Optimizing only for first-purchase ROAS is costing you 60–70% of your profit. A campaign with 1.4 ROAS can actually be 4.7 ROAS when you factor LTV. Stop optimizing for first purchase. Start optimizing for lifetime value. #ProteanDigital #LTV #CAC #ROAS #EcommerceMarketing #PerformanceMarketing

AI scales ad copy. But it also scales mediocrity. Best strategy in 2025: Human hooks → AI variations → Human refinement. Use AI as a tool, not a replacement for strategy. Follow for more insights.

Google Ads isn’t media buying anymore. It’s signal interpretation. Clean data = better performance Bad data = amplified mistakes Fix your inputs. #ProteanDigital #GoogleAds #Ecommerce #Marketing

60 days → one proven e-commerce ads playbook. Build the foundation. Optimize weekly. Scale winners. 1% improvement/week = 67% yearly growth. Top brands outperform by 40–80% using this system. Start with Month 1. #ProteanDigital #EcommerceGrowth #PaidAds #MarketingStrategy

91% of Meta ad views are mobile. ✅ Vertical video, bold text, hook in 3s ✅ Single clear CTA ✅ Mobile-optimized landing page (<3s load) Test your ads on your phone before launching. #ProteanDigital #MetaAds #MobileFirst #PaidSocial

Meta Advantage+ Shopping shows 3.8x ROAS vs 2.5x standard. But here’s the catch 👇 It prioritizes warm audiences → inflating results. Fix it: • Cap existing customers (20–30%) • Track new customer CPA • Watch blended CAC ROAS ≠ real growth. #ProteanDigital #PaidAds #Ecommerce #MetaAds

Performance Max isn’t a black box anymore. Better controls, better data, better testing. If it’s not working, it’s not the campaign, it’s your inputs. #ProteanDigital #GoogleAds #PerformanceMax #PaidAdsStrategy

Your product titles may be costing you 40–50% of clicks. Use this formula: Brand + Product Type + Feature + Detail + Size/Color Better titles = higher CTR, impression share, and ad efficiency. Start with your top 50 SKUs first. #ProteanDigital #GoogleShopping #EcommerceGrowth #FeedOptimization

“Blue T-Shirt, Large” = weak Shopping performance. In 2026, your product feed powers Google’s AI. Fix this: • Better titles • Add descriptions • Include GTINs • Upgrade images • Use custom labels Feed quality = campaign performance. #ProteanDigital #Ecommerce #GoogleAds #PaidAds

Optimizing for gross margin instead of contribution margin can cost 30–40% profit. Set Google Ads conversion value rules on contribution margin, not gross margin. Like, Comment, Share, & Follow for more. #ProteanDigital #EcommerceProfit #MarketingStrategy #GoogleAdsOptimization

Former US Defense Secretary Robert Gates on Netanyahu: "He told me in July 2009 that the Iranian regime was fragile and would crumble at the first attack. I told him then he was dead wrong — that he was underestimating the resilience of the Iranians. This is what he's been trying to sell for years"

#IORnews Dr. Perez joins the IOR with a prestigious international grant on drug repurposing for healthy aging, now supported by the SNSF through the Money Follows Researcher agreement. Read more: shorturl.at/pLKnm

33 minutes ago, Credit @thedailyshow.com "thedailyshow: President Trump insists on taxpayer-funded $300 million renovation of JD Vance"

STING interception through the eyes of the military 💥 Unique footage of the 1020th Anti-Aircraft Missile Regiment in action. Watch till the end to see what a Shahed takedown looks like from the ground.

Pam Bondi was a total disgrace: wildly inept, deeply corrupt, and solely focused on protecting Trump. Her behavior during the Epstein hearing was disgusting. The worst AG in American history—and it ain’t close. Good. Riddance. Let’s hope Hegseth gets the axe next.

The Chair of the House Agriculture Committee can’t even tell me how many veterans in his district lost nutrition assistance thanks to Trump’s Big Ugly Bill… …and now he has the audacity to try to lock in those cuts for 5 YEARS?!

That's an odd way of admitting that you were wrong about the firearm crossing state lines. Also, you failed to prove your "provoking" claim. When Rosenbaum suddenly attacked & chased Kyle he was en route to extinguish a car fire. How are you justifying the unprovoked attack by Rosenbaum? ⬇️

Your will can be a powerful force for good. 💚 Hi – I’m Ryo, Oxfam Canada’s Legacy Officer, and for #LeaveALegacyMonth, I’m answering some questions I hear most often about gifts in wills. Watch the Q&A, save this post for later, and drop your questions below, I’ll answer as many as I can!

My thumb SLIPPED what do you want from me.

Hi guys! (Yes I am. lolllllllll)

Good morning from an atmospheric #Derry quayside

Sam Yang Study #samyong #fall #swing #park #cake #digitalart #art

One of three wedding photoshoots that were going on around city hall today at the same time.

Preakness 151: Howard County Executive Calvin Ball's pick is in! What's your pick? LIVE UPDATES: https://bit.ly/4eQNTTc  PREAKNESS GUIDE: https://bit.ly/4dyjmHj

AI?? We already have a problem with the government invading our privacy with unauthorized mass surveillance. Imagine the privacy laws Trump breaks daily?

Times flies 🚀 Some 25 years ago, @esa.int astronaut Umberto Guidoni 🇮🇹 became the first European to reach the International Space Station. Umberto rocketed into orbit on space shuttle Endeavour. @eurospacehistory.bsky.social @ita.esa.int

Oil at over $100/barrel. Gas up 16% in a week. Iran threatening $200/barrel oil. And Trump’s plan? “It’ll drop when it’s over.” And he has no idea when the war will be over. In the meantime, families have been struggling with grocery and health care prices. #TrumpsGasProblem

If your website isn’t mobile-optimized, you could be losing up to 80% of your business. December is the time to review 2025, prep for 2026, and make sure your site can handle holiday traffic + Q1 growth. Learn more: cosmarketingagency.com/website-deve... . . #SmallBusiness #MobileOptimization

TODAY – #forum2029 is back with @macrodosepod.bsky.social live: 'the policies and politics we need' 🚨 Weds 17th Sept, 18:30 Oxford House, Bethnal Green Speakers: James Schneider / Ayeisha Thomas-Smith / John McTernan / Antonia Jennings / Asad Rehman Tickets: buff.ly/HL0dIzk

#QP Optical Illusion #synthart #aiart

Right! Kash-App!!

This auto spin curler wraps, heats, and styles for you—bouncy, shiny curls in minutes (zero skills needed 😉) 👉 Press, curl, slay. Get yours at rizabeautytools.com #HairGoals #EffortlessCurls #BeautyTools #GlowUp #HairRoutine #CurlsOnPoint #BeautyHack #ShinyHair #RizaBeautyTools

News on Angel Pub in Roehampton!

⭕Les forces d'occupation #Israéliennes attaquent les #Palestiniens et les empêchent de visiter les tombes de leurs proches dans le camp de réfugiés de #Jénine. #Eye-On-Palestine

"A recent video [from #Israeli occupation source] showing the town of Beit Hanoun in northern #Gaza completely destroyed..." "فيديو حديث لمدينة بيت حانون شمال قطاع غزة مدمرة عن بكرة أبيها ،،،" www.threads.com/@moein_gaza/... #BDS #BoycottIsrael #Israel #News #Palestine #PalestineNews #WorldNews

🗣️ “Your candidate famously said ‘the inn is full’.  The Labour candidate herself is an immigrant… it’s hardly surprising her supporters didn’t give the nod to your candidate,” says Shane Coleman.  #TonightVMTV

Hoje tem aquela desgraça de Corinthians de novo.

Trump ditched Jr’s Wedding to post Ai videos all day long! He’s very lonely man !

What's the bet they'll focus on hand washing?🙄🤷‍♂️🤦‍♂️ #PrecautionaryPrincipleFFS #PreventionBetterThanCure #≥FFP2RespiratorsNotMasks are the #FloorNotTheCeiling

guys when i said a previous client was sick with it... It turns out breakdancing is a literal sickness and it's spreading. @garnootnoot.bsky.social has been quarantined on the dance floor until further notice Buy my emotes to make yourself feel better about this event.

Kicking off another week of making the game. #gamedev #indiegames #gamedevelopment

Eu no meu quarto vendo a versão de mulheres e gays da convocação e meu tio do outro lado vendo a versão hetero com o mestre Everaldo marques proferindo os piores absurdos É o retrato da sociedade brasileira

Crank Dat ‘Soldier Boy’ 🫡🫡 #theboys #soldierboy #crankdat #homelander #fyp

Cooper Flagg on his 96-point weekend: "I think it's definitely some sort of a statement. I'm confident in myself and I know what I'm capable of and I'll just let the rest of the stuff figure itself out." Rookie of the Year or not?

So I was doing something else, the game suddenly said "Someone wants to talk to you" and I never had that happen before! Then the game cut to Jax and Pomni... 😲

#Sackville Farmers Market opens this Saturday May 30, 2026 #NovaScotia Credit to sackvillefarmersmarketns

CLEAR AND PRESENT!

Caffeine can be dangerous if you have anxiety #caffeine #anxiety #andrewhuberman #neuroscience #panicattacks

Catch my interview with Keller at Large on @wbztv.bsky.social on Sunday at 8:30am #mapoli

Éditorialistes et politiques ont fustigé les "accords de la honte" entre LFI et le PS. Pour le sociologue Benjamin Tainturier, ces éléments de langage contribuent aussi largement à "brutaliser" le débat public ⬇️ www.arretsurimages.net/emissions/ar...

Today in History: On May 25, 2023, the Sackett v. EPA Supreme Court ruling changed the landscape of water protection in the U.S. by stripping federal safeguards from millions of acres of wetlands.

Dropped the URL into rocket.new/build, typed /Fix Visual Hierarchy — and the whole site transformed in minutes.

The most troubling aspect of this is that you’re learning about it here on social media - and NOT in the “news.” Please folks, spread this FAR & WIDE. EVERY THINKING AMERICAN should B OUTRAGED at this INSANITY. The integration of our military in this way, with ANY foreign nation is simply WRONG.

📖 Dernièrement avait lieu le lancement du livre, Rémi Quirion : entretiens par Claude Corbo, publié aux Éditions du Boréal. Retour sur mon parcours, de mon Lac-Drolet natal aux événements marquants de ma carrière. @fondsrechercheqc.bsky.social Détails : https://tinyurl.com/yeeay7sf

2/3 In Michurinsk, in Tambov Oblast explosions were reported by locals. No word from authorities. Waiting to see if the Progres military plant has been hit.

Elizabeth April: "Why release UFO files now?" Her answer: The Galactic Federation went to world governments in late 2025 and said: "If you do not disclose the truth, then we will." A threat. And now disclosure is happening everywhere. Coincidence or cosmic ultimatum? 👽

"The government's being run by Stephen Miller, who is a white supremacist. Close to the election he'd ask me for retweets almost every day.. He sent me a text 'We need to get the white men out to vote. This will be white boy November revenge of the Kens.' I […] [Original post on mastodon.online]

Budgets reveal values. Mark Carney's budget demands sacrifices from working families—by slashing services and cutting frontline jobs—while giving the ultra-wealthy a tax break on luxury yachts and private jets. What value(s) does that represent?