Broad match isn’t the problem. Broad match + Maximize bidding → CPA spikes Broad match + Target ROAS → scalable performance If using broad match: • Set Target ROAS • Add negatives weekly • Monitor search terms #ProteanDigital #GoogleAds #PPCStrategy #PaidSearch

Paid ads stop when you stop spending. Organic keeps compounding. 2026 playbook: • 70% paid (now) • 30% organic (future) Paid = rent Organic = asset The winners build both. #ProteanDigital #SEO #Ecommerce #Marketing

Google’s “Power Pack” = Demand Gen + AI Max + PMax. Do you need all 3? Not always. • <$50K/mo → PMax + Search • $50K–$150K → Add Demand Gen (if creative is strong) • $150K+ → Full stack Thin budgets = poor optimization. #ProteanDigital #GoogleAds #PaidAds #Marketing

Stop random optimization. Use a 90-day marketing cycle instead: Launch → Optimize → Scale → Analyze → Repeat. Structured optimization beats reactive changes. Follow for more insights. #ProteanDigital #DigitalMarketing #MarketingStrategy #PerformanceMarketing #PaidAds

Call ads are going away. No new ones (Feb 2026) Gone completely (Feb 2027) If calls drive your leads, start migrating now. Test call assets before it’s too late. #ProteanDigital #GoogleAds #LeadGen #Marketing

“Blue T-Shirt, Large” = weak Shopping performance. In 2026, your product feed powers Google’s AI. Fix this: • Better titles • Add descriptions • Include GTINs • Upgrade images • Use custom labels Feed quality = campaign performance. #ProteanDigital #Ecommerce #GoogleAds #PaidAds

Your email list is a paid ads weapon. Use it for: → Suppression (save budget) → Lookalikes (find new customers) → Re-engagement (win back users) → Upsell (increase LTV) Brands using this cut CAC by 20–35%. #ProteanDigital #PaidAds #EmailMarketing

Random testing = random results. Systematic testing = predictable growth. If you’re not isolating variables, you’re not really learning, just guessing. #ProteanDigital #PaidAdsStrategy #MarketingAnalytics #GrowthMarketing

91% of Meta ad views are mobile. ✅ Vertical video, bold text, hook in 3s ✅ Single clear CTA ✅ Mobile-optimized landing page (<3s load) Test your ads on your phone before launching. #ProteanDigital #MetaAds #MobileFirst #PaidSocial

Mobile = 78% of traffic But converts half as well as a desktop. You’re paying the same CPC. Fix mobile CVR → unlock profit. #ProteanDigital #EcommerceGrowth #CRO #Marketing

Sen. Michael Bennent (D) on Trump's $1.8 BILLION fund: "I absolutely don't believe it is legal. And I worked at the Justice Department, ...This is shameful what he is doing with the Justice Department."

She said, “Bonnet down, legs up, for about an hour." Jessica is messy for that.... I'm hollering 🤣

At FLASCO Breaking Barriers Summit, I was asked how to address #misinformation in the #socialmedia for cancer education. Part of my response was you can't control what others do, but you can control your content and be certain that it is factual and accurate.

Quote with a fictional band that is not Spinal Tap (The Hex Girls)

⭕Une vidéo montre le moment où l’armée #Israélienne vise de manière volontaire des secouristes avec une frappe. Durant les 24 dernières heures, #Tsahal a tué 8 secouristes dans le Sud du #Liban. #InfoSudLiban

📣 New Episode Drop! Is India the lynchpin of Indo-Pacific stability—or a wildcard in America’s grand strategy? 🇺🇸🇮🇳 John Bruni talks with @sbabones on U.S.–India ties, Modi, China, Russia & shadow diplomacy. 🎧 LISTEN 👉 youtu.be/ZwKHyAXOuao?... #Geopolitics #TheFocusPodcast #IndiaUSRelations

Lingong Group is moving from fragmented subsidiaries to a single global brand. At CONEXPO 2026, they are betting that the combination of electric iron and the ProCare service network can break the grip of North American incumbents. Read here: aktiego.com/sectors/tech... #Construction #CONEXPO

#shakira rises to the occasion at @littlecaesarsarena.bsky.social @313presents.bsky.social

Why do Africa and South America fit together like a puzzle? Before plate tectonics, scientists thought the Earth was expanding. This episode of Good In Theory explains the theory and why it failed. Listen now: player.sheffield.ac.uk/events/expan... #Science #EarthScience #Geology

You've been misinformed. Rittenhouse didn't cross state lines with a firearm. The rifle was always stored in Kenosha, WI with the owner, Dominick Black. This fact was acknowledged during the opening statements of the trial by ADA Binger & confirmed by the Antioch PD and the Lake County SAO. ⬇️

Your will can be a powerful force for good. 💚 Hi – I’m Ryo, Oxfam Canada’s Legacy Officer, and for #LeaveALegacyMonth, I’m answering some questions I hear most often about gifts in wills. Watch the Q&A, save this post for later, and drop your questions below, I’ll answer as many as I can!

Now streaming the development of my Colony Sim + RPG game! ⚒️🤖⚔️ More small changes and quality of life features today! Getting the last of them in before I tackle something more substancial next week! Come join me! www.twitch.tv/sorcerystory #gamedev #indiedev #godotengine

Donald Trump said Iran is seeking a deal, with nuclear limits as the main condition. He warned that if no agreement is reached, fighting would resume. #reels #iran #news #DonaldTrump #trending

The corruption is so blatant, so in everyone’s faces that it’s just plain unbelievable. How Trump is not behind bars never ceases to amaze me. Literally, this criminal is getting over like a bandit, stuffing his pockets with cash while hardworking Americans suffer.

Happy St. Patrick’s Day! Today we celebrate Irish heritage, culture, & community, along with a little extra luck & plenty of green! Wishing everyone a safe and joyful St. Patrick’s Day! #StPatricksDay #LuckOfTheIrish

🛍️ Short Masculino Pm Sports Power Life - Dry Fit Preto ~De R$ 149,90~ 💥 *Por R$ 142,40* 🛒 Compre aqui 👉 meli.la/1akeU87 ⚠️ *Promoção sujeita à alteração de preço e estoque do site* #Publi

It’s cold in Wrigleyville today! 39 degrees right now, but it feels like 18. Wind gusts up to 30 mph. Rubber game between Cubs and Angels. Score broadcast time is 12:45 pm CT. Spend the afternoon with us.

YANKEE LORD DOWN #木村花ハヌル 🤼‍♀️🇯🇵

Times flies 🚀 Some 25 years ago, @esa.int astronaut Umberto Guidoni 🇮🇹 became the first European to reach the International Space Station. Umberto rocketed into orbit on space shuttle Endeavour. @eurospacehistory.bsky.social @ita.esa.int

Membres des centres de recherche financés par le secteur Santé du FRQ, ne manquez pas le webinaire qui présentera vos obligations touchant la publication en libre accès! #communautéFRQ 📅 17 avril, 12h à 13h ➡️ Inscription : https://rb.gy/351ljo

Yes or no, vote.

⭕Les forces d'occupation #Israéliennes attaquent les #Palestiniens et les empêchent de visiter les tombes de leurs proches dans le camp de réfugiés de #Jénine. #Eye-On-Palestine

PMRC 2026 is almost here, and we’re excited to bring the global public affairs community to Washington, DC 🌍 Special thanks to our Gold Partners for helping make it happen! @iuoneill.bsky.social @gwtrachtenberg.bsky.social @universityofga.bsky.social Want to be a sponsor? 👉 bit.ly/48EYg8p

The Womack Sisters were a real highlight of yesterday's Cross The Tracks festival in South London. Here's their version of their parents' classic hit Teardrops. Watch it in full at youtu.be/veqe4nwtkG8

Kicking off another week of making the game. #gamedev #indiegames #gamedevelopment

Convicted FELON, Adjudicated RAPIST, #EPSTEIN'S PEDOPHILE BESTIE #DONALDJTRUMP is hoping EVERYONE is just as GULLIBLE as his Poorly Educated MAGA CULT. He's probably hoping no one REMEMBERS HE WAS A #DEMOCRAT before he decided to become America's GLOBAL EMBARRASSMENT by running for president.

Location: Jabalpur, Madhya Pradesh Date: May 23 Vishwa Hindu Parishad members raided Sukoon Hotel, accused two interfaith couples of “love jihad,” harassed them, and handed them over to police, after which the couples were detained.

A bold new action RPG demo, The Adventures of Elliot: The Millennium Tales dazzles with HD-2D artistry and thrilling action-adventure innovation. Play the demo: playtester.io/the-adventures-of-elliot-the-millennium-tales #IndieGaming #GameDev #Gaming #IndieDev #IndieGame

Can you imagine a world without independent media? We can't. Please support us at newint.org/give #MoreThanAMagazine #SaveNI

Clean skin starts with clean tools ✨💖 These disposable facial tissue wipes give you a fresh, hygienic clean every time—soft, gentle, and perfect for your daily skincare routine 😍 👉 Shop now at hersolace.com #CleanSkinRoutine #FacialWipes #SkincareEssentials #HygieneFirst #GlowUpSkin

Our next ad: Randy shares his struggle to find affordable housing and why we need more tenants in Congress.

Side trip to the charming town of #Valladolid. It was definitely charming, a great place to shop, welcoming, easy to navigate and there is a #Cenote (water hole)right in town. Next time we’ll stay long enough to swim! We’ll definitely be back! 🎶Music by #CCnDocMusic 🎶

This week’s garden update: broccoli, green beans, mint, parsley, oregano, limes, mangoes, and bell peppers are thriving. Birds and squirrels continue to make the garden lively and full of surprises.

(Probably in Lebanon, when Hzbllh took Metula)

⚡ Get more from your bidirectional charging electric vehicles with the Nuvve DC V2G 40kW or 60kW Chargers! All-in-one form factor, BABA-eligible, smart charging & more! Contact sales@nuvve.com to get more info! #EV #Charging #Nuvve

Hard worker

10years ago this embankment of snowdrops was a gift of 5/8 bulbs. I regularly divide&planted as singles until they’d bulk up&divide again. I also collected their seeds&sowed them to grow on. It took about 3/4 years for them to flower from seed. Sorry I do not know the variety.

Back to back HRs from the Bruinsand Roman Martin ties in the bottom of the 9th with this one

Today's @cop30brazil.bsky.social update comes from @concernworldwide.bsky.social's Laura Bahlman. Progress remains slow, but it's been promising to see climate finance (and specifically adaptation finance) rear its head in various places! Let's see what happens next...

come on #ZachShort get it #Tigers

this is the second go around where he has had to sing this song

A clever hack has been discovered by a driver to consistently earn 5-star ratings on Uber. 🚗⭐

Today in History: On May 25, 2023, the Sackett v. EPA Supreme Court ruling changed the landscape of water protection in the U.S. by stripping federal safeguards from millions of acres of wetlands.

Two RBs Who Fell After the Draft 📉 🎥 @fftylero.bsky.social

"I'm so glad President Trump is okay"

📖 Dernièrement avait lieu le lancement du livre, Rémi Quirion : entretiens par Claude Corbo, publié aux Éditions du Boréal. Retour sur mon parcours, de mon Lac-Drolet natal aux événements marquants de ma carrière. @fondsrechercheqc.bsky.social Détails : https://tinyurl.com/yeeay7sf

Minister of State for Policing and Crime Sarah Jones tells Sky’s Sophy Ridge ‘So far, two people have been arrested following the protests in Southampton' says the government 'has to take its lead from Henry Nowak's family' who have said they don't want his murder to stir up hatred and tension

SpaceX Targets Massive Valuation, Broadcom Slips, and Market Supply Concerns #finance #economy #business #markets

Attempting to explain our game in 30 seconds or less! What do you think? 👀

Endlich kann ich unterwegs essen und länger schlafen🥣