How to split your ad budget across Google & Meta (based on $996M spend data). Budget depends on stage: • Testing → Google Search 60%, Meta 20% • Growth → Meta 35%, Google 40% • Scale → Meta 40%, Google 30% Follow your unit economics, not competitors. #ProteanDigital #GoogleAds #MetaAds

CAC:LTV ratio shows if you’re making money or losing it. 3:1+ = sustainable. <3 = losing. Example: CAC $85, LTV $232 → Ratio 2.73:1 = barely profitable. Like & follow for more insights! #ProteanDigital #EcommerceGrowth #ProfitStrategy

Your email list is a paid ads weapon. Use it for: → Suppression (save budget) → Lookalikes (find new customers) → Re-engagement (win back users) → Upsell (increase LTV) Brands using this cut CAC by 20–35%. #ProteanDigital #PaidAds #EmailMarketing

Broad match isn’t the problem. Broad match + Maximize bidding → CPA spikes Broad match + Target ROAS → scalable performance If using broad match: • Set Target ROAS • Add negatives weekly • Monitor search terms #ProteanDigital #GoogleAds #PPCStrategy #PaidSearch

Quality Score directly controls your CPC. Higher score = lower costs. Main drivers: • Expected CTR • Ad relevance • Landing page experience Improving QS 5 → 7–8 can reduce CPC 40–60%. #ProteanDigital #GoogleAds #PaidSearch #PPC

Paid ads stop when you stop spending. Organic keeps compounding. 2026 playbook: • 70% paid (now) • 30% organic (future) Paid = rent Organic = asset The winners build both. #ProteanDigital #SEO #Ecommerce #Marketing

Stop random optimization. Use a 90-day marketing cycle instead: Launch → Optimize → Scale → Analyze → Repeat. Structured optimization beats reactive changes. Follow for more insights. #ProteanDigital #DigitalMarketing #MarketingStrategy #PerformanceMarketing #PaidAds

ROAS ≠ profit. Contribution margin per order tells the truth. 3x ROAS with thin margins can still lose money. Know your numbers before you scale. #ProteanDigital #EcommerceGrowth #Profitability #Marketing

MER > ROAS when it comes to real business performance. ROAS only shows platform-attributed revenue. MER shows TOTAL revenue ÷ TOTAL marketing spend. That’s why MER is often 20–40% lower—but far more accurate. Use ROAS to optimize ads. Use MER to understand reality.

Ecom CAC is up ~40%. Most brands didn’t adapt. They blamed the algorithm. 𝗪𝗶𝗻𝗻𝗲𝗿𝘀 𝗱𝗶𝗱 𝟯 𝘁𝗵𝗶𝗻𝗴𝘀: → Track blended CAC weekly → Feed better signals (offline + profit data) → Shift 30–40% to retention The arbitrage era is over. Signal quality wins now. #ProteanDigital #CAC #PaidAds

Here come the #Bolivianos

Reporter: "To what extent are Americans' financial situations motivating you to make a deal?" President Trump: "Not even a little bit…I don't think about Americans' financial situations."

Juaquin knows educators deserve more—more support, more resources, more community. That’s why he’s with ATPE. Join him. atpe.org/join-now

Young Republicans in Wisconsin have been getting more extreme, and there’s a reason for it. 👇 To read more, click here: https://www.rawstory.com/raw-investigates/as-maga-fractures-college-republicans-show-warning-of-extremist-gop-direction/

Saturday afternoon jazz

here’s a quick montage of all the work in progress shots I shared in the two months working in my short film #krita #animation

Good Morning! It's Tuesday 23 December 2025, birthdays for Iron Maiden's Dave Murray (69), chat show host Trisha Goddard (68), TV presenter Carol Smillie (64), ex-Blue Peter presenter Matt Baker (48) & McFly's Harry Judd (40). Andy Lloyd's Morning Show is live every weekday from 09:00.

Autre source : Des images de la frappe d'Oreshnik de la Russie en Ukraine. Les images sont coupées trop rapidement pour déterminer l'impact, mais cela pourrait être uniquement un impact cinétique. ça ressemble plus aux missiles iraniens à sous munitions lancés en Israël en mars, mais sans charge.

Dog Pound de Dog's Life 🎵 Video completo: youtu.be/VfSEAHseAbk #dogslifegame #dogslife #game #ost #bandasonora

Liber Limbia Vol. 830 Chapter 1: Le alien. www.podomatic.com/podcasts/lib... All shows are performed live just like a real radio show and all images are obviously AI. Please enjoy! #freeform #psychedelic #experimental #rock #noise #electronic #music

This Brain Injury Awareness Month, I'll keep up the fight in Congress for people living with brain injuries. I'm proud to serve as a co-chair of the Congressional Brain Injury Task Force. For my fellow veterans and Americans across the country: we've got to get this right.

Ukraine's 15th Artillery Brigade "Black Forest" located and destroyed a rare Russian 5N63S target illumination and guidance radar, a key component of Russia's S-300/400 air defense systems, the unit reports.

Oh deer… 🦌

🇨🇳🇺🇸 Ο Τραμπ δεν γνωρίζει Κινέζικα. Ο Σι δεν μιλάει αγγλικά και επικοινωνεί πάντα μέσω μεταφραστών. Και δεν υπάρχουν μεταφραστές. Απλά βάλτε την φαντασία σας να δουλέψει... 🌏Hellas Global News

Or, hear me out...

George Clooney made it look effortless. But it was never about flying. It’s about access. At Red Leaf Travel, you don’t just book trips. You move differently. 👉 DM us and step into a better way to travel. #RedLeafTravel #TravelDifferent #LuxuryTravel

I'm now at 1K Followers Thank you everyone. Here's a star of persia with a cute bee I saw in my garden. Have a #fun Friday everyone 🌻🐝

I absolutely LOVE how the Threads team continues to iterate with Live Scores. Now you can see all scheduled chats for any game, and even set a reminder! Well done. 🤌🏽 #NBA Threads

#diggs #cardib #explore #fyp #BreakingNewsUSA Full story: https://jqjo.com/2026-05-13/us/Crime%20%26%20Law/ch/bs/前厨师指控NFL明星Stefon-Diggs在Cardi-B怀孕期间虐待她/1275263

#アークナイツ #Arknights Arknights CN News 明日方舟 × 怪物猎人 二期联动 Arknights × Monster Hunter #2 「泡影苍霆」 Thunder in the azure dream 特殊限定寻访「幽境狩人」 Hunters of the umbral wilds New Operator 近卫 - 佣兵 Guard - Mercenary 5★ 雷狼龙S空爆 Zinogre S Catapult

Here's Jenny Donnelly, the leader of DontMessWithOurKids, Her Voice Movement, and The Collective, announcing that they'll be occupying the government and being Trumps transphobic/queerphobic henchmen in the Portland area and throughout the USA. #christofascism

Telegram channels report explosions and drones in Volgograd.

Hey say what you want about furry's, but they've never tried to hustle me for prices and are always friendly😎 And that's pretty cool🤘 Also I'm 2 subscribers away from 200, "you are the chosen one weooweooweee!"🥋🤣 Hire Me: www.fiverr.com/s/P2jjRLo 🤙 #furryart #art #furry #3d #gamedev #digitalart

Prime Minister Shahbaz Sharif and his delegation visited the Masjid-e-Nabawi (PBUH) in Medina, where the doors of Roza e Rasool (PBUH) were opened for them. وزیرِ اعظم شہباز شریف اور وفد کی مدینہ منورہ میں مسجدِ نبوی ﷺ میں حاضری, روضۂ رسول ﷺ کے دروازے کھولے گئے #MasjideNabawi #ShahbazSharif

Happy Sunday and Happy Mother’s Day😃! “Life is meant for good friends and great adventures” (Unknown) #MothersDayWeekend #mother #mamá #SundayBlessings #SundayAtTheRhythm #YouTubeこち葛 #video #FLORIDA555 #fortnight #BunyanUmMarsoos #wow #travelblogger #blog YouTube Channel: youtube.com/@travelfitguru

据美联社报道，美国执法部门正在应对白宫附近传出的枪声。 周六在现场工作的记者表示，他们听到连续多次枪响，并被要求进入新闻简报室避难。美国特勤局人员阻止他们离开。 目前暂无人员受伤报告，也没有关于事件具体情况的信息。 美国特勤局在 X 平台表示，他们“注意到关于西北17街与宾夕法尼亚大道附近传出枪声的报告”。 这个地点距离白宫仅一个街区。特勤局表示，正与现场人员核实信息，并将在稍后发布更新。 联邦调查局（FBI）局长卡什·帕特尔也在社交媒体发文称，执法人员正在应对枪击事件，并表示“会在条件允许时向公众更新情况”。 事发时，特朗普正在白宫内。 美国广播公司高级白宫记者Selina

Manifestantes de la derecha española piden la intervención militar de EE. UU. para derrocar a Pedro Sánchez. ¡Menuda locura! Los patriotas!

Thank you to everyone who came out to my town hall with @mayoradenaishii.bsky.social and shared your concerns and priorities. Your voices and stories are the very center and focus of my work here and in Washington.

shout out to Miami Dolphins Owner Stepehen Ross, when you fire Mike McDaniel put me back on your mailing list

You can feel the quiet anticipation. Early morning 0700 arrival to find the bag drop. Trying to keep the nerves at bay 😬🏃🏻‍♀️🏃🏻‍♀️ #ParisMarathon #SchneiderElectric #running #raceday #ukrunchat

Tired of your Marketplace health premiums skyrocketing? Political and government instability has caused major increases — but EZ Access Insurance has the solution: Get affordable nationwide coverage. 📞 Call: 833-726-7467 🔗 Enroll Now: https://www1.impacthealthsharing.com/?referral_id=08651770

"There will be some shots fired tonight" - Caroline Leavitt 😭

South Carolina Republican State Senator on redistricting: “Too many people in power just want to do whatever it takes to stay in power.” Republicans are gerrymandering the South to weaken Black political power and keep their House majority.

Time is just a blink

Weekend! Yay.

Looking for a flexible schedule with great pay? 🧠 Join us as a Neurologist in Brooklyn! Full or part-time, $180/hour, and a supportive team awaits. Ready to make a move? 📩 hr@glhstaffing.com or ☎️ (800) 608-4025. #Neurologist #BrooklynJobs #HealthcareCareers

~ Your Reactions are Reasonable. ~ 44s video Topic: mental health, non-fairness to racialized global majority. Captions on. You deserve to be validated and understood, in your experience of the world.

💬 "I believe my daughter will flourish and achieve her true potential" 📣 Adenike is one of our newest Academy parents 🎉 She's thrilled to receive her daughters place at the Academy 🎓 We can't wait to welcome her in September 2025! 💫 #MakeManchesterMagic

Happy Road Trip Day to all those taking a road trip in the crowd and on FreezeCrowd.com today! Join us to freeze with something cool on your college campus and your Friday Feeling. ❤️😀🚙❄️ #NationalRoadTripDay #RoadTripDay #RoadTrips #FridayFeeling

長いツリーにここまでお付き合いいただき 本当にありがとうです！ 24時間シフトやワンオペの合間って ついつい肩に力が入りがち でも、ガチガチに頑張るよりも 「まあいっか、おらっちのペースでいこう」って 息抜きするのが一番長続きする秘訣だね 今日という日が みんなにとって優しくて、何かひとつでも 「あ、今日ラッキーじゃん！」って思える素敵な1日になりますように！ 🎥【今日のAI動画 / Gemini版】 ラストのゴルフ動画！息抜きにどうぞ見てってね🤣 【PR】お仕事やワンオペの合間、 ホッと一息ついて自分を労るお供に٩(^‿^)۶ 🔗 amzn.to/47OyDlr #PR

George Horne. 5x Glasgow Player of the Year. Sean Jansen. 10 tries. MOM vs Munster. The battle around the fringes could decide this quarterfinal. Also watch: Hiddleston at the lineout. Sam Gilbert off the boot. 📅 29 May | 20:45 CAT | Scotstoun #URC #URCRugby #GlasgowWarriors #Connacht #Rugby

Go Donna Mills!

TONIGHT at 10 on INDPENDENT LENS: NATCHEZ The town of Natchez, Mississippi confronts the tension between preservation and truth as it wrestles with race, memory and identity.

An arcade with over 1100 games 🥹

Clean energy is that same opportunity sitting right in front of us. Instead of gutting renewables and green energy tax credits, we should be doubling down and investing in the infrastructure for success. We've done it before, and we should do it again.

May 19, first day back in the water! Marine forecast says the ocean temp is 50 degrees, but I think close to the beach it’s warmer.

GOP Sen. Thom Tillis ripped Bill Pulte as Donald Trump's pick to lead the U.S. intelligence community: "Whoever told the president to go ahead and commit to this publicly before vetting it, should lose their jobs."

Today would have been my father’s 87th birthday. It’s story time and this story is about him. Scan QR code to watch full video #storytime

MPs will have an opportunity to debate the impact of silica dust exposure in the workplace this week. Eastleigh MP Liz Jarvis called the Westminster Hall debate and has previously proposed legislation on greater prevention and monitoring of silicosis.

Food 101, now in its sixth season, features Grilled Chicken Caesar Salad—a beloved culinary classic that brings together the perfect balance of fresh ingredients, bold flavors, and satisfying textures. This episode explores how tender, seasoned grilled. podcasts.apple.com/ca/podcast/f... #podmatch