Doubling spend ≠ scaling. If ROAS drops as spend increases, you’re hitting your ceiling. Find your breakeven. Scale smarter, not just bigger. #ProteanDigital #EcommerceGrowth #GoogleAds #MarketingStrategy

Dynamic Search Ads = Google’s “easy button”… that often wastes budget. Google auto-targets ANY page—blogs, About pages, irrelevant products. Real case: $8K spend → only 35% to product pages. Easy ≠ effective. #ProteanDigital #GoogleAds #Ecommerce

Frequency >5 = ad fatigue. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗰𝗼𝗹𝗹𝗮𝗽𝘀𝗲: CTR ↓ CPC ↑ CVR ↓ 𝗙𝗶𝘅 𝗶𝘁: → Refresh creatives → Expand audience → Exclude buyers Same ad + same people = wasted budget. #ProteanDigital #MetaAds #PaidAds

Meta CPMs spiked 24–66% in Q4 2025. High CPM ≠ bad. Focus on: • CTR (creative quality) • CVR (offer & landing page) • Cost per acquisition Stop obsessing over CPM, it’s just one input. #ProteanDigital #MetaAds #PaidSocial #AdOptimization

A good dashboard doesn’t show more data. It gives faster answers. If you can’t assess performance in 60 seconds, it’s costing you time nd money. #ProteanDigital #MarketingAnalytics #EcommerceGrowth #DataDriven

Google’s Smart Bidding Exploration tests profitable traffic you’re missing. ✓ Stable campaigns, $10K+ budget ✓ Test slightly lower ROAS traffic ✓ +19% conversions, minimal ROAS dip #ProteanDigital #GoogleAds #PaidSearch #SmartBidding

Ad fatigue usually hits in 2–4 weeks. Refresh cycle: • Every 2 weeks → replace the lowest 30% of creatives • Every 4 weeks → full creative refresh • Keep 10–20 active variations Creative refresh = better performance. #ProteanDigital #MetaAds #PaidSocial #AdCreative

You don’t need more channels. You need profitable ones. $30K split across 5 channels = no data, no scale. Master 2 first. Then expand. #ProteanDigital #EcommerceGrowth #PaidAds #MarketingStrategy

Increase ad spend 50–100% without tanking ROAS. Avoid the scaling death spiral: • Prove profitability → 30+ days stable • Gradual 20% increases → expect temporary 5–15% dip • Expand audiences separately Patient scaling beats aggressive 90% of the time. #ProteanDigital #EcommerceGrowth #PaidAds

PMax Experiments are finally here. Test: → PMax vs Shopping → URL Expansion → Incrementality Stop guessing. Start measuring. #ProteanDigital #GoogleAds #PMax #Marketing

Cheers! This Throwback Thursday, we're looking back to this fun moment – when Dr. Jane had some bourbon with Stephen Colbert. Known for her work with wild chimpanzees, and her landmark research that forever changed science, Dr. Jane also knew how to have fun. Video: CBS

👌🏻6-3 #Habs 🥳🎉🥅👌🏻 #GoHabsGo 🔵⚪️🔴

👑 The fabulous Gabriella Gabbitas has taken our Queenagers show and created a one woman version in her native language Swedish! It’s excitingly been picked up for the Fringe in Malmo.

Even Fox News admits Ken Paxton is an "extremely flawed candidate" and "the worst is yet to come." If even their own cheerleaders see how utterly compromised their lineup is, it must be bad. But please, tell us more about how they are the party of law and order.

Reporter: "To what extent are Americans' financial situations motivating you to make a deal?" President Trump: "Not even a little bit…I don't think about Americans' financial situations."

Timberwolves coach Chris Finch on losing Donte DiVincenzo: “Completely devastating for Donte. He’s had such a great season. He’s the heart and soul of so many things that we do. You could see the look in his eye when it happened and you knew. We’ll love him and be there for him.”

Global Economy Watch: EU Inflation Trends, Institutional Debt Moves, and Asian Market Shifts #finance #economy #business #markets

😟 If you are feeling down and #SAD, take up #ZYDECO #DANCING. That will fix you up and put some pep in your step, and make you happy again. **ZYDECO MUSIC & DANCE - TRY THEM - ENJOY THEM #MUSIC FUN #FUN DANCING GOOD SATURDAY #Saturday #SaturdayVibes #SaturdayMorning #Caturday #SaturdayMotivation

Euroleague Round 9: Crvena Zvezda make it 7 straight wins #euroleague #basketball #nbauk #nbaeurope #euro

Faces stand in line, cloaked in falsehood, and only one gaze lays it bare. New media art rooted in Japanese aesthetics. Exploring layered realities through digital collage. #takayukio #NYCArtist #NewYorkArt

Saturday afternoon jazz

In Steel Assault Protocol, you can pilot your own mecha in an immersive on-rails shooter, complete with a customizable mecha, three different weapons, and a boss battle! You can even save a personal trophy with your high score! Check it out in #Resonite!

Cheap Food Is Designed To Keep You Broke… And Hungry #health #stress #wellness #economy #guthealth

🐦 Bird of the Day: The Chipping Sparrow! 🐦 Happy #BlackBirdersWeek! During this year's celebration we're highlighting a different sparrow each day. We're kicking things off with the delightful Chipping Sparrow! #blacksky #scicomm #sciart #sciencecommunication #ornithology #birding #ecojustice

Ungh

#Alratv

US Secretary of State's plane lands in Yerevan For daily global news videos, please visit Ranked.News/videos

The U.S. sends nearly 38 million tons of food waste to landfills each year. But it doesn't have to be that way.

ISRAEL DOES WHAT IT WANTS KNOWING @ec.europa.eu @unocha.org @kajakallas.bsky.social @tomfletcherun.bsky.social @vonderleyen.ec.europa.eu @eucopresident.consilium.europa.eu will do🚫but the bare min., say a few words, do a couple sanctions … They’re complicit in🇮🇱’s ethnic cleansing of 🇵🇸 @apnews.com

The truth? Trump's actions have put a lot more money in Iranian coffers...

I wrote this song as if cancer were a monster lurking in the dark. But the truth is, the monster only wins if you stop fighting. #indierock #alternativerock #progrock

Bloomfield Hills Schools - LDA Project Jun 1999 Archived Web Page #bloomfield #1999

As one has been put on very powerful pharmaceuticals by the imperial apothecary following instructions from the imperial physician and cannot even get the pronouns to recur in any grammatically logical way right now . . .

Faneuil Hall has always been a beacon of possibility. The vision we are setting out for Faneuil Hall Marketplace—a place filled with the food and the goods and the businesses of every neighborhood in this city—will make it not just a front door to Boston, but a front door to our future.

Imran Khan is central to all political discourse and decision-making in Pakistan despite being locked away in complete isolation. We are living in the age of Imran Khan. #EidMubarakImranKhan VC 365 News

🗣️ “Independent Ireland has been the biggest beneficiary of the loss in support for the Government over the course of the protests,” says Megan O’Brien, Political Reporter, Business Post. #TonightVMTV

Our country has gone to hell. Ice cream isn’t even anything close to cream. If these bozos like it, they can eat it. America, you’ve become a third world country. All in the name of greed.

If you could protect your child from cancer, would you? The HPV vaccine is well-studied and can prevent up to six types of cancer. You have the power to protect your child’s future with HPV vaccination! #HPVAwarenessDay 🇺🇸 #WeThePeopleVax bit.ly/stjude-wethe...

We create real connections through hands‑on animal experiences. When fear disappears, curiosity takes over and that spark can lead to a lifetime of caring for animals and our planet. Stay Wild. Want us to bring an animal experience to you go to: https://onceinawild.com/

#gambling #scandal #explore #fyp #BreakingNewsUSA Full story: https://jqjo.com/article/2dum12v5

“If we let them”

🚨 K11 | CLASHES IN BAHRAIN Clashes erupted between Shiites protesting Israeli assassination of Iran’s Supreme Leader Khamenei, and Bahraini security forces after, with Molotov cocktails reportedly thrown during the unrest

Panama is now caught in the middle of a growing U.S.-China clash over control of strategic canal ports. Pedro Armada joins Eric to explain why Beijing’s pressure campaign may be escalating and why Panama’s options are narrowing. Watch - tinyurl.com/3d7sxs8w

I’m putting my energy where healing is actually possible. One person. One honest moment at a time. The work that changes the world rarely goes viral. But it can grow roots. Full reflection on Substack: Sacred Rebellion. #SacredRebellion #HealingWork #TruthAndGrowth #TherapyJourney #Deconstruction

booted up wii music for the first time since i was 11 and got whatever the fuck this is

Viral Subway Singer Inspires a New Movie Idea - Producer, director, writer, cinematographer, SAM A. DAVIS creates a masterful short film. See the full interview on West Doc Online: https://www.westdoconline.com/post/short-film-the-singers

#goodnight off to the dreamworld,time to mentally get out of this crazy reality. @jhbeetle.bsky.social @valtsaber.bsky.social @jojonor316.bsky.social @tedsgundams.bsky.social @iron-apostle.bsky.social @thedragonfortress.bsky.social @mayflowermay.bsky.social @skygirltanofett99.bsky.social

Part 5 of Surviving on Four Buckets is now live Watch part 5: pari.org.za/watch-surviv... Video produced by: Mahlatse Rampedi, PARI Ntokozo Ndhlovu, PARI #johannesburgwater #watercrisis #joburgwatercrisis

Protec Yo Check. 👀✨⚠️🔥

S2@25 Léiríonn taighde de chuid Thionscadal S2@25 an chaoi a seachadann comhoibriú Thuaidh Theas tionchair eacnamaíoch dearfach. Áirítear leo siúd i réimsí mar fhorbairt trádála agus gnó, turasóireacht, fostaíocht, bonneagar, agus taighde agus nuálaíocht. crossborder.ie/reports/26022/

Blue Moon #moon #video #short #blue #girl #clip

VOA is a symphony of American voices Not a propaganda arm Every opinion & perspective -- broadcast to the world in dozens of languages Trump had it backwards, that ring of truth is exactly why he killed it Come Monday, 1,000 people rehired I discuss @morningjoe-msnow.bsky.social 👇-TN

Fighting some enemies my game Decksplorers #indiegames #game #deckbuilding #deckbuilder #cardgame #steam #indiedev #indiegame #SoloDev #MadeWithUnity

Here in the Senate, we have a chance to say no more to Donald Trump's military insanity. Today the Senate will vote on a bipartisan war powers resolution led by me, @kaine.senate.gov, @schiff.senate.gov, and Senator Rand Paul to put a STOP to military activity in Iran. We must act.

If you see this, QTP with a sword ⚔️

Zack Polanski, "Why borrowing to invest right now is so important because that is money that is going to our schools, our hospitals, our, transport system" "That is money that is investing in our economy"

Today would have been my father’s 87th birthday. It’s story time and this story is about him. Scan QR code to watch full video #storytime

Shirokuro: NYC omakase restaurant where every wall, floor and table was hand-drawn in black and white ink like a sketchbook

Careers Assistant, Kimbolton School. Closes: 08/06. https://shrbrt.jobs/frwzm1. #independentschooljobs #cambridgeshirejobs #teachingjobs @hmc-schools.bsky.social