Your attribution model might be crediting the wrong channels. Last-click attribution ignores most of the customer journey. Data-driven attribution shows the real impact of every touchpoint and can completely change which channels you scale. Check your attribution settings today.

91% of Meta ad views are mobile. ✅ Vertical video, bold text, hook in 3s ✅ Single clear CTA ✅ Mobile-optimized landing page (<3s load) Test your ads on your phone before launching. #ProteanDigital #MetaAds #MobileFirst #PaidSocial

iOS didn’t kill Facebook ads, it killed bad strategies. You didn’t lose conversions. You lost visibility. Winning now = broad targeting, better creatives, first-party data, and CAPI. Adapt or fall behind. #ProteanDigital #FacebookAds #MetaAds #iOS14 #DigitalMarketing

Advantage+ Shopping = Meta’s version of PMax. Great for scaling. Not for testing. Works best with: → 30+ conversions/day → $100+ budget → Strong creatives Use manual campaigns first. Then layer ASC to scale. Automation ≠ strategy. #ProteanDigital #MetaAds #PaidAds

Stop random optimization. Use a 90-day marketing cycle instead: Launch → Optimize → Scale → Analyze → Repeat. Structured optimization beats reactive changes. Follow for more insights. #ProteanDigital #DigitalMarketing #MarketingStrategy #PerformanceMarketing #PaidAds

Optimizing only for first-purchase ROAS is costing you 60–70% of your profit. A campaign with 1.4 ROAS can actually be 4.7 ROAS when you factor LTV. Stop optimizing for first purchase. Start optimizing for lifetime value. #ProteanDigital #LTV #CAC #ROAS #EcommerceMarketing #PerformanceMarketing

A good dashboard doesn’t show more data. It gives faster answers. If you can’t assess performance in 60 seconds, it’s costing you time nd money. #ProteanDigital #MarketingAnalytics #EcommerceGrowth #DataDriven

Call ads are going away. No new ones (Feb 2026) Gone completely (Feb 2027) If calls drive your leads, start migrating now. Test call assets before it’s too late. #ProteanDigital #GoogleAds #LeadGen #Marketing

Google says 200 conversions. Meta says 150. Your store says 280. That’s attribution overlap. Same sale. Counted twice. 𝗙𝗶𝘅 𝗶𝘁: → Use platform ROAS for optimization → Use MER for real profitability If you trust platform data alone… you’re overestimating. #ProteanDigital #Attribution #PaidAds

Frequency >5 = ad fatigue. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗰𝗼𝗹𝗹𝗮𝗽𝘀𝗲: CTR ↓ CPC ↑ CVR ↓ 𝗙𝗶𝘅 𝗶𝘁: → Refresh creatives → Expand audience → Exclude buyers Same ad + same people = wasted budget. #ProteanDigital #MetaAds #PaidAds

Slush fund payola

𝐖𝐡𝐲 𝐝𝐨𝐞𝐬 𝐬𝐡𝐞 𝐥𝐨𝐯𝐞 𝐭𝐡𝐢𝐬 𝐣𝐨𝐛? 𝐓𝐡𝐚𝐭 𝐦𝐨𝐦𝐞𝐧𝐭 𝐬𝐡𝐞 𝐡𝐚𝐧𝐝𝐬 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐤𝐞𝐲𝐬. Mishal Franz puts it simply. This is one of the biggest purchases a person will ever make. And for first time buyers especially, it is so much more than a transaction. It is the

Today's the day we meet the cast of Wicked. As the winning bid at a celebrity charity auction in November today Ken and I are treating our friends to a VIP night out to the West End. #wicked #westend #theatre

U.S. President Donald Trump visited Beijing's Temple of Heaven with his Chinese counterpart Xi Jinping as part of an official visit.

Behold the dark arts of selling a federal budget .. and the darker arts of ABC bashing from an ascendant One Nation as a reporter is booted from a press conference. Just dropped! The latest “Truth Lies and Media” is live!⚡️ Promo Match Frame Editing #auspol #NewsCorpse

Sometimes, my real life horror movies aren’t on screen but happening in moments like these in the legislature. Grab some popcorn and follow along this legislative season 🏛️

a *very* special episode of our #StarTrek sub show Memory Gamma, featuring the complex legacy of Kor, the Dahar Master for #StarTrekDay

Progress doesn’t have to be loud to be real. Small wins compound. Quiet progress builds momentum. Reflection Sunday 🤍 #Startups #FounderJourney #BuildInPublic

Hart28.com Hacker groups released the personal details of Israeli Navy officers tied to the Global Sumud Flotilla attack🇵🇸😢

In 2020, EVs made up just 4% of all car sales globally. Their share rose to 25% in 2025 – and is set to grow close to 30% this year. And by 2035, even without any new policy announcements, EVs could account for about half of global car sales 👉 iea.li/49UkWCh

Stay safe out there ladies #single #trending

I love Watch Dogs.

Opossum attacks raccoon! This wouldn’t not have happened if there had been a ballroom!

Me overhearing in the kitchen:

Interesting.

Democrat James Talarico debuts new attack ad against Republican opponent Ken Paxton for U.S. Senate in Texa

It's that time of the year again! ⛽ Fuel up for finals with an SPA tradition at Late Night Breakfast🥞 🗓️ Tuesday, 4/28 🕑 10 PM - Midnight📍Kerwin Hall Lobby 👉 Save your seat: american-spa.swoogo.com/LNB-Spring-26 (link in bio)

Today In Nerd History May 27 For More Information sites.google.com/view/today-i... #TodayInNerdHistory #May27 #VincentPrice #ChristopherLee #HarlanEllison #LeeMeriwether #LouisGossettJr #DonWilliams #ToddBridges #LawrenceKrauss #JackMcBrayer #RayeBirk #JohnMiranda #MichonneBourriague #Birthday

PRIDE Daily’s Queer Cheer. Today… · Former top Australian basketball player AJ Ogilvy comes out as gay. · Magic: The Gathering’s transgender allies step up once again. · Gay pistachio ice cream. · The kissing conductor. Pod app · smart speaker · YouTube · pod.link/1712324163

there, i got drop shadows working for all layers.

Final ad before June 2 primary: Democracy is NOT for sale. #CA48 I refuse to let special interests and lobbyists for foreign governments buy our elections. I’m fighting to end the forever wars, pass Medicare for All, and get money out of politics once and for all. Vote by Tuesday 8pm. Thank you.

40 years ago: NBC’s 1986 “Come Home” campaign already felt like a televised revival meeting… but then they got Michael Landon from Highway to Heaven to personally invite viewers home to NBC. 😇📺 It was like a divine command to watch Thursday night television.

LIVE NOT A REPLAY !!! THE FEEL GOOD WITH @djevildee.bsky.social & @beatminerz.bsky.social IS LIVE ON #twitch TODAY AT 12PM EST !!! twitch.tv/djevildee 🔗 IN BIO !!!

A momentous day in history today. Please click the link tree on my bio and email a random Lord!

A downed russian Shahed drone narrowly misses a Ukrainian farmer ploughing his field in his tractor. If there were ever a more moving image to exemplify why the russian terrorists need to be defeated and driven out of Europe for good, this would be it. (source:@TheDeadDistrict)

#gym #fitness #health not a great day. think i was ego lifting and it threw everything off just did not enjoy it.

BIG sculptures of unborn babies in Qatar👶 Want to know more about these sculptures? https://righttolife.org.uk/news/damien-hirsts-giant-sculptures-of-the-development-of-the-unborn-baby-are-still-on-display-in-qatar-a-decade-later

Sounds like a war zone!! Stay safe!

Jeff Bezos said the bottom half of Americans should pay zero federal income tax. It stands to reason. We should exempt low-income earners from taxes and impose higher progressive tax rates on high-income earners. This is the way to narrow the wealth gap in our country.

The PA House has passed a budget and tons of policies to help Pennsylvanians. Where is the PA Senate Republican majority?

The interface was icon driven and your status was also displayed with descriptive text instead of crunchy digits. You moved around using the top-down map in the upper right and the left window gave a graphic view of the area. Big icons for what you can do were shown below that window.

Looking for a meaningful career move? 🌟 Join a boutique fertility clinic in NYC as a Primary Care Physician! Earn $210k-$250k annually. Full/Part-time roles available. Ready to make an impact? Apply now! 📩 hr@glhstaffing.com #HealthcareCareers #FertilityCare #NYCJobs

St. Paul is an incredible place, and the home of our second One City One Take. The concept is simple: One very long unbroken take exploring the city. You can either watch it all at once, or skip around using chapter markers. I hope you enjoy.

I did it! #nhpolitics #nhtok

🎙️ Episode #26 of the Power Half-Hour is LIVE! @mrsethharris.bsky.social is joined by @kimkelly.bsky.social, Dr. Patricia Campos-Medina, and @davidmadland.bsky.social to discuss the labor stories you need to hear. ▶️ poweratwork.us/power-half-h...

Hey everyone I'm back. Sorry about the long break. I'll be on Twitch Saturday and Sunday at 5a-8a cst. I'm gonna be continuing Gundam Breaker 4 with the extended story.

The eye contact is like what’s he talking about? 🤣😂

#Palestinian journalist Ali al-Samoudi was released from #Israeli prison after a year of imprisonment without #charge and without a #trial. He is one of 105 journalists who've been arrested by Israel — most without charge — since October 7, 2023. In an interview with CNN's Jeremy Diamond.

So, if there is a post I want you to remember us for, remember this one.

@ladyjulia1997.bsky.social Vor 3 Jahren hat alles angefangen, als ich mit meinem Chef nach Afrika geflogen bin und heimlich meine Herrin gebettelt habe, dass Sie mich in Ihren Stall aufgenommen hat. Endlich hatte Grunzi sein Zuhause gefunden, nachdem ihn seine Lady erhört hatte und aufgenommen 🙏

CHE RIMONTA! 💙💪 Da 1-6 a 10-6 nel super tie-break per Errani-Vavassori: vittoria sudata e accesso ai quarti di finale conquistato per la coppia italiana 🇮🇹 #Tennis #RolandGarros #Errani #Vavassori

🇺🇸 Shirts like this can only be found in America 😂 Source: @MarioNawfal on X Original Post: https://x.com/MarioNawfal/status/2061418986261340270

Feeling extremely reenergized by how the Crew played in both their open Cup game against NYCFC, and their league game against Atlanta. It was a great start for Courtois, and they have been scoring some very Crew style goals like this one! #crew96 #MLS

More heatwave today 🔥

⭕Les suites d'une frappe #Israélienne sur la ville de #Zefta, dans le Sud du #Liban. #Quds-News-Network

Josh Naylor conecta dos jonrones impulsando 5 carreras encontra de los Astros de Huston. #JoshNaylor #beisbol #baseball #mlb #Miraloaqui

You're telling me Chinese Nationals were fraudulently marrying U.S. military members trying to get on-base access? Actually??

Keiner glaubt mir das ich unterwegs fruehstuecke😭🤌

Funny that Way -- A Gay Girl's (see lesbian) Guide to Humor Oct 1999 Archived Web Page 🏳️‍🌈 #funnythatway #1999 #pride

[ 🇷🇺 RUSSIE | 🇵🇸 PALESTINE ] 🔸 « Actuellement, sur fond des événements se déroulant en Iran et dans le détroit d’Ormuz, nous avons oublié la tragédie de la Palestine, mais elle est toujours là. La Russie estime que la solution fondamentale à cette question est [La suite en réponse ⬇️]