Think 4.5 ROAS = huge profit? Real ROAS accounts for costs. $100K ad spend → real profit $145K → real ROAS = 1.21:1. Track profit per customer, not vanity ROAS. Like, Comment, Share & Follow for more insights #ProteanDigital #EcommerceInsights #ROAS #ProfitOverRevenue #DigitalMarketingTips

If you don’t protect your brand keywords, competitors will. Unprotected brand CPC: $4.50–$7.00 Protected brand CPC: $0.30–$0.80 Fix: • Separate brand campaign • Exact match brand terms • Target 95%+ impression share #ProteanDigital #GoogleAds #PaidSearch #EcommerceGrowth

Not all customers are loyal to your brand. Some are loyal to the trend. They buy once, and disappear. Segment them. Convert fast. Or lose them. #ProteanDigital #EcommerceGrowth #Retention #MarketingStrategy

Your product titles may be costing you 40–50% of clicks. Use this formula: Brand + Product Type + Feature + Detail + Size/Color Better titles = higher CTR, impression share, and ad efficiency. Start with your top 50 SKUs first. #ProteanDigital #GoogleShopping #EcommerceGrowth #FeedOptimization

Retargeting people who bought 48h ago = wasted ad spend. Exclude recent buyers, serial returners, employees & tracking pages Target cart abandoners, product viewers & repeat customers #ProteanDigital #GoogleAds #Remarketing #PaidSearch

PMax is often stealing your branded Search traffic. Result: → Higher CPC → Lower CVR → 10–16x higher CPA Fix it: → Brand exclusions → Negative keywords → Separate intent (Search vs PMax) Stop campaigns from bidding against each other. #ProteanDigital #GoogleAds #PMax

Platforms don’t show truth, they show credit. Holdout test: → Turn off a channel → Measure revenue drop Example: Google Shopping claimed $3.5K/day Actual lift: $2.3K/day That’s 34% inflated attribution. Only incrementality tells the truth. #ProteanDigital #PaidAds #Analytics

Ad fatigue usually hits in 2–4 weeks. Refresh cycle: • Every 2 weeks → replace the lowest 30% of creatives • Every 4 weeks → full creative refresh • Keep 10–20 active variations Creative refresh = better performance. #ProteanDigital #MetaAds #PaidSocial #AdCreative

ROAS ≠ profit. Contribution margin per order tells the truth. 3x ROAS with thin margins can still lose money. Know your numbers before you scale. #ProteanDigital #EcommerceGrowth #Profitability #Marketing

Wrong product category = 40–60% less impression share. If Google misclassifies your product, you compete in the wrong auctions. 𝗙𝗶𝘅: → Use the MOST specific category → Update your feed → Track impression share Small tweak. Big revenue impact. #ProteanDigital #GoogleShopping #Ecommerce

Since 2005, Namaste Solar has been a thriving employee-owned solar company. When everyone owns a piece, everyone works harder.

Termite Terrace Club Daily - May 19th 1934 - Buddy of the Apes - Dir. Ben Hardaway 1934 - Goin’ to Heaven on a Mule - Dir. Friz Freleng 1945 - Ain’t That Ducky - Dir. Friz Freleng 1951 - Rabbit Fire - Dir. Chuck Jones 1956 - Tree Cornered Tweety - Dir. Friz Freleng #LooneyTunes

Tonight’s NBA Playoff Referee Assignments 🏀🏆 EAST FINALS – GAME 3 ⏰ 8PM ET 🏀 @nyknicks at @cavs 🏀 25 Brothers, 39 Ford, 50 Petraitis Alternate Official: Jacyn Goble Replay Center Referee: James Williams (from @OfficialNBARefs on X)

Nadia visited Bath and Body works to explore their new collaboration for the upcoming Mandalorian and Grogu film. The collection features two unique scents: Force Flow, a fresh mix of apple and sage representing Grogu, and Bounty Hunter, a rugged blend of sea salt and patchouli.

A loyal dog, an ancient vampire, and a love lost to time—an epic tale begins. https://www.amazon.com/Snow-Blood-Vampire-Mystery-Thiller-ebook/dp/B00JOWG05O #SnowBlood #CarolMcKibben #FangedFury #OtherworldlyUnion

If only someone had the balls there to scream out 'what's the answer then?' So we could all watch the jackals feast on their own.

I used to try to fit in, but I learned others' opinions reflect their limits, not mine. Being 'dangerously free' means owning your uniqueness. Once you stop seeking approval, your world opens up. The noise stops. The vision clears. The real work begins. 🎨✨

#AEWDoN 8e/5p on PPV This Sunday 5/24 AEW World Title vs MJF’s Hair Darby Allin vs MJF Darby is a fighting champion, but wanted MJF to put something of his own at stake. If Darby wins, MJF has to shave his head! AEW World Title vs MJF’s Hair LIVE on PPV THIS SUNDAY, 5/24!

#booktrailer #fantasy #fantasybooks #bskyfantasy #bskybooks #germanfantasy #outsoon

Oh my fricking god! Watch them shoot protesters in LA. This is a routine practice by the LAPD. Of course they are just an arm of the Feds and ICE. All the bootlickers stick together. #pinks

Ungh

Appeasement has always been a losing strategy and every time we concern ourselves with what the fascist will justify their violence with we are engaged in appeasement

Patients deserve to feel safe when they seek medical care. SB 849 closes a loophole that allowed physicians whose licenses were revoked for sexual misconduct to seek reinstatement. If that trust is violated, there must be permanent accountability. #PatientSafety #SB849

Maine is on the leading edge of solar technology aimed at cutting household energy costs, thanks to a bill signed by Governor Janet Mills last week. Learn more ⬇️ www.pressherald.com/2026/04/06/p...

Hear from Doug Demuro on why he’s supporting Mallory: She’s a car person.

Steyer didn’t announce his campaign for Governor until late November 2025, and then he •stepped down* from Galvanized Energy — kinda like Trump stepped down from Trump Org & let his kids run it.

The American people are losing while people around President Trump are enriching themselves. I believe the corruption and double-dealing we are learning of now is only the tip of the iceberg.

NYPD assaulted Council Member Chi Ossé

As one has been put on very powerful pharmaceuticals by the imperial apothecary following instructions from the imperial physician and cannot even get the pronouns to recur in any grammatically logical way right now . . .

The Pivot Shift Test is one of the most clinically useful maneuvers for evaluating functional ACL deficiency Easiest to appreciate when the patient is relaxed, examiner applies combined valgus stress with internal tibial rotation #ACL #SportsMedicine #KneeInjury #PhysicalExam #Orthopedics

Another fumble by Stroud. Benton forced a fumble and Watt fell on it. #Steelers #HereWeGo #PITvsHOU #NFL

CARAVAN OF NIGHTMARES is my second short story collection. It's free with KU. My other collections are Her Demonic Angel and Making Contact. “Deliciously dark, darkly humorous, and beautifully written - fantastic!” My 24 Kindles (free with KU), paperbacks + audiobooks are on Amazon. bit.ly/3ENJqRv

The Regency Quartet make their Conway Hall debut with Mozart, Tippett & Ravel 🎶 Formed in 2021, the quartet unites musicians from London’s leading conservatoires. Here’s a snippet from their recent performance of Bartók’s String Quartet No.2. 📅 Oct 26—6.30PM 🎟️ Book now: https://loom.ly/ki1UCso

FINNIE! #LGRW

We create real connections through hands‑on animal experiences. When fear disappears, curiosity takes over and that spark can lead to a lifetime of caring for animals and our planet. Stay Wild. Want us to bring an animal experience to you go to: https://onceinawild.com/

Solo Travel's Profound Impact: Personal Growth & Joy #mindset #solotravel #mindfulness #podcast #peaceofmind #growthmindset #travelblogger #innerpeace #connection #travel

Cristian from Cali, Colombia, takes us through the 2026 Partnership for Healthy Cities Summit in Rio! From conversations with peers to creating new partnerships with other city leads, he shares how these moments help move Cali’s healthy food policy forward. #Cities4Health #CiudadesSaludables

Elevate the ambiance of your home or office with this exquisite Can Candles. It’s perfect for creating a cozy atmosphere in any room The candle features unique fragrances that will leave you feeling refreshed and energized. meltsbysusanstore.etsy.com ebay.com/str/susancan...

Before content was an industry, it was curiosity. At @websummit.bsky.social , Armen Adamjan shared how filming himself dance on a simple 20-second camera sparked his journey into editing and storytelling. 🎥Full interview: youtu.be/doylbXKXTy4?... #CreatorJourney #WebSummitQatar2026

David Raya with a perfectly time charge to the ball in the penalty area to deny a scoring change.

Hummingbird loading up before the storm. #Birding #Birds #AZBirds #AnnasHummingbird #Annas #Arizona #Hummingbirds

Ter história no jornalismo é ter do que se orgulhar. É saber que sua primeira grande reportagem resultou numa obra importante como o aterro sanitário de Mossoró. Muito legal poder contar um pouco da minha história no podcast da minha amiga @alinelinharesoficial

Weekend! Yay.

One mistake... you're detected. Depth charges rain down as you dive into the black ocean. store.steampowered.com/app/4418080/... #indiedev #gamedev #indiegame #pixelart

🔈 Live finalizada depois de 4h57. A próxima live será dia 26 para fazer um #ad jogando 007 First Light. Depois disso, o Alan deve tentar voltar a frequência padrão!

Thank you! I have a good message and a strong vision for the future!

Anyone running Cisco Secure Workload on-premise should patch immediately. Cisco $CSCO disclosed CVE-2026-20223 on May 21, rated CVSS 10. An unauthenticated REST API call grants Site Admin across tenants. No workarounds. Fixed in 3.10.8.3 and 4.0.3.17.

Nashville- A crash being cleared on I-40 eastbound past Fesslers 8:49am CT. Get Instant Tennessee Traffic Information Right Now With Commander Chuck's “LIVE” Traffic Video. Saving you Time and Gas Money. commanderchuck.net

Volgens Amber is het glashelder: we verspillen massaal talent in de zorg. Terwijl de sector schreeuwt om vernieuwing. In de nieuwste ICT&health Podcast gaan we op zoek naar het eerlijke antwoord. Luister nu de volledige aflevering: www.icthealth.nl/podcasts #icthealthpodcast #femtech

VOA is a symphony of American voices Not a propaganda arm Every opinion & perspective -- broadcast to the world in dozens of languages Trump had it backwards, that ring of truth is exactly why he killed it Come Monday, 1,000 people rehired I discuss @morningjoe-msnow.bsky.social 👇-TN

Mount Monday, 192 mounts collected! #mountmonday #ffxiv #ff14 #finalfantasy14 #finalfantasyxiv www.tiktok.com/t/ZP89PrbCQ/

Today is the last day for early voting before tomorrow’s primary! Make your voice heard and show Trump that California is not backing down. Go vote!

...love triangle still possible.

Zack Polanski, "Why borrowing to invest right now is so important because that is money that is going to our schools, our hospitals, our, transport system" "That is money that is investing in our economy"

hi squirrel. it's me, human, thinking about how to love a world that is so beautiful and is so eternally slipping through our hands. (also, is this a common squirrel thought? b/c so many humans have had this thought, across time and space!)

MPs will have an opportunity to debate the impact of silica dust exposure in the workplace this week. Eastleigh MP Liz Jarvis called the Westminster Hall debate and has previously proposed legislation on greater prevention and monitoring of silicosis.

There is a lot of untapped potential and value in the Mon Valley community. I recently joined Allegheny County Economic Development on C&G Strategies's podcast to talk about our work on Mon Valley Forward, the plan we're building to strengthen economic competitiveness in the Mon Valley.

Power to truth Mr. Lawrence 👍🏾🙌🏾🙌🏾

Emergency! Her belly grew instantly! 😱 You won't believe why her belly expanded so fast! This is both hilarious and shocking… 🔥 More viral clips & AI art: YouTube: https://www.youtube.com/@RuViralEN TikTok: https://www.tiktok.com/@coolvidzcool Instagram: https://www.instagram.com/vidzcool/

I remember being on a date with my now husband and him putting this movie into the VHS machine. I wasn't out at the time to either parent. I had basically decided the only way to be happy was to ghost my parents and live free.