Your ads run 24/7. Your customers don’t. Dayparting = showing ads when people actually convert. 𝗙𝗶𝘅: → Turn off worst hours → Increase bids during peak times 𝗥𝗲𝘀𝘂𝗹𝘁: 15–25% less wasted spend + higher ROAS Stop paying for dead hours. #ProteanDigital #PaidAds #GoogleAds

Retargeting people who bought 48h ago = wasted ad spend. Exclude recent buyers, serial returners, employees & tracking pages Target cart abandoners, product viewers & repeat customers #ProteanDigital #GoogleAds #Remarketing #PaidSearch

Google Ads isn’t just keywords anymore. AI Overviews, Lens, and AI Mode are changing how people buy. Your product feed = your visibility. Optimize it, or stay invisible. #ProteanDigital #EcommerceGrowth #GoogleAds #AICommerce

If you don’t protect your brand keywords, competitors will. Unprotected brand CPC: $4.50–$7.00 Protected brand CPC: $0.30–$0.80 Fix: • Separate brand campaign • Exact match brand terms • Target 95%+ impression share #ProteanDigital #GoogleAds #PaidSearch #EcommerceGrowth

PMax Experiments are finally here. Test: → PMax vs Shopping → URL Expansion → Incrementality Stop guessing. Start measuring. #ProteanDigital #GoogleAds #PMax #Marketing

Blended ROAS can mislead you. Cohort analysis shows the truth: Are your new customers actually profitable? If not, your growth isn’t sustainable. #ProteanDigital #EcommerceAnalytics #LTV #PaidAdsStrategy

Google’s Smart Bidding Exploration tests profitable traffic you’re missing. ✓ Stable campaigns, $10K+ budget ✓ Test slightly lower ROAS traffic ✓ +19% conversions, minimal ROAS dip #ProteanDigital #GoogleAds #PaidSearch #SmartBidding

Your product titles may be costing you 40–50% of clicks. Use this formula: Brand + Product Type + Feature + Detail + Size/Color Better titles = higher CTR, impression share, and ad efficiency. Start with your top 50 SKUs first. #ProteanDigital #GoogleShopping #EcommerceGrowth #FeedOptimization

Most retargeting annoys instead of converts. 𝗙𝗶𝘅 𝗶𝘁 𝘄𝗶𝘁𝗵 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲: Level 1: Cart abandoners (high intent) Level 2: Product viewers Level 3: Site visitors Level 4: Past customers Different message. Different frequency. That’s how you get 6–12x ROAS. #ProteanDigital #Retargeting

Frequency >5 = ad fatigue. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗰𝗼𝗹𝗹𝗮𝗽𝘀𝗲: CTR ↓ CPC ↑ CVR ↓ 𝗙𝗶𝘅 𝗶𝘁: → Refresh creatives → Expand audience → Exclude buyers Same ad + same people = wasted budget. #ProteanDigital #MetaAds #PaidAds

Here come the #Bolivianos

Tonight’s NBA Playoff Referee Assignments 🏀🏆 EAST FINALS – GAME 3 ⏰ 8PM ET 🏀 @nyknicks at @cavs 🏀 25 Brothers, 39 Ford, 50 Petraitis Alternate Official: Jacyn Goble Replay Center Referee: James Williams (from @OfficialNBARefs on X)

Young Republicans in Wisconsin have been getting more extreme, and there’s a reason for it. 👇 To read more, click here: https://www.rawstory.com/raw-investigates/as-maga-fractures-college-republicans-show-warning-of-extremist-gop-direction/

Redistricting Update: Missouri, South Carolina, Louisiana and Alabama #news #elections #gerrymandering #redistricting

“They took palm branches and went out to meet him, shouting, “Hosanna!” “Blessed is he who comes in the name of the Lord!” “Blessed is the king of Israel!”” ‭‭John‬ ‭12‬:‭13‬ ‭NIV‬‬

The Smart Choice for Dinnerware Moving away from bulky, heavy ceramics to Corelle Vitrelle. It is amazing how something so thin and lightweight can be so resistant to chips and cracks. A true kitchen staple. #TrendPikz #Corelle #KitchenEssentials #BlueskyHome

Here again—Cheems @dibble.bsky.social's Queen Hornets FPV drone "HMS NIKIOKUN"🐝😼 Thank you for your incredible support for the Wild Hornets and Ukraine!

Virginia’s Supreme Court allowed an election to proceed, money to be spent, voters to participate, and then overturned the result afterward. Whatever the legal reasoning, retroactively voiding a democratic process damages public trust in courts and elections alike.

Interlink Mastercard digital economy #interlink #itlg #itl

On International Day of Museums, we recognize the important role museums play in strengthening communities, preserving history, and sparking curiosity for future generations. #InternationalMuseumDay #CommunityCulture #LearnAndExplore #ArtsAndEducation #indivisiblestj

Ukraine's 15th Artillery Brigade "Black Forest" located and destroyed a rare Russian 5N63S target illumination and guidance radar, a key component of Russia's S-300/400 air defense systems, the unit reports.

📖Best Selling 🪓Crime🗡 Book📔: The Velvet Wall by Marlow Stevens. READ NOW On Amazon Kindle, EBAY AND ALL ON-LINE BOOKSTORES www.amazon.com/dp/B0G3GVXV4M #Book #author #Booktok #books #booktok

🇨🇳🇺🇸 Ο Τραμπ δεν γνωρίζει Κινέζικα. Ο Σι δεν μιλάει αγγλικά και επικοινωνεί πάντα μέσω μεταφραστών. Και δεν υπάρχουν μεταφραστές. Απλά βάλτε την φαντασία σας να δουλέψει... 🌏Hellas Global News

Felon Jr, and Gary Busseys illegitimate kid are at to make billions. From whom you ask? Well from US. While we pay $5+ a gallon at the gas station, transportation companies and owner operators paying $6+ a gallon,and grocery prices skyrocketing. They make billions. #SheShed #Iran

If you had the money and depravity to want to boost the fascists into government you could do much worse than work to ensure there was Labour government for 5 years. That'd definitely seal the deal – look at the brick by brick destruction of the UK by Starmer and his circus and tell me otherwise.

See you again someday-you beautiful Japanese 1980 magic machine. You could do it all. Unfortunately your complete awesomeness sucks a time hole in man's life who's trying to open a business.

One Nation One Leader One Demand Free the leader of Pakistan! #FreeImranKhan

Here's Jenny Donnelly, the leader of DontMessWithOurKids, Her Voice Movement, and The Collective, announcing that they'll be occupying the government and being Trumps transphobic/queerphobic henchmen in the Portland area and throughout the USA. #christofascism

The Pivot Shift Test is one of the most clinically useful maneuvers for evaluating functional ACL deficiency Easiest to appreciate when the patient is relaxed, examiner applies combined valgus stress with internal tibial rotation #ACL #SportsMedicine #KneeInjury #PhysicalExam #Orthopedics

In tough times, New Hampshire does what we’ve always done — we show up and do democracy. It was an honor to share the stage with my friend @petebuttigieg.bsky.social in Nashua. Grateful to be in conversation with patriotic, freedom-loving Granite Staters who are ready to get to work.

“We save the NHS money.” If that’s your pitch opener, you’ve already lost the room. At #TheFix2025, Matthew Lawrence will run a workshop: Your innovation saves money. So what else can it do? Join him on 18 September at THE FIX. thefix.io/agenda/ #Innovation #HealthTech #NHS

Godot physics did a funny. #CassetteBeasts

Trying to give my kid the old college head start by teaching him all the essential ping pong ball tricks for rush week. (I assume—Oberlin didn’t have frats, so I just had to pledge a vegan book club. Now I suck at ping pong and enter a trauma fugue around lentils.)

PRAGMATA Mini Review

SCOTUS made this happen when they gave constitutional rights to fictitious entities. Join the movement to #EndCorporateRule

❤️‍🩹people in Kyiv shouting ‘Usyk - chanmpion!’ celebrating Usyk’s win in the break between Russian missile attacks. Hearing how people from one appatment building shout ‘Slava Ukraini’ and people from another answer ‘Heroiam slava’ is just

Travlin’ Tammy of Tipsy Tours visits the Sgt. Floyd Memorial.

[🙌🏼 #SESARJU projects] From 24–28 November, Indra hosted a joint validation exercise in #Madrid for the HARMONIC and ISLAND projects, bringing together experts from NATS and @eurocontrol.bsky.social.

North Temple @ 300 W / US-89, SLC 🕒 2:44 AM - 3:22 AM MT 🌡️ 51→51°F | Rain→Overcast 📍: 40.771376,-111.899432

Travis Scott, From Viral Video to Kanye’s Inner Circle Travis Scott looks back on the viral moment that helped open the door to Kanye West’s creative circle, turning online attention into a major career breakthrough. #TravisScott

Looking for a flexible schedule with great pay? 🧠 Join us as a Neurologist in Brooklyn! Full or part-time, $180/hour, and a supportive team awaits. Ready to make a move? 📩 hr@glhstaffing.com or ☎️ (800) 608-4025. #Neurologist #BrooklynJobs #HealthcareCareers

~ Your Reactions are Reasonable. ~ 44s video Topic: mental health, non-fairness to racialized global majority. Captions on. You deserve to be validated and understood, in your experience of the world.

Saba the Maine Coon makes biscuits on Caturday. 🙀 She prefers organic ingredients. 😻 #mainecooncats #mainecoons #Cats #cat #Caturday #CatSky #CatsOnSky #CatsOnBlueSky #CaturdaySky #CatInBlueSky #FurBabies #Pets #PetSky #CatPics #cutepets #floof #kitty #meow #petsofbluesky #felinefriday

One mistake... you're detected. Depth charges rain down as you dive into the black ocean. store.steampowered.com/app/4418080/... #indiedev #gamedev #indiegame #pixelart

New Orleans is buzzing and so is #ACC26! 🎺 Good morning, New Orleans! ☀️ Kick off Day 1⃣ with 📹 What’s Brewing at #ACC26 today ☕️ and get the inside scoop on today’s highlights, sessions, and experiences you won’t want to miss.

Niemand wird als Rassist geboren.

Viral Subway Singer Inspires a New Movie Idea - Producer, director, writer, cinematographer, SAM A. DAVIS creates a masterful short film. See the full interview on West Doc Online: https://www.westdoconline.com/post/short-film-the-singers

TONIGHT at 10 on INDPENDENT LENS: NATCHEZ The town of Natchez, Mississippi confronts the tension between preservation and truth as it wrestles with race, memory and identity.

#Russia's Victory Day #parade has traditionally showcased the Kremlin's military power. But this year's event will be scaled back - with almost no hardware. The mood in Moscow also appears more subdued, with some #Russians telling CNN's Fred Pleitgen it's time for the conflict with #Ukraine to end.

Dementia Donnie thinks yelling “LOOK! EXTRA-TORRENTIALS!” will stop people talking about Epstein, Iran, gas prices, food prices, and everything else he’s screwed up.

Holy shit! This dumbass is the President of the United States. This shit is unbelievably pathetic...

In late October, House Democratic leader Hakeem Jeffries announced his support for Zohran Mamdani, nearly four months after he became the Democratic nominee for New York mayor. I pulled together a mashup of the 17 weeks that Jeffries and Schumer spent refusing to endorse him.

It must be the first of the month. New Billboard Day!

Puppy Cuteness ^w^ | The Division 2

"How much work do you guys have to do going forward here to catch up in the Western Conference and to contend again?" "I don't know, man. I think that, I don't think that's a question for me."

bugs

Toxic Crusaders Exclusive E4 Trailer #ShacknewsE4 #indiegames #gaming

tЯump: "Most people don't know that dumb ends in a 'B'" However many people know tЯump is really dumb.

I remember being on a date with my now husband and him putting this movie into the VHS machine. I wasn't out at the time to either parent. I had basically decided the only way to be happy was to ghost my parents and live free.

Donald Trump says supporters have suggested naming a new public area outside the Lincoln Memorial the “Trump Promenade” as part of a proposed redevelopment project.