Blended ROAS can mislead you. Cohort analysis shows the truth: Are your new customers actually profitable? If not, your growth isn’t sustainable. #ProteanDigital #EcommerceAnalytics #LTV #PaidAdsStrategy

Optimizing for gross margin instead of contribution margin can cost 30–40% profit. Set Google Ads conversion value rules on contribution margin, not gross margin. Like, Comment, Share, & Follow for more. #ProteanDigital #EcommerceProfit #MarketingStrategy #GoogleAdsOptimization

ROAS ≠ profit. Contribution margin per order tells the truth. 3x ROAS with thin margins can still lose money. Know your numbers before you scale. #ProteanDigital #EcommerceGrowth #Profitability #Marketing

Google Search Partners = 15–20% of your budget on unknown sites. Lower CTR. Lower CVR. Same spend. Great for testing or niche campaigns. Bad for efficiency at scale. Most top accounts disable it. Test it. Don’t assume. #ProteanDigital #GoogleAds #PaidAds #MarketingTips

You can now exclude existing customers from PMax. Game changer. Before: inflated ROAS from warm audiences Now: real new customer acquisition Do this: • Exclude past buyers + visitors • Split prospecting vs retention • Track new customer CPA Growth ≠ recycled revenue. #ProteanDigital #GoogleAds

6s = high completion, low conversion 30s = lower completion, BEST conversion That’s the tradeoff. Sweet spot: 15–30 sec → Enough info to convert → Still holds attention Test all lengths, but don’t ignore the middle. #ProteanDigital #MetaAds #VideoAds

Manual placements give you control… but often worse results. Advantage+ placements: • AI optimizes across all placements • Typically 12–15% better ROAS Use manual only for testing or special cases. #ProteanDigital #MetaAds #FacebookAds #PaidSocial

Bad tracking = bad decisions = wasted ad spend. If your conversion tracking is broken, your optimization is also broken. Fix Google Ads, Meta CAPI, GA4, and UTMs first, before scaling anything. #ProteanDigital #DigitalMarketing #MarketingAnalytics #TrackingSetup

You spent $85 acquiring a customer… then go silent for 3 months. That’s where profit leaks. Fix it: → Post-purchase ads → Email + SMS + retargeting → 120-day nurture system 40–55% vs 15–25% repurchase rate. Retention > acquisition. #ProteanDigital #LTV #PaidAds

80/20 acquisition vs retention is killing your margins. CAC is rising. Retention drives profit. +5% retention = up to +95% profit. Stop chasing only new customers. #ProteanDigital #EcommerceGrowth #Retention #MarketingStrategy

👑 The fabulous Gabriella Gabbitas has taken our Queenagers show and created a one woman version in her native language Swedish! It’s excitingly been picked up for the Fringe in Malmo.

😟 If you are feeling down and #SAD, take up #ZYDECO #DANCING. That will fix you up and put some pep in your step, and make you happy again. **ZYDECO MUSIC & DANCE - TRY THEM - ENJOY THEM #MUSIC FUN #FUN DANCING GOOD SATURDAY #Saturday #SaturdayVibes #SaturdayMorning #Caturday #SaturdayMotivation

Ten serving, retired and deceased members of An Garda Síochána have been awarded Scott Medals for bravery, the highest honour bestowed on Gardaí who risk their lives in the line of duty.  #VMNews

Young Republicans in Wisconsin have been getting more extreme, and there’s a reason for it. 👇 To read more, click here: https://www.rawstory.com/raw-investigates/as-maga-fractures-college-republicans-show-warning-of-extremist-gop-direction/

Loch Lomond & Trossachs National Park Destination Group expressed their concerns to me regarding West Dunbartonshire Council's proposed visitor levy. I argued visitor levies should be invested in to local tourism economies, rather than to fill a hole in local councils' budgets.

Here again—Cheems @dibble.bsky.social's Queen Hornets FPV drone "HMS NIKIOKUN"🐝😼 Thank you for your incredible support for the Wild Hornets and Ukraine!

Memorial Day - Remembering drunk Florida boat people are the worst🫡

No conspiracy theories. Just what we know and what was said. Download Episode 65 “Thoughts and Prayers…Unless It’s Them • The Correspondents Dinner Story Available 4/29, wherever you get your podcasts! #correspondentsdinner #gunviolence #hypocrisy #GOP #podcast

Ukraine's 15th Artillery Brigade "Black Forest" located and destroyed a rare Russian 5N63S target illumination and guidance radar, a key component of Russia's S-300/400 air defense systems, the unit reports.

We lease compute to upgrade easily, but boot loops slow us. #compute #gpus #troubleshooting

Austin FC midfielder Dani Pereira on the instructions from Coach Nico Estevez as he was being brought on the pitch. We also asked Dani how he feels physically and personally. He said he feels good and happy to be back. Instant impact off the bench 🇻🇪🍷

A win on The Final Day for Spurs to secure their Premier League status 🔐

Happy I finished GUNVEIN with the Type 2 ship, but I've still got PTSD from this level 3 boss fight. One of the toughest battles I've had in any SHMUP ever. #Gaming #STG #Danmaku #Gunvein

LET’S TALK RECORDS! No. 270: THIRTEEN TALES FROK URBAN BOHEMIA by THE DANDY WARHOLS #letstalkrecords #thedandywarhols #thirteentalesfromurbanbohemia #alternativerock #alternative #vinyl #vinylcollection #vinylcollector #vinylcommunity #vinylrecords #music

A 980-year-old redwood tree that was turned into a log cabin could soon be a roadside attraction in Wisconsin.

More video & still photos of Ukrainian soldiers coming home. #Ukraine #Ukrainians #Home #Вдома Today is a good day. Bring more Ukrainians home including all the #STOLEN children.

After trying straight armbars, a keylock/kimura, an anklelock and a mounted triangle. Mikhail Iliyukhin gets Igor Vovchanchyn to tap by jamming his chin in Igor's eye socket.

🔊 HAPPY BIRTHDAY @pixelsandalchemy.bsky.social 🎈 🥳

Awesome 2 days at @londongamesfest.bsky.social New Games Plus, showcasing our cute-em-up Astro Burn as an official selection. This video pretty much sums up the great vibes and awesome people. #indiegame #indiedev

⭕L’hôpital gouvernemental de #Tebnin a été endommagé par l’armée #Israélienne après des frappes autour du complexe. #InfoSudLiban

Bro... That is literally Bowser.

Holdfast: Nations At War is a fantastic videogame

Here's Jenny Donnelly, the leader of DontMessWithOurKids, Her Voice Movement, and The Collective, announcing that they'll be occupying the government and being Trumps transphobic/queerphobic henchmen in the Portland area and throughout the USA. #christofascism

Die Polizeihubschrauber sind nicht die persönliche Limousine des Ministerpräsidenten! Wir bleiben an dem Thema dran, bis Markus Söder uns genaue Zahlen nennt! #bayern #grüne #söderisst

Supporting our students, more AP classes, addressing absenteeism, guaranteed summer jobs, and college and career readiness helped us raise @bostonschools.boston.gov’s graduation rate to its highest level on record. Thank you to everyone who’s worked so hard on behalf of our students. ❤️

“We save the NHS money.” If that’s your pitch opener, you’ve already lost the room. At #TheFix2025, Matthew Lawrence will run a workshop: Your innovation saves money. So what else can it do? Join him on 18 September at THE FIX. thefix.io/agenda/ #Innovation #HealthTech #NHS

@the.droobiee Somebody give the subtitle guy a raise. #Melania #political #satire

Another update for Skysweep.app Audience Insights: Shows you a heat map of when your audience interacts most, your best days to post. Gives you media tag and hash tag performance. So you guys like my tasteful nudes on friday. #nsfw #adultcreator #adultcontentcreator #sexworker #sexworkertwitter

Bombardier flying high, Air Canada adding new planes, big changes at Telus, and more signs that the end is near for Toys R Us Canada.. So much to know in your Thursday, February 12 edition of Canada's Business Beat!

Martin Fendrych 𝕏🔁 @Gerashchenko_en@twitter.com: Sweden will transfer the first 16 Gripen fighter jets to Ukraine. Thank you, Sweden! 🇸🇪🇺🇦 These are JAS 39 Gripen C/D multirole fighters - aircraft Ukraine had previously described as among the most […] [Original post on zpravobot.news]

[INDIE ALERT] 📢 Moses & Plato: Last Train To Clawville by The Wild Gentlemen An ambassador on a peace mission has been killed on board the Clawville Express. Can you solve the case before the train reaches the last station? Or else. store.steampowered.com/app/2230450 #indiegames #indiedev

Battletoads is toxic to the eyes #nintendo #classicgaming #classicgames #battletoads #nintendoentertainmentsystem #crt

South Carolina Republican State Senator on redistricting: “Too many people in power just want to do whatever it takes to stay in power.” Republicans are gerrymandering the South to weaken Black political power and keep their House majority.

Looking for a flexible schedule with great pay? 🧠 Join us as a Neurologist in Brooklyn! Full or part-time, $180/hour, and a supportive team awaits. Ready to make a move? 📩 hr@glhstaffing.com or ☎️ (800) 608-4025. #Neurologist #BrooklynJobs #HealthcareCareers

~ Your Reactions are Reasonable. ~ 44s video Topic: mental health, non-fairness to racialized global majority. Captions on. You deserve to be validated and understood, in your experience of the world.

Shadows of the Empire Was Star Wars at Its Peak #gaming #retrogaming #starwars with @age_of_retro Before modern Star Wars games, there was Shadows of the Empire—a game that proved the franchise could expand beyond the movies in a massive way.

💬 "I believe my daughter will flourish and achieve her true potential" 📣 Adenike is one of our newest Academy parents 🎉 She's thrilled to receive her daughters place at the Academy 🎓 We can't wait to welcome her in September 2025! 💫 #MakeManchesterMagic

booted up wii music for the first time since i was 11 and got whatever the fuck this is

Does the Democratic Party even practice democracy?  - Emma Vigeland on Higher Learning.

Need a little help around the farm? With some higher-level spells, gardening tools can be enchanted to keep your plants watered auto-magically, or perform other useful tasks! ✨🌱 #Spellfarers #indiegame

Israel is dropping WHITE PHOSPHORUS bombs on civilian areas in Arnoun, Nabatieh, South Lebanon. White phosphorus can cause HORRIFIC injuries and suffocation. This is being used on CIVILIAN homes.🤬🇮🇱♾️ Source: EyeOnLebanon (Instagram).

The cat I don't own has come to intrude on My personal space 🥰

Reuben wait!! AAH!!

Good morning Miyanda 😊

A river that shaped a civilisation now runs dead through Nepal's capital. There are court orders. There are master plans. There is even a restoration project with real funding behind it. So why is the Bagmati still dying?

"What the fuck are you doing?" Trump screamed it at Netanyahu Monday, demanding Israel halt plans to strike Beirut. Told Bibi he was 'saving him from prison.' Real driver: Iran talks. Netanyahu's office: position unchanged. Three sides on Drooid News.

GOP Sen. Thom Tillis ripped Bill Pulte as Donald Trump's pick to lead the U.S. intelligence community: "Whoever told the president to go ahead and commit to this publicly before vetting it, should lose their jobs."

AFTER Hours Of Trying We Finally Got The Win! |💀 #gaming #memes #funny #blackmythwukonggameplay

What can viewers expect from P!nk as Tony Awards host? “I'm going to be as ridiculous as everyone thinks I am,” she told Frank DiLella.

I remember being on a date with my now husband and him putting this movie into the VHS machine. I wasn't out at the time to either parent. I had basically decided the only way to be happy was to ghost my parents and live free.