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Obie | Founder - ProteanDigital.io

@protean-digital

Call ads are going away. No new ones (Feb 2026) Gone completely (Feb 2027) If calls drive your leads, start migrating now. Test call assets before it’s too late. #ProteanDigital #GoogleAds #LeadGen #Marketing

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More from Obie | Founder - ProteanDigital.io

Your ads run 24/7. Your customers don’t. Dayparting = showing ads when people actually convert. 𝗙𝗶𝘅: → Turn off worst hours → Increase bids during peak times 𝗥𝗲𝘀𝘂𝗹𝘁: 15–25% less wasted spend + higher ROAS Stop paying for dead hours. #ProteanDigital #PaidAds #GoogleAds

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Obie | Founder - ProteanDigital.io

Retargeting people who bought 48h ago = wasted ad spend. Exclude recent buyers, serial returners, employees & tracking pages Target cart abandoners, product viewers & repeat customers #ProteanDigital #GoogleAds #Remarketing #PaidSearch

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Obie | Founder - ProteanDigital.io

Google Ads isn’t just keywords anymore. AI Overviews, Lens, and AI Mode are changing how people buy. Your product feed = your visibility. Optimize it, or stay invisible. #ProteanDigital #EcommerceGrowth #GoogleAds #AICommerce

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Obie | Founder - ProteanDigital.io

If you don’t protect your brand keywords, competitors will. Unprotected brand CPC: $4.50–$7.00 Protected brand CPC: $0.30–$0.80 Fix: • Separate brand campaign • Exact match brand terms • Target 95%+ impression share #ProteanDigital #GoogleAds #PaidSearch #EcommerceGrowth

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Obie | Founder - ProteanDigital.io

PMax Experiments are finally here. Test: → PMax vs Shopping → URL Expansion → Incrementality Stop guessing. Start measuring. #ProteanDigital #GoogleAds #PMax #Marketing

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Obie | Founder - ProteanDigital.io

Blended ROAS can mislead you. Cohort analysis shows the truth: Are your new customers actually profitable? If not, your growth isn’t sustainable. #ProteanDigital #EcommerceAnalytics #LTV #PaidAdsStrategy

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Obie | Founder - ProteanDigital.io

Google’s Smart Bidding Exploration tests profitable traffic you’re missing. ✓ Stable campaigns, $10K+ budget ✓ Test slightly lower ROAS traffic ✓ +19% conversions, minimal ROAS dip #ProteanDigital #GoogleAds #PaidSearch #SmartBidding

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Obie | Founder - ProteanDigital.io

Your product titles may be costing you 40–50% of clicks. Use this formula: Brand + Product Type + Feature + Detail + Size/Color Better titles = higher CTR, impression share, and ad efficiency. Start with your top 50 SKUs first. #ProteanDigital #GoogleShopping #EcommerceGrowth #FeedOptimization

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Obie | Founder - ProteanDigital.io

Most retargeting annoys instead of converts. 𝗙𝗶𝘅 𝗶𝘁 𝘄𝗶𝘁𝗵 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲: Level 1: Cart abandoners (high intent) Level 2: Product viewers Level 3: Site visitors Level 4: Past customers Different message. Different frequency. That’s how you get 6–12x ROAS. #ProteanDigital #Retargeting

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Obie | Founder - ProteanDigital.io

Frequency >5 = ad fatigue. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗰𝗼𝗹𝗹𝗮𝗽𝘀𝗲: CTR ↓ CPC ↑ CVR ↓ 𝗙𝗶𝘅 𝗶𝘁: → Refresh creatives → Expand audience → Exclude buyers Same ad + same people = wasted budget. #ProteanDigital #MetaAds #PaidAds

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Obie | Founder - ProteanDigital.io

Here come the #Bolivianos

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Nikolas Kozloff

Tonight’s NBA Playoff Referee Assignments 🏀🏆 EAST FINALS – GAME 3 ⏰ 8PM ET 🏀 @nyknicks at @cavs 🏀 25 Brothers, 39 Ford, 50 Petraitis Alternate Official: Jacyn Goble Replay Center Referee: James Williams (from @OfficialNBARefs on X)

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hivementaliplli x archive account

Young Republicans in Wisconsin have been getting more extreme, and there’s a reason for it. 👇 To read more, click here: https://www.rawstory.com/raw-investigates/as-maga-fractures-college-republicans-show-warning-of-extremist-gop-direction/

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WisDems

Redistricting Update: Missouri, South Carolina, Louisiana and Alabama #news #elections #gerrymandering #redistricting

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Patrick

“They took palm branches and went out to meet him, shouting, “Hosanna!” “Blessed is he who comes in the name of the Lord!” “Blessed is the king of Israel!”” ‭‭John‬ ‭12‬:‭13‬ ‭NIV‬‬

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BrownPark Productions, LLC

The Smart Choice for Dinnerware Moving away from bulky, heavy ceramics to Corelle Vitrelle. It is amazing how something so thin and lightweight can be so resistant to chips and cracks. A true kitchen staple. #TrendPikz #Corelle #KitchenEssentials #BlueskyHome

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Trend Pikz

Here again—Cheems @dibble.bsky.social's Queen Hornets FPV drone "HMS NIKIOKUN"🐝😼 Thank you for your incredible support for the Wild Hornets and Ukraine!

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Armed Maidan: Ukraine Resists ruzzian Genocide

Virginia’s Supreme Court allowed an election to proceed, money to be spent, voters to participate, and then overturned the result afterward. Whatever the legal reasoning, retroactively voiding a democratic process damages public trust in courts and elections alike.

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Ashok Dadhwal

Interlink Mastercard digital economy #interlink #itlg #itl

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M
monray302.bsky.social

On International Day of Museums, we recognize the important role museums play in strengthening communities, preserving history, and sparking curiosity for future generations. #InternationalMuseumDay #CommunityCulture #LearnAndExplore #ArtsAndEducation #indivisiblestj

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Indivisible St Johnsbury

Ukraine's 15th Artillery Brigade "Black Forest" located and destroyed a rare Russian 5N63S target illumination and guidance radar, a key component of Russia's S-300/400 air defense systems, the unit reports.

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Inside Ukraine 🇺🇦

📖Best Selling 🪓Crime🗡 Book📔: The Velvet Wall by Marlow Stevens. READ NOW On Amazon Kindle, EBAY AND ALL ON-LINE BOOKSTORES www.amazon.com/dp/B0G3GVXV4M #Book #author #Booktok #books #booktok

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marlowstevensbooks.bsky.social

🇨🇳🇺🇸 Ο Τραμπ δεν γνωρίζει Κινέζικα. Ο Σι δεν μιλάει αγγλικά και επικοινωνεί πάντα μέσω μεταφραστών. Και δεν υπάρχουν μεταφραστές. Απλά βάλτε την φαντασία σας να δουλέψει... 🌏Hellas Global News

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Maia Jacobson

Felon Jr, and Gary Busseys illegitimate kid are at to make billions. From whom you ask? Well from US. While we pay $5+ a gallon at the gas station, transportation companies and owner operators paying $6+ a gallon,and grocery prices skyrocketing. They make billions. #SheShed #Iran

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🖤💋SammieSam💋🖤

If you had the money and depravity to want to boost the fascists into government you could do much worse than work to ensure there was Labour government for 5 years. That'd definitely seal the deal – look at the brick by brick destruction of the UK by Starmer and his circus and tell me otherwise.

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Ali

See you again someday-you beautiful Japanese 1980 magic machine. You could do it all. Unfortunately your complete awesomeness sucks a time hole in man's life who's trying to open a business.

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How We Used To Talk

One Nation One Leader One Demand Free the leader of Pakistan! #FreeImranKhan

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PTI Official USA

Here's Jenny Donnelly, the leader of DontMessWithOurKids, Her Voice Movement, and The Collective, announcing that they'll be occupying the government and being Trumps transphobic/queerphobic henchmen in the Portland area and throughout the USA. #christofascism

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SometimesPDX

The Pivot Shift Test is one of the most clinically useful maneuvers for evaluating functional ACL deficiency Easiest to appreciate when the patient is relaxed, examiner applies combined valgus stress with internal tibial rotation #ACL #SportsMedicine #KneeInjury #PhysicalExam #Orthopedics

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Medical Education

In tough times, New Hampshire does what we’ve always done — we show up and do democracy. It was an honor to share the stage with my friend @petebuttigieg.bsky.social in Nashua. Grateful to be in conversation with patriotic, freedom-loving Granite Staters who are ready to get to work.

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Maggie Goodlander

“We save the NHS money.” If that’s your pitch opener, you’ve already lost the room. At #TheFix2025, Matthew Lawrence will run a workshop: Your innovation saves money. So what else can it do? Join him on 18 September at THE FIX. thefix.io/agenda/ #Innovation #HealthTech #NHS

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Health Innovation Oxford & Thames Valley

Godot physics did a funny. #CassetteBeasts

17 5
Geno Vidori, the Fae-touched

Trying to give my kid the old college head start by teaching him all the essential ping pong ball tricks for rush week. (I assume—Oberlin didn’t have frats, so I just had to pledge a vegan book club. Now I suck at ping pong and enter a trauma fugue around lentils.)

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Mike Blejer

PRAGMATA Mini Review

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Back Pocket

SCOTUS made this happen when they gave constitutional rights to fictitious entities. Join the movement to #EndCorporateRule

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Move To Amend

❤️‍🩹people in Kyiv shouting ‘Usyk - chanmpion!’ celebrating Usyk’s win in the break between Russian missile attacks. Hearing how people from one appatment building shout ‘Slava Ukraini’ and people from another answer ‘Heroiam slava’ is just

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Margo Gontar

Travlin’ Tammy of Tipsy Tours visits the Sgt. Floyd Memorial.

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Heather Ryan

[🙌🏼 #SESARJU projects] From 24–28 November, Indra hosted a joint validation exercise in #Madrid for the HARMONIC and ISLAND projects, bringing together experts from NATS and @eurocontrol.bsky.social.

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SESAR Joint Undertaking

North Temple @ 300 W / US-89, SLC 🕒 2:44 AM - 3:22 AM MT 🌡️ 51→51°F | Rain→Overcast 📍: 40.771376,-111.899432

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Utah Traffic Cameras

Travis Scott, From Viral Video to Kanye’s Inner Circle Travis Scott looks back on the viral moment that helped open the door to Kanye West’s creative circle, turning online attention into a major career breakthrough. #TravisScott

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Audiartist - Music Producer & Curator

Looking for a flexible schedule with great pay? 🧠 Join us as a Neurologist in Brooklyn! Full or part-time, $180/hour, and a supportive team awaits. Ready to make a move? 📩 hr@glhstaffing.com or ☎️ (800) 608-4025. #Neurologist #BrooklynJobs #HealthcareCareers

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glhstaffing1

~ Your Reactions are Reasonable. ~ 44s video Topic: mental health, non-fairness to racialized global majority. Captions on. You deserve to be validated and understood, in your experience of the world.

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Ang Woon 💜🏳️‍🌈 SelfCompassionCoach

Saba the Maine Coon makes biscuits on Caturday. 🙀 She prefers organic ingredients. 😻 #mainecooncats #mainecoons #Cats #cat #Caturday #CatSky #CatsOnSky #CatsOnBlueSky #CaturdaySky #CatInBlueSky #FurBabies #Pets #PetSky #CatPics #cutepets #floof #kitty #meow #petsofbluesky #felinefriday

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Vue

One mistake... you're detected. Depth charges rain down as you dive into the black ocean. store.steampowered.com/app/4418080/... #indiedev #gamedev #indiegame #pixelart

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RETROMAGINE

New Orleans is buzzing and so is #ACC26! 🎺 Good morning, New Orleans! ☀️ Kick off Day 1⃣ with 📹 What’s Brewing at #ACC26 today ☕️ and get the inside scoop on today’s highlights, sessions, and experiences you won’t want to miss.

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American College of Cardiology

Niemand wird als Rassist geboren.

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Thomas einfach Mensch 🍉

Viral Subway Singer Inspires a New Movie Idea - Producer, director, writer, cinematographer, SAM A. DAVIS creates a masterful short film. See the full interview on West Doc Online: https://www.westdoconline.com/post/short-film-the-singers

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Westdoc Online

TONIGHT at 10 on INDPENDENT LENS: NATCHEZ The town of Natchez, Mississippi confronts the tension between preservation and truth as it wrestles with race, memory and identity.

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Southern Oregon PBS

#Russia's Victory Day #parade has traditionally showcased the Kremlin's military power. But this year's event will be scaled back - with almost no hardware. The mood in Moscow also appears more subdued, with some #Russians telling CNN's Fred Pleitgen it's time for the conflict with #Ukraine to end.

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[The Great War & Modern Memory]

Dementia Donnie thinks yelling “LOOK! EXTRA-TORRENTIALS!” will stop people talking about Epstein, Iran, gas prices, food prices, and everything else he’s screwed up.

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Joe Walsh

Holy shit! This dumbass is the President of the United States. This shit is unbelievably pathetic...

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Smackeycracks

In late October, House Democratic leader Hakeem Jeffries announced his support for Zohran Mamdani, nearly four months after he became the Democratic nominee for New York mayor. I pulled together a mashup of the 17 weeks that Jeffries and Schumer spent refusing to endorse him.

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JM Rieger

It must be the first of the month. New Billboard Day!

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Crossxfighter - 🥷 友達 Tomodachi Connections 🥷

Puppy Cuteness ^w^ | The Division 2

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🐾Anton The Wolf🐾

"How much work do you guys have to do going forward here to catch up in the Western Conference and to contend again?" "I don't know, man. I think that, I don't think that's a question for me."

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Jonah Maves

Toxic Crusaders Exclusive E4 Trailer #ShacknewsE4 #indiegames #gaming

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Shacknews

tЯump: "Most people don't know that dumb ends in a 'B'" However many people know tЯump is really dumb.

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ExamineYourZipper 🌊🇺🇸💙🇺🇦🦅🇵🇸

I remember being on a date with my now husband and him putting this movie into the VHS machine. I wasn't out at the time to either parent. I had basically decided the only way to be happy was to ghost my parents and live free.

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Too Tired of bullsh*t to be clever 🏳️‍🌈🏳️‍⚧️🫶🏿

Donald Trump says supporters have suggested naming a new public area outside the Lincoln Memorial the “Trump Promenade” as part of a proposed redevelopment project.

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Mediaite