Obie | Founder - ProteanDigital.io
@protean-digital
Optimizing for gross margin instead of contribution margin can cost 30–40% profit. Set Google Ads conversion value rules on contribution margin, not gross margin. Like, Comment, Share, & Follow for more. #ProteanDigital #EcommerceProfit #MarketingStrategy #GoogleAdsOptimization
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More from Obie | Founder - ProteanDigital.io
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Google Ads isn’t media buying anymore. It’s signal interpretation. Clean data = better performance Bad data = amplified mistakes Fix your inputs. #ProteanDigital #GoogleAds #Ec...
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There’s no “perfect” Google vs Meta split. It depends on: → Product → Demand → Stage Start 60/40 → test 60 days → shift budget to the winner. Brands that optimize mix (not follow...
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Your ads don’t fail, your data does. Bad conversion tracking leads to Smart Bidding targeting the wrong customers. Fix your signal. Fix your results. Run a 30-min audit this wee...
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Doubling spend ≠ scaling. If ROAS drops as spend increases, you’re hitting your ceiling. Find your breakeven. Scale smarter, not just bigger. #ProteanDigital #EcommerceGrowth #...
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Google Ads isn’t just keywords anymore. AI Overviews, Lens, and AI Mode are changing how people buy. Your product feed = your visibility. Optimize it, or stay invisible. #Prot...
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Blended ROAS can mislead you. Cohort analysis shows the truth: Are your new customers actually profitable? If not, your growth isn’t sustainable. #ProteanDigital #EcommerceAnalytics #LTV #PaidAdsStrategy
Random testing = random results. Systematic testing = predictable growth. If you’re not isolating variables, you’re not really learning, just guessing. #ProteanDigital #PaidAdsStrategy #MarketingAnalytics #GrowthMarketing
Meta’s Andromeda update killed micro-targeting. Now: • Creative diversity > single perfect ad • Broad audiences outperform narrow • Advantage+ placements = +12–15% • Lookalikes = signals, not rigid targets Old targeting playbook = dead. Creative = your edge. #ProteanDigital #MetaAds #PaidSocia
Your email list is a paid ads weapon. Use it for: → Suppression (save budget) → Lookalikes (find new customers) → Re-engagement (win back users) → Upsell (increase LTV) Brands using this cut CAC by 20–35%. #ProteanDigital #PaidAds #EmailMarketing
Avg Shopify CVR: 1.4–1.8% Top 10%: 4.7%+ Same traffic. 3x results. Fix this: • Speed • Checkout friction • Social proof • Trust signals • Product visuals 1.8% → 2.5% CVR = +$26K/month (no extra ads) #ProteanDigital #CRO #Ecommerce #Shopify
Poor negative keyword management wastes 15–30% of ad spend. Block terms like: • free • cheap • used • DIY • wholesale • replica Rule: $50+ spend with 0 conversions = add as negative. Check search terms weekly. #ProteanDigital #GoogleAds #NegativeKeywords #PaidAds
Your ads run 24/7. Your customers don’t. Dayparting = showing ads when people actually convert. 𝗙𝗶𝘅: → Turn off worst hours → Increase bids during peak times 𝗥𝗲𝘀𝘂𝗹𝘁: 15–25% less wasted spend + higher ROAS Stop paying for dead hours. #ProteanDigital #PaidAds #GoogleAds
Broad match isn’t the problem. Broad match + Maximize bidding → CPA spikes Broad match + Target ROAS → scalable performance If using broad match: • Set Target ROAS • Add negatives weekly • Monitor search terms #ProteanDigital #GoogleAds #PPCStrategy #PaidSearch
Your CAC doesn’t matter as much as you think. $120 CAC with 3-month payback > $50 CAC with 14-month payback. Most brands scale on the wrong metric. Know your payback period. #ProteanDigital #EcommerceGrowth #PaidAds #Marketing
5x ROAS ≠ more profit. Brand A (5x ROAS) = $37.5K profit Brand B (2.5x ROAS) = $37.5K profit Same result. Less complexity. ROAS without margins = vanity metric. Optimize for profit, not just ROAS. #ProteanDigital #Ecommerce #PaidAds #Marketing
Ten serving, retired and deceased members of An Garda Síochána have been awarded Scott Medals for bravery, the highest honour bestowed on Gardaí who risk their lives in the line of duty. #VMNews
Redistricting Update: Missouri, South Carolina, Louisiana and Alabama #news #elections #gerrymandering #redistricting
If only someone had the balls there to scream out 'what's the answer then?' So we could all watch the jackals feast on their own.
Autre source : Des images de la frappe d'Oreshnik de la Russie en Ukraine. Les images sont coupées trop rapidement pour déterminer l'impact, mais cela pourrait être uniquement un impact cinétique. ça ressemble plus aux missiles iraniens à sous munitions lancés en Israël en mars, mais sans charge.
The CBS News Philadelphia team was on your corner all week as we navigated the biggest snowstorm we've seen in years and its effects on our communities, roads, schools and more. 💚 This is The Pulse of CBS Philadelphia. 💚
The Towel Trick for a Proper Kettlebell Hip Hinge #fitness #fitnesstips #workout #health #gym #exercise
Is the U.S. still solving the wrong North Korea problem? Five years without diplomacy has a cost. (Members Only) Listen here: warontherocks.com/episode/thin...
It’s time for another member feature! This time we are featuring Lorikeet Creative, the media and marketing agency that manages Boulder Chamber, and Boulder County Film Commission social media accounts. Visit LorikeetCreative.com to learn about them. Their team will also be at the Creative Expo!
I-95 @ MM11 (SOUTH OF PHL AIRPORT) 🕒 7:12 AM - 7:13 AM ET (3x speed) 🌡️ 57°F | Foggy 📍: 39.875960,-75.264470
🎉 A look back at remarkable highlights from SciStarter in 2024!🌟 Explore our year-end blog post to uncover the #CitizenScience breakthroughs, top 10 projects, and more from 2024: blog.scistarter.org/2024/12/scis...
Ukraine's 15th Artillery Brigade "Black Forest" located and destroyed a rare Russian 5N63S target illumination and guidance radar, a key component of Russia's S-300/400 air defense systems, the unit reports.
LET’S TALK RECORDS! No. 270: THIRTEEN TALES FROK URBAN BOHEMIA by THE DANDY WARHOLS #letstalkrecords #thedandywarhols #thirteentalesfromurbanbohemia #alternativerock #alternative #vinyl #vinylcollection #vinylcollector #vinylcommunity #vinylrecords #music
#News #MrTendernism #BlackSky Mr. Tendernism Destination Smokehouse Tried To Make A Mascots Out Of Black Talent youtu.be/UcU5W9qljVk?...
A couple of Chud The Builder copycats were allegedly calling Black people "monkeys" in Buffalo NY.... And they found out that Buffalo ain't Nashville.
Trump:never happened Reuters:here’s video footage MAGA cock suckers “it’s AI fake” BBC, CNN, ABC, FRANCE24, Al Jazeera etc etc It’s real Zionist MAGA COCK SUCKERS Everyone in the world is Hamas /Sigh.
the sky is above and below 🎨 Like our content? Check out our art here → https://f.mtr.cool/gizeesvjqo 🔗 Check out our other accounts → https://f.mtr.cool/ndfowbvduj #exploreproject #satisfying #fyp #art
Please sign an open letter to Sir Keir Starmer and the UK broadcasters calling for a televised emergency briefing on the #climate & #nature crisis. www.nebriefing.org/open-letter-... Highlights from actor Olivia Williams' powerful reading. Full version link below. #NEB2025 #TimeToStepUp
Pen vs Sword Online Magazine Image Rich Articles about Today's Questions and Events that have Shaped Us. Deep Dives into Artists, Wordsmiths, Thinkers and Game Changers. Music Shows From Around The World. pvsmagazine.com #articles #culture #art #history #activism #music #authors #books
Toxic workplaces destroy careers, mental health, and financial growth! Smart people stack certifications, degrees, and stack high-income skills so they can quit toxic companies immediately. NEVER tolerate workplace racism, sexism, harassment, or corporate abuse! Watch: linktw.in/vuPaLM
Steyer didn’t announce his campaign for Governor until late November 2025, and then he •stepped down* from Galvanized Energy — kinda like Trump stepped down from Trump Org & let his kids run it.
This sweet pup, Maverick, is looking for a calm and supportive home. He is up for adoption at the Hamilton/Burlington SPCA @rickzamperin.bsky.social. FULL INTERVIEW: www.chch.com/morning-live/meet-maverick-who-is-up-for-adoption-at-the-hamilton-burlington-spca/
JUVE IN FRONT ⚪️⚫️ A surging run from Khéphren Thuram sets up Dusan Vlahovic, and the Serbian gets a fortunate deflection 💥 Watch every game and every goal live on the Golazo Show NOW only on @paramountplus 📺
Top 10 Politics Nigeria headlines 🙄🚀 Why We Dumped APC For ADC — Akinyelure, Edema Video: ‘Jonathan Is Contesting 2027 Presidency’ Read 🚀 - seefinish.com/politics-in-nigeria/ 🎁 Shop @ ZUMAFIND.COM 🇳🇬 #apc #adc #jonathan #2027
Our country has gone to hell. Ice cream isn’t even anything close to cream. If these bozos like it, they can eat it. America, you’ve become a third world country. All in the name of greed.
This post came from my best friend. I removed her name because she didn’t write it for recognition, but the words meant too much not to share. We’ve been in each other’s lives since we were five years old. We need more of this in the world. ❤️
Solo Travel's Profound Impact: Personal Growth & Joy #mindset #solotravel #mindfulness #podcast #peaceofmind #growthmindset #travelblogger #innerpeace #connection #travel
We asked writers at the #PENWorldVoices Festival to share some of their most unhinged writing habits and, among other things, found at why some houses are cleaner than others. Also, do not try all of this advice at home. #writers #writing #booksky
SCOTUS made this happen when they gave constitutional rights to fictitious entities. Join the movement to #EndCorporateRule
David Raya with a perfectly time charge to the ball in the penalty area to deny a scoring change.
shout out to Miami Dolphins Owner Stepehen Ross, when you fire Mike McDaniel put me back on your mailing list
You can feel the quiet anticipation. Early morning 0700 arrival to find the bag drop. Trying to keep the nerves at bay 😬🏃🏻♀️🏃🏻♀️ #ParisMarathon #SchneiderElectric #running #raceday #ukrunchat
With SCOTUS about to determine the fate of birthright citizenship next week, putting the citizenship of thousands of Black and Brown Americans into question, our volunteers went to DC to ask Republican Senators what they think about the impact of this decision. Here's how Sen. John Cornyn responded
Tired of your Marketplace health premiums skyrocketing? Political and government instability has caused major increases — but EZ Access Insurance has the solution: Get affordable nationwide coverage. 📞 Call: 833-726-7467 🔗 Enroll Now: https://www1.impacthealthsharing.com/?referral_id=08651770
ICE agent Brian Palacios had a years-long, documented history of racism and violence. He is one of several Dept. of Homeland Security agents with similar backgrounds who have shot American citizens in the past year. #immigration #deportation #LosAngeles #Minneapolis
Looking for a flexible schedule with great pay? 🧠 Join us as a Neurologist in Brooklyn! Full or part-time, $180/hour, and a supportive team awaits. Ready to make a move? 📩 hr@glhstaffing.com or ☎️ (800) 608-4025. #Neurologist #BrooklynJobs #HealthcareCareers
🤼🥋🥊🧵Every UFC finish til I get bored with it or run out of material When people heard "martial artists fight each other in a cage" I'm sure they had many different ideas of what that looked like but guessing none came up with driving a guy's face into the cage with your knee. Except Tank Abbott.
Does the Democratic Party even practice democracy? - Emma Vigeland on Higher Learning.
Anyone running Cisco Secure Workload on-premise should patch immediately. Cisco $CSCO disclosed CVE-2026-20223 on May 21, rated CVSS 10. An unauthenticated REST API call grants Site Admin across tenants. No workarounds. Fixed in 3.10.8.3 and 4.0.3.17.
We are heartened to see that for the first time in 12 years, the U.S bishops issued a joint statement addressing the current situation impacting immigrants in our nation. We thank Pope Leo for leading the way and them for lending their voice to the voiceless and for standing up for human dignity.
Pubic trust in politics has collapsed... because people aren't stupid. We can see the system doesn't work for us. It serves a tiny super-rich elite. Rebuilding that trust starts with taxing the super-rich fairly & kicking big money out of politics: taxjustice.uk/blog/how-to-...
VOA is a symphony of American voices Not a propaganda arm Every opinion & perspective -- broadcast to the world in dozens of languages Trump had it backwards, that ring of truth is exactly why he killed it Come Monday, 1,000 people rehired I discuss @morningjoe-msnow.bsky.social 👇-TN
Here in the Senate, we have a chance to say no more to Donald Trump's military insanity. Today the Senate will vote on a bipartisan war powers resolution led by me, @kaine.senate.gov, @schiff.senate.gov, and Senator Rand Paul to put a STOP to military activity in Iran. We must act.
Food 101, now in its sixth season, features Grilled Chicken Caesar Salad—a beloved culinary classic that brings together the perfect balance of fresh ingredients, bold flavors, and satisfying textures. This episode explores how tender, seasoned grilled. podcasts.apple.com/ca/podcast/f... #podmatch
I've gotta check out Runescape Dragonwilds soon! It looks great! #runescape #runescapedragonwilds #survivalgame #PS5 #playstationshowcase