Wrong product category = 40–60% less impression share. If Google misclassifies your product, you compete in the wrong auctions. 𝗙𝗶𝘅: → Use the MOST specific category → Update your feed → Track impression share Small tweak. Big revenue impact. #ProteanDigital #GoogleShopping #Ecommerce

AI Max isn’t a new campaign. It’s automation layered onto Search: → Broader matching → Dynamic ads → URL expansion Opportunity: more reach Risk: wasted spend Fix: → Start with 1 campaign → Check search terms daily → Add negatives aggressively #ProteanDigital #GoogleAds #PPC

PMax isn’t a black box anymore. 2025 updates added: • Negative keywords • Channel reporting • Search term insights Example: Adding “free” & “used” cut costs 15% for one retailer. Use Search + PMax together for best results. #ProteanDigital #GoogleAds #PerformanceMax #PaidMedia

Platforms don’t show truth, they show credit. Holdout test: → Turn off a channel → Measure revenue drop Example: Google Shopping claimed $3.5K/day Actual lift: $2.3K/day That’s 34% inflated attribution. Only incrementality tells the truth. #ProteanDigital #PaidAds #Analytics

Your ads don’t fail, your data does. Bad conversion tracking leads to Smart Bidding targeting the wrong customers. Fix your signal. Fix your results. Run a 30-min audit this week. #ProteanDigital #GoogleAds #Ecommerce #Marketing

Ad fatigue usually hits in 2–4 weeks. Refresh cycle: • Every 2 weeks → replace the lowest 30% of creatives • Every 4 weeks → full creative refresh • Keep 10–20 active variations Creative refresh = better performance. #ProteanDigital #MetaAds #PaidSocial #AdCreative

5x ROAS ≠ more profit. Brand A (5x ROAS) = $37.5K profit Brand B (2.5x ROAS) = $37.5K profit Same result. Less complexity. ROAS without margins = vanity metric. Optimize for profit, not just ROAS. #ProteanDigital #Ecommerce #PaidAds #Marketing

Your first 3 seconds decide everything. 80% scroll in under 2 seconds. Hook = ~70% of performance. Test 5–10 hooks. Same body. A better hook alone can boost CTR 200–400%. If they don’t stop… nothing else matters. #ProteanDigital #MetaAds #PaidAds

Dynamic Search Ads = Google’s “easy button”… that often wastes budget. Google auto-targets ANY page—blogs, About pages, irrelevant products. Real case: $8K spend → only 35% to product pages. Easy ≠ effective. #ProteanDigital #GoogleAds #Ecommerce

Your product titles may be costing you 40–50% of clicks. Use this formula: Brand + Product Type + Feature + Detail + Size/Color Better titles = higher CTR, impression share, and ad efficiency. Start with your top 50 SKUs first. #ProteanDigital #GoogleShopping #EcommerceGrowth #FeedOptimization

What might the late great documentary maker Frederick Wiseman say about how our attention is being spent in relation to Gaza? Find out at the end of this week’s show, and visit Laura Flanders on Substack and become a subscriber to receive her extended commentary. 🔗 in bio. #Commentary #Gaza

Aisha started with a real question: How do we build a tool people will actually use? Not more friction or confusion, but something that helps people find better info faster — especially when mainstream tools keep missing Black history, politics, and culture.

A Ukrainian domestically produced “Bars” medium-range cruise missile filmed flying over the Russian capital city of Moscow earlier today, during a drone and missile attack by Ukraine against the western regions of Russia.

Un tiramisú de 440,58 metres de longitud va ser reconegut aquest diumenge amb un rècord Guinness al més llarg del món. El pastís va ser elaborat per més de 100 pastissers i voluntaris sota les ordres de Mirko Ricci a l'icònic barri londinenc de Chelsea. #RècordGuinness #Tiramisú #Londres

Fans believe Latto has officially welcomed her first baby with 21 Savage 👶🏽 The speculation comes after she posted a new video where her baby bump appears gone and baby music plays in the background 🎥 credit: @latto 👉 N Crowd, do y’all think this confirms it?? 👇💬

🎥Allen Iverson was at 76ers-Thunder on Monday night. Could be the last time to hear the legendary Matt Cord intro. Wait for it after video tribute. 👇 🙌Coming 2027, my book: Are You Kidding Me? The Incredible, Inspiring Story of Allen Iverson and the 2001 Philadelphia 76ers

I asked what the Govt's ambition is for access to NHS dentistry. Sadly, the Minister did not answer my question. Of course, we need dental contract reform & training places. But if we are serious about NHS dentistry being accessible to everyone, the Govt's ambition has got to be much greater.

Them: oh, don’t be dramatic! Me: ☺️🤣💜

Yemen Houthis join war with attack against Israel #iran #israel #us #yemen #war #news #curiousfellow

Avdija goading on the boos while Portland is down 1-3 AND down 19 in the 4th of an elimination game... lol. #NBASky #SkyHoops #NBAPlayoffs

The United States has moved on to killing people in Cuba now. They are completely out of oil. They have no power. They have no way to get medicines. Newborns and the elderly are dying. All of this is also to be blamed on Donald fucking Trump. It’s just never going to end. 😡

And, whilst I’m heaping praise on people, the sheer inspiration of hanging out with the Irish trad lot, who play at the world class, is always amazing. These are people who, after playing to thousands, on the same night, will move heaven and earth to find a pub to play tunes in, for free. For fun.

#springsteen #trump #explore #fyp #BreakingNewsUSA Full story: https://jqjo.com/article/cdwqhy8j

Technology empowers paper cups to be made easier.

My immediate thoughts after a disappointing King’s Speech. #westminster #mp #parliament #government

Arturo Pomar es va convertir en un nen prodigi dels escacs i va assolir èxits, reconeixement i fama internacionals gràcies al seu talent. El règim franquista, interessat a mostrar la cara amable de la dictadura, no va dubtar a explotar i abusar de la seva figura com a símbol de

🔔 🌎 Happy holidays from our WCS teams in New York City and around the world!

"You never know who you'll meet in SPA, someone with an interesting background who can really provide you with the right connections in the field you want to get into." Hear from undergraduate Sherman Award winner Rodrigo Velasco-Hernandez about how SPA set him up for success. tinyurl.com/AUSuccess

On a conservative podcast, Minnesota GOP governor hopeful Lisa Demuth says paid family leave is bad for businesses and "daily life." "Paid family leave and some of those other things that make it so hard to afford doing business here, let alone daily life."

⭐ End of stream! ⭐ I used a little ✨magic✨ tonight, but THAT'S FIIIIINE we progressed quite a bit! We sent the club over to @vivividette.bsky.social 💜

Dishonorable and grotesque actions betray patriotism. Families of January 6th victims suffer while democracy is undermined. Billions settled with Trump, above the law, while Americans struggle with gas and groceries. Unconstitutional and despicable. #January6th #Accountability #Democracy #Justice

Nest so crowded now, mum sleeps to the side

While not a lot goes on in the clinch, this might be one of the longest clinches I've seen allowed in RWS that isn't just two dudes trading knees and elbows constantly.

Tyr - South Lebanon (Eye on Palestine) #Israel #Lebanon

I just voted to stop Trump from dragging us into a full blown war with Venezuela.

Dublin Airport is on track to record its busiest day ever tomorrow, as tens of thousands of passengers prepare to take to the skies. More on #VMNews

Defector's @jaspercwang.bsky.social on why it's ok for business owners to choose integrity over survival. With host @greenwell.bsky.social. podcasts.apple.com/us/podcast/d...

O deputado federal Mario Frias cumpre agenda em Dallas, nos EUA, sem a autorização de Hugo Motta. O pedido foi protocolado, mas não recebeu despacho. O Regimento Interno exige comunicação prévia para viagens internacionais. O ministro Flávio Dino pediu esclarecimentos à Casa. #CBshorts #CBreels

This Saturday join us for a peaceful rally with @ChrisGPackham @MeganMcCubbin and @LeagueACS in central London, to call on the government to make good on their manifesto commitment. Date: Saturday 09th May Time: 3.15pm-4.30pm Location: Old Palace Yard, Westminster SW1P 3JY. See you there!

I’m proud to be running to flip Michigan’s 10th Congressonal District as a public servant, not a politician. Thanks to @TheNewYorkTimes for highlighting our campaign. #service #politics #midterms #democracy #michigan

#GoodDay with Xiao Zhan (¬‿͡¬) #XiaoZhan肖战 🥰 #XiaoZhanxShangjie #XiaoZhanxSAICZ7

Q: Why do so many on the Christian right seem obsessed with James Talarico? Journalist: The kind of Christianity he’s espousing is a threat to the cultural monopoly that the GOP wants to project over Christianity.

Is your amazing business getting lost in the noise? Discover the secret to true online visibility that cuts through everything. #Marketing #SelfMoneyCareDigitalMarketingBlog #OnlineVisibility

The Women Deliver 2026 Conference may have ended, but its impact stays with us. Hear from our CEO and President, Maliha Khan, on the one takeaway every #WD2026 delegate should carry forward. 🤝 Solidarity and connections 💬 Bold conversations ⭐️ The Melbourne Declaration

🇫🇷 The Champions League has been won by PSG — and Paris was sent into chaos. 780 people were detained, 57 officers were wounded, cars were torched, and shops were trashed following the victory.

If you see this post an anime you love #animesky

🇰🇪 Two killed in Kenya protests against US-backed Ebola facility For daily global news videos, please visit Ranked.News/videos

"The genie is out of the bottle, it's not going back in." Mitch Sylvestre asked on Global News if he'd accept the results of a no vote and stop the separation fight if so He says he might- that it depends on a lot of things- but adds but that the movement won't stop globalnews.ca/video/118869...

F*ck MAHA, I want cures Every day that RFKJr. stays in power is another day public health protections are weakened. We need you to join the fight for science to protect our health. #MAGA #trump #MAHA #RFKJr #science

Happy Pride Month! I'm running a month of musical events celebrating LGBTQ+ artists. Guest hosts are welcome - get in touch. I recommend Olof Dreijer's new record. Heartbeats (Knife cover)

New Jersey voters on GOP Rep. Tom Kean, who has not been seen for 3 months: "He needs to come forward with where he's been and what's going on... He is just missing... I don't feel like he's earned the right to be reelected."

GameStop lost the game and didn't even notice #gamestop #gamingnews #fyp

Hola, Andrea. Soy Florentino Pérez. Solo quería preguntar por Declan Rice. ¿Está disponible?

В Харкові не спрацювала бойова частина «шахеда» і впала на дитячий майданчик.

Never Look This Up In America

Que gran invento lo de los memes!! Qué imaginación 😂😂😂😂😅

These devs took huge inspiration from classic survival horror to make this new banger! #SilverPinescreator #metroidvania #horror #horrorgame #indiegames

Hier nur das Video

🎾 #Tennis #RolandGarros I'd heard Maja Chwalinska's surname pronounced "Walinska" on VSiN - but it sounds more like "Falinska". Thank goodness the WTA posts audio of the players saying their own names ... [BTW John McEnroe is looking forward to watching Mark Andrews play Major Chumbawamba] :)