ROAS ≠ profit. Contribution margin per order tells the truth. 3x ROAS with thin margins can still lose money. Know your numbers before you scale. #ProteanDigital #EcommerceGrowth #Profitability #Marketing

Your product titles may be costing you 40–50% of clicks. Use this formula: Brand + Product Type + Feature + Detail + Size/Color Better titles = higher CTR, impression share, and ad efficiency. Start with your top 50 SKUs first. #ProteanDigital #GoogleShopping #EcommerceGrowth #FeedOptimization

Ad fatigue usually hits in 2–4 weeks. Refresh cycle: • Every 2 weeks → replace the lowest 30% of creatives • Every 4 weeks → full creative refresh • Keep 10–20 active variations Creative refresh = better performance. #ProteanDigital #MetaAds #PaidSocial #AdCreative

Teaching Google which products make you money changes everything. Smart ones optimize for profit. Use Conversion Value Rules → tell Google which sales are truly valuable → Same ROAS, 42% more profit. Like, Comment, Share, & Follow for more. #ProteanDigital #GoogleAds #PaidSearch #EcommGrowth

Google says: trust the AI. But trust without verification = wasted spend. Watch for: • Bad URL expansion • Irrelevant keyword matching • Inflated conversions • PMax brand cannibalization Automate execution. Not judgment. #ProteanDigital #GoogleAds #PaidAds #Marketing

Your Meta account may be burning 20–30% of your budget. Old way: separate campaigns & ad sets. New way: consolidate → broad audiences + Advantage+ + 10–20 creatives per ad. Less complexity, faster learning, smarter spend. #ProteanDigital #MetaAds #PaidSocial #AdOptimization

Performance Max isn’t a black box anymore. Better controls, better data, better testing. If it’s not working, it’s not the campaign, it’s your inputs. #ProteanDigital #GoogleAds #PerformanceMax #PaidAdsStrategy

How to split your ad budget across Google & Meta (based on $996M spend data). Budget depends on stage: • Testing → Google Search 60%, Meta 20% • Growth → Meta 35%, Google 40% • Scale → Meta 40%, Google 30% Follow your unit economics, not competitors. #ProteanDigital #GoogleAds #MetaAds

Ecom CAC is up ~40%. Most brands didn’t adapt. They blamed the algorithm. 𝗪𝗶𝗻𝗻𝗲𝗿𝘀 𝗱𝗶𝗱 𝟯 𝘁𝗵𝗶𝗻𝗴𝘀: → Track blended CAC weekly → Feed better signals (offline + profit data) → Shift 30–40% to retention The arbitrage era is over. Signal quality wins now. #ProteanDigital #CAC #PaidAds

AI Max isn’t a new campaign. It’s automation layered onto Search: → Broader matching → Dynamic ads → URL expansion Opportunity: more reach Risk: wasted spend Fix: → Start with 1 campaign → Check search terms daily → Add negatives aggressively #ProteanDigital #GoogleAds #PPC

BREAKING: Emirati government officials tell MS NOW that UAE plans "severe retaliatory response" after intercepting Iranian missiles earlier.  Chris Jansing reports www.ms.now/liveblog/ira...

I can see Niall Ferguson doing that. Well, he's a complete Lord Haw-Haw! Or a Hee-Haw.

Good morning Matthew and good morning Summer 😎

Ontario’s unemployment rate is the highest in a decade. Trump’s threat of tariffs puts even more jobs at risk. Doug Ford’s priority…calling an early election. Because he thinks it will be better for him. Protecting Ontarian’s jobs should come first… Not protecting his.

What is debt snowballing? 🤔 Our advisers explain how it works and what to consider. #DebtSnowballing #Debt #DebtAdvice

Azalea has ninety days to prove her loyalty. All she has to do is kill one nature wolf. www.amazon.com/Elemental-Wo... #werewolfromance #darkromance #fantasyromancebooks #enemieswithbenefits #supernaturalromancebooks #bookstagramromance

Great group, George! 💙

Netzfund... 👍🤗😀 Ein echter "nasser" Luxus für 30 Griwna im Transportwesen in Kiew. Und ich bin angekommen und habe mich erfrischt 😂 ㅤ Trucha⚡️Kiew | Nachricht senden

#birds

BBY D.VA from Overwatch hitting that RUN BTS in Fortnite 😜

Voters should have their say on what's going on in their communities - not least the massive, unnecessary local government reorganisation that is being imposed on them by Whitehall.

The amount of money that is being funneled into American universities is astonishing. The Muslim Brotherhood is rotting the minds of western students. We need to wake up. It is so close to being too late.

Chinese society often puts "for your own good" on people's lips, but much of the time it becomes a form of psychological or emotional deception. Some people use "for your own good" as a pretext to demand things from others or even force them to accept arrangements,

ChatGPT Will Not Recommend Your Business Until You Pass These 5 Checks #AISEO, #ChatGPT, #AISearch, #WebsiteAudit, #DigitalMarketing, #SEOTips, #AIVisibility, #TechnicalSEO, #SEOChecklist, #DigitalBlacksmiths

𝐎𝐧𝐥𝐲 𝟏% 𝐨𝐟 𝐩𝐞𝐨𝐩𝐥𝐞 𝐨𝐧𝐥𝐢𝐧𝐞 𝐚𝐫𝐞 𝐝𝐨𝐢𝐧𝐠 𝐭𝐡𝐢𝐬… Are you one of them? 👀 #TheOnePercentClub #SocialMedia

In light of the disastrous Virginia ruling, it’s clear we can’t wait for the courts to save us. To protect our state and country, we need to run Democrats with track records of winning in Trump-dominated areas. I’ve done that three times. I’ll do it again as your nominee for Governor. #mepolitics

Artista: Delerium Canción: Too Late, Farewell Álbum: Voice: An Acoustic Collection Año: 2010 Estilo: Acoustic, Ambient #delerium #toolatefarewell #voiceanacousticcollection #electronic #acoustic #ambient

In this part 1 of 2 video, we look into what accountability, defending democracy and respecting the rule law in relation to the bilateral health MOUs. #GlobalHealth #GlobalHealthFinancing

The memorial placed outside the entrance of the Smith's continues to grow as employees prepare to welcome back customers. Story: https://www.fox5vegas.com/2026/05/27/smiths-maryland-parkway-set-reopen-wednesday-after-weeks-long-closure/ 

This week’s #FridaysWithFred is a special one. Artist Pete Blackwell joined MEP in the field to spend time with Fred, bringing a different perspective to observing one of the Mara’s most iconic elephants. Stay tuned for exciting news from Pete and MEP.

Geography Careers Insight: Harnessing geospatial data and AI to help make decisions that matter. Developed in partnership with LANDCLAN. Discover where degree programs at Swansea University, Queen Mary University of London, and... https://timeforgeography.co.uk/videos-container/landclan/

#Dawon twt post @/xleexekdnjs 네 맛 볼게요 음 맛있다

Linkse vredespolitiek: geef de criminelen een microfoon en hoop op liefde. Bendes lachen Petro openlijk uit terwijl ze checkpoints opzetten. Intussen heeft Bukele in El Salvador de bendes opgeruimd. Dit is wat je krijgt als je 85,000 criminelen opruimt.

We had such fun! Thanks to my spring retreaters for a lovely weekend of writing and to John W. Ballantine for summing up the experience. Join us next time - single days and/or full weekends now on sale at nerissanields.com

ファーストデイト　20260426 #映画館　#恋　#夏服

Extremist movements are built on financial pipelines most people never see. Front companies, cybercrime, black markets — it’s a global web operating in the shadows. New MoviesToHistory deep-dive: Follow the Money. Understanding these networks is key to understanding modern extremism. #history

Duct tape. A door latch. Five men. One scandal that changed history. Here’s the real story behind “White House Plumbers” and the Watergate break-in. #Watergate #HistoryVsHollywood

📺 La anotación por la fuerza de José Siri

Is Trump pulling us into another costly and lethal forever war?

#MeanwhileInCanada. Casper the Owl that was injured in the late 90’s and who can’t return to the wild fosters baby owlets — she has fostered over 500 owlets in her lifetime. #BritishColumbia OWL Orphan Wildlife Rehabilitation Society

If you’re really trying, not talking, not posting, not pretending, but truly putting in the work every day, then you’re already closer than most. Keep going. Success catches up to people who refuse to quit.

Working on new shader effects for my mana-drain ability that converts mana -> health, this is a fun one. It's still a work in progress, but I like where it's going #shader #screenshotsaturday #godot #indiegame

P48 How not to be screwed in Project Managment? PM Cowboy Podcast #48 — YouTube Topic: What’s New in the PMBOK® Guide — 8th Edition Guests: Dirk Withake & Daniel Hendling- PMBOK Contributors

It's mostly a dance club.

Trump floats making Venezuela the 51st state.

New on Activists Make History: Winning for Working People with @rob-for-ndp-leader.bsky.social @peggynash.bsky.social spoke with Rob Ashton about his vision for Canada's NDP as the party of workers and everyday people. Listen to the full episode at perspectivesjournal.ca/rob-ashton

*Coming tomorrow* For the #Patreon War Criminals Book Club, we read Richard Overy's Rain of Ruin. We talk about the bombing of #Tokyo before the atomic bombs were launched & how much it is still discussed today. @vukusiciva.bsky.social tells us her impressions from her visit to Japan

In 2026, automation is everywhere, but the "human touch" still wins. As a Top 5 Florida broker, we pride ourselves on personalized attention. If you are tired of being treated like just another number, we are the team for you. Reach out today. #PersonalizedService #MortgageBroker #RealEstate #Tampa

Laura Fourrier and LoisAnn Shannon are on display until June 1st! View the artwork M-F, 9am-5pm or before public performances! #cpactn #localart #twoweeks

Author: itsjustshepherd1 I heard one of these yesterday #skit #funny #hiking #itsjustshepherd #humor

Hay voces que nacen del ruido. Y otras que nacen del alma. ✨ Las segundas suelen decir la verdad. 🎶 El idioma del alma — F.C. Miranda Disponible en plataformas musicales. 💭 ¿Qué ha cambiado en tu vida desde que decidiste escucharte más a ti mismo? #MusicaDeAutor #ReflexionesDelAlma #NuevaMusica

It looks like Trump's medical report might be hiding some important details - doctors are saying it's lacking info on his cardiovascular health tests. Credit: @harryjsisson.bsky.social | Source #TrumpReport #MedicalCoverup #WhiteHouseScandal

NEW CHAMP! 🤙🏼 #WWERAW

For those who think everything fluffy is a fwend.

This #WorldPeatlandsDay we’re celebrating the modern technology being used to save ancient peatlands. 👏👏 Soft, wet peat across vast landscapes makes for challenging restoration, but we’ve begun working with AutoSpray Systems to test the use of drones for seeding in #paludiculture. @wildlifebcn.org

My First Cyanotypes! #cyanotype #2000s #nostalgiacore #liminal #art #photography #surreal #collage

(DVD ISO) Sesame Street: The Best Of Kermit On Sesame Street (ザ・ベスト・オブ・カーミット) (2002 Japanese DVD) : 1781s

Gazan channels report that Israeli attack helicopter strikes on four apartments tonight resulted in 9 killed and 15 wounded across different neighborhoods in Gaza City.

You don’t have to navigate life’s challenges alone. Through counseling and Stoic-based strategies, I help people build resilience, find balance, and move forward. Let’s chat! Yasenka Counseling & Coaching, LLC www.yasenkacounseling.com #MentalHealth #Stoicism #Resilience #Counseling #Coaching