A 4x ROAS can still lose you money. Real profitability comes after COGS, shipping, returns, and fees, not ad metrics. Stop chasing ROAS. Start tracking what actually hits your bank account. #ProteanDigital #EcommerceGrowth #PaidAdsStrategy #ProfitOverVanity

Platforms don’t show truth, they show credit. Holdout test: → Turn off a channel → Measure revenue drop Example: Google Shopping claimed $3.5K/day Actual lift: $2.3K/day That’s 34% inflated attribution. Only incrementality tells the truth. #ProteanDigital #PaidAds #Analytics

Meta needs ~50 conversions/ad set/week to optimize. Below that: unstable performance + wasted spend. 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: $100/day + $25 CPA = 28 conversions → underperforming. 𝗙𝗶𝘅: → Consolidate ad sets → Increase budget → Optimize for higher-volume events #ProteanDigital #MetaAds #PaidAds

Increase ad spend 50–100% without tanking ROAS. Avoid the scaling death spiral: • Prove profitability → 30+ days stable • Gradual 20% increases → expect temporary 5–15% dip • Expand audiences separately Patient scaling beats aggressive 90% of the time. #ProteanDigital #EcommerceGrowth #PaidAds

Google Ads isn’t media buying anymore. It’s signal interpretation. Clean data = better performance Bad data = amplified mistakes Fix your inputs. #ProteanDigital #GoogleAds #Ecommerce #Marketing

Think 4.5 ROAS = huge profit? Real ROAS accounts for costs. $100K ad spend → real profit $145K → real ROAS = 1.21:1. Track profit per customer, not vanity ROAS. Like, Comment, Share & Follow for more insights #ProteanDigital #EcommerceInsights #ROAS #ProfitOverRevenue #DigitalMarketingTips

If you don’t protect your brand keywords, competitors will. Unprotected brand CPC: $4.50–$7.00 Protected brand CPC: $0.30–$0.80 Fix: • Separate brand campaign • Exact match brand terms • Target 95%+ impression share #ProteanDigital #GoogleAds #PaidSearch #EcommerceGrowth

Your ads don’t fail, your data does. Bad conversion tracking leads to Smart Bidding targeting the wrong customers. Fix your signal. Fix your results. Run a 30-min audit this week. #ProteanDigital #GoogleAds #Ecommerce #Marketing

Payback period > ROAS for cash flow. Example: CAC $75, first order profit $36 → need 2.1 purchases to break even. Scale too fast & you’ll run out of cash before customers repurchase. #ProteanDigital #CashFlowMatters #EcommerceGrowth #ProfitTips

You’re resetting the learning phase and killing performance. ✅ Let Google/Meta learn 1–2 weeks ✅ Minor tweaks: negative keywords, <10% bid changes ❌ Major changes: big budget shifts, targeting changes, pausing campaigns #ProteanDigital #GoogleAds #MetaAds #PaidSocial

Trump: We have a ballroom that's under budget. I've doubled the size of it because we obviously need that. And we're right now on budget, under budget and ahead of schedule. I DOUBLED THE SIZE OF IT YOU DUMB PERSON!

🎥The closing date of a popular Glasgow gym has been announced. Full story: www.glasgowtimes.co.uk/news...

OMG BTS at Tiny desk ????

Craft your own personal haven with these Custom style Wax Melts, with the option to personalize the color, shape, and scent. Create a relaxing atmosphere to any room with these melts. meltsbysusanstore.etsy.com ebay.com/str/susancan...

Global Markets React to US Policy Developments and Billions in Tariff Refunds #finance #economy #business #markets

A Very Special Unboxing! Sistah Samurai by Tatiana Obey. Special Edition done by @thebrokenbinding publisher is @wanderlorepublishing. Congrats on the Special Edition Tatiana Obey! Here's to many more in your future #booksky #blacksky #blackauthor #femaleauthor #staynerdy #unboxing #specialedition

Happy #Caturday! “The cat is above all things, a dramatist." — Margaret Benson

#Mars #Earth #sunset #SpaceFacts #Astronomy #Astrophysics #MarsSunset

No problem lad it wasn’t really on 👍🏼

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Why join our Women’s Health special interest group (SiG)? For Dr Itunu Johnson-Sogbetun there are four main reasons: 1. For community & engagement 2. To develop & learn 3. To advocate for women’s health 4. To celebrate you! Will you join us? www.rcgp.org.uk/about/communities-groups/womens-health

VOLKER: Trump looks at Russia's war against Ukraine as a matter of who's bigger, who has power. Russia's bigger country, so Russia's going to win. Ukraine should give something up and make peace. Trump can't understand why they're not doing this. And he is making a huge mistake.

#BlackPhone2 instant reaction! Watch us live Sunday night

#greenscreen #greenscreenvideo #maga #trump #health

Mastercard InterLink: Your Key to the Global Digital Economy #interlink #itlg #itl

We’re changing how public services work — to move fast and fix things and make sure they’re there when you need them most.

Military advisor to Iran’s Supreme Leader, Mohsen Rezaei: “If you want to attack the Strait of Hormuz and enter the Persian Gulf, then first of all, we will give a harsh, painful and unprecedented response.

The offer gets the visit. The employee experience shapes the return visit. We’re talking about the gap between casino marketing promises and on-property reality. #CasinoMarketing #podcast #EmployeeExperience #GuestLoyalty #CasinoMarketingStrategy

Thanks, LG! Iced tea just hits the spot sometimes! 😄 Hope you enjoy your Thursday, my friend! 😘🌷🤗🔆🩵🦋🐈‍⬛

EN IZTAPALAPA | "Así el encharcamiento en calzada Ermita Iztapalapa y Eje 6, colonia Segunda Ampliación Santiago Acahualtepec, en #Iztapalapa. #Lluvia. @ClaraBrugadaM LISTA PARA LE MUNDIAL @FIFAcom @FIFAWorldCup @Claudiashein @GobiernoMX", postea @Checolon 5:54 p.m. 19 mayo 26

We wish you a joyful, safe, and Happy Thanksgiving from Altum Strategy Group! 🦃🍂 #Thanksgiving #Gratitude #AltumStrategyGroup #Community #Partnership #AltumWave #finance #techonology #operations

THIS SATURDAY. BEAM multistreamer DJGUNZz goes for a WORLD RECORD. One livestream. Broadcast simultaneously to 30+ platforms. Powered entirely by BEAM. Saturday, January 10 11:30 AM Central Time Be there live and witness history: beamstream.gg/djgunzzzzzzz

The map is filling up. Find a screening of the People’s Emergency Briefing near you: www.nebriefing.org/screening-map Or perhaps consider hosting one with some friends: www.nebriefing.org/host-the-film What the #climate & #nature crisis means for the UK and what we can do. #PEBuk #TimeToStepUp

Art stream was pretty good! Was a bit shaky at first because of me having to mess with my Photoshop settings, but I think I made okay progress with my Daki lineart! Now enjoy me admiring myself~

Kim K with the Skims in the trunk.

⭐ End of stream! ⭐ PRAGMATA FUCKING ROCKSSSSSS OMG!! Diana is my daughter now and I will protect her with my life!!!!!! We sent the club over to Stellavee04 💜

Looks like the Rule of Law struck Tmrp out three times yesterday: Name off Kennedy Center $1,776 billion slush fund blocked To be investigated for collusion in bullshit lawsuit against IRS

Day 495 - Cutting gasoline prices 50% by 19 JAN 2026 ? Just another broken promise. This video shows trump making that promise on 10 October 2024 at the Detroit Economic Club in Detroit Michigan. He also promised to NOT allow cuts to Medicaid/Medicare, and to lower grocery prices on day 1. Nope.

South Korea’s SK Hynix became just the third Asian company to join the $1 trillion club as a breakneck surge in memory-chip stocks and an AI frenzy reshapes economies worldwide. Shery Ahn explains. More here: bloom.bg/4faUXdj

The caucasity of some of these financial gurus whose solutions to getting rich is exploiting financial institutions and ruining it for everyone else in the process. Over leveraging, buying what they don’t need so others cant access it #finance #guru #richdadpoordad #wolfofwallstreet #getrichquick

Challenger's master plan: confuse them, then punch them THE POWER OF MISDIRECTION

Good Evening , Tony! Don't worry too much. In 2026 those surgeries a almost routine. Hope they can replace malfunctioning eyes with high quality artificial eyes some day, too. Wishing you all the best for tomorrow, stay cool, and sleep well my dear friend! 😁🫴🍷🍾🥜🥜🥜

📱 Kids are online younger than ever. Starting open, honest conversations now can help them navigate the digital world safely. Ask what they’re seeing, what confuses them, and what makes them uncomfortable. 💬 For more tips, visit the parent page on our website: www.candorhealthed.org #ParentTips

What could be better than #dogs #detectives and #trash ?! A #shortstory in @trashcatlit.bsky.social !! Read at https://trashcatlit.com/hardboiled-and-heartless/ at peep the whole collection! Shout out Parlor Pizza in #chicago for the pizza box (it was delish - story research lol)

Afgelopen zaterdag honderden #fruitbomen geplant door de leden van #HerenboerenLandmeerseLoop. Diverse rassen #appels en #peren. Als #Herenboer kan je 1 of meerdere bomen adopteren om te onderhouden en onkruid vrij te houden. #onbespoten #lokaalvoedsel #gezondeten #duurzamelandbouw #biodiversiteit

From school absences to delayed diagnoses, from anemia to pregnancy challenges - these stories from women across 6 countries reveal a critical gap: menstrual health education that goes beyond basic hygiene. #MenstrualHealth #Healthsky #Medsky #Bloodhealth

Pfc. Andrew Stevens. Never forget.

Live highlight - Visit https://oldhippiemedia.com/ for the rest of my content and much more.

BIG WIN! OHSU ENDS primate testing and transitions monkeys to a sanctuary.
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NLSF ebook & kobo-plus

2/ Air alert in Yekaterinburg, Russia t.me/exilenova_pl...

…time for therapy, maybe. 😉

🏄‍♂️ ¡Vuelve el #Waxdayz Surf Culture Festibala a la Zurriola este 12 y 13 de junio! Conciertos, skate, gastronomía y el Basque Country Open of Surfing de forma sostenible. El diputado de Sostenibilidad, José Ignacio Asensio, estuvo presente apoyando esta cita. @asensioji.bsky.social

🎤🙌 Jordi Ferrández ha denunciado la situación vivida en la zona VIP del concierto de Bad Bunny. Pagaron 500 euros por entrada. Los vídeos completos de Jordi Ferrández en su cuenta de IG y Tikok. #BadBunny #conciertos #Barcelona #zonaVIP

Miraine Dávila Felipe, mathématicienne à l'UTC, s'engage comme ambassadrice de l'exposition « La Science taille XX Elles », portée par le CNRS Hauts-de-France, l'Université de Lille et l'association Femmes & Sciences ! L'exposition est visible au Parc Jean-Baptiste Lebas à Lille, jusqu’au 20 juin.

Every day.

A change is coming… Diversity CRNA Info & Airway Sim Lab Workshops changing profoundly the face & culture of Nurse Anesthesia Baltimore 2026, Future CRNAs Critical care nurses interested in applying to CRNA programs across the country, attend and actively participate at Diversity CRNA Workshops.

Passengers are currently experiencing delays dur to the nighttime raid by Ukrainian kamikaze drones on the Dzhankoi railway station in Crimea.

Dzięki naszemu programowi In Vitro urodziło się już 15 tys. dzieci. PiS za swoich rządów zlikwidował finansowanie tej metody. Co PiSowcy muszą mieć w głowach, żeby być przeciwko małym Polakom i szczęśliwym rodzicom.