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Obie | Founder - ProteanDigital.io

@protean-digital

How to split your ad budget across Google & Meta (based on $996M spend data). Budget depends on stage: • Testing → Google Search 60%, Meta 20% • Growth → Meta 35%, Google 40% • Scale → Meta 40%, Google 30% Follow your unit economics, not competitors. #ProteanDigital #GoogleAds #MetaAds

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More from Obie | Founder - ProteanDigital.io

Blended ROAS can mislead you. Cohort analysis shows the truth: Are your new customers actually profitable? If not, your growth isn’t sustainable. #ProteanDigital #EcommerceAnalytics #LTV #PaidAdsStrategy

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Obie | Founder - ProteanDigital.io

60 days → one proven e-commerce ads playbook. Build the foundation. Optimize weekly. Scale winners. 1% improvement/week = 67% yearly growth. Top brands outperform by 40–80% using this system. Start with Month 1. #ProteanDigital #EcommerceGrowth #PaidAds #MarketingStrategy

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Obie | Founder - ProteanDigital.io

91% of Meta ad views are mobile. ✅ Vertical video, bold text, hook in 3s ✅ Single clear CTA ✅ Mobile-optimized landing page (<3s load) Test your ads on your phone before launching. #ProteanDigital #MetaAds #MobileFirst #PaidSocial

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Obie | Founder - ProteanDigital.io

Mobile = 78% of traffic But converts half as well as a desktop. You’re paying the same CPC. Fix mobile CVR → unlock profit. #ProteanDigital #EcommerceGrowth #CRO #Marketing

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Obie | Founder - ProteanDigital.io

Paid ads stop when you stop spending. Organic keeps compounding. 2026 playbook: • 70% paid (now) • 30% organic (future) Paid = rent Organic = asset The winners build both. #ProteanDigital #SEO #Ecommerce #Marketing

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Obie | Founder - ProteanDigital.io

Google says 200 conversions. Meta says 150. Your store says 280. That’s attribution overlap. Same sale. Counted twice. 𝗙𝗶𝘅 𝗶𝘁: → Use platform ROAS for optimization → Use MER for real profitability If you trust platform data alone… you’re overestimating. #ProteanDigital #Attribution #PaidAds

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Obie | Founder - ProteanDigital.io

Payback period > ROAS for cash flow. Example: CAC $75, first order profit $36 → need 2.1 purchases to break even. Scale too fast & you’ll run out of cash before customers repurchase. #ProteanDigital #CashFlowMatters #EcommerceGrowth #ProfitTips

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Obie | Founder - ProteanDigital.io

Poor negative keyword management wastes 15–30% of ad spend. Block terms like: • free • cheap • used • DIY • wholesale • replica Rule: $50+ spend with 0 conversions = add as negative. Check search terms weekly. #ProteanDigital #GoogleAds #NegativeKeywords #PaidAds

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Obie | Founder - ProteanDigital.io

Your Meta account may be burning 20–30% of your budget. Old way: separate campaigns & ad sets. New way: consolidate → broad audiences + Advantage+ + 10–20 creatives per ad. Less complexity, faster learning, smarter spend. #ProteanDigital #MetaAds #PaidSocial #AdOptimization

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Obie | Founder - ProteanDigital.io

You spent $85 acquiring a customer… then go silent for 3 months. That’s where profit leaks. Fix it: → Post-purchase ads → Email + SMS + retargeting → 120-day nurture system 40–55% vs 15–25% repurchase rate. Retention > acquisition. #ProteanDigital #LTV #PaidAds

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Obie | Founder - ProteanDigital.io

Odyssey just marked two world model firsts back-to-back, which lets multiple players interact inside the same #AI generated world 😱😂 odyssey.ml/introducing-... Is physical teleportation through a monitor possible?🥶😱🤣 How Real is This Technology? theorionblogown.blogspot.com/2026/04/is-p... #scifi

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4Qua Of Orion [ General NobuNaga Version ]

Entracte! 🍿🍻🏒🫰🏻 Intermission! 🍿🍻🏒🫰🏻 #GoHabsGo 🔵⚪️🔴

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Romston

Disability activist Alice Wong talked about cripping the world, or in her words, "to bend, compress, twist, subvert, imbue disabled wisdom into systems, institutions and cultures." Could we do it in the next hundred years, asks Laura Flanders in this week's closing commentary: bit.ly/4pxYUu2

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lauraflanders.org

Pam Bondi was a total disgrace: wildly inept, deeply corrupt, and solely focused on protecting Trump. Her behavior during the Epstein hearing was disgusting. The worst AG in American history—and it ain’t close. Good. Riddance. Let’s hope Hegseth gets the axe next.

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Congresswoman Chellie Pingree

The Chair of the House Agriculture Committee can’t even tell me how many veterans in his district lost nutrition assistance thanks to Trump’s Big Ugly Bill… …and now he has the audacity to try to lock in those cuts for 5 YEARS?!

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Rep. Jim McGovern

The Age of Rebellion has officially arrived in Black Spire Outpost! On April 29th, we witnessed Han Solo’s historic first appearance at the Millennium Falcon. Despite the massive crowds, Nadia managed a pertsonal encounter with him. Han himself offered her a ride on the Falcon—complete with a wink!

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Galaxy’s Edge Explorers

Naturally, being written in 2020 and 2021, the tracks each deal with different ways the world could end... from AI, Volcanoes, and WW3, to The Virus. But it ends with a message of love and hope.

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Kiffie8

. @diepressecom.bsky.social hat sich einen neuen Look verpasst. Dahinter steckt aber auch eine neue Struktur mit mehr Personalisierungsmöglichkeiten und - für Österreich neuartig - vier fixe Publikationszeitpunkte des Digital-Produkts. Ein erster Sneak Peek: www.horizont.at/medien/news/...

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BinDerStefan

This is the world’s first steel made without burning fossil fuels. Steel is a massive emitter so this is hugely important! We have so many solutions to solve the #climatecrisis. Implement them. #ActOnClimate #ClimateAction #reneables #renewableenergy

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Mike Hudema

🛍️ Short Masculino Pm Sports Power Life - Dry Fit Preto ~De R$ 149,90~ 💥 *Por R$ 142,40* 🛒 Compre aqui 👉 meli.la/1akeU87 ⚠️ *Promoção sujeita à alteração de preço e estoque do site* #Publi

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Lion Fire

Jeff Bezos doesn't want to pay taxes! #politics Full video: www.instagram.com/p/DYxD1_3oPJ...

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Dark Archangel

Good night, everyone. 💗💗💗

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KJ/Gokuzard, Pastor of the Church of the Waifu Goddesses

❗️🇺🇦🇷🇺 Ukraine has been attacking Moscow with drones almost all day. Despite the fact that putin has pulled almost all the air defense forces into Moscow and nearby cities, drones are still killing people and hitting homes. putin, do you think you've won? #RussiaUkraineWar

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Slyuda

And so it begins! Is lifting the bar hard for me? Yes. Is my shirt inside out? Also yes. 😂 Am I going to be consistent, and steadfast in my ability to manifest what I want in life? HELL yes. 👏

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v

Teeth to Emi Martinez? 🤔 Can you complete this Wikipedia Challenge? 🧩

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Jack Grimse

TODAY – #forum2029 is back with @macrodosepod.bsky.social live: 'the policies and politics we need' 🚨 Weds 17th Sept, 18:30 Oxford House, Bethnal Green Speakers: James Schneider / Ayeisha Thomas-Smith / John McTernan / Antonia Jennings / Asad Rehman Tickets: buff.ly/HL0dIzk

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The Autonomy Institute

#QP Optical Illusion #synthart #aiart

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Ƥ!ЖΣLƁΘUNCΣR

The ‘tinternet keeps on giving.. On russian Telegram tonight.. BDSM training for business has been launched in Russia. Experts promise to teach entrepreneurs how to enjoy the 'strangulation' of their enterprises, work with a high VAT rate, and stretch their business with the tax authorities.

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Beefeater Fella

Turnbound blends roguelike deckbuilding, auto-battler strategy, and inventory puzzle builds inside a haunted board game... Demo now available on Steam — Early access also available 🃏👇 #indiegame #indiedev

6 1
Jestr.gg

Y yo, como siempre, nunca entiendo nada. 🤧🥹🥹

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remirey

2/3 #Accenture pulling their Diversity Equity and Inclusion policy in a period where we need diversity and inclusion more than ever is nothing short of ridiculous. Equally the Taoiseach not using the Seanad to equal the playing field is equally as ridiculous. @womenforelection.bsky.social

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Cllr Hazel Chu

New York City FC opened the scoring at Citi Field last night. Later, St. Louis City SC would earn a point on a stoppage time goal. But this was fantastic after a Keaton Parks tackle sprung this counter as described by me & Matty Lawrence on the NYCFC Radio Network 👇 "It's a glorious finish."

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Glenn Crooks

Kicking off another week of making the game. #gamedev #indiegames #gamedevelopment

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Team Lazerbeam

Sometimes the Disney princesses have two or three different names, depending on how aware their story is being told. #TriviaTime #DisneyPrincesses #DisneyClassics #DisneyAnimationVideos #FYPViral 

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Tracy Harrell

A bold new action RPG demo, The Adventures of Elliot: The Millennium Tales dazzles with HD-2D artistry and thrilling action-adventure innovation. Play the demo: playtester.io/the-adventures-of-elliot-the-millennium-tales #IndieGaming #GameDev #Gaming #IndieDev #IndieGame

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Playtester ↗

www.bugatti.com/en/models/to... Hustlehand Productions/Buggati

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kobrapharaoh

The famous “potstickers” at Mini Potstickers in the Outer Sunset are not really potstickers at all. The restaurant’s star dish is actually thumb-sized sheng jian bao: tiny, pan-fried buns filled with juicy pork and finished with sesame seeds and scallions.

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SFGATE

Lissa is looking respectfully and seductively at her husband ♥️💋

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a spider-verse girl with a sword 🗡️

Over 80% of deaths linked to #AMR occur in #LMICs, where access to effective #antibiotics & #healthcare is often limited. Understanding what drives #AntimicrobialResistance & how to curb its spread is key to protecting modern medicine. Learn more👉 amrbenchmark2026.accesstomedicinefoundation.org

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Access to Medicine Foundation

One Owner 2024 Chrysler Pacifica Touring L #45K, 3.6L V6, reclining 3rd row seat, 10.1'' touchscreen display, Apple CarPlay/Android Auto, memory seat, power driver seat, power liftgate, brake assist, speed control, fully automatic lights, heated front seats and wheel. LakeshoreChryslerJeep.com

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Lakeshore Jeep Dodge RAM

What did I get? Part 31 - Just one box today. But what A BOX! 👉 Full video via link in bio, TikTok/YouTube/FB #nintendo #unboxingvideo #unbox #collection #collector

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Nintendo-Units

Making you hide your smile? Let's tox about it. 😊✨ You know those lines around your eyes when you laugh? Some call them crow's feet. You might call them "the reason I smile with my mouth closed." But here's the thing — you shouldn't have to hide your joy. Botox for crow's feet softens those line

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skinovatioohio

History as Teacher..

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Rob

This is how public health backslides: fewer vaccinations, more outbreaks, preventable hospitalizations. Measles is re-surging in real time. @drhaydeebrown.bsky.social @sonyasloanmd.bsky.social @meidastouch.com #Measles #Vaccines #VaccinesSaveLives

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ELLA - Black & Brown Women Disruptors

⭐️ V-Stars ⭐️ @raydishxu.bsky.social  is a good veggie and I hope that many more people get to see how much of a boss he really is!  #MilkClubMedia || #VStars

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Elaine Haneul ✨

BBC spoke to the man making viral Lego-style AI videos for Iran – Explosive Media is one of the key accounts generating these clips👉🏾 www.bbc.com/news/article... #PINKS

98 57
Petisia

Washington is back in court co-leading a lawsuit to defend our state’s safe and secure vote-by-mail system.

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Attorney General Nick Brown

Come on… we all watched the same hearing. The questions kept coming, and they were coming from her own party. Washington politics moves fast when someone says “something that wasn’t supposed to be said out loud.“ 😂😂😂😂 #PoliticalSatire #WashingtonDrama #StephenMiller #KristiNoem #JohnKennedy

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Elodia Reyna Rojas

Guess who forgot to announce it. WE'RE GOING IN RAW, PAC-MAN WORLD 2 RE-PAC BABY (over @ www.twitch.tv/maikuvanilla) #VtuberEN

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Maiku

Real Sociedad supporters unveiled a tifo in memory of Aitor Zabaleta during the match against Atlético Madrid. Zabaleta was a Real Sociedad supporter k!lled by a member of the racist Frente Atlético. Basque supporters also booed the Spanish anthem.

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Antifa_Ultras

Éditorialistes et politiques ont fustigé les "accords de la honte" entre LFI et le PS. Pour le sociologue Benjamin Tainturier, ces éléments de langage contribuent aussi largement à "brutaliser" le débat public ⬇️ www.arretsurimages.net/emissions/ar...

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Arrêt sur images

brain rot, served fresh. #imurme #shitpost #funny #memes #internetbrain

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imurme
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Brap

Today in History: On May 25, 2023, the Sackett v. EPA Supreme Court ruling changed the landscape of water protection in the U.S. by stripping federal safeguards from millions of acres of wetlands.

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A2 (Anthropocene Alliance)

I waited so long for this moment! #cdrama #ASplendidLove

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🐸🌈♾️🏄🏻‍♂️

Watch @GreaterGrander’s film TOMASZ, MASTER OF MAYHEM on @pickrelay from @filmhubhq Here's a #free code to watch just for YOU on #iOS or @AppleTV starring @andrewracho @conveniencestorediet apps.apple.com/redeem/?ctx=... #IndieFilm #Mockumentary #ArtComedy #FilmMakerLife #IndieCreator #Streaming

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GreaterGrander

📊 "For the steel industry specifically we are very trade intensive. 60% of our production is exported. Of that production, between 70% to 80% is historically going to the EU." 🚨 "So it is our biggest export market and key to our sector."

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Best for Britain

🎦 Folha abre inscrições para 11º Treinamento em Jornalismo de Saúde. Programa oferece oficinas de texto, palestras com especialistas e visitas a hospitais e centros de pesquisa 📲📰 Leia mais em mla.bs/84775da65c

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Folha de S.Paulo