Wrong product category = 40–60% less impression share. If Google misclassifies your product, you compete in the wrong auctions. 𝗙𝗶𝘅: → Use the MOST specific category → Update your feed → Track impression share Small tweak. Big revenue impact. #ProteanDigital #GoogleShopping #Ecommerce

ROAS ≠ profit. Contribution margin per order tells the truth. 3x ROAS with thin margins can still lose money. Know your numbers before you scale. #ProteanDigital #EcommerceGrowth #Profitability #Marketing

Dynamic Search Ads = Google’s “easy button”… that often wastes budget. Google auto-targets ANY page—blogs, About pages, irrelevant products. Real case: $8K spend → only 35% to product pages. Easy ≠ effective. #ProteanDigital #GoogleAds #Ecommerce

PMax isn’t a black box anymore. 2025 updates added: • Negative keywords • Channel reporting • Search term insights Example: Adding “free” & “used” cut costs 15% for one retailer. Use Search + PMax together for best results. #ProteanDigital #GoogleAds #PerformanceMax #PaidMedia

80/20 acquisition vs retention is killing your margins. CAC is rising. Retention drives profit. +5% retention = up to +95% profit. Stop chasing only new customers. #ProteanDigital #EcommerceGrowth #Retention #MarketingStrategy

Meta Advantage+ Shopping shows 3.8x ROAS vs 2.5x standard. But here’s the catch 👇 It prioritizes warm audiences → inflating results. Fix it: • Cap existing customers (20–30%) • Track new customer CPA • Watch blended CAC ROAS ≠ real growth. #ProteanDigital #PaidAds #Ecommerce #MetaAds

Teaching Google which products make you money changes everything. Smart ones optimize for profit. Use Conversion Value Rules → tell Google which sales are truly valuable → Same ROAS, 42% more profit. Like, Comment, Share, & Follow for more. #ProteanDigital #GoogleAds #PaidSearch #EcommGrowth

Using the same ad creative everywhere can cost you 40%+ performance. Reels, Feed, and Stories all have different viewing behaviors. Best strategy: create platform-specific creatives. Small effort. Big performance gain. Follow for more insights.

Poor negative keyword management wastes 15–30% of ad spend. Block terms like: • free • cheap • used • DIY • wholesale • replica Rule: $50+ spend with 0 conversions = add as negative. Check search terms weekly. #ProteanDigital #GoogleAds #NegativeKeywords #PaidAds

Call ads are going away. No new ones (Feb 2026) Gone completely (Feb 2027) If calls drive your leads, start migrating now. Test call assets before it’s too late. #ProteanDigital #GoogleAds #LeadGen #Marketing

The New Arab sat down with Iranian Canadian singer Navan to talk about his latest album 'Kisses on the Moon', specifically going into detail about his track 'Iran', which was inspired by Tehran and written in the wake of anti-government protests:

This right here!!! 👊🤨💯 SEC School boycott. And yes, that includes BLACK ATHLETES TRANSFERRING SCHOOLS. That’s a huge financial loss for colleges that have no problem recruiting black athletes, but suddenly go quiet when it comes to supporting their rights for real representation in government.

The Chair of the House Agriculture Committee can’t even tell me how many veterans in his district lost nutrition assistance thanks to Trump’s Big Ugly Bill… …and now he has the audacity to try to lock in those cuts for 5 YEARS?!

You've been misinformed. Rittenhouse didn't cross state lines with a firearm. The rifle was always stored in Kenosha, WI with the owner, Dominick Black. This fact was acknowledged during the opening statements of the trial by ADA Binger & confirmed by the Antioch PD and the Lake County SAO. ⬇️

Your will can be a powerful force for good. 💚 Hi – I’m Ryo, Oxfam Canada’s Legacy Officer, and for #LeaveALegacyMonth, I’m answering some questions I hear most often about gifts in wills. Watch the Q&A, save this post for later, and drop your questions below, I’ll answer as many as I can!

Ekitike and Wirtz are firing, but is Salah doing enough for Liverpool? 🔴 𝐖𝐞𝐞𝐤𝐞𝐧𝐝 𝐑𝐞𝐯𝐢𝐞𝐰 - watch/listen 👇 🍎: tinyurl.com/yr9a798n ✳️: tinyurl.com/5y4adr5x 📺: tinyurl.com/37cbx54h

Their hero:

Todd Monken says he's "all for a clean slate" with Deshaun Watson heading into 2026. Video: Paris McGee Jr, Cleveland.com

Sunday Salute. 🫡

#duet with SecretFacePunch Happy Easter

It's #TurnBaseDThursday so it's time to show our updates on Little Tree Kingdom~ More variety of card this time! (Yes, those are flowers turning into fruits 🌻🍎) #roguelike #cozygame

Good night, everyone. 💗💗💗

YANKEE LORD DOWN #木村花ハヌル 🤼‍♀️🇯🇵

Times flies 🚀 Some 25 years ago, @esa.int astronaut Umberto Guidoni 🇮🇹 became the first European to reach the International Space Station. Umberto rocketed into orbit on space shuttle Endeavour. @eurospacehistory.bsky.social @ita.esa.int

🤡 Brexiteers now reduced to defending their brexit shitshow with “Don’t blame us - blame the people in power.” But they chose the policy, set the red lines, poisoned the debate, and made the promises. 🧵

Casey Means, Trump's nominee to be Surgeon General, makes her living promoting questionable medical products online. I confronted her in today's nomination hearing over her practice of regularly illegally hiding that she is getting paid to promote these products.

❗️🇺🇦🇷🇺 Ukraine has been attacking Moscow with drones almost all day. Despite the fact that putin has pulled almost all the air defense forces into Moscow and nearby cities, drones are still killing people and hitting homes. putin, do you think you've won? #RussiaUkraineWar

Even the POTUS (when we had a real POTUS) acknowledges that Bruce Springsteen is boss! 💙🤭

Dr. Christy Perez reveals the "abolitionist" path on Casual Politics. 🏛️🔥 She explains how our divisions over race and gender are constructed to prevent "collective mass power." While we squabble, we lose our rights. It’s time to tear it down and start over. 🛡️📉 #CasualPolitics

The ‘tinternet keeps on giving.. On russian Telegram tonight.. BDSM training for business has been launched in Russia. Experts promise to teach entrepreneurs how to enjoy the 'strangulation' of their enterprises, work with a high VAT rate, and stretch their business with the tax authorities.

“So long! Enjoy your flight!”

"A recent video [from #Israeli occupation source] showing the town of Beit Hanoun in northern #Gaza completely destroyed..." "فيديو حديث لمدينة بيت حانون شمال قطاع غزة مدمرة عن بكرة أبيها ،،،" www.threads.com/@moein_gaza/... #BDS #BoycottIsrael #Israel #News #Palestine #PalestineNews #WorldNews

PMRC 2026 is almost here, and we’re excited to bring the global public affairs community to Washington, DC 🌍 Special thanks to our Gold Partners for helping make it happen! @iuoneill.bsky.social @gwtrachtenberg.bsky.social @universityofga.bsky.social Want to be a sponsor? 👉 bit.ly/48EYg8p

New York City FC opened the scoring at Citi Field last night. Later, St. Louis City SC would earn a point on a stoppage time goal. But this was fantastic after a Keaton Parks tackle sprung this counter as described by me & Matty Lawrence on the NYCFC Radio Network 👇 "It's a glorious finish."

Combat in the Downbelow is intense, fast-paced, vibrant and full of action! Take direct control of your Temtem and fight for victory! 🏕️ crm.gg/64p8u 🏕️ Help us shape the game, access news and updates as soon as they're created and experience the world of the Downbelow earlier than anyone!

Spring real estate tip 🌸 If you want a condo with: ✔️ Mountain views ✔️ Walkability ✔️ Low maintenance Start looking before summer competition heats up. #ArvadaColorado #SummerHomesHunting #SpringHomeTips #DenverHomesForSale #DenverRealEstate

Good morning, Jaye Sometimes I get so caught up in little things, I forget to steady myself. Thank you 💗

(Probably in Lebanon, when Hzbllh took Metula)

From Commander Zhu Yangzhu, pilot Zhang Zhiyuan, to payload specialist Li Jiaying from Hong Kong SAR – hear the voices of the #Shenzhou23 crew. They remind us that exploring the cosmos isn't about leaving Earth behind, but coming back to build a better home for all.

#vinesauce #jollywangcore

Was a blast playing #YAPYAP with @corgicam.tv, @supersahama.bsky.social , @raiya.bsky.social & friends. Thank you everyone for the amazing stream 🥰 Thanks for the raids @plasticcyborg.bsky.social & @supersahama.bsky.social (sorry you had tech issues) 🤗 Raided the amazing @corgicam.tv 😁 Be safe 😇

🇧🇷 Fim da escala 6x1? "A jornada de 40 horas é necessária" — Entrevista RT "A realidade é que é uma pressão dos empresários, porque eles não querem ceder em nada no tempo", afirma Ricardo Antunes, + 🧑‍💻 Com Michele de Mello 📹 O ep.completo rtbrasil.com/programas/en... 🟩 Do Canal da RT Brasil

#Sackville Farmers Market opens this Saturday May 30, 2026 #NovaScotia Credit to sackvillefarmersmarketns

Melania Trump (r) walks next to a robot (l).

10years ago this embankment of snowdrops was a gift of 5/8 bulbs. I regularly divide&planted as singles until they’d bulk up&divide again. I also collected their seeds&sowed them to grow on. It took about 3/4 years for them to flower from seed. Sorry I do not know the variety.

Catch my interview with Keller at Large on @wbztv.bsky.social on Sunday at 8:30am #mapoli

Saturday morning: the last sacred institution in America. No alarms. No meetings. No motivational podcasts. Just coffee hot enough to remove paint and cartoons bizarre enough to permanently alter brain chemistry before noon. 05.09.2026 ☕️🐾🌅 #CoffeeWithWalterAndWaylon #SaturdayVibes #CoffeeDogs

Packed with real crime, real consequences, and topped with a mystical touch.! A CONVERGENCE OF CROWS doesn't disappoint - “even the characters are talking about it” #psychologicalthriller #Suspense #Mystery BUY AT books2read.com/KincaidMyste... 📚💙 #Booksky IS YOUR 🎧 on?

🐰Bunny hugs to all from Morgan & Cathryn.🐰 m.youtube.com/watch?v=lNJ5... #2bitchesfromtexas #podcast #TheLoveBoat #Easter

NYCFC CEO Brad Sims gives us an an inside look on what went into bringing the club their own new stadium 🏟️

Today in History: On May 25, 2023, the Sackett v. EPA Supreme Court ruling changed the landscape of water protection in the U.S. by stripping federal safeguards from millions of acres of wetlands.

This is the perfect weekend to curl up with our podcast. Forget the snow. Get empowered! Tune into the Women Road Warriors empowerment talk show @ www.womenroadwarriors.com #Podcast #Weekend

Two RBs Who Fell After the Draft 📉 🎥 @fftylero.bsky.social

📹 Vídeo | Una fuerte explosión en una fábrica de fuegos artificiales en Malta deja dos heridos

hes so god damn cute i could stare at him for hours

March 25 is Tolkien Reading Day. It is also, canonically, the date the One Ring was destroyed. We have a hoodie with both a Shire postcard and a Mordor "Wishing You Were Here" postcard on it. 20% off through Sunday. nerdchicboutique.com/discount/SPR... #Reading #Fantasy #LOTR #TheShire #Mordor

🚨BREAKING: Cops threaten ICE protesters outside of Delaney Hall on Day 13 of prisoner hunger strike. Cop: Keep your hand out of my face! Protester: That's his 1st amendment right! Cop: That's my f*cking right too! WE'RE LIVE ⬇️

The biggest threat to the USA are it's viruses!

Ceci's 3 was upgraded to a flagrant 1. #WNBA