Dynamic Search Ads = Google’s “easy button”… that often wastes budget. Google auto-targets ANY page—blogs, About pages, irrelevant products. Real case: $8K spend → only 35% to product pages. Easy ≠ effective. #ProteanDigital #GoogleAds #Ecommerce

Optimizing only for first-purchase ROAS is costing you 60–70% of your profit. A campaign with 1.4 ROAS can actually be 4.7 ROAS when you factor LTV. Stop optimizing for first purchase. Start optimizing for lifetime value. #ProteanDigital #LTV #CAC #ROAS #EcommerceMarketing #PerformanceMarketing

5x ROAS ≠ more profit. Brand A (5x ROAS) = $37.5K profit Brand B (2.5x ROAS) = $37.5K profit Same result. Less complexity. ROAS without margins = vanity metric. Optimize for profit, not just ROAS. #ProteanDigital #Ecommerce #PaidAds #Marketing

Most retargeting annoys instead of converts. 𝗙𝗶𝘅 𝗶𝘁 𝘄𝗶𝘁𝗵 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲: Level 1: Cart abandoners (high intent) Level 2: Product viewers Level 3: Site visitors Level 4: Past customers Different message. Different frequency. That’s how you get 6–12x ROAS. #ProteanDigital #Retargeting

Ecom CAC is up ~40%. Most brands didn’t adapt. They blamed the algorithm. 𝗪𝗶𝗻𝗻𝗲𝗿𝘀 𝗱𝗶𝗱 𝟯 𝘁𝗵𝗶𝗻𝗴𝘀: → Track blended CAC weekly → Feed better signals (offline + profit data) → Shift 30–40% to retention The arbitrage era is over. Signal quality wins now. #ProteanDigital #CAC #PaidAds

Small weekly improvements compound into massive yearly gains. You don’t need big wins, just consistent 1% optimizations. That’s how performance scales. #ProteanDigital #PaidAdsStrategy #GrowthMarketing #MarketingOptimization

PMax is often stealing your branded Search traffic. Result: → Higher CPC → Lower CVR → 10–16x higher CPA Fix it: → Brand exclusions → Negative keywords → Separate intent (Search vs PMax) Stop campaigns from bidding against each other. #ProteanDigital #GoogleAds #PMax

Retargeting people who bought 48h ago = wasted ad spend. Exclude recent buyers, serial returners, employees & tracking pages Target cart abandoners, product viewers & repeat customers #ProteanDigital #GoogleAds #Remarketing #PaidSearch

6s = high completion, low conversion 30s = lower completion, BEST conversion That’s the tradeoff. Sweet spot: 15–30 sec → Enough info to convert → Still holds attention Test all lengths, but don’t ignore the middle. #ProteanDigital #MetaAds #VideoAds

PMax isn’t a black box anymore. 2025 updates added: • Negative keywords • Channel reporting • Search term insights Example: Adding “free” & “used” cut costs 15% for one retailer. Use Search + PMax together for best results. #ProteanDigital #GoogleAds #PerformanceMax #PaidMedia

NAMs around the world 📌 News of the week 📌 by Pro Anima Governance gaps in neural organoids, Defined contexts-of-use for OOC, Nature Collection on Microfluidic advances, Organoids & OOC for infectious disease, and more Read more: www.proanima.fr/en/blog/gove...

@alberteinstein.bsky.social Too Bad-So Sad. WE ARE LIVING IN PERPENDICULAR TIMES - Time Waves Are Hitting Us at RIGHT ANGLES - A New Reality - Pls Retweet-RePost-Review - Amazon.com #books #science

🎬 Movie Week 🎬 Today's random #German word of the day features ... "High Noon" 📢 [click on picture] Movies and music are a great way to practice and #LearnALanguage!

Ready for this? Part 1 of 2 Cher, Elton John, Bette Midler, and Flip Wilson sing a medley (2/12/75). Happy Birthday, Cher!

Happy #Caturday! “The cat is above all things, a dramatist." — Margaret Benson

🎃 Get ready to SLAY 🦇 Sonoma’s queer Halloween party is coming for your soul. 👑 Drag. 🧛‍♀️ Costumes. 💃 Dancing. 🕷️ You. 🎟️ Tickets: wakeupsonoma.com/slay #SlayOWeen #QueerHalloween #WakeUpSonoma

Booommm 💥💥💥💥💥💥💥 Fiiiiiiiirrreeee 🔥🔥🔥🔥🔥🔥🔥 A Russian BM-21 Grad multiple launch rocket system destroyed.

Senate Race Projections, Presidential Records Ownership, and State Redistricting Questions #politics #government #elections #policy #politicalnews #democracy

More cavalls. This gelding with colic (who should have gone home, not climbed a mountain) rolled in his agonies towards a precipice. My quick thinking horse-mentor saved the day. All safe, all well. 🧵

📌Η AKTOR LNG USA, 100% θυγατρική του Ομίλου AKTOR και η ALBGAZ κρατική εταιρεία φυσικού αερίου της Αλβανίας, υπέγραψαν 20ετή συμφωνία προμήθειας υγροποιημένου φυσικού αερίου (LNG) από τις ΗΠΑ, που προβλέπει την παροχή 1 δισ. κυβικών μέτρων ετησίως από το 2030, με εκτιμώμενα έσοδα περίπου €6 δισ.

What has the Trump Administration gotten in this reckless war? I know the cost: Billions spent, 13 brave Americans dead, hundreds more wounded—and pretty much nothing to show for it. Crazy stuff.

VOLKER: Trump looks at Russia's war against Ukraine as a matter of who's bigger, who has power. Russia's bigger country, so Russia's going to win. Ukraine should give something up and make peace. Trump can't understand why they're not doing this. And he is making a huge mistake.

The finance degree hint reveals the family’s background. #RecruitingTips #InternationalFinance This week’s episode is on YouTube, Spotify, Apple Podcasts, or your favourite podcast app : buff.ly/f10lfjC

IM ABOUT TO BE TOXIIIIIIIICCC! 👊✨LEAGUE OF LEGENDS (LOSERS!)✨👊 🔴NOW LIVE!🔴 twitch.tv/mechenzy

On C4 News earlier - Sizewell C is a vital project for our energy security but also an economic opportunity - 10,000 jobs, 1,500 apprenticeships and supply chain investment right across the UK. This government is delivering a new golden age for nuclear power in Britain.

@jenxofficial.bsky.social, creator of "Curious About Welsh?" on having the courage to try new things. This week's 95.5 FM Hot Seat: Media Monday is now streaming! 👍😎 #Welsh #Wales 🖥 YouTube: youtu.be/_xJD6bzY6ZA 🎧 Spotify: shorturl.at/wHvhC 🎧 Apple: shorturl.at/L7Bla 🎧 iHeart: shorturl.at/x3tbI

Series — Song of the Samurai 🍃 | HBO Brutal #SongoftheSamurai

NOPE NOPE NOPE NOPE via www.instagram.com/p/DYbDHwsxF9...

She understands America! She understands the assignment!! Thank you ma’am!!

MISSILEEEEEEEEEES

Lego News🔥 DONNY WHY YOU GAY? 1/2

Remember when Bill Clinton was a basketball pro? NBA Jam (SNES, Iguana Entertainment/ Midway, 1994)

Many women believe they must have clarity, strength & certainty before they deserve support. You don’t. Healing often begins in uncertainty. That step counts. So do you. Wherever you are in your journey, you are allowed to move forward at your own pace. If you need help, contact us now. 470-589-7751

Six years ago today: The nation tunes in to the daily White House COVID-19 briefing for information & guidance, and the president free-associates about curing it by injecting disinfectant or light or heat or something. The next day, he refuses to answer questions, and then cancels the briefings.

Elevate the ambiance of your home or office with this exquisite Can Candles. It’s perfect for creating a cozy atmosphere in any room The candle features unique fragrances that will leave you feeling refreshed and energized. meltsbysusanstore.etsy.com ebay.com/str/susancan...

"Put the character hat on. Become the expert. Stop caring so much about the outcome." When anxiety shows up before a big conversation the shift that works is not forcing yourself to feel confident. It is stepping into the role you already are. The expert. The one they came to. That small mental

A journalist investigating Jeffrey Epstein's New Mexico property says she is leaving the United States after claiming she was targeted by directed energy weapons.

🚀 Launch your career with the LYNEports Scholarship! Apply now for free training, hands-on experience, and global opportunities in aviation, tech, and design. Deadline: Sept 15, 2025 👉 lyneports.com/scholarship #AAM #Vertiports #LYNEports

Emergency! S04E12 - Details Clip number 0140 #KMG-365 #emergency

🔊Vega-C rocket launched Smile mission this morning on a quest to reveal Earth’s invisible shield against the solar wind. 🚀Liftoff from Europe's Spaceport in French Guiana at 04:52 BST / 05:52 CEST (00:52 local time) on 19 May 2026 www.esa.int/Science_Expl...

We have been busy celebrating National Small Business Month across Arizona! In partnership with the Arizona Small Business Development Center, we are excited to continue our mobile business services tour this summer. 🚗 Visit azsos.gov/business to learn more.

Walk it off, you’ll be fine! 🎯 #dyinglight2 #dyinglight #dyinglight2stayhuman #gaming #dyinglight2gameplay

Today is the last day of Amplify Austin, Central Texas’ largest annual event of giving, organized by I Live Here I Give Here. There’s still time to give and invest in the organizations strengthening our city by going to AmplifyAustin.org! #AmplifyAustin #ATXGives #SupportLocal #GiveBack

2/ Air alert in Yekaterinburg, Russia t.me/exilenova_pl...

#adventskalender #adventskalender2025 #türchen16 #alltag #arbeit #uni #endspurt #jahresende #wdr #wdr2 #wunder #weihnachtswunder #guterzweck #gutesache #spenden #charity #wärme #licht #wohltuend #persönlich #emotional #eigenewerte youtube.com/shorts/ER8Vr... vm.tiktok.com/ZNRFcyBes/

6ix9ine shocks fans by joking he'd "abort" a baby girl at his baby shower. The rapper faces backlash over the dark, controversial declaration about his unborn child. #6ix9ine #Controversy #BabyShowerShock #RapperBacklash #BanglaEntertainment www.hypefresh.com/6ix9ine-abor...

The only people that benefit from artificially low campaign finance limits are dark moneyed interests that use low candidate campaign finance limits to restrict candidate speech and promote speech favored by the billionaire class. #ab351

Messiah Bright did an important defensive job for Houston yesterday, as part of a front two in defensive 4-4-2. I got told she had "0 defensive actions". Well, the devil is in the detail! Houston front two not trying to tackle/steal, but remove pass into CM entirely. Clip below, more to come!

Memoir Plus #foodjourney #podcast #short #memoir This is a segment from the Knauthentic podcast episode #17. Pleaseconsider watching the full video. Check the Linktree in my bio. #knauthentic #culture #nutrition #lifestyle #health #awp26 #litfest

This is me.

King Theros saved her life…But ruling beside him? That’s a different kind of danger. www.amazon.com/Throne-Claws... #AThroneOfClawsAndShadows #bookstagram #fantasyromance #darkfantasy #romantasy #bookreels

From Rashee Rice's messy offseason to Philly's brand-new offensive identity... NFL news is breaking fast ⏱️ @jeffratcliffe.bsky.social catches you up: ftnfantasy.com/nfl/rashee-r...

The most Canadian police escort you'll ever see 🇨🇦 #VancouverIsland #ViewRoyal #WestShore #BritishColumbia #BC #IAmCanadian #CanadaGeese #MadeInCanada 📍 View Royal 🎥 Video by West Shore RCMP

Another busy P1 day learning about CVC words, positional language and appropriate screen time, enjoying 31 Time with friends and listening to show and tell!

It pains me to use this audio but gosh it's right. #lencromancienne #fairycore #leftist #anarchist #tattoolovers

We made it to another “Friday Crazy Night”!

We were honored to fulfill a custom engraving request from the City of Crystal Police Department (MN) with these 20oz Polar Camel tumblers. #customengraved #customengraving #engravedtumblers #engravedtumbler #policegifts #engravedpolicetumbler #engravedpolicetumblers

Sometimes the simplest things are the most satisfying. Made this with just paper, and my kids have been playing with it for hours

A change is coming… Diversity CRNA Info & Airway Sim Lab Workshops changing profoundly the face & culture of Nurse Anesthesia Baltimore 2026, Future CRNAs Critical care nurses interested in applying to CRNA programs across the country, attend and actively participate at Diversity CRNA Workshops.

"Widespread outrage has erupted in the Netherlands after a video circulated online showing Dutch police officers forcefully throwing a pregnant woman to the ground and dragging her."(Sahat) #TheNetherLands #Palestine