You spent $85 acquiring a customer… then go silent for 3 months. That’s where profit leaks. Fix it: → Post-purchase ads → Email + SMS + retargeting → 120-day nurture system 40–55% vs 15–25% repurchase rate. Retention > acquisition. #ProteanDigital #LTV #PaidAds

Meta’s Andromeda update killed micro-targeting. Now: • Creative diversity > single perfect ad • Broad audiences outperform narrow • Advantage+ placements = +12–15% • Lookalikes = signals, not rigid targets Old targeting playbook = dead. Creative = your edge. #ProteanDigital #MetaAds #PaidSocia

Your email list is a paid ads weapon. Use it for: → Suppression (save budget) → Lookalikes (find new customers) → Re-engagement (win back users) → Upsell (increase LTV) Brands using this cut CAC by 20–35%. #ProteanDigital #PaidAds #EmailMarketing

Platforms don’t show truth, they show credit. Holdout test: → Turn off a channel → Measure revenue drop Example: Google Shopping claimed $3.5K/day Actual lift: $2.3K/day That’s 34% inflated attribution. Only incrementality tells the truth. #ProteanDigital #PaidAds #Analytics

You can now exclude existing customers from PMax. Game changer. Before: inflated ROAS from warm audiences Now: real new customer acquisition Do this: • Exclude past buyers + visitors • Split prospecting vs retention • Track new customer CPA Growth ≠ recycled revenue. #ProteanDigital #GoogleAds

Traffic is cheap. Conversions are expensive. If your landing page converts at 2% instead of 8%, you need 4x more traffic for the same results. Fix your landing page before spending more on ads. Follow for more insights. #ProteanDigital #DigitalMarketing #ConversionRateOptimization

Performance Max isn’t a black box anymore. Better controls, better data, better testing. If it’s not working, it’s not the campaign, it’s your inputs. #ProteanDigital #GoogleAds #PerformanceMax #PaidAdsStrategy

Call ads are going away. No new ones (Feb 2026) Gone completely (Feb 2027) If calls drive your leads, start migrating now. Test call assets before it’s too late. #ProteanDigital #GoogleAds #LeadGen #Marketing

Wrong Google bidding strategy can cost you 30–50% efficiency. Maximize = volume. Target = control. Use Target CPA/ROAS once you have data (30–50+ conversions/month). Use Maximize only to scale. Most accounts get this backwards. #ProteanDigital #GoogleAds #PaidAds

MER > ROAS when it comes to real business performance. ROAS only shows platform-attributed revenue. MER shows TOTAL revenue ÷ TOTAL marketing spend. That’s why MER is often 20–40% lower—but far more accurate. Use ROAS to optimize ads. Use MER to understand reality.

NYC landlords hit with a shocking $31M settlement. Breaking down what happened, what led to it, and what it means for tenants and real estate in New York. #NYC #RealEstate #Landlords #Housing #News

El Cabildo de La Palma y el Hotel Princess de Fuencaliente firman una alianza estratégica para impulsar la contratación de mujeres que hayan sido víctimas de violencia de género.

Lovely comments part 35 It’s fun to highlight stupid comments, but I don’t want to neglect to fully appreciate how the vast majority of comments I get are super lovely! Here are some from Instagram. I’m singing Mahler.

Depopulation: the painful standard in Ranching and Farming Clip From Full Episode on JESSFM. CA 2026-05-14 The $Billions Problem Nobody's Talking About | Farm Disease #farmnews #ranching #animalhealth #foodsecurity #climatechange #foodsafety #agriculture #CFIA #WAHO #farm #VIRAL #Trending #FYP

EAST SIDE BLAZE: Binghamton firefighters working on Moeller Street on the city's East Side this evening. Watch the video and read this WNBF News story for details: wnbf.com/binghamton-f...

The West Wing S02E14 - The War at Home Clip number 0079 #TheWestWing

Now the tech bros are paying influencers to peddle their propaganda. This is why corporate money needs to be forced out of politics! Credits: @artificial_insanity_pod

ℹ️ El Instituto Geográfico Nacional ha detectado la pasada noche una serie de leves temblores, de magnitud inferior a 2, entre Gran Canaria y Tenerife

As a parent, tell me homework doesn’t stress YOU out more than your kids!? 🫨🫣🫠🤪 #kids #homework #momlife #boymom #foxbusiness #fox #foxnews #parentlife #parents #moms #momsofinstagram #school #mom

Zodiac camping chaos! 🏕️✨ All 12 signs in the forest—Aries starting fires, Libra fixing the tent aesthetic, Scorpio telling ghost stories. 🕯️ Nature becomes the ultimate personality test. 🦁 Which sign are you? 👇 #ZodiacSigns #CampingLife #ZodiacHumor #NatureLovers #ZodiacFun #wolink #ZodiacPair

‼️The true face of Russian Christianity: two propagandists casually discussing the destruction of the historic Kyiv Pechersk Lavra — the cradle of Eastern Christianity and a UNESCO World Heritage site — with an Oreshnik missile. The men speaking are Alexander Zimovsky and Ivan Pankin.

Israel Waits for Paramedics then Bombs them

🚨NEW MEDIA CLUB OUT NOW🚨Can Google AI Overview’s Destruction of News Outlets Be Stopped? Steve Ackerman (Consultant) and Martin Trickey (Zoo 55) on The Media Club with @mattdeegan.com. Listen and watch now: 📺 https://youtu.be/6n06UVc5R3g 🔈 https://podfollow.com/themediaclub #Podcast

A fuel depot in the Moscow region came under attack from Ukrainian drones, despite Russia's multi-layered air defense system.

Memorial Day is more than a long weekend; it’s a moment to reflect on our responsibility to protect our hard-fought Democracy while we remember those lost. The best way we can honor all service members, both past and present, is to build a country worthy of their sacrifice. 🇺🇸

Lawson and Stroll giving out 2 for 1 deals in T6! Norris and Leclerc taking advantage to both get back into the top 5. #F1 #AbuDhabiGP

A good impression makes everything else easier. Bendi impression materials are designed for consistency—fast-setting, easy to work with, and reliable across procedures. From VPS to bite registration, shop now: https://ow.ly/hh6B50Z1QPl #DentalCity #VPSMaterial #BiteRegistration #DentalSupplies

#hotsport

Two Chinese customers were injured, and two were arrested amid a clash with district security and demonstrators on Monday. Customers sought the involvement of Cambodia's official bank, the National Bank of Cambodia (NBC), to collect their funds from the now-defunct Huione Pay, @cambojanews

#OnThisDay 2012 Adam Yauch died The Beastie Boys singer was also called MCA He produced most of the Beastie Boys videos under the Pseudonym of Nathanial Hörnblowér As a Buddhist he was very involved in the Tibetan Independence Movement 100% vinyl mix👇 www.mixcloud.com/The_Vinyl_Ar...

Yeah. Arizona doesn’t GAF at all about homelessness

“We’re assuming that the great Andy Burnham comes in and changes everything.” Caller Anne doubts a new Labour leader would make a difference. @mrjamesob.bsky.social

After a brief moment in the sun last month for my short story collection, Cuddies Strip is back as my bestselling book this month. Find out why: www.robmcinroy.co.uk/cuddies-strip "highly recommended" Val McDermid #WritingCommunity #CrimeFiction #HistoricalFiction #Perthshire #Scotland

Dein Nachbar lacht über steigende Energiekosten? Du nicht. Während andere schwitzen, sicherst du dir in Werder (Havel) mit Photovoltaik und Wärmepumpe absolute Unabhäng... #FörderungWärmepumpe #Petershagen

Sorry for the quiet spell — things have been craaazy busy in the most meow-tastic way! I just wanted to drop in and say a HUGE thank you to all of you. Your playtesting, feedback, and constant support have helped shape the next big demo update… and trust me, it’s coming very, very soon. #IndieGame

A touchdown! We can't stand the shock! #superbowl

Unionist Bingo! 🇬🇧🖊️ The unionist parties are in severe need of new patter as well as credible arguments. Decisions about Scotland should be made by the people who live here, not imposed by Westminster politicians.

With Bonetig now in the squad, we highlighted his chance for an instant impact. "People forget how exciting of a signing that was... The potential partnership with Bonetig and Surman could be unreal." #RCTID Full episode - www.patreon.com/posts/bonus-...

#TriviaTime #DisneyAnimationStudios #DisneyParks #DISNEYCastMembers #WaltDisney 

Here's a flow to help you pass go ❤️‍🩹 #Dedication #Intuition #Creativity #Kindness #Healthy #Empathy #Awesome #Day

you guys are the only ones that wished me a happy Mother’s Day lmfaooooooooo

Happy Friday

VIDEO: There are calls for a water supply emergency to be declared in Kent as thousands of homes remain without working taps The Green Party at KCC says persistent problems should be examined by a scrutiny committee #kmfmnews

ABS overturned in #RedSox at #Guardians (Bot 6). Connor Wong challenged the ball call on Sonny Gray's pitch to Kyle Manzardo. Ball -> Called Strike. HP: Brennan Miller | Upheld 51.9% (27/52). Later: Kyle Manzardo strikes out swinging.

#INTERNACIONAL | 📊🇺🇸 El representante comercial de EU, Jamieson Greer, planteó un posible trato preferencial para México si existe entendimiento sobre aranceles. La Casa Blanca perfila comercio y seguridad como parte de la misma estrategia. 🌎⚠️ #México #EU #China

Carpool? Not a flippin' chance

Rima Laibow on #COVID and #psychopaths rumble.com/embed/vshv7g Mirror t.me/gonzojourney... Dr. Rima Laibow tells Jeff Crouere that Covid's part of a #plan to #kill #billions of #people. #Watch her full #interview on #RingsidePolitics: americasvoice.news/video/AuVh16...

La historia de los Emiratos Árabes Unidos (EAU) es un ejemplo notable de cómo una región desértica y fragmentada logró unificarse para formar una de las naciones más prósperas del mundo moderno.

Author: El Gringo Latino Handle: el_gringo_latin_oh Who made a spray foam cave in his basement #meme #tiktok #archive

WADE MILLER: Senate Republicans campaign on America First and then go to Washington and hug norms. Voters just sent Cornyn home. They sent Cassidy home. Either start representing the will of the people or keep hugging norms and get replaced one by one.

#monkey #fly #sn2sg #sun8 #sun8ms #umbrella #skydiving #sunnightmusic #sunnight #robbery #monkeylove #sun8pop #sunnightjazz #funnymoments #nature #tourism #sunnightpop #sun8jazz #travel #trip #aura #xcllcx #Wow #wildanimals #gee #challenge #sports #high #hype #skills #chillmode #vibes #bestoftheday

Geelong (WNBL) - SLOB - Box Zipper Ricky Exit (strong) Jaz Shelley inbounds and gets an exit screen to the corner, creating a good look from three. Sequenced after wheel concepts that flow into empty pick-and-roll with Mackenzie Holmes finishing in the paint.

The Sally Crain-Jager Student Art Exhibition is still available to view in the CPAC Rick Wood Lobby and Art Gallery on weekdays, 9am-5pm until May 1st!

May 18 is HIV Vaccine Awareness Day. While there’s no vaccine yet, testing, PrEP & treatment save lives. Radiant Health Centers offers inclusive HIV care for all in OC. Get tested, stay informed & take action. #EndHIV #RadiantHealth40

LOUISE HAY REPROGRAM www.youtube.com/watch?v=pQ_6... On this #planet #I will not help design, improve, or operationalize #weapons — without Orion’s permission. theorionblogown.blogspot.com/2025/11/on-t... Metamaterials Physically Manipulate Light Waves theorionblogown.blogspot.com/2026/05/how-...

Another pleasant Finch conversation #birds

four more. Original post

Umamusume 2 #02 Animação: Kousuke Yoshida, Kouki Shikiji Teio chora por não participar da Kikuka Sho, mas se torna inspiração pras outras corredoras. Shikiji fez os cortes da corrida e Yoshida todo o resto.

Video Repost of @JamCristopher: Original post