You can now exclude existing customers from PMax. Game changer. Before: inflated ROAS from warm audiences Now: real new customer acquisition Do this: • Exclude past buyers + visitors • Split prospecting vs retention • Track new customer CPA Growth ≠ recycled revenue. #ProteanDigital #GoogleAds

Your CAC means nothing without LTV. 3:1 = healthy less than 3:1 = fix retention first 4:1 = scale harder Better math → better growth decisions. #ProteanDigital #EcommerceGrowth #LTV #MarketingStrategy

Your product titles may be costing you 40–50% of clicks. Use this formula: Brand + Product Type + Feature + Detail + Size/Color Better titles = higher CTR, impression share, and ad efficiency. Start with your top 50 SKUs first. #ProteanDigital #GoogleShopping #EcommerceGrowth #FeedOptimization

Google’s “New Customer Acquisition” goal changes scaling. Old: optimize for any conversion → you re-buy existing customers New: optimize for NEW customers → real growth Yes, CPA goes up. But so does customer base. Cheap conversions ≠ growth. #ProteanDigital #GoogleAds #PaidAds

A 4x ROAS can still lose you money. Real profitability comes after COGS, shipping, returns, and fees, not ad metrics. Stop chasing ROAS. Start tracking what actually hits your bank account. #ProteanDigital #EcommerceGrowth #PaidAdsStrategy #ProfitOverVanity

MER > ROAS when it comes to real business performance. ROAS only shows platform-attributed revenue. MER shows TOTAL revenue ÷ TOTAL marketing spend. That’s why MER is often 20–40% lower—but far more accurate. Use ROAS to optimize ads. Use MER to understand reality.

Mobile = 78% of traffic But converts half as well as a desktop. You’re paying the same CPC. Fix mobile CVR → unlock profit. #ProteanDigital #EcommerceGrowth #CRO #Marketing

Scaling ads isn’t just about spending more. Improve your margins → increase your CAC → win more auctions → scale profitably. Small margin gains = massive growth leverage. #ProteanDigital #EcommerceGrowth #UnitEconomics #PaidAdsStrategy

ROAS ≠ profit. Contribution margin per order tells the truth. 3x ROAS with thin margins can still lose money. Know your numbers before you scale. #ProteanDigital #EcommerceGrowth #Profitability #Marketing

CAC:LTV ratio shows if you’re making money or losing it. 3:1+ = sustainable. <3 = losing. Example: CAC $85, LTV $232 → Ratio 2.73:1 = barely profitable. Like & follow for more insights! #ProteanDigital #EcommerceGrowth #ProfitStrategy

Excerpt from the session at #WLF2024 titled Art and Politics; Prakash Raj in Conversation with Dhanya Rajendran. #wlf #keralatourism #wayanadtourism #kerala #cinema #indiancinema #films #indianfilms #actor #indianactors #prakashraj

ILLUMINARIUM “SPACE” @ AREA15. Las Vegas, Nevada. November 2025.

🎞️ Put it in a maze! We’re trying to cure cancer here!

Welcome May! #Pinks

[Sat cont'd...2/2] • BLUE HERON 5:10pm • THE DRAMA 8:05pm 10:25pm • BEYOND THE BLACK RAINBOW (#35mm) #BelcourtMidnights* (*w/an intro from film critic Jason Shawhan) > bit.ly/Belcourt-Films

Strombo talks good trouble, and the impact of words.

El perro: "No hablo español, señora". 😅

Tax Day

What has the Trump Administration gotten in this reckless war? I know the cost: Billions spent, 13 brave Americans dead, hundreds more wounded—and pretty much nothing to show for it. Crazy stuff.

The finance degree hint reveals the family’s background. #RecruitingTips #InternationalFinance This week’s episode is on YouTube, Spotify, Apple Podcasts, or your favourite podcast app : buff.ly/f10lfjC

Mastercard InterLink: Your Key to the Global Digital Economy #interlink #itlg #itl

Series — Song of the Samurai 🍃 | HBO Brutal #SongoftheSamurai

🔥💥 This morning, UAVs attacked Russian convoy near Berdyansk.

I pay tribute to Ozzy Osbourne in the way I know best: A quirky best friend soundtrack featuring the clarinet (Quirky train)

Another GIFt to the #TCMParty #TheStrangeLoveofMarthaIvers #NoirAlley

Remember when Bill Clinton was a basketball pro? NBA Jam (SNES, Iguana Entertainment/ Midway, 1994)

Today, #Ukraine commemorates the #Chornobyl catastrophe. In April 1986, any mention of the disaster was quickly suppressed by Moscow. People paid with their lives for the delayed response. In february 2025, a russian drone struck the anti-radiation shield over the reactor unit 4. 📹

#HakHakTırKusuraBakma 1.Epstein Scandal 2.ICE and DHS 3.X-Files 4.Antiques Roadshow 5.Olympic Hockey #Martes #Bomdia #salı #sondakika #ellam #lasTminuTe #Arşın #HakikaT #Wolfrig #Morvin

Kim K with the Skims in the trunk.

Ace Combat 3: Electrosphere - The Protocol Composer: Hiroshi Okubo

He bragged about it all the time, and everyone thought it was #NothingButPureSpectacle, but he sure wasn't lying!

#FlávioBolsonaroCriminosoPeculato #CiroNogueiraMensaleiro #LulaPresidente2026 #lulareeleito1ºturno #lulapelotrabalhador #LulaPresidente13 #leandrograssgoverndordf #SimoneTebetSenadoraSP #HaddadGovernadorSP

Fairly competitive but not crazy round 1. Round 2 starts with what might be more of a slip than a knockdown, but things are starting to heat up.

Are you a Network Engineer? do you think AI can take your job?

And since I'm already on the episode... Might as well pull out the other news story of the day.

Foul called on Isaiah Hartenstein Mark Daigneault challenges and the call is overturned to an offensive foul on Victor Wembanyama

A journalist investigating Jeffrey Epstein's New Mexico property says she is leaving the United States after claiming she was targeted by directed energy weapons.

#fed #warsh #explore #fyp #BreakingNewsUSA Full story: https://jqjo.com/2026-05-15/us/Business/ch/bs/华尔什新官上任？/1277355

📱 Kids are online younger than ever. Starting open, honest conversations now can help them navigate the digital world safely. Ask what they’re seeing, what confuses them, and what makes them uncomfortable. 💬 For more tips, visit the parent page on our website: www.candorhealthed.org #ParentTips

What can we learn from animals when it comes to medication? 💊 🌿 Recent Big Biology guest Jaap de Roode says we could follow their lead in using mixes of chemicals for medication, which may help prevent the evolution of antibiotic or antiviral resistance! 🦠 🧫

To combat the housing shortage, I'll fight to build millions of units of affordable housing — reinstating the Reconstruction Finance Corporation to build what the private market won't.

Getting picked off at 2nd with Ohtani at the plate is one of the dumbest things you can do on the diamond! Great throw by the Aussie catcher though! #WorldBaseballClassic

Spurs..... Keep or Sell?

#ProudBlue #USDemocracy Live !!! SexBomb ( Turn me On )

A warmer day today... #wncwx #avlwx #boonewx #cltwx #hkywx

Zambia got 84% of its HIV funding from the US — until PEPFAR was frozen in January 2025. Now 32 clinics are shut, 20,000 patients lost access, and modeling studies project 3.3 million new infections if cuts continue. Get the full story from every angle on Drooid.

Lovin’ Jennifer Welch’s work. More people need to wake up, DJT and his regime are career criminals/liars, they run a coordinated propaganda network, they’re all in it. We need to keep fighting back until the tyrant’s out of power. #protest #fightback #removetrump #arrestrump #arresttrumpregime

Surfista atingido por peixe agulha relata euforia dos médicos no momento em que coração voltou a bater. Confira reportagem completa: glo.bo/4dTgxRs

Allen Control Systems, the maker of the Bullfrog autonomous anti-drone weapon, is reportedly in talks at a two billion dollar valuation. The four-year-old US startup uses computer vision to detect and destroy drones autonomously. It raised 30 million in Series A funding in March 2025.

Had a blast breaking down Netflix’s Cover-Up with Brian Karem—digging into Seymour Hersh’s reporting on Vietnam, Nixon, Abu Ghraib, and more. Always fun to unpack media history and power with a sharp mind. Link to full episode in comments. @projectcensored.bsky.social @cnn.com

Sen Schiff calls the court ruling blocking Trump’s $1.776 billion slush fund a start — but only a start. Next week he’s introducing legislation to shut it down permanently and make sure convicted cop assaulters never see a dollar of your tax money.

#TomodachiLifeLivingTheDream Video Moments. GOOD LORD BOOPKINS!!!!!

Paul LePage is used to yelling at, and debating with people (men) who look like him. It’s time we brought someone new to the conversation. Vote for Paige Loud on June 9th in the ME-02 Democratic primary so we can take on the “maga majority” head first. #mepolitics

For Deaf Awareness Week this week, I wanted to highlight an amazing session the Women and Equalities select committee had with senior representatives from the BSL Advisory Board and the British Deaf Association.

We want you to join in with #ChooseGeriatrics week. That’s why anyone who posts a picture or video of themselves or their team, along with a quick story about choosing to work in older people’s healthcare, while tagging us, will be entered into a prize draw to win 30% off a year’s membership!

#navy #hormuz #explore #fyp #BreakingNewsUSA Full story: https://jqjo.com/article/5flp9bil

Trump once again compares his war in Iran to Vietnam

Today ❤️

Dzięki naszemu programowi In Vitro urodziło się już 15 tys. dzieci. PiS za swoich rządów zlikwidował finansowanie tej metody. Co PiSowcy muszą mieć w głowach, żeby być przeciwko małym Polakom i szczęśliwym rodzicom.