitzar objectes de boomers

So does SUCCUMB Stop fighting donOld and yield to the inevitable.

During this phase, the collective organism starts acting as one & is able to respond (collectively) to its environment via chemotactic signals. And that's the part you're seeing as dog vomit, or pink toothpaste or wolf's milk.🤢 These are the brief periods when a bunch of amoebae join forces.