Your customer list is your most powerful Meta audience. Done correctly, Custom Audiences can reach 80–90% match rates. Best strategy: • Upload full customer data • Build LTV-based lookalikes • Stack 1–3% lookalikes in one ad set Stacked lookalikes often outperform separated ones by 15–25%.

Frequency >5 = ad fatigue. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗰𝗼𝗹𝗹𝗮𝗽𝘀𝗲: CTR ↓ CPC ↑ CVR ↓ 𝗙𝗶𝘅 𝗶𝘁: → Refresh creatives → Expand audience → Exclude buyers Same ad + same people = wasted budget. #ProteanDigital #MetaAds #PaidAds

Your product titles may be costing you 40–50% of clicks. Use this formula: Brand + Product Type + Feature + Detail + Size/Color Better titles = higher CTR, impression share, and ad efficiency. Start with your top 50 SKUs first. #ProteanDigital #GoogleShopping #EcommerceGrowth #FeedOptimization

Google Search Partners = 15–20% of your budget on unknown sites. Lower CTR. Lower CVR. Same spend. Great for testing or niche campaigns. Bad for efficiency at scale. Most top accounts disable it. Test it. Don’t assume. #ProteanDigital #GoogleAds #PaidAds #MarketingTips

Meta Advantage+ Shopping shows 3.8x ROAS vs 2.5x standard. But here’s the catch 👇 It prioritizes warm audiences → inflating results. Fix it: • Cap existing customers (20–30%) • Track new customer CPA • Watch blended CAC ROAS ≠ real growth. #ProteanDigital #PaidAds #Ecommerce #MetaAds

iOS didn’t kill Facebook ads, it killed bad strategies. You didn’t lose conversions. You lost visibility. Winning now = broad targeting, better creatives, first-party data, and CAPI. Adapt or fall behind. #ProteanDigital #FacebookAds #MetaAds #iOS14 #DigitalMarketing

If you don’t protect your brand keywords, competitors will. Unprotected brand CPC: $4.50–$7.00 Protected brand CPC: $0.30–$0.80 Fix: • Separate brand campaign • Exact match brand terms • Target 95%+ impression share #ProteanDigital #GoogleAds #PaidSearch #EcommerceGrowth

Your email list is a paid ads weapon. Use it for: → Suppression (save budget) → Lookalikes (find new customers) → Re-engagement (win back users) → Upsell (increase LTV) Brands using this cut CAC by 20–35%. #ProteanDigital #PaidAds #EmailMarketing

Platforms don’t show truth, they show credit. Holdout test: → Turn off a channel → Measure revenue drop Example: Google Shopping claimed $3.5K/day Actual lift: $2.3K/day That’s 34% inflated attribution. Only incrementality tells the truth. #ProteanDigital #PaidAds #Analytics

Your attribution model might be crediting the wrong channels. Last-click attribution ignores most of the customer journey. Data-driven attribution shows the real impact of every touchpoint and can completely change which channels you scale. Check your attribution settings today.

Reporter: "To what extent are Americans' financial situations motivating you to make a deal?" President Trump: "Not even a little bit…I don't think about Americans' financial situations."

And the slushy margaritas are beginning to slush

Tonight’s NBA Playoff Referee Assignments 🏀🏆 EAST FINALS – GAME 3 ⏰ 8PM ET 🏀 @nyknicks at @cavs 🏀 25 Brothers, 39 Ford, 50 Petraitis Alternate Official: Jacyn Goble Replay Center Referee: James Williams (from @OfficialNBARefs on X)

Juaquin knows educators deserve more—more support, more resources, more community. That’s why he’s with ATPE. Join him. atpe.org/join-now

I realize that I may be applying reality to my world now. I was perfectly fine yelling at Fox News just a few years ago-honestly I thought it was my retirement plan. So yippee for breaking that goal 😏

Good Morning! It's Tuesday 23 December 2025, birthdays for Iron Maiden's Dave Murray (69), chat show host Trisha Goddard (68), TV presenter Carol Smillie (64), ex-Blue Peter presenter Matt Baker (48) & McFly's Harry Judd (40). Andy Lloyd's Morning Show is live every weekday from 09:00.

“They took palm branches and went out to meet him, shouting, “Hosanna!” “Blessed is he who comes in the name of the Lord!” “Blessed is the king of Israel!”” ‭‭John‬ ‭12‬:‭13‬ ‭NIV‬‬

Donovan Mitchell is in the building ‼️ NYK (2-0) CLE Game 3: 8:00pm/et, ABC NBA Conference Finals presented by Google

Gasp I thought it was just me lol 😆

Meta’s algorithms are causing real harm, especially to children. Big Tech keeps running rings around regulators while protections are being weakened instead of enforced. Algorithms should be off by default and fully off for children.

Oh deer… 🦌

wow, Road closed due to crab migration..

This is what life was like in the 1950s and ‘60s.

Trump:never happened Reuters:here’s video footage MAGA cock suckers “it’s AI fake” BBC, CNN, ABC, FRANCE24, Al Jazeera etc etc It’s real Zionist MAGA COCK SUCKERS Everyone in the world is Hamas /Sigh.

The truth? Trump's actions have put a lot more money in Iranian coffers...

See you again someday-you beautiful Japanese 1980 magic machine. You could do it all. Unfortunately your complete awesomeness sucks a time hole in man's life who's trying to open a business.

Awesome 2 days at @londongamesfest.bsky.social New Games Plus, showcasing our cute-em-up Astro Burn as an official selection. This video pretty much sums up the great vibes and awesome people. #indiegame #indiedev

Hear from Doug Demuro on why he’s supporting Mallory: She’s a car person.

Bro... That is literally Bowser.

Heading to a cottage this summer? @jennweatherhead.bsky.social shares essentials to make your holiday a breeze @annettehamm.bsky.social. FULL INTERVIEW: www.chch.com/morning-live/summer-essentials-travel-tips/

NYPD assaulted Council Member Chi Ossé

🇸🇪 JAS 39 honour escort of the President of #Ukraine. "I am in Sweden today on a working visit. We are preparing a major defense package for Ukraine and a strong step regarding #Gripen fighter jets, which will definitely make our combat aviation more effective." - Volodymyr Zelenskyy 📷 GOV UA

Die Polizeihubschrauber sind nicht die persönliche Limousine des Ministerpräsidenten! Wir bleiben an dem Thema dran, bis Markus Söder uns genaue Zahlen nennt! #bayern #grüne #söderisst

Faneuil Hall has always been a beacon of possibility. The vision we are setting out for Faneuil Hall Marketplace—a place filled with the food and the goods and the businesses of every neighborhood in this city—will make it not just a front door to Boston, but a front door to our future.

We create real connections through hands‑on animal experiences. When fear disappears, curiosity takes over and that spark can lead to a lifetime of caring for animals and our planet. Stay Wild. Want us to bring an animal experience to you go to: https://onceinawild.com/

Solo Travel's Profound Impact: Personal Growth & Joy #mindset #solotravel #mindfulness #podcast #peaceofmind #growthmindset #travelblogger #innerpeace #connection #travel

Amazon Threat Intel

"The Hunt" (1992) : 164s

SCOTUS made this happen when they gave constitutional rights to fictitious entities. Join the movement to #EndCorporateRule

Cristian from Cali, Colombia, takes us through the 2026 Partnership for Healthy Cities Summit in Rio! From conversations with peers to creating new partnerships with other city leads, he shares how these moments help move Cali’s healthy food policy forward. #Cities4Health #CiudadesSaludables

据美联社报道，美国执法部门正在应对白宫附近传出的枪声。 周六在现场工作的记者表示，他们听到连续多次枪响，并被要求进入新闻简报室避难。美国特勤局人员阻止他们离开。 目前暂无人员受伤报告，也没有关于事件具体情况的信息。 美国特勤局在 X 平台表示，他们“注意到关于西北17街与宾夕法尼亚大道附近传出枪声的报告”。 这个地点距离白宫仅一个街区。特勤局表示，正与现场人员核实信息，并将在稍后发布更新。 联邦调查局（FBI）局长卡什·帕特尔也在社交媒体发文称，执法人员正在应对枪击事件，并表示“会在条件允许时向公众更新情况”。 事发时，特朗普正在白宫内。 美国广播公司高级白宫记者Selina

Not sure when the Moira Slenderman update came out, but I'm living for it ever since I saw it earlier tonight! April 1st came early folks! #overwatch

Hummingbird loading up before the storm. #Birding #Birds #AZBirds #AnnasHummingbird #Annas #Arizona #Hummingbirds

Emo kids crash dance party! #MysteryWrestling25 Watch the full show on mysterywrestling.com! #MysteryWrestling 🤼‍♂️

Kleiner Gruß🍀😘☕️ ❗️❗️❗️ TTHX to Tina Schmidt's Poesie❤️

Travis Scott, From Viral Video to Kanye’s Inner Circle Travis Scott looks back on the viral moment that helped open the door to Kanye West’s creative circle, turning online attention into a major career breakthrough. #TravisScott

In Moskau fand die Premiere von "Michael" statt. Der Streifen interessiert mich zwar gleich null, aber es ist amüsant zu sehen, wie die antiwestliche Propaganda offensichtlich auch ihre Grenzen hat...

Was too tired to work on any bigger project today, so i made a frog with a wizard hat, cause frogs with hats are cool. #lowpoly #low-poly #blockbench

AI is being trained right now… And it’s learning that animals don’t matter. 💥WATCH watch.unchainedtv.com/videos/ai-an... Peter Singer warns: if we don’t change the input, we lock in cruelty at scale. 💥WATCH AI & Animals on UNCHAINED.TV 👉🏽 Stream FREE ✅ GET UNCHAINEDTV App FREE!‼️

Years of listening, learning, and speaking up, long before this campaign. I’ve been in the rooms and stood with neighbors on what impacts daily life. I’m running to restore public trust and deliver results for District 5. #AustinTX #AustinCityCouncil #AustinPolitics #DavidForATX

Trump's plan to the farm labor shortage: Bring migrants back?

TONIGHT at 10 on INDPENDENT LENS: NATCHEZ The town of Natchez, Mississippi confronts the tension between preservation and truth as it wrestles with race, memory and identity.

S2@25 Léiríonn taighde de chuid Thionscadal S2@25 an chaoi a seachadann comhoibriú Thuaidh Theas tionchair eacnamaíoch dearfach. Áirítear leo siúd i réimsí mar fhorbairt trádála agus gnó, turasóireacht, fostaíocht, bonneagar, agus taighde agus nuálaíocht. crossborder.ie/reports/26022/

Need a little help around the farm? With some higher-level spells, gardening tools can be enchanted to keep your plants watered auto-magically, or perform other useful tasks! ✨🌱 #Spellfarers #indiegame

URJ President, Rabbi Rick Jacobs, joined more than 200 members of the Southern Jewish Community at URJ Henry S. Jacobs Camp to show support for the Beth Israel Congregation in their home state of Mississippi.

Big news! The FHFA is breaking the credit monopoly by allowing VantageScore 4.0 and FICO 10T for mortgages. This move is designed to lower costs and include rent payments in your score. Competition is finally coming to mortgage credit reporting. #MortgageNews #CreditScore #RealEstate

"What the fuck are you doing?" Trump screamed it at Netanyahu Monday, demanding Israel halt plans to strike Beirut. Told Bibi he was 'saving him from prison.' Real driver: Iran talks. Netanyahu's office: position unchanged. Three sides on Drooid News.

Today would have been my father’s 87th birthday. It’s story time and this story is about him. Scan QR code to watch full video #storytime

bugs

Shirokuro: NYC omakase restaurant where every wall, floor and table was hand-drawn in black and white ink like a sketchbook