Google’s “New Customer Acquisition” goal changes scaling. Old: optimize for any conversion → you re-buy existing customers New: optimize for NEW customers → real growth Yes, CPA goes up. But so does customer base. Cheap conversions ≠ growth. #ProteanDigital #GoogleAds #PaidAds

Meta CPMs spiked 24–66% in Q4 2025. High CPM ≠ bad. Focus on: • CTR (creative quality) • CVR (offer & landing page) • Cost per acquisition Stop obsessing over CPM, it’s just one input. #ProteanDigital #MetaAds #PaidSocial #AdOptimization

Meta Advantage+ Shopping shows 3.8x ROAS vs 2.5x standard. But here’s the catch 👇 It prioritizes warm audiences → inflating results. Fix it: • Cap existing customers (20–30%) • Track new customer CPA • Watch blended CAC ROAS ≠ real growth. #ProteanDigital #PaidAds #Ecommerce #MetaAds

There’s no “perfect” Google vs Meta split. It depends on: → Product → Demand → Stage Start 60/40 → test 60 days → shift budget to the winner. Brands that optimize mix (not follow averages) see 25–40% better efficiency. #ProteanDigital #PaidAds #MarketingStrategy

Your December ad budget should be 2–3x your January budget. Why? Holiday traffic costs more, but conversion rates rise even faster. Typical Q4 pattern: • CPM ↑ 30–70% • CVR ↑ 25–50% Result: Better scaling opportunities. Plan budgets 90 days ahead. #ProteanDigital #EcommerceGrowth #PaidAds

Blended CAC hides channel performance. Blended = total spend ÷ customers. $50K → 500 = $100 CAC. But channel CAC reveals: Search $75, Meta $133, Email $50, Shopping $200. Blended looks fine, channels show reality. Email/Search scale, Shopping cut. Better decisions +40–60% (2025 PSG).

CAC:LTV ratio shows if you’re making money or losing it. 3:1+ = sustainable. <3 = losing. Example: CAC $85, LTV $232 → Ratio 2.73:1 = barely profitable. Like & follow for more insights! #ProteanDigital #EcommerceGrowth #ProfitStrategy

Your CAC means nothing without LTV. 3:1 = healthy less than 3:1 = fix retention first 4:1 = scale harder Better math → better growth decisions. #ProteanDigital #EcommerceGrowth #LTV #MarketingStrategy

Quality Score directly controls your CPC. Higher score = lower costs. Main drivers: • Expected CTR • Ad relevance • Landing page experience Improving QS 5 → 7–8 can reduce CPC 40–60%. #ProteanDigital #GoogleAds #PaidSearch #PPC

Platforms don’t show truth, they show credit. Holdout test: → Turn off a channel → Measure revenue drop Example: Google Shopping claimed $3.5K/day Actual lift: $2.3K/day That’s 34% inflated attribution. Only incrementality tells the truth. #ProteanDigital #PaidAds #Analytics

New Eagles offensive coordinator Sean Mannion spoke to the media for the first time Thursday since his hiring in January. The former Packers QBs coach talked about the team's new offense and said Jalen Hurts will be able to do "anything we ask of him."

Entracte! 🍿🍻🏒🫰🏻 Intermission! 🍿🍻🏒🫰🏻 #GoHabsGo 🔵⚪️🔴

RobertDothard.com #travel #us #citizen #international #Jordan 💪✈️🌍🇯🇴 👏💯😎

#IORnews Dr. Perez joins the IOR with a prestigious international grant on drug repurposing for healthy aging, now supported by the SNSF through the Money Follows Researcher agreement. Read more: shorturl.at/pLKnm

#Maga #trump #trending #viral #fyp #congratulations #Liberals #democrats #conservatives #news #today

Fumo Patchouli Knowledge Music of the Day 364: Skrillex - Scary Monsters and Nice Sprites (2010) A project from Sonny Moore, who was the vocalist in the band From First to Last. It's crazy how this song was everywhere in the 2010s.

MERZ: First, fighting must cease and Russia must be ready to enter negotiations. So far, Russia has responded to every offer of negotiations with even more intensive shelling of Ukraine. This has to stop, and that’s a prerequisite for any kind of discussions to even take place.

South Korea’s India Visit Opens New Study & Work Opportunities South Korea’s recent engagement with India has unlocked fresh study and work pathways for Indian students and professionals. 💬 Interested? Comment "KOREA" below www.bestmigrationconsultant.com/blusky/ #StudyInKorea #WorkInKorea

Why do Africa and South America fit together like a puzzle? Before plate tectonics, scientists thought the Earth was expanding. This episode of Good In Theory explains the theory and why it failed. Listen now: player.sheffield.ac.uk/events/expan... #Science #EarthScience #Geology

Up yours, Trump's U.S. of A.!

Good morning from an atmospheric #Derry quayside

About to be playing this on rotation 🔥 #FeelinLikeABucket #WNBA

Liv’s finger (alongside her head bump) is in serious danger of having their own solo career ☺️🤣🙌🏻

The InterLink Taj Mahal Testnet isn’t about speed it’s about true finality, clear execution, and real-world usability. #InterLink #ITL #ITLG #blockchain

Times flies 🚀 Some 25 years ago, @esa.int astronaut Umberto Guidoni 🇮🇹 became the first European to reach the International Space Station. Umberto rocketed into orbit on space shuttle Endeavour. @eurospacehistory.bsky.social @ita.esa.int

Membres des centres de recherche financés par le secteur Santé du FRQ, ne manquez pas le webinaire qui présentera vos obligations touchant la publication en libre accès! #communautéFRQ 📅 17 avril, 12h à 13h ➡️ Inscription : https://rb.gy/351ljo

Alice’s Ocean 🌊 A reflection on how we face our own shame. The second track from my upcoming EP Alice, exploring struggles and second chances. 🔗 Available now on all streaming platforms. The full EP Alice arrives this spring. open.spotify.com/album/5iJZW5... #AlicesOcean #NewMusic #AveryLake

Even the POTUS (when we had a real POTUS) acknowledges that Bruce Springsteen is boss! 💙🤭

@floellabenjamin.bsky.social delivered a powerful message. Too many care experienced young people are still being failed. 1 in 3 young people leaving care experience homelessness within two years. #ChildrensWellbeingAndSchoolsBill #EndYouthHomelessness

✨ Enter Aan’sao’gal: where magic, mystery, and war collide. 📖 Read the series: authorcdarney.com 💙📚 #authorcdarney #thechroniclesofthetroop #thebookofghaan #authorlife #hiddengems #hikinglife #quietplaces #pennsylvania

REEL: Important Tips Before Buying Qurbani Animal | قر بانی کا جانور خریدنے میں ضروری احتیاط Download the Official Mobile App of Qibla Syed Sarfraz A. Shah Sahab to read and listen all books for free: Apple App Store: https://apps.apple.com/ae/app/kahay-faqeer/id6756916238

Turnbound blends roguelike deckbuilding, auto-battler strategy, and inventory puzzle builds inside a haunted board game... Demo now available on Steam — Early access also available 🃏👇 #indiegame #indiedev

The US struck targets at Bandar Abbas port in response to Iranian attacks on a military base in Kuwait.

“So long! Enjoy your flight!”

What's the bet they'll focus on hand washing?🙄🤷‍♂️🤦‍♂️ #PrecautionaryPrincipleFFS #PreventionBetterThanCure #≥FFP2RespiratorsNotMasks are the #FloorNotTheCeiling

DEMENTIA DON #DEMENTIADON #SUNDOWNING #25THAMENDMENT #Epsteinfiles #DonaldTrump #republicans #gop #politicssky #blacksky #USPOL #farleftsky #liberalsky #addtoliberalsky #progressivesky

Min Yoongi looking FINE AF in those Y2K sunglasses in HD ✨️

From #Agriculture to #Zoology, we’re featuring research from BioOne Complete partners. We’re at letter T! So far we’ve explored prairie dog, quahog, rhinoceros beetle, sunflowers, and Tyrannosaurus rex. Which species should we feature next? Share your ideas! #BioOneCompleteAtoZ #scisky #wildlife

A classic worth trotting out in any heatwave. One of the inspirations for our get in the bin section.

Magnificent. Majestic. Refined. Palatial. Submitted for its visualization & entertainment value as always. ✨💕🌎 | JamesEdition “Sensation precedes manifestation and is the foundation upon which all manifestation rests.” ― Neville Goddard, Feeling Is the Secret

Q: Are we really gonna have a $250 bill with Trump's picture on it? Bessent: Well... uh, so... we are going to have the image of, uh, Trump, on the coin, and there is proposed legislation to put Trump on the $250 bill. And, uh, I think... Trump should be on there

WOW so the VP thinks we CAN’T “BOO” him 🤣🤣🤣 That’s funny cause I think it’s our job to tell him how much he SUCKS👎🏻👎🏻 #fyp #fdt #boo #vance #yousuck

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Understand Their Pain_ The Key to Being Heard & Understood

El lado argentino de las Cataratas del Iguazú ofrece una experiencia mucho más inmersiva y cercana al agua. Mientras el lado brasileño destaca por las vistas panorámicas, el argentino te mete literalmente dentro del sistema de cataratas y pasan por encima del río Iguazú antes de llegar a las caídas.

🏒 Shot chart through the 1st period. MTL: 4 SOG CAR: 15 SOG #SoundTheSiren

the honora quintet at thalia hall, chicago: flea, josh johnson, jeff parker, anna butterss and deantoni parks !!

Come on… we all watched the same hearing. The questions kept coming, and they were coming from her own party. Washington politics moves fast when someone says “something that wasn’t supposed to be said out loud.“ 😂😂😂😂 #PoliticalSatire #WashingtonDrama #StephenMiller #KristiNoem #JohnKennedy

mercadomedia1 Mercado Media

It was great to connect with so many seniors, hear about the issues that matter most to them, and spend time with such a vibrant group. I loved seeing all the activities happening at the center and to play a little ping pong! Thank you to Harry and Tina Yan for inviting me and for the warm welcome!

.@RheaRipley_WWE ERADICATES Jade Cargill in Italy! 👏 MAMI IS STILL THE CHAMP!!! #WWEClash

Two RBs Who Fell After the Draft 📉 🎥 @fftylero.bsky.social

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@durbin.senate.gov asks @secrubio.govpeeps.us why we sent a US delegation to Davos to prop up Putin. Shot www.instagram.com/reel/DZKLQqn...

🚨🔥 "Traitor Blue" dropped! British police & FBI-level betrayal. British police, traitors in blue! Selling out Britain like the FBI crew! Tired of the thin blue line stabbing you? 🔥 #TraitorBlue #BritishPolice #FBIExposed #WakeUpBritain @GOVUK @10DowningStreet @ukhomeoffice @metpoliceuk

Space saving door solution

Ceci's 3 was upgraded to a flagrant 1. #WNBA

🚀 Game: Earthbound beginnings

PM Carney on Canada-US trade negotiations: "For us, there's the more fundamental structural issues, which relate to the 232 tariffs on automobiles on steel, aluminum, forest products. And there we're looking to determine whether there's a possibility of a new partnership there."