Obie | Founder - ProteanDigital.io
@protean-digital
6s = high completion, low conversion 30s = lower completion, BEST conversion That’s the tradeoff. Sweet spot: 15–30 sec → Enough info to convert → Still holds attention Test all lengths, but don’t ignore the middle. #ProteanDigital #MetaAds #VideoAds
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More from Obie | Founder - ProteanDigital.io
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Google Ads isn’t media buying anymore. It’s signal interpretation. Clean data = better performance Bad data = amplified mistakes Fix your inputs. #ProteanDigital #GoogleAds #Ec...
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There’s no “perfect” Google vs Meta split. It depends on: → Product → Demand → Stage Start 60/40 → test 60 days → shift budget to the winner. Brands that optimize mix (not follow...
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Doubling spend ≠ scaling. If ROAS drops as spend increases, you’re hitting your ceiling. Find your breakeven. Scale smarter, not just bigger. #ProteanDigital #EcommerceGrowth #...
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Your ads don’t fail, your data does. Bad conversion tracking leads to Smart Bidding targeting the wrong customers. Fix your signal. Fix your results. Run a 30-min audit this wee...
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Performance Max isn’t a black box anymore. Better controls, better data, better testing. If it’s not working, it’s not the campaign, it’s your inputs. #ProteanDigital #GoogleAds...
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Small weekly improvements compound into massive yearly gains. You don’t need big wins, just consistent 1% optimizations. That’s how performance scales. #ProteanDigital #PaidAdsStrategy #GrowthMarketing #MarketingOptimization
Your Meta account may be burning 20–30% of your budget. Old way: separate campaigns & ad sets. New way: consolidate → broad audiences + Advantage+ + 10–20 creatives per ad. Less complexity, faster learning, smarter spend. #ProteanDigital #MetaAds #PaidSocial #AdOptimization
iOS didn’t kill Facebook ads, it killed bad strategies. You didn’t lose conversions. You lost visibility. Winning now = broad targeting, better creatives, first-party data, and CAPI. Adapt or fall behind. #ProteanDigital #FacebookAds #MetaAds #iOS14 #DigitalMarketing
Google Ads isn’t just keywords anymore. AI Overviews, Lens, and AI Mode are changing how people buy. Your product feed = your visibility. Optimize it, or stay invisible. #ProteanDigital #EcommerceGrowth #GoogleAds #AICommerce
PMax is often stealing your branded Search traffic. Result: → Higher CPC → Lower CVR → 10–16x higher CPA Fix it: → Brand exclusions → Negative keywords → Separate intent (Search vs PMax) Stop campaigns from bidding against each other. #ProteanDigital #GoogleAds #PMax
Ad fatigue usually hits in 2–4 weeks. Refresh cycle: • Every 2 weeks → replace the lowest 30% of creatives • Every 4 weeks → full creative refresh • Keep 10–20 active variations Creative refresh = better performance. #ProteanDigital #MetaAds #PaidSocial #AdCreative
Doubling spend ≠ scaling. If ROAS drops as spend increases, you’re hitting your ceiling. Find your breakeven. Scale smarter, not just bigger. #ProteanDigital #EcommerceGrowth #GoogleAds #MarketingStrategy
Google’s “Power Pack” = Demand Gen + AI Max + PMax. Do you need all 3? Not always. • <$50K/mo → PMax + Search • $50K–$150K → Add Demand Gen (if creative is strong) • $150K+ → Full stack Thin budgets = poor optimization. #ProteanDigital #GoogleAds #PaidAds #Marketing
80/20 acquisition vs retention is killing your margins. CAC is rising. Retention drives profit. +5% retention = up to +95% profit. Stop chasing only new customers. #ProteanDigital #EcommerceGrowth #Retention #MarketingStrategy
5x ROAS ≠ more profit. Brand A (5x ROAS) = $37.5K profit Brand B (2.5x ROAS) = $37.5K profit Same result. Less complexity. ROAS without margins = vanity metric. Optimize for profit, not just ROAS. #ProteanDigital #Ecommerce #PaidAds #Marketing
#Maga #trump #trending #viral #fyp #congratulations #Liberals #democrats #conservatives #news #today
At FLASCO Breaking Barriers Summit, I was asked how to address #misinformation in the #socialmedia for cancer education. Part of my response was you can't control what others do, but you can control your content and be certain that it is factual and accurate.
Have a Wonderful Night 💙 Image created on the #Davinci app Video created on the #metaai app #aiart #aiartcommunity #aiartwork #aiartist
It’s Tax Day and working families are already struggling. In Congress, I’ll fight to ensure those who make the most pay their fair share.
Pam Bondi was a total disgrace: wildly inept, deeply corrupt, and solely focused on protecting Trump. Her behavior during the Epstein hearing was disgusting. The worst AG in American history—and it ain’t close. Good. Riddance. Let’s hope Hegseth gets the axe next.
55 Grams Protein Limit: Myth or Fact? Uncover the science of protein oxidation! Learn how much protein your body uses for muscle growth vs. oxidation, even after intense workouts. This discussion explores the limits of muscle protein synthesis and the fate of excess protein.
That's an odd way of admitting that you were wrong about the firearm crossing state lines. Also, you failed to prove your "provoking" claim. When Rosenbaum suddenly attacked & chased Kyle he was en route to extinguish a car fire. How are you justifying the unprovoked attack by Rosenbaum? ⬇️
This is the world’s first steel made without burning fossil fuels. Steel is a massive emitter so this is hugely important! We have so many solutions to solve the #climatecrisis. Implement them. #ActOnClimate #ClimateAction #reneables #renewableenergy
Liv’s finger (alongside her head bump) is in serious danger of having their own solo career ☺️🤣🙌🏻
Alberta MP Eleanor Olszewski's message to Alberta separatists: "I would say to those people that to watch what the federal government is doing because we are working so hard to reset the relationship with Alberta and make sure that Alberta voices are heard."
MacKenzie Gore has been absolutely dealing tonight despite an ugly road ERA this season. The Rangers southpaw notches back-to-back strikeouts of both Neto and Trout with the filthy curveball he has going today.
Podcast Episode 005 is out now! Watch on YouTube or wherever you get your podcasts, links are available via Linktree in Bio.
Casey Means, Trump's nominee to be Surgeon General, makes her living promoting questionable medical products online. I confronted her in today's nomination hearing over her practice of regularly illegally hiding that she is getting paid to promote these products.
If your website isn’t mobile-optimized, you could be losing up to 80% of your business. December is the time to review 2025, prep for 2026, and make sure your site can handle holiday traffic + Q1 growth. Learn more: cosmarketingagency.com/website-deve... . . #SmallBusiness #MobileOptimization
The sweetiest softiest office helpurr, according to mom 🩵 #happeanut #cutienut #momssunshine #goodestboy #officehelpurr #sohandsome #floofalicious #purrsday
“Money?…” Luke 12:15 Here: jnsbros.com … #motivational #promosky #viral #bluesky #god #trend
repost @alabeiruty on IG Do you wonder what happens in your waching machine when you're not watching ? 🤔 #projectionmapping #visualart #madmapper #immersiveart
Fans think Harry Styles’ new song is about Olivia Wilde, and honestly — yeah, probably. At this point Harry Styles doesn’t go through breakups, he goes through content cycles. Taylor Swift gets dragged for writing songs about exes. Harry Styles does the exact same thing with a little more reverb
⭕Les forces d'occupation #Israéliennes attaquent les #Palestiniens et les empêchent de visiter les tombes de leurs proches dans le camp de réfugiés de #Jénine. #Eye-On-Palestine
New York City FC opened the scoring at Citi Field last night. Later, St. Louis City SC would earn a point on a stoppage time goal. But this was fantastic after a Keaton Parks tackle sprung this counter as described by me & Matty Lawrence on the NYCFC Radio Network 👇 "It's a glorious finish."
@pissedoffbartend3r DC should be standing room only until they serve up justice on a silver platter #trump #epstein #doj
Eu no meu quarto vendo a versão de mulheres e gays da convocação e meu tio do outro lado vendo a versão hetero com o mestre Everaldo marques proferindo os piores absurdos É o retrato da sociedade brasileira
A classic worth trotting out in any heatwave. One of the inspirations for our get in the bin section.
Average starts the moment comfort gets a vote. Comfort always sounds reasonable right before it slows you down. #flumultus #discipline #mindset #standards #growth
Our next ad: Randy shares his struggle to find affordable housing and why we need more tenants in Congress.
I mean maybe someone could run on “We should not allow people to bet on human suffering”. They might get a few votes but what do I know
Trade your routine for ocean air and Baja sunsets aboard Carnival Legend 🌊🇲🇽 Cabo, Ensenada, and 6 nights that feel way too short. 👉 DM us now before these rates sail away. #RedLeafTravel #CarnivalLegend #MexicanRiviera #CruiseDeals #TravelMore #OceanViews #VacationMode
Making you hide your smile? Let's tox about it. 😊✨ You know those lines around your eyes when you laugh? Some call them crow's feet. You might call them "the reason I smile with my mouth closed." But here's the thing — you shouldn't have to hide your joy. Botox for crow's feet softens those line
へき地を探索中に突如現れるバーサーカー。 彼らが居住する村やキャンプが加わるのが、このQuilboarさんのMOD「バーサカー・カントリー」です。 @Steam https://steamcommunity.com/sharedfiles/filedetails/?id=3636037584 日本語の解説はこちら:https://kenshi-jp.hatenablog.com/entry/MOD_Berserker #Kenshi
Sony just announced PS Plus price hikes… AND reports say first-party PlayStation singleplayer games may stop coming to PC. Gamers are furious. #playstation #ps5 #pcgaming #gamingnews
Early voting has begun in #NJ11 - benchwarmers for the Squad, cheerleaders for PACs and out of touch insiders? We need new AND better voices. Whether you vote early or on Feb 5, make the bold choice and the smart choice #JLforNJ
Today's @cop30brazil.bsky.social update comes from @concernworldwide.bsky.social's Laura Bahlman. Progress remains slow, but it's been promising to see climate finance (and specifically adaptation finance) rear its head in various places! Let's see what happens next...
Come on… we all watched the same hearing. The questions kept coming, and they were coming from her own party. Washington politics moves fast when someone says “something that wasn’t supposed to be said out loud.“ 😂😂😂😂 #PoliticalSatire #WashingtonDrama #StephenMiller #KristiNoem #JohnKennedy
🎙️ BALADO | La #rougeole, maladie infectieuse grave et parfois mortelle, se trouve aujourd’hui au cœur d’une inquiétante vague de #désinformation. Eve Beaudin en discute avec Pascal Lapointe de @sciencepresse.qc.ca . 👉 sciencepresse-detecteurderumeurs.transistor.fm/s4/33 🎧 #DétecteurDeRumeurs
2/3 In Michurinsk, in Tambov Oblast explosions were reported by locals. No word from authorities. Waiting to see if the Progres military plant has been hit.
And the question remains! Friend or foe? 🦊 Soon to be revealed! #indiegame #gamedev #pixelart
Budgets reveal values. Mark Carney's budget demands sacrifices from working families—by slashing services and cutting frontline jobs—while giving the ultra-wealthy a tax break on luxury yachts and private jets. What value(s) does that represent?
The Auto Tour is currently full of potholes. It'll be fixed when weather conditions are right. Stay tuned for closure news. Construction on the new pump also creates traffic. Don't stop on the entrance road, & pull to the side fully when viewing wildlife on the loop! www.fws.gov/refuge/ridge...
Watch @GreaterGrander’s film TOMASZ, MASTER OF MAYHEM on @pickrelay from @filmhubhq Here's a #free code to watch just for YOU on #iOS or @AppleTV starring @andrewracho @conveniencestorediet apps.apple.com/redeem/?ctx=... #IndieFilm #Mockumentary #ArtComedy #FilmMakerLife #IndieCreator #Streaming
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