MER > ROAS when it comes to real business performance. ROAS only shows platform-attributed revenue. MER shows TOTAL revenue ÷ TOTAL marketing spend. That’s why MER is often 20–40% lower—but far more accurate. Use ROAS to optimize ads. Use MER to understand reality.

Advantage+ Shopping = Meta’s version of PMax. Great for scaling. Not for testing. Works best with: → 30+ conversions/day → $100+ budget → Strong creatives Use manual campaigns first. Then layer ASC to scale. Automation ≠ strategy. #ProteanDigital #MetaAds #PaidAds

If your agency needs days to answer basic performance questions… They’re not managing your account daily. Real operators already know the numbers. #ProteanDigital #PaidAdsStrategy #AgencyLife #EcommerceGrowth

You spent $85 acquiring a customer… then go silent for 3 months. That’s where profit leaks. Fix it: → Post-purchase ads → Email + SMS + retargeting → 120-day nurture system 40–55% vs 15–25% repurchase rate. Retention > acquisition. #ProteanDigital #LTV #PaidAds

Your CAC doesn’t matter as much as you think. $120 CAC with 3-month payback > $50 CAC with 14-month payback. Most brands scale on the wrong metric. Know your payback period. #ProteanDigital #EcommerceGrowth #PaidAds #Marketing

A 4x ROAS can still lose you money. Real profitability comes after COGS, shipping, returns, and fees, not ad metrics. Stop chasing ROAS. Start tracking what actually hits your bank account. #ProteanDigital #EcommerceGrowth #PaidAdsStrategy #ProfitOverVanity

Meta needs ~50 conversions/ad set/week to optimize. Below that: unstable performance + wasted spend. 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: $100/day + $25 CPA = 28 conversions → underperforming. 𝗙𝗶𝘅: → Consolidate ad sets → Increase budget → Optimize for higher-volume events #ProteanDigital #MetaAds #PaidAds

Your customer list is your most powerful Meta audience. Done correctly, Custom Audiences can reach 80–90% match rates. Best strategy: • Upload full customer data • Build LTV-based lookalikes • Stack 1–3% lookalikes in one ad set Stacked lookalikes often outperform separated ones by 15–25%.

Google’s Smart Bidding Exploration tests profitable traffic you’re missing. ✓ Stable campaigns, $10K+ budget ✓ Test slightly lower ROAS traffic ✓ +19% conversions, minimal ROAS dip #ProteanDigital #GoogleAds #PaidSearch #SmartBidding

Doubling spend ≠ scaling. If ROAS drops as spend increases, you’re hitting your ceiling. Find your breakeven. Scale smarter, not just bigger. #ProteanDigital #EcommerceGrowth #GoogleAds #MarketingStrategy

Since 2005, Namaste Solar has been a thriving employee-owned solar company. When everyone owns a piece, everyone works harder.

Loch Lomond & Trossachs National Park Destination Group expressed their concerns to me regarding West Dunbartonshire Council's proposed visitor levy. I argued visitor levies should be invested in to local tourism economies, rather than to fill a hole in local councils' budgets.

The Towel Trick for a Proper Kettlebell Hip Hinge #fitness #fitnesstips #workout #health #gym #exercise

In Steel Assault Protocol, you can pilot your own mecha in an immersive on-rails shooter, complete with a customizable mecha, three different weapons, and a boss battle! You can even save a personal trophy with your high score! Check it out in #Resonite!

The SAVE Act would be the most restrictive federal voting bill to ever be passed by Congress. Lawmakers should be protecting the freedom to vote — not restricting it. Watch: bit.ly/4dfPQrx

🐦 Bird of the Day: The Chipping Sparrow! 🐦 Happy #BlackBirdersWeek! During this year's celebration we're highlighting a different sparrow each day. We're kicking things off with the delightful Chipping Sparrow! #blacksky #scicomm #sciart #sciencecommunication #ornithology #birding #ecojustice

#Alratv

No conspiracy theories. Just what we know and what was said. Download Episode 65 “Thoughts and Prayers…Unless It’s Them • The Correspondents Dinner Story Available 4/29, wherever you get your podcasts! #correspondentsdinner #gunviolence #hypocrisy #GOP #podcast

Austin FC midfielder Dani Pereira on the instructions from Coach Nico Estevez as he was being brought on the pitch. We also asked Dani how he feels physically and personally. He said he feels good and happy to be back. Instant impact off the bench 🇻🇪🍷

#baseball #injury #explore #fyp #BreakingNewsUSA Full story: https://jqjo.com/2026-05-16/us/Sports/hi/bs/111-मील-प्रति-घंटे-की-लाइन-ड्राइव-पर-क्ले-होम्स-का-पैर-टूटा/1278320

🚨40,000 🇺🇸 dissidents have been evacuated in Garden Grove, California. As emergency services desperately try to prevent a giant chemical tank from exploding. 🇦🇺 #9News #Sydney #Australia #Breaking #California #USA

A 980-year-old redwood tree that was turned into a log cabin could soon be a roadside attraction in Wisconsin.

Trump:never happened Reuters:here’s video footage MAGA cock suckers “it’s AI fake” BBC, CNN, ABC, FRANCE24, Al Jazeera etc etc It’s real Zionist MAGA COCK SUCKERS Everyone in the world is Hamas /Sigh.

No bank; no mine. In 2026, ANZ has a historic opportunity to end their relationship with risky fossil fuel expansion once and for all. Without access to banking services - Bathurst Resources' house-of-cards proposed Denniston mine could be stopped dead in its tracks.

Or, hear me out...

the sky is above and below 🎨 Like our content? Check out our art here → https://f.mtr.cool/gizeesvjqo 🔗 Check out our other accounts → https://f.mtr.cool/ndfowbvduj #exploreproject #satisfying #fyp #art

I love this. I was doing stuff like this my whole childhood. 🥰

The brand new Fortnite season is out now!! Join me as I explore everything new in the brand new Fortnite season youtube.com/watch?v=FcEb... #gamingwithcameron #gaming #fortnite #EpicPartner

Hör auf, dich von Mythen blenden zu lassen! Du denkst, deine PV-Anlage ist im Winter in Storkow (Mark) nur teurer Deko? Falsch gedacht! Die meisten sehen nur... #wärmepumpestromverbrauchprojahr #Storkow(Mark)

Awesome 2 days at @londongamesfest.bsky.social New Games Plus, showcasing our cute-em-up Astro Burn as an official selection. This video pretty much sums up the great vibes and awesome people. #indiegame #indiedev

Pen vs Sword Online Magazine Image Rich Articles about Today's Questions and Events that have Shaped Us. Deep Dives into Artists, Wordsmiths, Thinkers and Game Changers. Music Shows From Around The World. pvsmagazine.com #articles #culture #art #history #activism #music #authors #books

Bro... That is literally Bowser.

🇸🇪 JAS 39 honour escort of the President of #Ukraine. "I am in Sweden today on a working visit. We are preparing a major defense package for Ukraine and a strong step regarding #Gripen fighter jets, which will definitely make our combat aviation more effective." - Volodymyr Zelenskyy 📷 GOV UA

Top 10 Politics Nigeria headlines 🙄🚀 Why We Dumped APC For ADC — Akinyelure, Edema Video: ‘Jonathan Is Contesting 2027 Presidency’ Read 🚀 - seefinish.com/politics-in-nigeria/ 🎁 Shop @ ZUMAFIND.COM 🇳🇬 #apc #adc #jonathan #2027

CARAVAN OF NIGHTMARES is my second short story collection. It's free with KU. My other collections are Her Demonic Angel and Making Contact. “Deliciously dark, darkly humorous, and beautifully written - fantastic!” My 24 Kindles (free with KU), paperbacks + audiobooks are on Amazon. bit.ly/3ENJqRv

The Dodgers play the Rockies tonight.

This man is the United States Secretary of Health. He oversees your food supply, your drug safety, your public health infrastructure. And he can’t finish a sentence about medicine. “We’re working on… um… on um… on, on… on a… medicines…”

Hummingbird loading up before the storm. #Birding #Birds #AZBirds #AnnasHummingbird #Annas #Arizona #Hummingbirds

HP 2023 Chromebook Laptop, 14 Inch Display, Intel Celeron N4120 Processor, 4GB RAM, 64GB eMMC, Intel UHD Graphics 600, WiFi, Bluetooth, Chrome OS, Modern Gray (Renewed) 🛒 Check on Amazon: https://www.amazon.com/dp/B0CHXHSC5R/?tag=sersart2024-20

The City of Goleta is reaching out to the public for solutions to homelessness, specifically concerning those living in their cars. https://keyt.com/news/santa-barbara-s-county/2026/02/23/goleta-leaders-talk-housing-solutions-for-those-living-in-their-vehicles/ 

Quel incident ! 🤣

Time is just a blink

Forget all the problems and immerse yourself in the joy of finding new friends and scraping your knees! Sanya by helpnode 🔗 s.team/a/1667360 #Dames4Games & #FeatureFriday & #WomenInGaming & #IndieGameDevs

2024 AIS Vessel Transit Counts data is here 🚢 View monthly & annual snapshots of traffic patterns for #fishing boats, passenger vessels, tugs/tows, tankers, #cargo, sailboats/pleasure craft, and others. ℹ️ portal.midatlanticocean.org/news/view-an... #mapmonday #mondaymapday #mappingmonday #GIS 🧪🌊

🔈 Live finalizada depois de 4h57. A próxima live será dia 26 para fazer um #ad jogando 007 First Light. Depois disso, o Alan deve tentar voltar a frequência padrão!

There’s a sport called “Forward and Backward”.……

#TheBestYearsOfOurLives #TCMParty

NOT TO MENTION I'M SUPER PRIVATE HA that's always a problem, people think I've never dated anyone because I don't tend to talk about it when I'm fiddling with such...I have 0 idea why this is... I fear on some level its' because I'm aeromantic, but I'm SUCH a sap...there's no way...

MARIO OU SONIC?

💥 Leaving the Russians without logistics and transport is the goal set by the pilots of the Chervona Kalyna brigade. The footage shows systematic work that is carried out constantly, systematically, and effectively.

URJ President, Rabbi Rick Jacobs, joined more than 200 members of the Southern Jewish Community at URJ Henry S. Jacobs Camp to show support for the Beth Israel Congregation in their home state of Mississippi.

They can actually say that?

One of the best!

"How much work do you guys have to do going forward here to catch up in the Western Conference and to contend again?" "I don't know, man. I think that, I don't think that's a question for me."

Happy Pride Month Donna 🌈

hi squirrel. it's me, human, thinking about how to love a world that is so beautiful and is so eternally slipping through our hands. (also, is this a common squirrel thought? b/c so many humans have had this thought, across time and space!)

New position for the cam caught Ellie hunting.

There is a lot of untapped potential and value in the Mon Valley community. I recently joined Allegheny County Economic Development on C&G Strategies's podcast to talk about our work on Mon Valley Forward, the plan we're building to strengthen economic competitiveness in the Mon Valley.

Die Wirtschaftsministerin ist zu einem Standortrisiko geworden. Das ein Winter kalt werden könnte, sollte natürlich bei der Planung der Gasreserven bedacht werden.

Shirokuro: NYC omakase restaurant where every wall, floor and table was hand-drawn in black and white ink like a sketchbook