Obie | Founder - ProteanDigital.io
@protean-digital
Google Ads isn’t just keywords anymore. AI Overviews, Lens, and AI Mode are changing how people buy. Your product feed = your visibility. Optimize it, or stay invisible. #ProteanDigital #EcommerceGrowth #GoogleAds #AICommerce
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More from Obie | Founder - ProteanDigital.io
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Google Ads isn’t media buying anymore. It’s signal interpretation. Clean data = better performance Bad data = amplified mistakes Fix your inputs. #ProteanDigital #GoogleAds #Ec...
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There’s no “perfect” Google vs Meta split. It depends on: → Product → Demand → Stage Start 60/40 → test 60 days → shift budget to the winner. Brands that optimize mix (not follow...
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Your CAC means nothing without LTV. 3:1 = healthy less than 3:1 = fix retention first 4:1 = scale harder Better math → better growth decisions. #ProteanDigital #EcommerceGrowth...
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Your ads don’t fail, your data does. Bad conversion tracking leads to Smart Bidding targeting the wrong customers. Fix your signal. Fix your results. Run a 30-min audit this wee...
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Call ads are going away. No new ones (Feb 2026) Gone completely (Feb 2027) If calls drive your leads, start migrating now. Test call assets before it’s too late. #ProteanDigita...
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ROAS ≠ profit. Contribution margin per order tells the truth. 3x ROAS with thin margins can still lose money. Know your numbers before you scale. #ProteanDigital #EcommerceGrowth #Profitability #Marketing
Your Google Ads vs 18,000+ brands: CVR 4%+ → Above avg ROAS 3+ → Competitive CVR <3% → Optimize now More clicks, fewer conversions, higher costs in 2025. #ProteanDigital #GoogleAdsBenchmark #AdPerformance #EcommerceGrowth
Your attribution model might be crediting the wrong channels. Last-click attribution ignores most of the customer journey. Data-driven attribution shows the real impact of every touchpoint and can completely change which channels you scale. Check your attribution settings today.
Optimizing only for first-purchase ROAS is costing you 60–70% of your profit. A campaign with 1.4 ROAS can actually be 4.7 ROAS when you factor LTV. Stop optimizing for first purchase. Start optimizing for lifetime value. #ProteanDigital #LTV #CAC #ROAS #EcommerceMarketing #PerformanceMarketing
Your CAC doesn’t matter as much as you think. $120 CAC with 3-month payback > $50 CAC with 14-month payback. Most brands scale on the wrong metric. Know your payback period. #ProteanDigital #EcommerceGrowth #PaidAds #Marketing
Random testing = random results. Systematic testing = predictable growth. If you’re not isolating variables, you’re not really learning, just guessing. #ProteanDigital #PaidAdsStrategy #MarketingAnalytics #GrowthMarketing
Wrong Google bidding strategy can cost you 30–50% efficiency. Maximize = volume. Target = control. Use Target CPA/ROAS once you have data (30–50+ conversions/month). Use Maximize only to scale. Most accounts get this backwards. #ProteanDigital #GoogleAds #PaidAds
You’re paying for clicks that never convert. Broad match gone wild. Junk queries. $9 CPC wasted. Export your Search Terms report weekly and act on it. Like if your report is full of trash. Follow for cleaner traffic. #ProteanDigital #GoogleAds #PaidAds #EcommerceTips
Call ads are going away. No new ones (Feb 2026) Gone completely (Feb 2027) If calls drive your leads, start migrating now. Test call assets before it’s too late. #ProteanDigital #GoogleAds #LeadGen #Marketing
“Blue T-Shirt, Large” = weak Shopping performance. In 2026, your product feed powers Google’s AI. Fix this: • Better titles • Add descriptions • Include GTINs • Upgrade images • Use custom labels Feed quality = campaign performance. #ProteanDigital #Ecommerce #GoogleAds #PaidAds
Termite Terrace Club Daily - May 19th 1934 - Buddy of the Apes - Dir. Ben Hardaway 1934 - Goin’ to Heaven on a Mule - Dir. Friz Freleng 1945 - Ain’t That Ducky - Dir. Friz Freleng 1951 - Rabbit Fire - Dir. Chuck Jones 1956 - Tree Cornered Tweety - Dir. Friz Freleng #LooneyTunes
here’s a quick montage of all the work in progress shots I shared in the two months working in my short film #krita #animation
#ZX81 Tile Draw Test 2: Less Strobe Warning. You have been warned More or Less.
Optimize Dumbbell Curls Using the Pinky Twist #fitness #fitnesstips #workout #health #gym #exercise
They jacked up the hotel prices for the world cup, during a recession, and they're shocked now that they have mad vacancies
Where are the American wingers and dribbly boys?! 🤨 𝐔𝐒𝐌𝐍𝐓 𝐖𝐞𝐞𝐤𝐥𝐲 - watch/listen 👇 🍎: tinyurl.com/2s4667s8 ✳️: tinyurl.com/3rcvwuyt 📺: tinyurl.com/3f36rvhf
We said that we cannot let #Lebanon fail. Now is a real test of that promise. My asks of the Security Council, directly from Beirut. 👇
GPX4 helps protect cells from oxidative stress. In scoliosis, reduced cellular protection can increase fatigue, inflammation, and pain sensitivity despite stable X-rays. The curve isn’t the whole story. 📩 Upload your X-rays for review. #ScoliSMART
🤠 TEXAS: It’s Election Day across the state & polls are open ‘til 7pm! Have you voted yet? Our pro-worker endorsements for this primary runoff include: ➡️ @marcosisaiasvelez.bsky.social for Lt. Gov. ➡️ @nathanfortexas.bsky.social for AG Find your local ballot guide at texasaflcio.org/endorsements
🇨🇳🇺🇸 Ο Τραμπ δεν γνωρίζει Κινέζικα. Ο Σι δεν μιλάει αγγλικά και επικοινωνεί πάντα μέσω μεταφραστών. Και δεν υπάρχουν μεταφραστές. Απλά βάλτε την φαντασία σας να δουλέψει... 🌏Hellas Global News
Still not feeling the best today and still not in the mood for lasagna, so I’m just going to save it for the long weekend 😝 And yessss! Even if I have a crappy Wednesday I know my Charleston friends will always find some way to cheer me up! And tonight we are going to have a Meredith Marks cameo!!
#diggs #cardib #explore #fyp #BreakingNewsUSA Full story: https://jqjo.com/2026-05-13/us/Crime%20%26%20Law/ch/bs/前厨师指控NFL明星Stefon-Diggs在Cardi-B怀孕期间虐待她/1275263
Survive the chaos in MISERY, a co-op survival where every run is a fight for resources and sanity ☢️🔥 Now available on Steam with a major update 👇 #indiegame #indiedev
Steyer didn’t announce his campaign for Governor until late November 2025, and then he •stepped down* from Galvanized Energy — kinda like Trump stepped down from Trump Org & let his kids run it.
Unspoken expectations = hidden resentment. Are you holding people to standards that they're unaware of? Hear more from Mike LeBlanc on this week's episode of Men Talking Mindfulness👇 🔗 youtu.be/IzehCCp9B-U?...
CARAVAN OF NIGHTMARES is my second short story collection. It's free with KU. My other collections are Her Demonic Angel and Making Contact. “Deliciously dark, darkly humorous, and beautifully written - fantastic!” My 24 Kindles (free with KU), paperbacks + audiobooks are on Amazon. bit.ly/3ENJqRv
🌿 Letting Go of Jealousy 🌿 Reflection leads to transformation. Release your jealousies and embrace gratitude. Let God's love fill your heart today. #LetGoAndGrow #GratitudeJourney #FaithOverFear
We create real connections through hands‑on animal experiences. When fear disappears, curiosity takes over and that spark can lead to a lifetime of caring for animals and our planet. Stay Wild. Want us to bring an animal experience to you go to: https://onceinawild.com/
Kushner/Trump resort sparks protests near Albania's Narta Lagoon For daily global news videos, please visit Ranked.News/videos
Hummingbird loading up before the storm. #Birding #Birds #AZBirds #AnnasHummingbird #Annas #Arizona #Hummingbirds
With SCOTUS about to determine the fate of birthright citizenship next week, putting the citizenship of thousands of Black and Brown Americans into question, our volunteers went to DC to ask Republican Senators what they think about the impact of this decision. Here's how Sen. John Cornyn responded
Hello Tony! Thank you so much! I wish you a successful Friday and a good start into the weekend, too! Have a great day full of happiness and fun! Always take care of you! Cheers my dear friend! 😊🫴🥤🥤🧃🥘🍲🥗🍦🍦🍫🍫🍫🍊🍊🍊
ICE agent Brian Palacios had a years-long, documented history of racism and violence. He is one of several Dept. of Homeland Security agents with similar backgrounds who have shot American citizens in the past year. #immigration #deportation #LosAngeles #Minneapolis
She's a lying bitch Always was Always will be Now she seeks revenge.. And suddenly lots of ppl see a hero in her.. Like Liz Cheney, just worse.. Stop forgetting and don't deliver a platform for that........
Forget all the problems and immerse yourself in the joy of finding new friends and scraping your knees! Sanya by helpnode 🔗 s.team/a/1667360 #Dames4Games & #FeatureFriday & #WomenInGaming & #IndieGameDevs
Was too tired to work on any bigger project today, so i made a frog with a wizard hat, cause frogs with hats are cool. #lowpoly #low-poly #blockbench
Caffeine can be dangerous if you have anxiety #caffeine #anxiety #andrewhuberman #neuroscience #panicattacks
Happy Road Trip Day to all those taking a road trip in the crowd and on FreezeCrowd.com today! Join us to freeze with something cool on your college campus and your Friday Feeling. ❤️😀🚙❄️ #NationalRoadTripDay #RoadTripDay #RoadTrips #FridayFeeling
Aprile 2025, spazioporto europeo di #Kourou. Dove tornerò fra pochi giorni per raccontare il lancio della missione #SMILE, collaborazione significativa fra l’Agenzia spaziale europea ( @esa.int ) e l’Accademia cinese delle scienze Smile partirà a bordo di un Vega C dell’italiana Avio Stay tuned
AI is being trained right now… And it’s learning that animals don’t matter. 💥WATCH watch.unchainedtv.com/videos/ai-an... Peter Singer warns: if we don’t change the input, we lock in cruelty at scale. 💥WATCH AI & Animals on UNCHAINED.TV 👉🏽 Stream FREE ✅ GET UNCHAINEDTV App FREE!‼️
Radnici GSP Beograd, sindikati i udruženja građana u podne kreću sa Trga republike ka Skupštini grada, gde će gradonačelniku Šapiću predati svoje zahteve.
Today is the last day for early voting before tomorrow’s primary! Make your voice heard and show Trump that California is not backing down. Go vote!
Smoke rises from oil terminal as delegates arr For daily global news videos, please visit Ranked.News/videos
tЯump: "Most people don't know that dumb ends in a 'B'" However many people know tЯump is really dumb.