How to split your ad budget across Google & Meta (based on $996M spend data). Budget depends on stage: • Testing → Google Search 60%, Meta 20% • Growth → Meta 35%, Google 40% • Scale → Meta 40%, Google 30% Follow your unit economics, not competitors. #ProteanDigital #GoogleAds #MetaAds

Wrong Google bidding strategy can cost you 30–50% efficiency. Maximize = volume. Target = control. Use Target CPA/ROAS once you have data (30–50+ conversions/month). Use Maximize only to scale. Most accounts get this backwards. #ProteanDigital #GoogleAds #PaidAds

Google says: trust the AI. But trust without verification = wasted spend. Watch for: • Bad URL expansion • Irrelevant keyword matching • Inflated conversions • PMax brand cannibalization Automate execution. Not judgment. #ProteanDigital #GoogleAds #PaidAds #Marketing

A good dashboard doesn’t show more data. It gives faster answers. If you can’t assess performance in 60 seconds, it’s costing you time nd money. #ProteanDigital #MarketingAnalytics #EcommerceGrowth #DataDriven

Blended CAC hides channel performance. Blended = total spend ÷ customers. $50K → 500 = $100 CAC. But channel CAC reveals: Search $75, Meta $133, Email $50, Shopping $200. Blended looks fine, channels show reality. Email/Search scale, Shopping cut. Better decisions +40–60% (2025 PSG).

Stop random optimization. Use a 90-day marketing cycle instead: Launch → Optimize → Scale → Analyze → Repeat. Structured optimization beats reactive changes. Follow for more insights. #ProteanDigital #DigitalMarketing #MarketingStrategy #PerformanceMarketing #PaidAds

Small weekly improvements compound into massive yearly gains. You don’t need big wins, just consistent 1% optimizations. That’s how performance scales. #ProteanDigital #PaidAdsStrategy #GrowthMarketing #MarketingOptimization

Your Meta account may be burning 20–30% of your budget. Old way: separate campaigns & ad sets. New way: consolidate → broad audiences + Advantage+ + 10–20 creatives per ad. Less complexity, faster learning, smarter spend. #ProteanDigital #MetaAds #PaidSocial #AdOptimization

Call ads are going away. No new ones (Feb 2026) Gone completely (Feb 2027) If calls drive your leads, start migrating now. Test call assets before it’s too late. #ProteanDigital #GoogleAds #LeadGen #Marketing

You spent $85 acquiring a customer… then go silent for 3 months. That’s where profit leaks. Fix it: → Post-purchase ads → Email + SMS + retargeting → 120-day nurture system 40–55% vs 15–25% repurchase rate. Retention > acquisition. #ProteanDigital #LTV #PaidAds

Team Quinte is preparing for the 2026 Canada-wide Science Fair in Edmonton in May. It is an amazing experience for all those who take part. Support us in our journey of discovery. @ysc.sjc @qrstf1960 qrstf.ca

Mosquito season got you dodging bugs instead of filming? Sleepy Motion whips up a broadcast-quality animated promo in 60 seconds no crew, no bug spray needed. #easyvideos #motiongraphics #SleepyMotion

Admittedly behind on posting videos. I've done a bunch of inking s8nce I filmed this, but for those wondering about teh woes of my t-square, here you are. #comicbooks #art #makingart #inking

Trump Admitted to Walter Reed Hospital #news #politics #trump #iran #walterreed

CF Montreal y u so embarrassing? 😳 A direct quote by @joeclowery.bsky.social...

Imagine a school lunch that helps every child thrive. Young campaigners and Emma Thompson are calling for change, because every child deserves a good lunch. ▶️ Watch the full animation: youtu.be/DEAaBcKx23A 🌈 Join the movement: foodfoundation.org.uk/joinschoolfo... #schoolfood #childrenshealth

Ententanz, TEMU-Shopping-Links und ein wenig TKKG-Fashion: Wo genau suchen denn die Online-Ermittler nach ihren "perversen Männern" und wer lässt ihnen Handynummern auf Masse zukommen ? Mehr zur Reportage auf any-page.de

😍

Why Japanese can be easy to learn #travek #japan #learnjapanese #japaneselanguage #fyp #foryoupage #日本語#日本 #asia #foryou #japanese #anime #stidyabroad

🌟 From Instagram and X to YouTube, LinkedIn, and beyond, ROBOPOST has your back! Our AI-driven platform makes it easy to write engaging posts, schedule them smoothly, and even generate faceless videos—everything with a single click! 📅✨

Hör auf, Geld zu verbrennen! Wenn du deine Wärmepumpe nur nach dem Preis auswählst, wartet in **Kleinmachnow** und **Luckenwalde** die böse Überraschung auf dich. Unklare A... #Wärmepumpevergleich #Luckenwalde

Hyunjin. Hearts. 🫶 #hyunjin #straykids #hearts

Scary: Free agent WR Steffon Diggs has put on a serious amount of muscle this offseason and is in the best shape of his life. Diggs embodies the "work-hard, play-hard" mentality. Most teams would benefit from having him 👀 Original post

DEK-0646: Lavista Rd at Frazier Rd/Fairoaks Rd (DeKalb) 🕒 5:03 AM - 5:04 AM ET (3x speed) 🌡️ 71°F | Overcast 📍: 33.834023,-84.272120

She’s solo rowing 🚣 from California to Hawaii— attempting to become first woman to do so. She’s on day 4. A big storm is coming.

Little squid @greenpeace.org dive 5 #DeepArctic #MarineLife

When "Cancel" is what you click to undo something in an app, and then instead of using an entirely different word, "Cancel" appears again in a dialog box as the choice to do the opposite. Like here from the CBS Sports Fantasy app, where I have to click cancel > confirm, not cancel > cancel.

Fantasy Football: Player News Archives Oct 2003 Archived Web Page #go #2003

Unexpected Champion Takes the Belt #wwe #wrestling #viral ⚡️ Witness an intense "wrestling" match where a skilled "wrestler" battles for the "wwe world heavyweight championship" title. This video captures thrilling "wwe highlights" from the world of "professional wrestling"

The most powerful voter outreach? People talking to people. Simple as that. If you want an easy way to help boost turnout in your circle, this is for you. Sign up ↓ forms.gle/ajYK84zujgfb...

For #EWAC2026, we want to highlight the #OBSPACE project and its mission to provide evidence on what countries can do to implement the #EBCP and align national #CancerCare & policy with the #EUCancerMission. 🔗 Read all case studies eurohealthobservatory.who.int/monitors/pac... @ec.europa.eu

Mark Carney's Youtube address: "I don't find what he said disrespectful in the least," says Bob Rae, Canada’s former ambassador to the United Nations. Full interview: youtu.be/KGxrLqV70gU

World Health Day is a reminder that health should be for everyone, everywhere. By building next generation public health systems through sustainable foundations, intentional design and inclusive processes, we can make sure everyone can live healthier lives.

Thank you, Beth! 💙 @itsbek.bsky.social @imnotapu2.bsky.social @crb0628.bsky.social @rddegrazia.bsky.social @mlkelly.bsky.social @tamela.bsky.social @stevijoe.bsky.social @evangeline63.bsky.social @bluestormcomin1.bsky.social @raykwong.lol

QTP this post with a gif of a powerful women.

A robot named Melvin #pixelart

Support independently published authors and small businesses this holiday season! #booksky #indiebookrecs #indieauthorsofbluesky #indiescifirecs #indiefantasyrecs

We chase rainbows of satisfaction — Elisa Insua on the illusion of happiness, why we keep reaching, and what her barcode art says about the wanting. Full interview @aaronjackarts #ElisaInsua #ConceptualArt #Shorts

have spent weeks tweaking about 8 floats trying to find the "just right" but it feels totally worth. feel like this core mechanic might be able to support something fun

The day the people understand this image everything changes!

Play wiff me?

Canada plans to support 32,000 internationally trained professionals in 2026–27 through 58 credential recognition agreements aimed at improving workforce integration. zurl.co/WtThc

🚨Mike Pence just broke from the MAGA script: “Tariffs are a tax. That $300B projection? We’re the ones paying it, importers, businesses, consumers.” Trump’s tariff flex is just a massive invoice for the American people; signed, sealed, and forwarded to your grocery bill.

🐺Viele Geschichten umfassen die Klonkriege und Viele Helden Traten aus ihnen hervor🙃 Der Eintritt ist frei allerdings betreten auf eigene Gefahr! www.twitch.tv/silvariusplay #silvariusplay #letsplay #livestream #maythe4thbewithyou

🏈😬Jordon knows that dreams do come true! Air Jordon - living her best life! The adventures of Chapel Bill and Air Jordon continue. #billbelichick #jordonhudson #clemson #unc #collegefootball

🔬 MICROB-PREDICT's Maja Thiele from Odense University Hospital chaired the well-attended early-morning session on the Future of #Hepatology today at #EASLCongress in sunny ☀️ Amsterdam 🌷 👉 Novel therapeutics & challenges in managing #MASLD (Metabolic dysfunction–associated steatotic liver disease)

Watch Morning Minute feat. WPR's @anyavw.bsky.social & WisPolitics.com's @jrrosswrites.bsky.social discuss SCOWIS ruling on WI Leg v. DPI. -Full program: wiseye.org/2025/06/27/r... -Subscribe: wiseye.org/newsletters #WisconsinEye #Wisconsin #wipolitics

ICE calls it family detention. But children are living in confinement that functions like jail. 🚨 Some children have been held for more than 100 days. Fear, medical neglect, and state control get folded into daily life — and softer language does not change what is happening.

Oh yeah? Would a depressed person do THIS?! [Longs for the day to follow jn tge footsteps of astronauts and venture into the stars that may never come in this lifetime]

Vincent’s reading recommendations 📚📖

For all you quaids out there, the “Scott in Seattle” Seth Meyers mentions here is me 🥳😂

I found a place to live.

Oops! Harrogate 25 not 26...🤦‍♂️😆 as ever, touring brilliant indie bookshops around the UK has sent me completely mad with exhausted contentment, and my second visit to this unique festival was every bit as brilliant as last year.

One judge scored the fight a 95-95 draw, while the other two judges scored it 96-94 in favor of Han, allowing the El Paso native to successfully defend her title. More: https://www.ktsm.com/sports/local-sports/stephanie-han-beats-holly-holm-in-rematch-to-retain-wba-world-lightweight-title/ 

📕 | Imam Khomeini with his wise vision had written a note on rising up for the cause of Allah in accordance with what he saw to be appropriate, what could be done, what people should do, and what he felt was his responsibility to do at that time during suppression. #KhomeiniForAll 🔹@enemywatch

Chat, we could have thrived in 18th century warfare! 💥⚔️💥

If you're choosing mayhem over magic, the brand new blast gun in our Blast & Cast Weapon Pack is the one for you. 💥

This evening I voted for single living military accommodation to be brought up to the Decent Homes Standard. Unfortunately Labour, the Tories and Reform all refused to support this.

@fishengal.bsky.social @siciliansapien1.bsky.social @sophiemom.bsky.social @molly-bee.bsky.social @norariversbskysoc.bsky.social WELL, IT'S "DEMOCRACY" WEDNESDAY ACROSS TRUMPFUCKISTAN AMERICA #NoKings #NoDictators #NoPedoPresidents #2026Bitches #ProtestThePresident #TrumpEpsteinPedoCoverUp

👏👏👏👏👏👏