How to split your ad budget across Google & Meta (based on $996M spend data). Budget depends on stage: • Testing → Google Search 60%, Meta 20% • Growth → Meta 35%, Google 40% • Scale → Meta 40%, Google 30% Follow your unit economics, not competitors. #ProteanDigital #GoogleAds #MetaAds

Most retargeting annoys instead of converts. 𝗙𝗶𝘅 𝗶𝘁 𝘄𝗶𝘁𝗵 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲: Level 1: Cart abandoners (high intent) Level 2: Product viewers Level 3: Site visitors Level 4: Past customers Different message. Different frequency. That’s how you get 6–12x ROAS. #ProteanDigital #Retargeting

Your Meta account may be burning 20–30% of your budget. Old way: separate campaigns & ad sets. New way: consolidate → broad audiences + Advantage+ + 10–20 creatives per ad. Less complexity, faster learning, smarter spend. #ProteanDigital #MetaAds #PaidSocial #AdOptimization

Meta CPMs spiked 24–66% in Q4 2025. High CPM ≠ bad. Focus on: • CTR (creative quality) • CVR (offer & landing page) • Cost per acquisition Stop obsessing over CPM, it’s just one input. #ProteanDigital #MetaAds #PaidSocial #AdOptimization

Dynamic Search Ads = Google’s “easy button”… that often wastes budget. Google auto-targets ANY page—blogs, About pages, irrelevant products. Real case: $8K spend → only 35% to product pages. Easy ≠ effective. #ProteanDigital #GoogleAds #Ecommerce

Advantage+ Shopping = Meta’s version of PMax. Great for scaling. Not for testing. Works best with: → 30+ conversions/day → $100+ budget → Strong creatives Use manual campaigns first. Then layer ASC to scale. Automation ≠ strategy. #ProteanDigital #MetaAds #PaidAds

Blended ROAS can mislead you. Cohort analysis shows the truth: Are your new customers actually profitable? If not, your growth isn’t sustainable. #ProteanDigital #EcommerceAnalytics #LTV #PaidAdsStrategy

Ad fatigue usually hits in 2–4 weeks. Refresh cycle: • Every 2 weeks → replace the lowest 30% of creatives • Every 4 weeks → full creative refresh • Keep 10–20 active variations Creative refresh = better performance. #ProteanDigital #MetaAds #PaidSocial #AdCreative

Payback period > ROAS for cash flow. Example: CAC $75, first order profit $36 → need 2.1 purchases to break even. Scale too fast & you’ll run out of cash before customers repurchase. #ProteanDigital #CashFlowMatters #EcommerceGrowth #ProfitTips

Your CAC doesn’t matter as much as you think. $120 CAC with 3-month payback > $50 CAC with 14-month payback. Most brands scale on the wrong metric. Know your payback period. #ProteanDigital #EcommerceGrowth #PaidAds #Marketing

Me pulling up:

Sweet Temptations: The Hidden Risks of Sugar!⁣ ⁣ Every sugary treat may seem irresistible, but each bite can edge you closer to health issues like diabetes. Embrace healthier alternatives to satisfy your cravings and invest in a future filled with vitality and wellness.

Zuko, 3-yr-old Terrier mix, loves going on walks, playing with toys, & most of all, being around people. He's ready for a forever home where he can receive all the love & affection he deserves. And, thanks to Raising Cane's Zuko is a sponsored pup, & has some cute Cane's gear to go home with!

Taurus besties, your weekly tarot roadmap for May 18th - 24th is officially here! 🔮 The universe is dropping major hints about your money and energy, so don't hit scroll just yet. ✨ Claim this alignment below! 👇🏼 #tarotreading #taurusreading #wolink #bluesky #skylog #videosky #zodiacpair

how many ways can you defrost a hero? #capfact #captainamerica #comics #marvel #mcu

Virginia’s Supreme Court allowed an election to proceed, money to be spent, voters to participate, and then overturned the result afterward. Whatever the legal reasoning, retroactively voiding a democratic process damages public trust in courts and elections alike.

Memorial Day - Remembering drunk Florida boat people are the worst🫡

A FRONTIER AIRLINES FLIGHT BOUND FOR LOS ANGELES REPORTEDLY STRUCK AND KILLED A PERSON ON THE RUNWAY DURING TAKEOFF IN DENVER

Appeasement has always been a losing strategy and every time we concern ourselves with what the fascist will justify their violence with we are engaged in appeasement

📖Best Selling 🪓Crime🗡 Book📔: The Velvet Wall by Marlow Stevens. READ NOW On Amazon Kindle, EBAY AND ALL ON-LINE BOOKSTORES www.amazon.com/dp/B0G3GVXV4M #Book #author #Booktok #books #booktok

Menudo golpe se ha llevado Pierre!!!! / What a blow for Pierre!!!! #ChronoCross

🎯💯

Felon Jr, and Gary Busseys illegitimate kid are at to make billions. From whom you ask? Well from US. While we pay $5+ a gallon at the gas station, transportation companies and owner operators paying $6+ a gallon,and grocery prices skyrocketing. They make billions. #SheShed #Iran

LET'S FUCKING GO

No bank; no mine. In 2026, ANZ has a historic opportunity to end their relationship with risky fossil fuel expansion once and for all. Without access to banking services - Bathurst Resources' house-of-cards proposed Denniston mine could be stopped dead in its tracks.

The truth? Trump's actions have put a lot more money in Iranian coffers...

🔊 HAPPY BIRTHDAY @pixelsandalchemy.bsky.social 🎈 🥳

The brand new Fortnite season is out now!! Join me as I explore everything new in the brand new Fortnite season youtube.com/watch?v=FcEb... #gamingwithcameron #gaming #fortnite #EpicPartner

Hör auf, dich von Mythen blenden zu lassen! Du denkst, deine PV-Anlage ist im Winter in Storkow (Mark) nur teurer Deko? Falsch gedacht! Die meisten sehen nur... #wärmepumpestromverbrauchprojahr #Storkow(Mark)

The Pivot Shift Test is one of the most clinically useful maneuvers for evaluating functional ACL deficiency Easiest to appreciate when the patient is relaxed, examiner applies combined valgus stress with internal tibial rotation #ACL #SportsMedicine #KneeInjury #PhysicalExam #Orthopedics

We create real connections through hands‑on animal experiences. When fear disappears, curiosity takes over and that spark can lead to a lifetime of caring for animals and our planet. Stay Wild. Want us to bring an animal experience to you go to: https://onceinawild.com/

We asked writers at the #PENWorldVoices Festival to share some of their most unhinged writing habits and, among other things, found at why some houses are cleaner than others. Also, do not try all of this advice at home. #writers #writing #booksky

Happy Sunday and Happy Mother’s Day😃! “Life is meant for good friends and great adventures” (Unknown) #MothersDayWeekend #mother #mamá #SundayBlessings #SundayAtTheRhythm #YouTubeこち葛 #video #FLORIDA555 #fortnight #BunyanUmMarsoos #wow #travelblogger #blog YouTube Channel: youtube.com/@travelfitguru

This man is the United States Secretary of Health. He oversees your food supply, your drug safety, your public health infrastructure. And he can’t finish a sentence about medicine. “We’re working on… um… on um… on, on… on a… medicines…”

The cat strikes back

North Temple @ 300 W / US-89, SLC 🕒 2:44 AM - 3:22 AM MT 🌡️ 51→51°F | Rain→Overcast 📍: 40.771376,-111.899432

Do you want to know what it is like to attend the Michigan Job Fairs? Sponsored by Job Fair Giant we bring together all the top employers for massive job fairs. #jobfairs #topemployer

The violets in the mountains have broken the rocks. — Tennessee Williams

Pragmata is a 7/10 video game that you love like a 10/10 video game. Unless it's a 8/10 video game that you also love like a 10/10 video game. The point is that we really love Pragmata

DIRECTO @JijantesFC Llega Anthony Gordon @lluiscarreras7 : "Ha sido una sorpresa y aplaudo a Deco. Tiene que estar adaptado teniendo en cuenta lo que pagas por él" @alexdelmas10 : "El Barça lanza un mensaje al mercado europeo" http://twitch.tv/gerardromero

Quel incident ! 🤣

THINK OF THE CHILDREN

She's a lying bitch Always was Always will be Now she seeks revenge.. And suddenly lots of ppl see a hero in her.. Like Liz Cheney, just worse.. Stop forgetting and don't deliver a platform for that........

Saba the Maine Coon makes biscuits on Caturday. 🙀 She prefers organic ingredients. 😻 #mainecooncats #mainecoons #Cats #cat #Caturday #CatSky #CatsOnSky #CatsOnBlueSky #CaturdaySky #CatInBlueSky #FurBabies #Pets #PetSky #CatPics #cutepets #floof #kitty #meow #petsofbluesky #felinefriday

Anyone running Cisco Secure Workload on-premise should patch immediately. Cisco $CSCO disclosed CVE-2026-20223 on May 21, rated CVSS 10. An unauthenticated REST API call grants Site Admin across tenants. No workarounds. Fixed in 3.10.8.3 and 4.0.3.17.

Happy Trans Day of Visibility, Illinois! I will always work to uplift and fight for the trans community and trans youth. 🏳️‍⚧️💙

📰¿Quieres saber lo que ha pasado en Cantabria? 📺Aquí te lo contamos en menos de 2 minutos

ですよねえ “trans women can’t do [thing]” “here’s proof they can” “oh gross trans women can do the thing, how dare they?” brought to you by “some trans women can get wet / have a self-lubricating vagina” [this is not particularly common or uncommon; individual results vary substantively]

#Russia's Victory Day #parade has traditionally showcased the Kremlin's military power. But this year's event will be scaled back - with almost no hardware. The mood in Moscow also appears more subdued, with some #Russians telling CNN's Fred Pleitgen it's time for the conflict with #Ukraine to end.

Part 5 of Surviving on Four Buckets is now live Watch part 5: pari.org.za/watch-surviv... Video produced by: Mahlatse Rampedi, PARI Ntokozo Ndhlovu, PARI #johannesburgwater #watercrisis #joburgwatercrisis

🔴NOW LIVE🔴 That's right, once more we go into the lands between, but this time I am more powerful than ever. Can you stop me from becoming the Lich Queen? FIND OUT NOW #eldenring #vtuber #twitch #goinglive www.twitch.tv/amunedal

Need a little help around the farm? With some higher-level spells, gardening tools can be enchanted to keep your plants watered auto-magically, or perform other useful tasks! ✨🌱 #Spellfarers #indiegame

An arcade with over 1100 games 🥹

ICYMI: Why does everyone head to Argentina to file Universal Jurisdiction cases? Is Argentina able to process them all and provide justice for victims in Myanmar Iran Ukraine Colombia Venezuela and more? Listen here to the experts 🎙️ www.asymmetricalhaircuts.com/episodes/jus...

Radnici GSP Beograd, sindikati i udruženja građana u podne kreću sa Trga republike ka Skupštini grada, gde će gradonačelniku Šapiću predati svoje zahteve.

🟢 Weekly Crypto Recap May 25 - Jun 1, 2026 👉 Tether & Georgia to Launch GEL₮ 👉 Binance Launches 24/5 US Stock & ETF Trading 👉 Samsung Units Buy $408M Stake in Upbit Operator 👉 Strategy Sells Bitcoin First Time in Four Years 🔹 Follow us for your weekly global crypto news #CryptoNews #TrestAI

Zack Polanski, "Why borrowing to invest right now is so important because that is money that is going to our schools, our hospitals, our, transport system" "That is money that is investing in our economy"

What can viewers expect from P!nk as Tony Awards host? “I'm going to be as ridiculous as everyone thinks I am,” she told Frank DiLella.

Toxic Crusaders Exclusive E4 Trailer #ShacknewsE4 #indiegames #gaming

"At its best at its flashiest and most over-the top" re Collider. CAROLINA CAROLINE opens tomorrow (Fri) at the Belcourt — Samara Weaving and Kyle Gallner in writer-director Adam Carter Rehmeier's latest slice of anarchic Americana > bit.ly/CAROLINA-CAROLINE