Your customer list is your most powerful Meta audience. Done correctly, Custom Audiences can reach 80–90% match rates. Best strategy: • Upload full customer data • Build LTV-based lookalikes • Stack 1–3% lookalikes in one ad set Stacked lookalikes often outperform separated ones by 15–25%.

Platforms don’t show truth, they show credit. Holdout test: → Turn off a channel → Measure revenue drop Example: Google Shopping claimed $3.5K/day Actual lift: $2.3K/day That’s 34% inflated attribution. Only incrementality tells the truth. #ProteanDigital #PaidAds #Analytics

Meta CPMs spiked 24–66% in Q4 2025. High CPM ≠ bad. Focus on: • CTR (creative quality) • CVR (offer & landing page) • Cost per acquisition Stop obsessing over CPM, it’s just one input. #ProteanDigital #MetaAds #PaidSocial #AdOptimization

Google’s Smart Bidding Exploration tests profitable traffic you’re missing. ✓ Stable campaigns, $10K+ budget ✓ Test slightly lower ROAS traffic ✓ +19% conversions, minimal ROAS dip #ProteanDigital #GoogleAds #PaidSearch #SmartBidding

Using the same ad creative everywhere can cost you 40%+ performance. Reels, Feed, and Stories all have different viewing behaviors. Best strategy: create platform-specific creatives. Small effort. Big performance gain. Follow for more insights.

Your CAC means nothing without LTV. 3:1 = healthy less than 3:1 = fix retention first 4:1 = scale harder Better math → better growth decisions. #ProteanDigital #EcommerceGrowth #LTV #MarketingStrategy

Small weekly improvements compound into massive yearly gains. You don’t need big wins, just consistent 1% optimizations. That’s how performance scales. #ProteanDigital #PaidAdsStrategy #GrowthMarketing #MarketingOptimization

PMax Experiments are finally here. Test: → PMax vs Shopping → URL Expansion → Incrementality Stop guessing. Start measuring. #ProteanDigital #GoogleAds #PMax #Marketing

Google Search Partners = 15–20% of your budget on unknown sites. Lower CTR. Lower CVR. Same spend. Great for testing or niche campaigns. Bad for efficiency at scale. Most top accounts disable it. Test it. Don’t assume. #ProteanDigital #GoogleAds #PaidAds #MarketingTips

ROAS ≠ profit. Contribution margin per order tells the truth. 3x ROAS with thin margins can still lose money. Know your numbers before you scale. #ProteanDigital #EcommerceGrowth #Profitability #Marketing

On National Fuck ICE Day last week, LAPD returned after kettling protesters and arrested people who came back. Live streamer LotusBulldogs had a police radio ready to monitor and document activity at MDC..

#IORnews Dr. Perez joins the IOR with a prestigious international grant on drug repurposing for healthy aging, now supported by the SNSF through the Money Follows Researcher agreement. Read more: shorturl.at/pLKnm

MERZ: First, fighting must cease and Russia must be ready to enter negotiations. So far, Russia has responded to every offer of negotiations with even more intensive shelling of Ukraine. This has to stop, and that’s a prerequisite for any kind of discussions to even take place.

Alumni Ventures x South Asian Trailblazers hosted a live podcast in Boston with Rajesh Iyengar, CEO of Lincode, exploring how culture shapes leadership and innovation. 🎥 Relive the highlights: https://av-funds.com/4oDk7TW #AlumniVentures #VentureCapital #SouthAsianTrailblazers #Lincode

🎥Shoppers have been left staring at a pile of rubble after demolition crews moved in to tear down a Glasgow Lidl to make way for a bigger, rebuilt store. Full story: www.glasgowtimes.co.uk/news/scottis...

That's an odd way of admitting that you were wrong about the firearm crossing state lines. Also, you failed to prove your "provoking" claim. When Rosenbaum suddenly attacked & chased Kyle he was en route to extinguish a car fire. How are you justifying the unprovoked attack by Rosenbaum? ⬇️

#Republican candidates cannot escape the simple fact that Congress they control, and President #Trump, have not delivered on any of his promises. Instead, they've acted to harm Americans with #Medicaid and other health care cuts and our costiest war.

What do y'all think? Am I on the money or off my rocker? 😅 (For the record: I used to teach leveled classes but eventually stopped because I found a per-move focus worked better, especially for online students.) #poledance #slinkthroughstrength #homepole #poleathome

Die Kinder Israels habt ihr das schonmal gehört Und was hat das mit den Arabern zutun realtalk. Hör genau hin und bilde dir deine eigene Meinung. #realtalk #politik #deutschland #meinung #viral #diskussion #news #fakten #gesellschaft #aufklärung

It’s cold in Wrigleyville today! 39 degrees right now, but it feels like 18. Wind gusts up to 30 mph. Rubber game between Cubs and Angels. Score broadcast time is 12:45 pm CT. Spend the afternoon with us.

Uncover secrets 🔍 and seek justice with Buck Taylor in his most gripping case yet! Are you ready for the thrill? 📚✨ #ColdJustice #LinkInBioToShop #BuckTaylorMystery #ColdJusticeBook

that one section of afterburner unbeatable or smth idk (i wonder how kind bsky's compression will be to this clip)

Sunday Salute. 🫡

Good night, everyone. 💗💗💗

I would be in pieces after this #STARDOM 🤼

Even the POTUS (when we had a real POTUS) acknowledges that Bruce Springsteen is boss! 💙🤭

Tyler Hoechlin

Zelensky The Player Strike deep in Russia, then immediately call for ceasefire, what a double game !

Capturing a GIANT Dinosaur in NEW Indie Tycoon! 🦕🏝️ Dino Time Raiders is a NEW Upcoming 2d Tycoon game available on Steam! It's very casual, addictive and cozy 😌 Wihslist On Steam 👉: store.steampowered.com/app/3971710/... #tycoongames #indiegames #newsteamgames #dinosaurs #dinosaurgames

Have you heard of the Trotties? 🌍 The video game featuring the world's most well-traveled dolls is now on sale for Nintendo Switch! It's the perfect gift for the little ones. www.nintendo.com/us/store/pro... #cozygames #nintendoSwitch

Oficjalnie: Snusiarz zawetuje program SAFE. To nic innego jak #zdradanarodowa

Learn about SUBMAXIMAL EXERTION Post Exertional Malaise from Professor Todd Davenport at Longcovidtheanswers.com @sunsopeningband #longcovid #postexertionalmalaise #pem #mecfs #fatigue #longcovidtheanswers

A bold new action RPG demo, The Adventures of Elliot: The Millennium Tales dazzles with HD-2D artistry and thrilling action-adventure innovation. Play the demo: playtester.io/the-adventures-of-elliot-the-millennium-tales #IndieGaming #GameDev #Gaming #IndieDev #IndieGame

@pissedoffbartend3r DC should be standing room only until they serve up justice on a silver platter #trump #epstein #doj

From #Agriculture to #Zoology, we’re featuring research from BioOne Complete partners. We’re at letter T! So far we’ve explored prairie dog, quahog, rhinoceros beetle, sunflowers, and Tyrannosaurus rex. Which species should we feature next? Share your ideas! #BioOneCompleteAtoZ #scisky #wildlife

Spring real estate tip 🌸 If you want a condo with: ✔️ Mountain views ✔️ Walkability ✔️ Low maintenance Start looking before summer competition heats up. #ArvadaColorado #SummerHomesHunting #SpringHomeTips #DenverHomesForSale #DenverRealEstate

"Totality" is a relatively new song that Katryna and I have never performed, but I sang it at the West Cummington Church last Sunday. It's about my attempt to see the eclipse of April 2024, not yet knowing that my dear friend Joe Shieber had died the day before. Here’s a snippet…

Our next ad: Randy shares his struggle to find affordable housing and why we need more tenants in Congress.

Side trip to the charming town of #Valladolid. It was definitely charming, a great place to shop, welcoming, easy to navigate and there is a #Cenote (water hole)right in town. Next time we’ll stay long enough to swim! We’ll definitely be back! 🎶Music by #CCnDocMusic 🎶

Secretary Hegseth needs to stop roadblocking Congress on these boat strikes in the Caribbean. Senators from both parties are demanding transparency. The American people deserve to know exactly what happened and why.

Alice Weidel - Zeit für ein zweites 1989 💙💙💙🇩🇪🇩🇪🇩🇪 💙💙💙💙🇩🇪🇩🇪🇩🇪🇩🇪💙💙💙💙

#vinesauce #jollywangcore

#Sackville Farmers Market opens this Saturday May 30, 2026 #NovaScotia Credit to sackvillefarmersmarketns

One Owner 2024 Chrysler Pacifica Touring L #45K, 3.6L V6, reclining 3rd row seat, 10.1'' touchscreen display, Apple CarPlay/Android Auto, memory seat, power driver seat, power liftgate, brake assist, speed control, fully automatic lights, heated front seats and wheel. LakeshoreChryslerJeep.com

"Locked In (feat.@trippieredd)" by @davidguetta x @MORTENofficial is an Official Theme Song of #WWEClash in Italy!

It's always a privilege to help kittens and their mother thrive! Mom Strudel will be spayed so these little ones are her last. Thank you for helping us protect Strudel, Cherry, Berry & Pebbles from their earliest days to today! Your gift supports lifesaving access to care: alleycat.org/Donate

Team cherry Please! Please! PLEASE! GIVE US A PATCH SO WE CAN PET THIS DOG! #Silksong #TeamCherry

This time it's Planetz Big Swig, Jet COB-R, Glamorz shot, and Rapid Pro WNT-R!

BBC spoke to the man making viral Lego-style AI videos for Iran – Explosive Media is one of the key accounts generating these clips👉🏾 www.bbc.com/news/article... #PINKS

I REFUSE DATING WEBSITES I am simply too strange. I think I'm too traumatized to try with anyone who isn't at least casually abreast of My Whole Deal at this point. I think one more misunderstanding about a core part of my soul would make me cry myself into a desiccated husk...

Guess who forgot to announce it. WE'RE GOING IN RAW, PAC-MAN WORLD 2 RE-PAC BABY (over @ www.twitch.tv/maikuvanilla) #VtuberEN

Éditorialistes et politiques ont fustigé les "accords de la honte" entre LFI et le PS. Pour le sociologue Benjamin Tainturier, ces éléments de langage contribuent aussi largement à "brutaliser" le débat public ⬇️ www.arretsurimages.net/emissions/ar...

What happens when you find the one fate has chosen for you? Do you listen and let the magic happen or will you turn away? Find out what Rana chooses in #invisiblesouls a.co/d/0hZBMtsQ%E... Amazon link #magicmysteryspice #tashairwin #booktok #characterdesign #romantasybooks #booksky

brain rot, served fresh. #imurme #shitpost #funny #memes #internetbrain

🎉 Congratulations to the 2026 recipients of the #EFSD & #Lilly Young Investigator Research Award! 6 outstanding #early-career researchers recognised for their work in basic & clinical #diabetes research🏆👏 Learn more 👉 www.europeandiabetesfoundation.org/recipients/e...

⭕ #Aurore_Bergé critique l’entrisme et l’islam politique lors d’une conférence organisée dans le cadre du judaïsme + politique (conférence politique organisée par l’instance officielle chargée du judaïsme de #France qu’est le Consistoire israélite, et présentée par son président #Élie_Korchia).

The video would conclude with the main event and Jon Moxley’s debut, including the promo he released online and on BTE after the event. He and Joey Janela would share a cigarette, setting up the main event of AEW’s next official show, “Fyter Fest.” 🏖️ (via The Road to Double or Nothing Epilogue)

WHO SHOT YOU? I'M THE ONE WITH THE WEAPONS! Hustlehand Productions Multi-Media Entertainment and Defense ©️

Stretch Your Mind, with Kanipavasana! #Yoga #InternationalYogaDay #KAILASA #Nithyananda

Ceci's 3 was upgraded to a flagrant 1. #WNBA