5x ROAS ≠ more profit. Brand A (5x ROAS) = $37.5K profit Brand B (2.5x ROAS) = $37.5K profit Same result. Less complexity. ROAS without margins = vanity metric. Optimize for profit, not just ROAS. #ProteanDigital #Ecommerce #PaidAds #Marketing

Call ads are going away. No new ones (Feb 2026) Gone completely (Feb 2027) If calls drive your leads, start migrating now. Test call assets before it’s too late. #ProteanDigital #GoogleAds #LeadGen #Marketing

Increase ad spend 50–100% without tanking ROAS. Avoid the scaling death spiral: • Prove profitability → 30+ days stable • Gradual 20% increases → expect temporary 5–15% dip • Expand audiences separately Patient scaling beats aggressive 90% of the time. #ProteanDigital #EcommerceGrowth #PaidAds

How to split your ad budget across Google & Meta (based on $996M spend data). Budget depends on stage: • Testing → Google Search 60%, Meta 20% • Growth → Meta 35%, Google 40% • Scale → Meta 40%, Google 30% Follow your unit economics, not competitors. #ProteanDigital #GoogleAds #MetaAds

Platforms don’t show truth, they show credit. Holdout test: → Turn off a channel → Measure revenue drop Example: Google Shopping claimed $3.5K/day Actual lift: $2.3K/day That’s 34% inflated attribution. Only incrementality tells the truth. #ProteanDigital #PaidAds #Analytics

You don’t need more channels. You need profitable ones. $30K split across 5 channels = no data, no scale. Master 2 first. Then expand. #ProteanDigital #EcommerceGrowth #PaidAds #MarketingStrategy

Retargeting people who bought 48h ago = wasted ad spend. Exclude recent buyers, serial returners, employees & tracking pages Target cart abandoners, product viewers & repeat customers #ProteanDigital #GoogleAds #Remarketing #PaidSearch

Your first 3 seconds decide everything. 80% scroll in under 2 seconds. Hook = ~70% of performance. Test 5–10 hooks. Same body. A better hook alone can boost CTR 200–400%. If they don’t stop… nothing else matters. #ProteanDigital #MetaAds #PaidAds

Advantage+ Shopping = Meta’s version of PMax. Great for scaling. Not for testing. Works best with: → 30+ conversions/day → $100+ budget → Strong creatives Use manual campaigns first. Then layer ASC to scale. Automation ≠ strategy. #ProteanDigital #MetaAds #PaidAds

You’re paying for clicks that never convert. Broad match gone wild. Junk queries. $9 CPC wasted. Export your Search Terms report weekly and act on it. Like if your report is full of trash. Follow for cleaner traffic. #ProteanDigital #GoogleAds #PaidAds #EcommerceTips

2/2⤵️

Are you celebrating the Dark Jubilee? If not, join in on the madness with “The Dark Jubilee: Life,” a Subscribestar post for Voyeur tiers and up... subscribestar.adult/posts/877575

🎄 Once UPun a Christmas: Day 2! 🎄 We’ve kicked off our countdown to Christmas with some seriously crackers’ jokes from our staff & clients to bring on the holiday cheer. 😆 Today’s dose of Christmas fun comes courtesy of Umar from Castlehill Global.

People hate watching government become sponsored content while families are being squeezed at the pump and DOT is quietly lowering air traffic control hiring targets. That’s the part people can’t unsee.

(1/4) Since being elected as MP for Kensington and Bayswater, I’ve been determined to unlock the full potential of South Kensington station, tackling dangerous overcrowding and making it safer and fully accessible for all.

Heavy scare quotes around "Doctors"

💥 Durch den Drohnenangriff wurde die Mine Udarnyk im besetzten Snischne beschädigt, die die Russen für militärische Zwecke nutzen könnten, - Radio Liberty

Bonus! We invite ALL principals to join us on May 12th to learn about 'Interviewing Best Practices. Click here to learn more: https://lead4ward.com/principal-leadership/ #lead4ward #principalleadershipseries #educationleadership

“Our soldiers are in Israel right now to defend the Israelis. Do the Israelis pay for our military? Are they the ones shelling out a trillion dollars a year for our military? NO!” #iran #war #trump

Nobody.. my uncle pulling up with all the windows down to the cookout 🤣🤣🤣

POV: You realize your dream life is just an energy shift away. 🌊 Comment ‘ebook’ for my free guide!

POV: You Finally Beat That Gemcraft Legacy Boss! 🔥😂 If YOU played our OG Classic tower defense games Gemcraft Level 1, Level 0, AND Labyrinth then do I have something to tell you 😱THEY ARE COMING TO STEAM! Wishlist Here 👉: store.steampowered.com/app/4207990/... #newsteamgames #towerdefense #meme

Das ist die krasse Wahrheit über deine Wärmepumpe: Ein Kunde in Kleinmachnow dachte, er würde sparen. FALSCH! Er ignorierte die Dämmung, behielt seine alten Heizkörper und seine ... #kostenWärmepumpealtbau #Beelitz

Do u think they spray tanned Nick for his He-Man role? I noticed his sun kissed look in this pic that I Al'd cuz gotta see those muscles in action. :-D Something to ponder n thirst over this Monday. 😂 #tan #sunkissed #ai #mastersoftheuniverse #nicholasgalitzine

If that's what I think it means, we agree 100%. Our brain uses the sensors so-called "senses" (hearing, touching, smelling, tasting, seeing) to perceive and capture, then process and elaborate creatively: computational power can't do that, since it needs banks of data previously stored by us.

No Kings. No Oligarchs. No ICE. Mainers are fighting back. ✊🏼🇺🇸

This May Day, let us be clear: WORKERS DESERVE MORE Working people deserve a $25 minimum wage, healthcare, and the right to bargain for a fair contract. As the world celebrates International Workers' Day, let's build the power to win it. Solidarity forever.

Blended ROAS can mislead you. Cohort analysis shows the truth: Are your new customers actually profitable? If not, your growth isn’t sustainable. #ProteanDigital #EcommerceAnalytics #LTV #PaidAdsStrategy

Bisan owda @bisan__bisan ✖️🐦✖️ Keep heads and spirit up,we have a long,one way road...وإما أن نكون، أو لا نكون

newsを更新しました！ 靴紐の先端を補修する fibonacci.tokyo.jp/?p=15832 #墨田区 #鐘ヶ淵 #フィボナッチ紳士洋品店

In Rotterdam, members of The Netherlands' Muslim community attended Eid al-Adha prayers at Moskee Essalam as celebrations took place across the city for the Islamic holiday

Victorian Socialists candidate for West Metro in the 2026 Victorian state election Anneke Demanuele joins the latest episode to talk about the left and socialism in Australia.

AI Professional Certification_ The Future of Intelligence | Ekascloud https://youtube.com/shorts/yt1VarOkWuc Reach us https://ekascloud.com/ekaspromo/cloud-training +919345171232 +447405103328 +91 8148032252 #ArtificialIntelligence #TechCertification #Ekascloud #AITraining #IntelligentTech

Pain is temporary… but quitting is permanent. #keeppushing #yourestrongerthanyourcircumstances #persistence #MichaelBJordan #motivationdaily #fyp

When a chatter asks Matt Taibbi why he thinks the Epstein story is "boring", he's immediately interrupted by his crazy co-host Walter Kirn ranting about COVID "concentration camps". Matt does not come back to this question for the rest of the episode.

Donald’s feelings are super hurt because everyone except Vanilla Ice pulled out of his political stunt… I mean concert. He says he’s going to perform for everyone instead, and that he’s even better than Elvis.😆 I wonder whether he’s gonna buy or rent his clown costume.🤡🎪

time to get and quickly for the plots sake

👨‍🦱 Spray on hair

A new LEGO AI video was just dropped, entitled “Fake Jesus,” mocking Trump in EPIC fashion👏👏👏 Video credit to: the original owner #lego #legovideo #ai #trump #Iran #politics #reel #reels #video

The powerful people spending millions to defeat our campaign want immunity if their AI models are used to kill 100 people or more. We can't let them win.

From @thedreydossier.bsky.social Have you ever heard of the US CLOUD Act? No? It means the US government can demand data from American cloud companies, even when the servers are in another country.

Last week’s shoot was 🔥 — literally. Big thanks to the crew who brought the heat (and put it out). Epic footage incoming. 🎬 #BTS #FireSafety #ProductionLife

STREAM TIME! We're playing FALLOUT NEW VEGAS! Watch here! twitch.tv/psychotripstreams #streaming #streamer #gamesky #Horror #Vtube #Vtuber #IHAveNoMouthandIMustScream #DeusEx #Manhunt

Q: Was fraud found or lower standards used to verify the Forever Canada petition than others? A: No. Elections Alberta’s verification process is robust and standardized, applied to all petitions unless there are indications of fraud found. Any suggestions to the contrary are disinformation.

miraculous There’s a bunch of fucked up things going on, we have no solutions for them yet, and I’m not saying you gotta ignore that but a confounding simultaneous truth is that our miraculous creativity has never been more amenable to spreading and recombining

U.S. military members are saying no to illegal orders; you can too.

Sunlight is ALWAYS the best disinfectant. This week California Congressman @robertgarcia.bsky.social brings that light to dark places: the Epstein files, ICE raids, and Trump administration accountability. Stream our full conversation here: https://youtu.be/Ke1D_thFhOk

Mind your manners! Trans people are as deserving of dignity and respect as you are.

0️⃣

Some fishes doing fishy things at Natural Bridge.

Powder coating can create more than just protection—it can deliver stunning, dazzling surface effects. With electrostatic adsorption, the coating achieves even color distribution across the entire surface. It also provides excellent resistance to fading, keeping colors bright and stable over time.

Phoenix, where is Marta Suarez? #WNBA

Scott Pelley gave this commencement address last year

Mais pourquoi Rayan Cherki a-t-il pris cette pose malaisante pour la photo de l'équipe de France avec Emmanuel Macron ??? #football #cherki #edf #france #macron #deschamps #mbappe #mondial2026

No problem, Logan. Glad I could help.

INMATE URGES YOUNG PEOPLE TO STAY AWAY FROM GANG LIFE, SAYING, “MY SON LOOKS UP TO NBA YOUNGBOY.”

Fighting in Hell #charliegtv #charliegtvai #detroit #sora2

i 🫶 physical media #MisaAmane + #DeathNote + #Cosplay

LóperArs es un proyecto que aúna el canto lírico y la moda. Estos días presentan en Arucas, en Gran Canaria, ‘Memorias de Tamarán’

lass mich doch das R rollen💀🥸 #gaming #Fortnite #germangirl🇩🇪 #KathyClips #randomsquad #viral #BattleRoyale #twitchstreamer