5x ROAS ≠ more profit. Brand A (5x ROAS) = $37.5K profit Brand B (2.5x ROAS) = $37.5K profit Same result. Less complexity. ROAS without margins = vanity metric. Optimize for profit, not just ROAS. #ProteanDigital #Ecommerce #PaidAds #Marketing

Random testing = random results. Systematic testing = predictable growth. If you’re not isolating variables, you’re not really learning, just guessing. #ProteanDigital #PaidAdsStrategy #MarketingAnalytics #GrowthMarketing

Advantage+ Shopping = Meta’s version of PMax. Great for scaling. Not for testing. Works best with: → 30+ conversions/day → $100+ budget → Strong creatives Use manual campaigns first. Then layer ASC to scale. Automation ≠ strategy. #ProteanDigital #MetaAds #PaidAds

PMax is often stealing your branded Search traffic. Result: → Higher CPC → Lower CVR → 10–16x higher CPA Fix it: → Brand exclusions → Negative keywords → Separate intent (Search vs PMax) Stop campaigns from bidding against each other. #ProteanDigital #GoogleAds #PMax

A good dashboard doesn’t show more data. It gives faster answers. If you can’t assess performance in 60 seconds, it’s costing you time nd money. #ProteanDigital #MarketingAnalytics #EcommerceGrowth #DataDriven

PMax Experiments are finally here. Test: → PMax vs Shopping → URL Expansion → Incrementality Stop guessing. Start measuring. #ProteanDigital #GoogleAds #PMax #Marketing

Google’s “New Customer Acquisition” goal changes scaling. Old: optimize for any conversion → you re-buy existing customers New: optimize for NEW customers → real growth Yes, CPA goes up. But so does customer base. Cheap conversions ≠ growth. #ProteanDigital #GoogleAds #PaidAds

Traffic is cheap. Conversions are expensive. If your landing page converts at 2% instead of 8%, you need 4x more traffic for the same results. Fix your landing page before spending more on ads. Follow for more insights. #ProteanDigital #DigitalMarketing #ConversionRateOptimization

Retargeting people who bought 48h ago = wasted ad spend. Exclude recent buyers, serial returners, employees & tracking pages Target cart abandoners, product viewers & repeat customers #ProteanDigital #GoogleAds #Remarketing #PaidSearch

Platforms don’t show truth, they show credit. Holdout test: → Turn off a channel → Measure revenue drop Example: Google Shopping claimed $3.5K/day Actual lift: $2.3K/day That’s 34% inflated attribution. Only incrementality tells the truth. #ProteanDigital #PaidAds #Analytics

Former US Defense Secretary Robert Gates on Netanyahu: "He told me in July 2009 that the Iranian regime was fragile and would crumble at the first attack. I told him then he was dead wrong — that he was underestimating the resilience of the Iranians. This is what he's been trying to sell for years"

RobertDothard.com #travel #us #citizen #international #Jordan 💪✈️🌍🇯🇴 👏💯😎

Where does your money go? When you choose Signalise, your investment stays in the community. 🌍 Unlike private agencies that prioritize profit for shareholders, we reinvest our surplus back into the Deaf community and the professionals who support it.

💛 OUT NOW 🍿😉💯😝

Senator Bill Stanley pushes to pass SB 106, cracking down on dangerous gas station heroin in Virginia. A huge step for public safety. Watch the full update here. #VirginiaPolitics #SB106 #PublicSafety

This is a good episode.

Pinkwater 4 has never seen so many captains. While our players were busy dealing with the consequences of their very legitimate salvage, we prepared some stats from The Expanse: Osiris Reborn Beta.

Dialektik(versinnbildlicht):

That's an odd way of admitting that you were wrong about the firearm crossing state lines. Also, you failed to prove your "provoking" claim. When Rosenbaum suddenly attacked & chased Kyle he was en route to extinguish a car fire. How are you justifying the unprovoked attack by Rosenbaum? ⬇️

⚽ 3ª Andaluza Sénior (Málaga) – Grupo 4 | Jornada 25 F.C. Marbellí "B" vs Peña Compadres "B" 📍 Polideportivo Santa María Chapas 🗓 12/04/26 | 20:00h 📺 Emitido por Marbella Directo 🎙 Narrado por Diego Partida Encuentro exigente en la recta final del campeonato. ⚽🔥

Diagonal panning video from a very detailed shaded map of Yokohama, Japan. The full map is 24780 x 24532 pixels with 0.5 m resolution and is available at https://shadedmaps.github.io Data source: https://www.geospatial.jp [Kanagawa Prefecture General Affairs...

"I've Done It, And Thousands Of Others Have..." | Listen UP Episode 13 - May Riddell - Listen Now! In Listen UP Episode 13, May Riddell shares how seeing healthy, sober people flips the switch — showing why your first meeting or rehab stay can spark real change. LISTEN NOW - lk2.app/luep13

Sam Yang Study #samyong #fall #swing #park #cake #digitalart #art

"The US Supreme Court..has calculated that Magna Carta is cited in at least 160...cases since 1789, not least as the foundation of the principle that executive power is subject to checks and balances." A British King just rightly checked the entire Republican Party on the Floor of the House.

Alberta MP Eleanor Olszewski's message to Alberta separatists: "I would say to those people that to watch what the federal government is doing because we are working so hard to reset the relationship with Alberta and make sure that Alberta voices are heard."

74,00 Meter – und plötzlich Weltspitze. Diskuswerfer Steven Richter über den Ausnahme-Wurf, Top-Bedingungen und warum er trotzdem realistisch bleibt. 🎧 Neue Folge Sportstunde ! Glaubt ihr, der deutsche Rekord fällt bald? #Leichtathletik #Diskuswerfen #Sportpodcast #TrackAndField #Olympia2028

STOP! WATCH! LISTEN! Not doing so won’t make the suffering go away. Living vegan will : Challenge22.com 🌱 #vegan #cuteanimalsofbluesky #pigs

Kat is here with some exciting news about her favorite show Hudson and Rex! You can catch the series on CityTV. @hudsonandrex

Anderson bat Andersen! 💪 Encore une fois, la réplique des Canadiens ne se fait pas attendre 👌

oh my god just look at @pochiichii.bsky.social what a cutie omg there they go... scootin.... on the freshly cleaned carpet....... GET DUGGY EMOTES YOU KNOW WHERE #VGennComm #emotes #commission

Sometimes the Disney princesses have two or three different names, depending on how aware their story is being told. #TriviaTime #DisneyPrincesses #DisneyClassics #DisneyAnimationVideos #FYPViral 

youtu.be/3dRxjYmUAUo?...

DEMENTIA DON #DEMENTIADON #SUNDOWNING #25THAMENDMENT #Epsteinfiles #DonaldTrump #republicans #gop #politicssky #blacksky #USPOL #farleftsky #liberalsky #addtoliberalsky #progressivesky

Nett & Lil O have reunited 🥲 #nettspend #osamason #paintalk #elc #osochattin

Average starts the moment comfort gets a vote. Comfort always sounds reasonable right before it slows you down. #flumultus #discipline #mindset #standards #growth

The famous “potstickers” at Mini Potstickers in the Outer Sunset are not really potstickers at all. The restaurant’s star dish is actually thumb-sized sheng jian bao: tiny, pan-fried buns filled with juicy pork and finished with sesame seeds and scallions.

A 4-mile beach walk from the #WestinLosCabos over rocky terrain: take in the beauty of Los Cabos. The water and waves are gorgeous. Swimming is not recommended. Got some great shots of the local wildlife! #LosCabos #Mexico #Vistana @WestinLosCabos @Westin @MarriottVacationClub @MarriottBonvoy

oversightdems As FBI Director, Kash Patel is supposed to protect our nation’s security. But his reported drinking habits are a national liability. How can we expect someone like this to keep us safe? It’s time for Kash to be removed.director,

The developers of Souls-Like Western horror Tombwater will be in the chat with us as part of #SteamNextFest Live over on the FGS channels 🤠 Watch the stream here: youtube.com/live/xtK4815...

Secretary Hegseth needs to stop roadblocking Congress on these boat strikes in the Caribbean. Senators from both parties are demanding transparency. The American people deserve to know exactly what happened and why.

🇧🇷 Fim da escala 6x1? "A jornada de 40 horas é necessária" — Entrevista RT "A realidade é que é uma pressão dos empresários, porque eles não querem ceder em nada no tempo", afirma Ricardo Antunes, + 🧑‍💻 Com Michele de Mello 📹 O ep.completo rtbrasil.com/programas/en... 🟩 Do Canal da RT Brasil

Trade your routine for ocean air and Baja sunsets aboard Carnival Legend 🌊🇲🇽 Cabo, Ensenada, and 6 nights that feel way too short. 👉 DM us now before these rates sail away. #RedLeafTravel #CarnivalLegend #MexicanRiviera #CruiseDeals #TravelMore #OceanViews #VacationMode

Let that sink in!

10years ago this embankment of snowdrops was a gift of 5/8 bulbs. I regularly divide&planted as singles until they’d bulk up&divide again. I also collected their seeds&sowed them to grow on. It took about 3/4 years for them to flower from seed. Sorry I do not know the variety.

Saturday morning: the last sacred institution in America. No alarms. No meetings. No motivational podcasts. Just coffee hot enough to remove paint and cartoons bizarre enough to permanently alter brain chemistry before noon. 05.09.2026 ☕️🐾🌅 #CoffeeWithWalterAndWaylon #SaturdayVibes #CoffeeDogs

El lado argentino de las Cataratas del Iguazú ofrece una experiencia mucho más inmersiva y cercana al agua. Mientras el lado brasileño destaca por las vistas panorámicas, el argentino te mete literalmente dentro del sistema de cataratas y pasan por encima del río Iguazú antes de llegar a las caídas.

🌲 What did they call Batman when he was little? Lil Wayne. Woof! 🐶 🎥 Not Live BUT check out the vod from live earlier! → www.twitch.tv/videos/26899... Stay Uplifted 🌲 #DogVTuber #VTuber #Twitch #TwitchGaming #LiveOnTwitch

🚀 FootballPX is live! Join the fantasy football game of skill and compete for real rewards by putting your football knowledge to the test. Even better: the first 100 sign-ups receive €50 in FREE game credit just for registering — no deposit required. 👉 Get started: www.footballpx.com

Packed with real crime, real consequences, and topped with a mystical touch.! A CONVERGENCE OF CROWS doesn't disappoint - “even the characters are talking about it” #psychologicalthriller #Suspense #Mystery BUY AT books2read.com/KincaidMyste... 📚💙 #Booksky IS YOUR 🎧 on?

I wish every day was Sunday. 🧞

Real Sociedad supporters unveiled a tifo in memory of Aitor Zabaleta during the match against Atlético Madrid. Zabaleta was a Real Sociedad supporter k!lled by a member of the racist Frente Atlético. Basque supporters also booed the Spanish anthem.

Around two of every three heat pumps sold in Europe are made here, at factories like this one from Vaillant ! But high electricity taxes put people off heat pumps, denting European manufacturing. Shifting taxes off the electricity bill will boost European manufacturing of heat pumps.

Esai’s our guy!!!

So recently I wanted to try my hand at doing some quick dubbing for Mega Man X: Viral Nightmare from @cat_yard_games on YouTube! I got their permission to post it! Both Yammark and X are voiced by me! #ロックマンX6 #MegaMan

I waited so long for this moment! #cdrama #ASplendidLove

Insuring your Galveston home? It’s not about what you paid but what it costs to rebuild. Make sure your coverage fits the real replacement cost. #theodonohoeagencygalveston #InsuranceTips

2/3 In Michurinsk, in Tambov Oblast explosions were reported by locals. No word from authorities. Waiting to see if the Progres military plant has been hit.

🚨BREAKING: Cops threaten ICE protesters outside of Delaney Hall on Day 13 of prisoner hunger strike. Cop: Keep your hand out of my face! Protester: That's his 1st amendment right! Cop: That's my f*cking right too! WE'RE LIVE ⬇️

Ceci's 3 was upgraded to a flagrant 1. #WNBA

Nice move by Nell Angloma, love to see the rookie go to work! #WNBA