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Obie | Founder - ProteanDigital.io

@protean-digital

Blended ROAS can mislead you. Cohort analysis shows the truth: Are your new customers actually profitable? If not, your growth isn’t sustainable. #ProteanDigital #EcommerceAnalytics #LTV #PaidAdsStrategy

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More from Obie | Founder - ProteanDigital.io

Your email list is a paid ads weapon. Use it for: → Suppression (save budget) → Lookalikes (find new customers) → Re-engagement (win back users) → Upsell (increase LTV) Brands using this cut CAC by 20–35%. #ProteanDigital #PaidAds #EmailMarketing

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Obie | Founder - ProteanDigital.io

Platforms don’t show truth, they show credit. Holdout test: → Turn off a channel → Measure revenue drop Example: Google Shopping claimed $3.5K/day Actual lift: $2.3K/day That’s 34% inflated attribution. Only incrementality tells the truth. #ProteanDigital #PaidAds #Analytics

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Obie | Founder - ProteanDigital.io

You don’t need more channels. You need profitable ones. $30K split across 5 channels = no data, no scale. Master 2 first. Then expand. #ProteanDigital #EcommerceGrowth #PaidAds #MarketingStrategy

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Obie | Founder - ProteanDigital.io

Meta CPMs spiked 24–66% in Q4 2025. High CPM ≠ bad. Focus on: • CTR (creative quality) • CVR (offer & landing page) • Cost per acquisition Stop obsessing over CPM, it’s just one input. #ProteanDigital #MetaAds #PaidSocial #AdOptimization

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Obie | Founder - ProteanDigital.io

Your customer list is your most powerful Meta audience. Done correctly, Custom Audiences can reach 80–90% match rates. Best strategy: • Upload full customer data • Build LTV-based lookalikes • Stack 1–3% lookalikes in one ad set Stacked lookalikes often outperform separated ones by 15–25%.

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Obie | Founder - ProteanDigital.io

Wrong Google bidding strategy can cost you 30–50% efficiency. Maximize = volume. Target = control. Use Target CPA/ROAS once you have data (30–50+ conversions/month). Use Maximize only to scale. Most accounts get this backwards. #ProteanDigital #GoogleAds #PaidAds

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Obie | Founder - ProteanDigital.io

How to split your ad budget across Google & Meta (based on $996M spend data). Budget depends on stage: • Testing → Google Search 60%, Meta 20% • Growth → Meta 35%, Google 40% • Scale → Meta 40%, Google 30% Follow your unit economics, not competitors. #ProteanDigital #GoogleAds #MetaAds

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Obie | Founder - ProteanDigital.io

Not all customers are loyal to your brand. Some are loyal to the trend. They buy once, and disappear. Segment them. Convert fast. Or lose them. #ProteanDigital #EcommerceGrowth #Retention #MarketingStrategy

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Obie | Founder - ProteanDigital.io

Your attribution model might be crediting the wrong channels. Last-click attribution ignores most of the customer journey. Data-driven attribution shows the real impact of every touchpoint and can completely change which channels you scale. Check your attribution settings today.

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Obie | Founder - ProteanDigital.io

Google Ads isn’t media buying anymore. It’s signal interpretation. Clean data = better performance Bad data = amplified mistakes Fix your inputs. #ProteanDigital #GoogleAds #Ecommerce #Marketing

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Obie | Founder - ProteanDigital.io

Türkiye Turkey News - A multi-car pileup on the D-100 highway as it passes through the Kartal district on the Asian side of Istanbul left five people injured. Up to four vehicles were involved in the accident, which caused significant traffic delays.

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Turkey Türkiye

#clothes #style #fashion #lol #funny #joke #comedy #humor #designer #insult #beauty #lgbtq #girls #comedian #standup #show #horror #fight #health #healthy #wellness #lifestyle #fitness #death #crime #guns #scary #dating #women #marriage #mystery #spooky #romance #couple #singles #love #danger #cops

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Randy Epley

CORE Rules! ChimeraSHOCK! TTRPG in a world of Steam Engines, Bi-Planes, Airships, Black Powder, Super Science, Swords, and Majhic... Evolution on each world like ours doesn't happen all at once. Technology doesn't propagate at an equal rate. Cultures collide. #dnd #steampunk

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JWilliam Cruse

Are you celebrating the Dark Jubilee? If not, join in on the madness with “The Dark Jubilee: Life,” a Subscribestar post for Voyeur tiers and up... subscribestar.adult/posts/877575

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Alexa Nichols

People in Glasgow have been given a sneak peek at the ongoing work on George Square as boards have come down at one side. Full story: www.glasgowtimes.co.uk/news/scottis...

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Glasgow Times

Republican Senator Thom Tillis pledges to withhold support from any Trump nominee to the Federal Reserve until Trump terminates his “investigation” into Jerome Powell.

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Ross Allen

Climate change is creating a hotter, more dangerous world. In Australia, heatwaves kill more people than all other climate-fuelled disasters combined. We must address the cause - climate pollution from burning coal, oil & gas - to keep us all safer from the impacts of our rapidly warming world.

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climatecouncil.org.au

Big news about Plan A, a non-hormonal, reversible, and long-acting contraceptive: NEXT Life Sciences has just completed a successful device trial and has added regulatory heavyweights to the team. See: www.planaformen.com/news #MaleContraception #PlanA #Innovation #BirthControl #FamilyPlanning

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Parsemus Foundation

This Public Service Recognition Week, I had the chance to meet the incredible public safety communicators who answer 911 calls in our community. Their work is demanding, fast-paced, and essential to keeping residents safe.

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Rep. James Walkinshaw

MEMORABLE MOMENT ✨ Presented by @telus Remember when Jonathan Osorio scored against Mexico in Estadio Azteca to secure a 1-1 draw in World Cup Qualifying? 👀 What's your favourite memory of the #TFClive captain?

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OneSoccer

DUMOCRATS SPEND 10M...to find out why word salad Kamala lost. I can tell you for free! She couldn't tell one person how she would make their life better. When asked, her answer was ''well, I was raised in a middle class family''. Deflected! Why? Because the left don't want your life better!

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ULTRA MAGA, SNOWFLAKE DESTROYER!

Airbnb growth is creating tough conversations around housing in Puerto Rico, with some elderly residents facing displacement concerns. Exploring the impact on communities, affordability, and the future of housing. #PuertoRico #Airbnb #Housing #RealEstate #News

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BaezRealEstate7

DOUBLE TIGER KING?????

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Rachel @ 🥈🥈🥈

Next stop on our #BlackHistoryMonth lineup: the Bronx. In episode 5 of “The Poet Speaks with Amanda Eke,” Amanda ventures into the heart of the #Bronx with #poet Cito Blanko, showcasing its vibrant culture and resilient spirit. Watch season 1 on heritagetac.org . #BHM #poetry

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The Archaeology Channel

On this day, 49 years ago, "Smokey and the Bandit" (1977) premiered in New York City.

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Edward Silha

How do we strengthen our democracy? Expand representation. Fairer representation builds trust & delivers stronger outcomes - but we need the data to get there. Transparency drives accountability & real change. 🙏 to Kirsteen Sullivan MP for backing the call to activate Section 106 It’s vital!

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Elect Her

🚨 Zakharova: "Romanian drone" story a distraction from EU-backed terro For daily global news videos, please visit Ranked.News/videos

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Ranked News

Alhind Group is set to launch 16 Indian visa and consular service centres across the UAE, enhancing accessibility and streamlining services for residents. This expansion marks a major step toward faster #UAE #India #VisaServices #AlhindGroup #Travel

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justblogo

Funny cunt

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Arne Slut

Creative Co-Op Modern Fireplace Mantel, Distressed Cream 🛒 Check on Amazon: https://www.amazon.com/dp/B09NZQ5LHL/?tag=sersart2024-20

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Cozy Fireplace Space

Teamfight Tactics Hit the streets in style! The Graffiti Chic Street Arena in TFT Patch 17.4 turns the city into your canvas. Grab a can and get painting!

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Jumaralo

📌 bts.bighitofficial en sus redes sociales J-Hope, encargado del peinado de Jimin ✨ #BTS #BangtanBoys 🖇 www.facebook.com/share/r/1GuB... 🖇 www.instagram.com/reel/DY65bWD... 🐢

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ARMY SPAIN

Increasing my “Remember when..” stories 🫢 [Canyoning, adventure, adrenaline, bucket list, Explore, waterfall, Fun things to do] #adventure #canyoning #BucketList #explore #thingstodo #waterfall #adrenaline #fun

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Jasmine

As the mom of two teenage kids in public school, I have a lot to say when it comes to education and investing in our teachers and our classrooms. Because investing in Maine’s future starts in our schools.

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Hannah Pingree

Good Afternoon And Good Evening From The Legend One And Only G.6. M Mindset President Fox Happy Friday The Weekend Is Here Enjoy The Rest Of Your Day Mutch Love From G.6. FOX GOD DID G.6. 😀😀😀

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foxwarriorgaming4

newsを更新しました! 靴紐の先端を補修する fibonacci.tokyo.jp/?p=15832 #墨田区 #鐘ヶ淵 #フィボナッチ紳士洋品店

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フィボナッチ紳士洋品店

They better have one or both of my homies there this time 🙏

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Teeje

POV: you’re toasting to Kyiv birthday with friends and air raid siren goes off because Russia decided to bomb your city The reason I’m not running is because well it’s 5 year of war. I’m tired. And it seems from reports Kyiv is not the target right now. And yet I can see my face is giving me away

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Margo Gontar

Who would’ve guessed that procrastination isn’t a good deal?

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Jason Peterson

VAIBHAV BROKE CHRIS GAYLE’S RECORD? 👀🔥 YES 😭🔥 Vaibhav Sooryavanshi just broke Chris Gayle’s record for the most sixes in a single IPL season at such a young age… absolutely unreal 💀⚡ And the craziest part?

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Bold Pivot

I'm starting to rack up the achievements in #cdprojektred #cyberpunk2077 on #xbox. I'm willing to sacrifice my soul to achieve 100% in this game.

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soloslim

Look! #mudrat #halfwayhauntedllc #seeyouintheshadows #paranormal #funny

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Mudratsmudpit

Stop yelling into the void! Discover the hidden language that turns clicks into loyal customers. #DigitalMarketing #aivideo #SelfMoneyCareDigitalMarketingBlog #Ads

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MADHUKUMAR C

Let’s go to DC.! I’ll drive if you can do <sweeping gesture> all this.😆

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Xaviera ANTIFA Barganski

Our new study shows that SARS-CoV-2 spike protein accumulates & persists in the body for years after infection, especially in the skull-meninges-brain axis, potentially driving long COVID. mRNA vaccines help but cannot stop it🔬🧠🦠🧵Your weekend read👇 @cellpress.bsky.social cell.com/cell-host-mi...

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Ali Maximilian Erturk

Here's what's coming up tonight on WKOW!

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wkow27news

Sharing the Gospel: How to Spread the Good News of Jesus Christ Learn how to share the Gospel of Jesus Christ with confidence and clarity. Discover what the Bible teaches about evangelism, spreading the good news

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earthlastday

A Florida art teacher was suspended after video showed a Black baby doll hanging inside her classroom. That is not “poor judgment.” That is racist imagery carrying lynching, humiliation, and anti-Black violence into a space where Black children are supposed to be protected.

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RESIST | FIGHT | JUSTICE RESISTANCE | 🚨 NEWS UNCENSORED REPORTS

🔥"This girl is on #FIRE." When she #ZYDECO #DANCES. For a #HOT #TIME #DANCING, go join her. **ZYDECO MUSIC & DANCE - TRY THEM - ENJOY THEM** #MUSIC #DANCE DANCING GOOD TUESDAY #TACO TUESDAY #TuesdayMotivation #TuesdayThoughts #TechTuesday #TuesdayTunes #TUESDAYTIP #Tuesday Ash Kash Kevin Hart

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ZydecoGary

Tamenaga Shion talks about how honoured she was to get a dance section for her in Fast Pass

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Sugoi Yabai Translations

🆕 WFP has launched a next‑generation intelligence platform that transforms global hunger data into early action. HungerMap Live integrates food security data and analysis with AI‑assisted forecasting to spot crises before they spiral. 🔗 https://ow.ly/ZuFw50YKxjs

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World Food Programme

Mind your manners! Trans people are as deserving of dignity and respect as you are.

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I’m a TikTok refugee

This gonna be you in like 5 minutes

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Sleather

CLOSING ON SUNDAY: Redbridge Council are looking for an exceptional People professional who can lead a once-in-a-generation transformation, to help the Council meet the challenges and opportunities of the coming decades. For more information, please visit www.faerfield.co.uk/redbridge.

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Faerfield

It seems like Iran has stopped chirping peace talks.

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Strandschaf

If you've ever dreamed of causing chaos in your office then Last Man Sitting could be for you! Join us for Bullethell chaos on 31 March, and YOU TOO could do some sick rail grinding.

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Last Man Sitting - FREE DLC OUT NOW!

¿Sabías que el coral es un animal? 😯 Miles de pólipos forman arrecifes que albergan una biodiversidad extraordinaria.  La Gran Barrera de Coral, con más de 2.500 km, es la mayor estructura creada por organismos vivos del planeta. #DíaMundialDeLosArrecifes #WorldReefDay

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Fundación Biodiversidad

The best way to learn how to backflip Original post

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Massimo (mirror)

The energy behind the action creates the outcome. Fear can't eliminate fear. Choose compassion and generosity in the driver's seat for resilient, connected living. #ConsciousEnergy #MentalResilience Clip for community empathy and thoughtful dialogue.

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onemomentpodcast

ALL our Oils are 100% EO fragrances. These oils are perfect for use in cars, diffusers, humidifiers, homes, offices, ect. GREAT FOR SMOKERS using a humidifier, guarantee to kill smoke scent. meltsbysusanstore.etsy.com ebay.com/str/susancan...

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SCMW