Scaling ads isn’t just about spending more. Improve your margins → increase your CAC → win more auctions → scale profitably. Small margin gains = massive growth leverage. #ProteanDigital #EcommerceGrowth #UnitEconomics #PaidAdsStrategy

Google’s “Power Pack” = Demand Gen + AI Max + PMax. Do you need all 3? Not always. • <$50K/mo → PMax + Search • $50K–$150K → Add Demand Gen (if creative is strong) • $150K+ → Full stack Thin budgets = poor optimization. #ProteanDigital #GoogleAds #PaidAds #Marketing

6s = high completion, low conversion 30s = lower completion, BEST conversion That’s the tradeoff. Sweet spot: 15–30 sec → Enough info to convert → Still holds attention Test all lengths, but don’t ignore the middle. #ProteanDigital #MetaAds #VideoAds

Google’s “New Customer Acquisition” goal changes scaling. Old: optimize for any conversion → you re-buy existing customers New: optimize for NEW customers → real growth Yes, CPA goes up. But so does customer base. Cheap conversions ≠ growth. #ProteanDigital #GoogleAds #PaidAds

Ad fatigue usually hits in 2–4 weeks. Refresh cycle: • Every 2 weeks → replace the lowest 30% of creatives • Every 4 weeks → full creative refresh • Keep 10–20 active variations Creative refresh = better performance. #ProteanDigital #MetaAds #PaidSocial #AdCreative

Dynamic Search Ads = Google’s “easy button”… that often wastes budget. Google auto-targets ANY page—blogs, About pages, irrelevant products. Real case: $8K spend → only 35% to product pages. Easy ≠ effective. #ProteanDigital #GoogleAds #Ecommerce

How to split your ad budget across Google & Meta (based on $996M spend data). Budget depends on stage: • Testing → Google Search 60%, Meta 20% • Growth → Meta 35%, Google 40% • Scale → Meta 40%, Google 30% Follow your unit economics, not competitors. #ProteanDigital #GoogleAds #MetaAds

91% of Meta ad views are mobile. ✅ Vertical video, bold text, hook in 3s ✅ Single clear CTA ✅ Mobile-optimized landing page (<3s load) Test your ads on your phone before launching. #ProteanDigital #MetaAds #MobileFirst #PaidSocial

Frequency >5 = ad fatigue. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗰𝗼𝗹𝗹𝗮𝗽𝘀𝗲: CTR ↓ CPC ↑ CVR ↓ 𝗙𝗶𝘅 𝗶𝘁: → Refresh creatives → Expand audience → Exclude buyers Same ad + same people = wasted budget. #ProteanDigital #MetaAds #PaidAds

Retargeting people who bought 48h ago = wasted ad spend. Exclude recent buyers, serial returners, employees & tracking pages Target cart abandoners, product viewers & repeat customers #ProteanDigital #GoogleAds #Remarketing #PaidSearch

RobertDothard.com #travel #us #citizen #international #Jordan 💪✈️🌍🇯🇴 👏💯😎

The New Arab sat down with Iranian Canadian singer Navan to talk about his latest album 'Kisses on the Moon', specifically going into detail about his track 'Iran', which was inspired by Tehran and written in the wake of anti-government protests:

Quote with a fictional band that is not Spinal Tap (The Hex Girls)

Don’t scroll, what you’re about to see could save a child’s life! Access Full Guide: https://go.growdeen.com/bath_safety Bath safety is part of your amanah. #fyp#viral#foryou#trending#Islam

As I’ve said all along, Trump and Netanyahu should have never started this war in Iran, and they must end it now. New Yorkers need Medicare for All, universal childcare, and affordable housing — not costly wars. Not one more cent for this illegal and immoral war.

It’s Tax Day and working families are already struggling. In Congress, I’ll fight to ensure those who make the most pay their fair share.

Die Kinder Israels habt ihr das schonmal gehört Und was hat das mit den Arabern zutun realtalk. Hör genau hin und bilde dir deine eigene Meinung. #realtalk #politik #deutschland #meinung #viral #diskussion #news #fakten #gesellschaft #aufklärung

It’s Election Day in Philadelphia! Excuse the chipmunk voice.

"The US Supreme Court..has calculated that Magna Carta is cited in at least 160...cases since 1789, not least as the foundation of the principle that executive power is subject to checks and balances." A British King just rightly checked the entire Republican Party on the Floor of the House.

Alberta MP Eleanor Olszewski's message to Alberta separatists: "I would say to those people that to watch what the federal government is doing because we are working so hard to reset the relationship with Alberta and make sure that Alberta voices are heard."

The InterLink Taj Mahal Testnet isn’t about speed it’s about true finality, clear execution, and real-world usability. #InterLink #ITL #ITLG #blockchain

🚨 𝗕𝗥𝗘𝗔𝗞𝗜𝗡𝗚: 𝗨.𝗦. 𝗗𝗼𝗗 S𝗲𝗹𝗲𝗰𝘁𝘀 𝗗𝗿𝗮𝗴𝗮𝗻𝗳𝗹𝘆’𝘀 “𝗦𝘄𝗶𝘀𝘀 𝗔𝗿𝗺𝘆 𝗞𝗻𝗶𝗳𝗲” 𝗗𝗿𝗼𝗻𝗲 🇺🇸🛰️ $DPRO’s Commander3 XL is headed to frontline ISR ops — built with military end-users. 📲 bit.ly/FNN-DPRO-Update 🧠 𝗙𝗡𝗡 𝗰𝗮𝗹𝗹𝗲𝗱 𝗶𝘁 𝗶𝗻 𝟮𝟬𝟭𝟵 ⬇️ 🔗 bit.ly/FNNDrones 🔗 bit.ly/FNN-Draganfly-DFLY 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝘆 𝘀𝗺𝗮𝗿𝘁 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 𝗙𝗡𝗡.

Whether it's the 13 zodiac signs of Antoninus Pius or the Olympic wrestlers of Ancient Greece, ancient coins are a physical testament to the things we’ve always valued. A unique and deeply personal way to start a collection that actually means something to you. 🪙✨

FASSF / Art & Science Node is happy to announce ORCHIDEA 🌸 Realised within the framework of the SPIN-FERT EU / Horizon Europe Mission Soil programme, ORCHIDEA will premiere at ZAK Centre for Contemporary Art in Berlin as part of the exhibition MENACE 📅 29.05 – 23.08.2026 #ArtAndScience

Megastar Plate Loaded Chest Press Machine Preview #homegym #garagegym

❗️🇺🇦🇷🇺 Ukraine has been attacking Moscow with drones almost all day. Despite the fact that putin has pulled almost all the air defense forces into Moscow and nearby cities, drones are still killing people and hitting homes. putin, do you think you've won? #RussiaUkraineWar

Hot lead → no follow-up → your competitor's customer. Most service businesses follow up once. Maybe twice. Then stop. The AI system we build follows up automatically until they book or say no. One contractor went from losing leads to 3X booked jobs in 60 days. What's your follow-up system d

Follow for more brain-based parenting tips.

REEL: Important Tips Before Buying Qurbani Animal | قر بانی کا جانور خریدنے میں ضروری احتیاط Download the Official Mobile App of Qibla Syed Sarfraz A. Shah Sahab to read and listen all books for free: Apple App Store: https://apps.apple.com/ae/app/kahay-faqeer/id6756916238

Der Glücksmoment des Tages ist manchmal einfach, die eigene Hündin dabei zu beobachten, wie sie voller Freude ihrem Ball hinterher rennt.

🎵 Wouldn’t It Be Nice? (1966) The Beach Boys ⛱️

Hassett: "As soon as the straits are open, then energy prices are gonna plummet like nothing you've ever seen before"

Dear Pam Bondi It's hard to have sympathy for the devil.🎻

How a #Jew decided to become a #Nazi

PMRC 2026 is almost here, and we’re excited to bring the global public affairs community to Washington, DC 🌍 Special thanks to our Gold Partners for helping make it happen! @iuoneill.bsky.social @gwtrachtenberg.bsky.social @universityofga.bsky.social Want to be a sponsor? 👉 bit.ly/48EYg8p

I agree, in fact, I don’t believe he has the intellectual capacity to understand what he’s talking about.

🗣️ “Your candidate famously said ‘the inn is full’.  The Labour candidate herself is an immigrant… it’s hardly surprising her supporters didn’t give the nod to your candidate,” says Shane Coleman.  #TonightVMTV

🗣️ “But still, we're trading with those [Israeli] settlements and, we're actually helping to sustain them,” says Senator Frances Black #TonightVMTV

youtu.be/3dRxjYmUAUo?...

The best version of you is just one "yes" away. Every Saturday & Sunday, we create a safe space for you to show up as you are and leave with a tribe. #HumanConnection #SoloTraveler #NetworkingIndia #ThingsToDoInIndia #ExplorePage

Combat in the Downbelow is intense, fast-paced, vibrant and full of action! Take direct control of your Temtem and fight for victory! 🏕️ crm.gg/64p8u 🏕️ Help us shape the game, access news and updates as soon as they're created and experience the world of the Downbelow earlier than anyone!

The Adventures of Elliot: The Millennium Tales – Launch Date Trailer – Nintendo Switch 2 A brand-new action RPG from the creators of OCTOPATH TRAVELER and BRAVELY DEFAULT #TheAdventuresofElliot #NintendoSwitch2 #NintendoDirect

Oh... so you CAN fly to Cancun from OKC.

A march from Rabin Square to Habima Square, Tel Aviv Credit: Marcelo Sznaidman

Even on your weakest days, God’s power is made perfect in you. Join us as we read strength-in-weakness passages and discover beauty in your vulnerability. #Christianity #Jesus #Faith #Bible #Prayer www.youtube.com/@Reading-And...

WOW so the VP thinks we CAN’T “BOO” him 🤣🤣🤣 That’s funny cause I think it’s our job to tell him how much he SUCKS👎🏻👎🏻 #fyp #fdt #boo #vance #yousuck

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⌚💤🏝️ La question du jour : Que se passe-t-il quand un parent vous écrit en dehors de vos horaires de notifications ?

El lado argentino de las Cataratas del Iguazú ofrece una experiencia mucho más inmersiva y cercana al agua. Mientras el lado brasileño destaca por las vistas panorámicas, el argentino te mete literalmente dentro del sistema de cataratas y pasan por encima del río Iguazú antes de llegar a las caídas.

"I'm a United States Senator, but I'm also a product of good public policy." Head Start and Upward Bound opened doors for @warnock.senate.gov, yet the Trump administration has cut funding for these programs.

ICYMI last night’s (4/29/2026) Office Hours livestream highlights 🧵

🚀 FootballPX is live! Join the fantasy football game of skill and compete for real rewards by putting your football knowledge to the test. Even better: the first 100 sign-ups receive €50 in FREE game credit just for registering — no deposit required. 👉 Get started: www.footballpx.com

Éditorialistes et politiques ont fustigé les "accords de la honte" entre LFI et le PS. Pour le sociologue Benjamin Tainturier, ces éléments de langage contribuent aussi largement à "brutaliser" le débat public ⬇️ www.arretsurimages.net/emissions/ar...

Facts, plain and simple 💯💯💯🎯

14 ➡️ 11

Gunbreaker max level, but just starting their Manderville weapon…only 1 tank class left to level! #ffxiv #ff14 #finalfantasyxiv #hrothgar www.tiktok.com/t/ZThCUbxAc/

a pretty good start to the day... #WildlifeTravelling in the #Cevennes with Europe's largest moth

Trump: If you take away just the price of gasoline, the energy, we have very little inflation. We're doing very well

#ChatGPT #artificialintelligence 🧵

Une attaque de drones russes le 3 juin sur un immeuble de Kherson a déclenché un incendie massif, détruisant 36 appartements et laissant 63 résidents sans abri. L’attaque a tué une femme de 86 ans et blessé huit autres personnes.