iOS didn’t kill Facebook ads, it killed bad strategies. You didn’t lose conversions. You lost visibility. Winning now = broad targeting, better creatives, first-party data, and CAPI. Adapt or fall behind. #ProteanDigital #FacebookAds #MetaAds #iOS14 #DigitalMarketing

Your first 3 seconds decide everything. 80% scroll in under 2 seconds. Hook = ~70% of performance. Test 5–10 hooks. Same body. A better hook alone can boost CTR 200–400%. If they don’t stop… nothing else matters. #ProteanDigital #MetaAds #PaidAds

Blended ROAS can mislead you. Cohort analysis shows the truth: Are your new customers actually profitable? If not, your growth isn’t sustainable. #ProteanDigital #EcommerceAnalytics #LTV #PaidAdsStrategy

PMax isn’t a black box anymore. 2025 updates added: • Negative keywords • Channel reporting • Search term insights Example: Adding “free” & “used” cut costs 15% for one retailer. Use Search + PMax together for best results. #ProteanDigital #GoogleAds #PerformanceMax #PaidMedia

AI Max isn’t a new campaign. It’s automation layered onto Search: → Broader matching → Dynamic ads → URL expansion Opportunity: more reach Risk: wasted spend Fix: → Start with 1 campaign → Check search terms daily → Add negatives aggressively #ProteanDigital #GoogleAds #PPC

There’s no “perfect” Google vs Meta split. It depends on: → Product → Demand → Stage Start 60/40 → test 60 days → shift budget to the winner. Brands that optimize mix (not follow averages) see 25–40% better efficiency. #ProteanDigital #PaidAds #MarketingStrategy

MER > ROAS when it comes to real business performance. ROAS only shows platform-attributed revenue. MER shows TOTAL revenue ÷ TOTAL marketing spend. That’s why MER is often 20–40% lower—but far more accurate. Use ROAS to optimize ads. Use MER to understand reality.

Google’s “New Customer Acquisition” goal changes scaling. Old: optimize for any conversion → you re-buy existing customers New: optimize for NEW customers → real growth Yes, CPA goes up. But so does customer base. Cheap conversions ≠ growth. #ProteanDigital #GoogleAds #PaidAds

Blended CAC hides channel performance. Blended = total spend ÷ customers. $50K → 500 = $100 CAC. But channel CAC reveals: Search $75, Meta $133, Email $50, Shopping $200. Blended looks fine, channels show reality. Email/Search scale, Shopping cut. Better decisions +40–60% (2025 PSG).

Google Ads isn’t just keywords anymore. AI Overviews, Lens, and AI Mode are changing how people buy. Your product feed = your visibility. Optimize it, or stay invisible. #ProteanDigital #EcommerceGrowth #GoogleAds #AICommerce

Even Fox News admits Ken Paxton is an "extremely flawed candidate" and "the worst is yet to come." If even their own cheerleaders see how utterly compromised their lineup is, it must be bad. But please, tell us more about how they are the party of law and order.

🇪🇺🎖️ Germany's former Chancellor Angela Merkel receives the European Order of Merit. This award honors the achievements of individuals who have made a significant contribution to European integration or to the promotion and defense of the European values .

Juaquin knows educators deserve more—more support, more resources, more community. That’s why he’s with ATPE. Join him. atpe.org/join-now

There is a woman in the top five candidates for NY12. But she was erased from @nymag.com cover. How do I know that? Because it’s me. What’s up with that @nymag.com?

Autre source : Des images de la frappe d'Oreshnik de la Russie en Ukraine. Les images sont coupées trop rapidement pour déterminer l'impact, mais cela pourrait être uniquement un impact cinétique. ça ressemble plus aux missiles iraniens à sous munitions lancés en Israël en mars, mais sans charge.

Ukraine reportedly used six strike drones to hit a Russian deployment and command post in occupied Henichesk, Kherson Oblast. A large fire was reported at the site. The target was Russia’s command infrastructure inside occupied Ukrainian territory.

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I used to try to fit in, but I learned others' opinions reflect their limits, not mine. Being 'dangerously free' means owning your uniqueness. Once you stop seeking approval, your world opens up. The noise stops. The vision clears. The real work begins. 🎨✨

#iran #trump #propaganda #trolling #fyp this really is great propaganda trolling of Trump

#AEWDoN 8e/5p on PPV This Sunday 5/24 AEW World Title vs MJF’s Hair Darby Allin vs MJF Darby is a fighting champion, but wanted MJF to put something of his own at stake. If Darby wins, MJF has to shave his head! AEW World Title vs MJF’s Hair LIVE on PPV THIS SUNDAY, 5/24!

🐦 Bird of the Day: The Chipping Sparrow! 🐦 Happy #BlackBirdersWeek! During this year's celebration we're highlighting a different sparrow each day. We're kicking things off with the delightful Chipping Sparrow! #blacksky #scicomm #sciart #sciencecommunication #ornithology #birding #ecojustice

Your pet’s new social life starts here 🐶🐾 Playdates, lost pet alerts, pet-friendly spots & more. Sign up for early access: pethood.io ⠀ #PetApp #LostPet #DogCommunity #PetLovers #Pethood #PetLife #PetCare #DogsofInstagram

A 980-year-old redwood tree that was turned into a log cabin could soon be a roadside attraction in Wisconsin.

ISRAEL DOES WHAT IT WANTS KNOWING @ec.europa.eu @unocha.org @kajakallas.bsky.social @tomfletcherun.bsky.social @vonderleyen.ec.europa.eu @eucopresident.consilium.europa.eu will do🚫but the bare min., say a few words, do a couple sanctions … They’re complicit in🇮🇱’s ethnic cleansing of 🇵🇸 @apnews.com

Celebrating Jackie Robinson Day! Shared from @pbs 🎥✨ Full credit to them. Watch more 📺 https://www.instagram.com/reels/DXHcttnEeZd/ #BlackHistory365 #JackieRobinson #OnThisDay #BreakingBarriers #MLBHistory #CivilRights #BlackExcellence #Number42 #TheEnglandManor

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Awesome 2 days at @londongamesfest.bsky.social New Games Plus, showcasing our cute-em-up Astro Burn as an official selection. This video pretty much sums up the great vibes and awesome people. #indiegame #indiedev

One Nation One Leader One Demand Free the leader of Pakistan! #FreeImranKhan

Hear from Doug Demuro on why he’s supporting Mallory: She’s a car person.

Survive the chaos in MISERY, a co-op survival where every run is a fight for resources and sanity ☢️🔥 Now available on Steam with a major update 👇 #indiegame #indiedev

It’s pathetic that Trump—and Fetterman, his Republican echoing mouthpiece—are using an alleged assassination attempt to justify hiding in a ballroom. Claiming that opposing this charade endangers the president is a joke. Focus on more security, not more ballrooms!🤦🏿‍♂️

Here's Jenny Donnelly, the leader of DontMessWithOurKids, Her Voice Movement, and The Collective, announcing that they'll be occupying the government and being Trumps transphobic/queerphobic henchmen in the Portland area and throughout the USA. #christofascism

The Iranian people, and women and girls in particular, have spent many years putting their lives at risk to protest against the repressive regime. We must stand in solidarity with them in their fight for the fundamental human rights of freedom of expression and right to protest.

FINNIE! #LGRW

open.substack.com/pub/jennbudd...

Happy Sunday and Happy Mother’s Day😃! “Life is meant for good friends and great adventures” (Unknown) #MothersDayWeekend #mother #mamá #SundayBlessings #SundayAtTheRhythm #YouTubeこち葛 #video #FLORIDA555 #fortnight #BunyanUmMarsoos #wow #travelblogger #blog YouTube Channel: youtube.com/@travelfitguru

Before content was an industry, it was curiosity. At @websummit.bsky.social , Armen Adamjan shared how filming himself dance on a simple 20-second camera sparked his journey into editing and storytelling. 🎥Full interview: youtu.be/doylbXKXTy4?... #CreatorJourney #WebSummitQatar2026

#DonaldTrump #republicans #gop #politicssky #blacksky #USPOL #farleftsky #liberalsky #addtoliberalsky #progressivesky

shout out to Miami Dolphins Owner Stepehen Ross, when you fire Mike McDaniel put me back on your mailing list

With SCOTUS about to determine the fate of birthright citizenship next week, putting the citizenship of thousands of Black and Brown Americans into question, our volunteers went to DC to ask Republican Senators what they think about the impact of this decision. Here's how Sen. John Cornyn responded

Asked what visits he has scheduled for Alberta

Tired of your Marketplace health premiums skyrocketing? Political and government instability has caused major increases — but EZ Access Insurance has the solution: Get affordable nationwide coverage. 📞 Call: 833-726-7467 🔗 Enroll Now: https://www1.impacthealthsharing.com/?referral_id=08651770

Pragmata is a 7/10 video game that you love like a 10/10 video game. Unless it's a 8/10 video game that you also love like a 10/10 video game. The point is that we really love Pragmata

Weekend! Yay.

🎙️Ep. 26: "If your tech isn't 'magical,' why are you using it?" With Stephanie Thurrott She shared amazing tips: using AI to research cars, her non-negotiable WFH rule, and how to break the mindless scroll. Listen & watch: humanpulsepodcast.com #DigitalWellness #TechBalance #WFH #AI

⚠️ Could one small device save you from a legal headache? Dash cams provide crucial evidence when accidents happen. 🚗💥 Would a dash cam give you peace of mind? Comment below! #DashCam #AccidentProof #CarSafety #LegalProtection #PersonalInjury

Was too tired to work on any bigger project today, so i made a frog with a wizard hat, cause frogs with hats are cool. #lowpoly #low-poly #blockbench

booted up wii music for the first time since i was 11 and got whatever the fuck this is

George Horne. 5x Glasgow Player of the Year. Sean Jansen. 10 tries. MOM vs Munster. The battle around the fringes could decide this quarterfinal. Also watch: Hiddleston at the lineout. Sam Gilbert off the boot. 📅 29 May | 20:45 CAT | Scotstoun #URC #URCRugby #GlasgowWarriors #Connacht #Rugby

Thank you! I have a good message and a strong vision for the future!

Trump's plan to the farm labor shortage: Bring migrants back?

Happy Trans Day of Visibility, Illinois! I will always work to uplift and fight for the trans community and trans youth. 🏳️‍⚧️💙

#goodnight off to the dreamworld,time to mentally get out of this crazy reality. @jhbeetle.bsky.social @valtsaber.bsky.social @jojonor316.bsky.social @tedsgundams.bsky.social @iron-apostle.bsky.social @thedragonfortress.bsky.social @mayflowermay.bsky.social @skygirltanofett99.bsky.social

We are heartened to see that for the first time in 12 years, the U.S bishops issued a joint statement addressing the current situation impacting immigrants in our nation. We thank Pope Leo for leading the way and them for lending their voice to the voiceless and for standing up for human dignity.

Nashville- A crash being cleared on I-40 eastbound past Fesslers 8:49am CT. Get Instant Tennessee Traffic Information Right Now With Commander Chuck's “LIVE” Traffic Video. Saving you Time and Gas Money. commanderchuck.net

Mount Monday, 192 mounts collected! #mountmonday #ffxiv #ff14 #finalfantasy14 #finalfantasyxiv www.tiktok.com/t/ZP89PrbCQ/

Today would have been my father’s 87th birthday. It’s story time and this story is about him. Scan QR code to watch full video #storytime

Mühendisliğin efsaneleştiği mükemmel bir örnek ⚔️✨ - Aston Martin Valhalla, yarın #TheCrewMotorfest'te.

I remember being on a date with my now husband and him putting this movie into the VHS machine. I wasn't out at the time to either parent. I had basically decided the only way to be happy was to ghost my parents and live free.