Google says: trust the AI. But trust without verification = wasted spend. Watch for: • Bad URL expansion • Irrelevant keyword matching • Inflated conversions • PMax brand cannibalization Automate execution. Not judgment. #ProteanDigital #GoogleAds #PaidAds #Marketing

Using the same ad creative everywhere can cost you 40%+ performance. Reels, Feed, and Stories all have different viewing behaviors. Best strategy: create platform-specific creatives. Small effort. Big performance gain. Follow for more insights.

A 4x ROAS can still lose you money. Real profitability comes after COGS, shipping, returns, and fees, not ad metrics. Stop chasing ROAS. Start tracking what actually hits your bank account. #ProteanDigital #EcommerceGrowth #PaidAdsStrategy #ProfitOverVanity

80/20 acquisition vs retention is killing your margins. CAC is rising. Retention drives profit. +5% retention = up to +95% profit. Stop chasing only new customers. #ProteanDigital #EcommerceGrowth #Retention #MarketingStrategy

Optimizing for gross margin instead of contribution margin can cost 30–40% profit. Set Google Ads conversion value rules on contribution margin, not gross margin. Like, Comment, Share, & Follow for more. #ProteanDigital #EcommerceProfit #MarketingStrategy #GoogleAdsOptimization

6s = high completion, low conversion 30s = lower completion, BEST conversion That’s the tradeoff. Sweet spot: 15–30 sec → Enough info to convert → Still holds attention Test all lengths, but don’t ignore the middle. #ProteanDigital #MetaAds #VideoAds

CAC:LTV ratio shows if you’re making money or losing it. 3:1+ = sustainable. <3 = losing. Example: CAC $85, LTV $232 → Ratio 2.73:1 = barely profitable. Like & follow for more insights! #ProteanDigital #EcommerceGrowth #ProfitStrategy

Broad match isn’t the problem. Broad match + Maximize bidding → CPA spikes Broad match + Target ROAS → scalable performance If using broad match: • Set Target ROAS • Add negatives weekly • Monitor search terms #ProteanDigital #GoogleAds #PPCStrategy #PaidSearch

Blended CAC hides channel performance. Blended = total spend ÷ customers. $50K → 500 = $100 CAC. But channel CAC reveals: Search $75, Meta $133, Email $50, Shopping $200. Blended looks fine, channels show reality. Email/Search scale, Shopping cut. Better decisions +40–60% (2025 PSG).

Google’s Smart Bidding Exploration tests profitable traffic you’re missing. ✓ Stable campaigns, $10K+ budget ✓ Test slightly lower ROAS traffic ✓ +19% conversions, minimal ROAS dip #ProteanDigital #GoogleAds #PaidSearch #SmartBidding

Israel killed hundreds of journalists. But the corporate media didn't cover it. Young people saw it on TikTok - so a billionaire bought it. Not to improve it. To control what you see. Full ep ft Mickey Huff of projectcensored.bsky.social Sat 5/23 @ 8 am ET. Link to all our ep in comment below 👇

Advokatica Miroslava Popadić kaže da MUP nije dostavio nijedan pisani dokaz, ni u odgovoru na tužbu, ni na pripremnom ročištu. Jedina dokazna sredstva koja je policija predložila su iskazi dvojice dekana koji su je i pozvali u kampus.

“He is not mentally okay.” @hcrichardson.bsky.social makes sense of Trump’s senseless management of the country.

⏰ Final days to apply MSc Robotics Application Deadline is 28 January. If you’re thinking about robotics, AI, and intelligent systems, this is your moment. 👉 Hurry. Apply now: https://f.mtr.cool/katphreuoo

AIPAC WHORE Marco Rubio fumes at the Iranians for having the caucasity to prepare to defend themselves against foreign aggression I mean, why doesn't Iran just simply accept at being SITTING DUCKS as he spills US blood and treasure at the behest of his Isreali handlers?

🎥Phillies ace Zack Wheeler on what it felt like to get back on the mound in Philadelphia for the first time since last August. Wheeler pitched 6 1/3 innings in the 6-3 comeback win over the A’s on Wednesday. Q: @timkellysports.bsky.social

Das Wettrennen. - Ebbola - Hanuta - Die Arschpest, welcher Virus gewinnt das Rennen ?

What happens when you listen to the people navigating the justice system? The Colorado Access to Justice Commission did just that — and the findings are eye-opening. Elisa Overall joins Talk Justice to share what the team heard across 22 sessions. 🎧 Listen now: legaltalknetwork.com/podcasts/tal...

Matron (Pastoral Housemistress/master), Radley College. Closes: 05/06. https://shrbrt.jobs/08m6qe. #independentschooljobs #oxfordshirejobs #teachingjobs @hmc-schools.bsky.social

Absolute disaster for #Washington‼️ A former #WhiteHouse advisor admits on #60Minutes that the #Trümp administration is completely powerless to reopen the #StraitOfHormuz. #Irän has total strategic dominance. #Trümp started a catastrophic war he literally cannot win‼️

Instruments, and aids that help manage sensory sensitivities, focus, and emotional regulation for #ADHD, #AuDHD Gaming Aids: Brain training games, focus-enhancing games, executive function apps #Neurodivergent #Neurodiversity #Neurodivergent #Autism #TouretteSyndrome #tourette #disorder #ocd

𝗠🅾️🅾️𝗗 ig: masquenpapiermache

Gotta love some humor in ads #advertising #commercials #marketing

Young men cooking. Starter pie dough. Mom-son date night. #podcast #sisters #random #randomthings #life #journey #healing #wisdom

For every 35 lbs that a man loses... #homegym #garagegym #gymhumor

Saka, Rice, Eze and Timber in the streets of London in the early morning 😂 (via WatchNazz/IG)

This clip is so funny to me after reviewing the mini-map and leaderboard because the guy in 1st got completely screwed while I got away with a mid-pack placement I easily climbed out of due to my reckless driving. I play every racing game like Burnout

Buffalo goal! Scored by Rasmus Dahlin with 19:28 remaining in the 1st period. Assisted by Mattias Samuelsson and Zach Benson. Montreal: 0 Buffalo: 1 #BUFvsMTL #GoHabsGo #LetsGoBuffalo

The SF second legs didn’t disappoint 🍿 #UWCLshowcase || DisneyPlus

Ode to The Abyss 1989: aqualungs50.com/x-new/new-se... Buy this video or Subscribe for access to Everything! Your choice! Powered by @XSiteAbility.com

I use this great app called Clean Email, which let’s me mass block or unsubscribe from any mailing list. Holy shit. Who did I piss off?

bout that time

Votre portefeuille crypto est-il prêt pour le quantum, ou simplement inquiet à ce sujet ? Les ordinateurs quantiques menacent vos cryptomonnaies – plus tôt que prévu.

A full rotation of the planet Mars

WWE RAW LIVE STREAM! ****Monday 730PM ET**** LIVE ON YOUTUBE/Twitch The most unscripted, uncensored & unbiased wrestling coverage! Even the wrestlers are watching! We are the Wrasslin’ fans united! What will happen? Link Above! #WFU #W4LN #wwe #wweeliminationchamber #wweraw

🔥 New Year, New Books! 🔥 Watch for these HOT new titles dropping in 2026—available NOW to request! Don’t miss out on the stories everyone will be talking about! 📚✨ #NewReads #BookBuzz #ComingSoon #LibraryLove #MustRead2026 #BookwormsUnite

Abysm today: Polished som of the chamber work from yesterday, and spent a lot of time with the final chamber of episode 1. For this #ScreenshotSaturday: A clip from episode 4. Game? Demo? Here: store.steampowered.com/app/4025180/... #gamedev #indiedev #indiegame #puzzlegame #eldritch #bevyengine

FOOD FLUB: Cali Gov Candidate Steve Hilton Doesn’t Know What He Taco’ing About

RT @JomboyMedia: Legendary coach ends his career arguing a game-ending pitch clock violation

os erros de gravação de a nonsense christmas 😅

Medicine will ask everything of you, but it will also give you the chance to change lives every single day. AMA CEO Dr. John Whyte shares his advice to the #medschool Class of 2026. Read more words of wisdom for the next generation of physicians: spr.ly/63329B8D0R7

In our latest tutorial by Valentin Mor you'll learn how to build a lightweight SPA router with true async crossfade page transitions using Vanilla JavaScript, GSAP, and Vite — no framework required. Check it out: tympanus.net/codrops/?p=1...

The Sick Times was founded in 2023 to cover the Long Covid-19 crisis, and accepts pitches for reporting, essays and investigations and stories about biomedical research. Learn more on the Freelance Journalism Podcast: bit.ly/45Obhfa

From labor, to reproductive rights groups, to anti-corruption groups, our message is resonating.

Happy feline Friday!😻 Saba the #mainecoon #cat really enjoys a chin rub. 🙀 #mainecoons #mainecooncats #cats #catsofbluesky #bluecats #blueskycats #catsonbluesky #caturday #felinefriday #catsky #animals #pets #signalboost #felines

This amazing, super-cute Christmas commercial from Intermarché, the French supermarket, is going viral worldwide. 🐺🥕 It’s a wonderful fable about clichés, eating better, and coming together. 60 craftspeople worked on this animation masterpiece for nearly a year, and it has now reached 600M views.

Today, we celebrate the people who keep everything moving. On Administrative Professionals Day, we want to recognize the team members whose hard work, organization, and steady support make such a difference every single day. Happy Administrative Professionals Day!

The holidays are upon us. Order now to receive your festive gear! Shop my store: www.teepublic.com/stores/volpe... #Christmas #frost #SnowMan #holidays #holidayseason

In This List: Animals Acting More Intelligent Than Humans Love when I see stuff like this 😂 #art #AI #blacksky #photography #indiedev #gamedev #AIイラスト #poetry #おはようVTuber #nsfw #cats #nature #furryart #fpl #music #bluesky #trending #filmsky #meme #news #usa #tech #booksky #christmas

May 31, 1984: CBS Sports' intro for Game 2 of the NBA Finals between the Boston Celtics and the Los Angeles Lakers. The Celtics defeated the Lakers, 124-121, in overtime. Larry Bird had 27 PTS/13 REB/2 BLK for Boston. James Worthy scored 29 PTS (11-12 FG) to lead Los Angeles.

Building a staff waiting on pitching - FREE Show, M-F, 12pm est, Fantasy Sports Daily - youtube.com/@eliteplusne... #baseball #LABR #fantasybaseball

Just got back from the zoo and decided to share this. Shout out to Mr. Iguana and La Yesca! 🦎 #wrestlesky

This isn’t just about who gets a tax cut. It’s about who bears the long-run burden. Higher prices for basics plus temporary relief is a rotten deal for working households.

🙌 Happy National Day to all our #CEPOL partners and followers from Italy! #StrongerTogether

Reach out for quality remodeling services. +1 470-888-2724

Lets go!

How "la Magicienne" Maja Chwalińska stunned Roland Garros? "She's really caught a lot of players off guard with her technique," says TVP World's Sports Editor Jonathan Carter in the latest episode of News in Depth discussing Chwalińska's incredible run in French Open.

I recently did a rewatch and whew she was THEE WORST decision-maker when it came to men Tame that kit-kat Liv

The Georgia GOP is corrupt to the core. An independent investigation found that Derek Dooley — the clown running to unseat Jon Ossoff — had family members receive millions in taxpayer-funded state business, then donated $100K+ to Brian Kemp's PAC, which boosted Dooley's Senate campaign.

PILEDRIVER! #AEWDynamite