Google’s “Power Pack” = Demand Gen + AI Max + PMax. Do you need all 3? Not always. • <$50K/mo → PMax + Search • $50K–$150K → Add Demand Gen (if creative is strong) • $150K+ → Full stack Thin budgets = poor optimization. #ProteanDigital #GoogleAds #PaidAds #Marketing

Traffic is cheap. Conversions are expensive. If your landing page converts at 2% instead of 8%, you need 4x more traffic for the same results. Fix your landing page before spending more on ads. Follow for more insights. #ProteanDigital #DigitalMarketing #ConversionRateOptimization

Your CAC doesn’t matter as much as you think. $120 CAC with 3-month payback > $50 CAC with 14-month payback. Most brands scale on the wrong metric. Know your payback period. #ProteanDigital #EcommerceGrowth #PaidAds #Marketing

ROAS ≠ profit. Contribution margin per order tells the truth. 3x ROAS with thin margins can still lose money. Know your numbers before you scale. #ProteanDigital #EcommerceGrowth #Profitability #Marketing

Increase ad spend 50–100% without tanking ROAS. Avoid the scaling death spiral: • Prove profitability → 30+ days stable • Gradual 20% increases → expect temporary 5–15% dip • Expand audiences separately Patient scaling beats aggressive 90% of the time. #ProteanDigital #EcommerceGrowth #PaidAds

5x ROAS ≠ more profit. Brand A (5x ROAS) = $37.5K profit Brand B (2.5x ROAS) = $37.5K profit Same result. Less complexity. ROAS without margins = vanity metric. Optimize for profit, not just ROAS. #ProteanDigital #Ecommerce #PaidAds #Marketing

Google says: trust the AI. But trust without verification = wasted spend. Watch for: • Bad URL expansion • Irrelevant keyword matching • Inflated conversions • PMax brand cannibalization Automate execution. Not judgment. #ProteanDigital #GoogleAds #PaidAds #Marketing

PMax isn’t a black box anymore. 2025 updates added: • Negative keywords • Channel reporting • Search term insights Example: Adding “free” & “used” cut costs 15% for one retailer. Use Search + PMax together for best results. #ProteanDigital #GoogleAds #PerformanceMax #PaidMedia

Performance Max isn’t a black box anymore. Better controls, better data, better testing. If it’s not working, it’s not the campaign, it’s your inputs. #ProteanDigital #GoogleAds #PerformanceMax #PaidAdsStrategy

Advantage+ Shopping = Meta’s version of PMax. Great for scaling. Not for testing. Works best with: → 30+ conversions/day → $100+ budget → Strong creatives Use manual campaigns first. Then layer ASC to scale. Automation ≠ strategy. #ProteanDigital #MetaAds #PaidAds

DYLAN COGHLAN! His first career goal in the Stanley Cup Playoffs opens the scoring in the Western Conference Final! 📺: /espn, /Sportsnet, & /TVASports

I’m just not buying it. They all moved in slow motion.

🚨EPISODE 311 IS HERE🚨 Sam Wallace discusses his expectations on the Hurricanes forwards for this upcoming season. Apple: buff.ly/5YOkfVr Spotify: buff.ly/6IYjcop YouTube: buff.ly/rRISKyn @hockeypodnet #RaiseUp #NHL #THPN #Spotify #Podcasts

S&P 500 down. Dow tanking. NASDAQ bleeding. Gas up 60¢ in ONE week. 92,000 jobs gone. This isn’t bad luck — this is the direct result of reckless, chaotic leadership. Your wallet is paying the price. #TrumpsJobsSlump​​​​​​​​​​​​​​​

Prayer in Time of War tells the story of elderly veteran Ernie as he returns to an Italy transformed from his experiences during #WWII, in search of the girl he left behind in the back streets of Naples half a century before. Details: UK link: amzn.to/49cgBZH US link: a.co/d/ev75Bnw #booksky #books

Plasma Cutter (Dead Space Franchise) - Horror Fun Facts Doc- #deadspace #plasmacutter #space #scifi #necromorphs #zombie #alien #armor #suit #engineer

Businesses keep telling me - banking in market towns just isn’t doesn't work for them. There’s nowhere to open or manage accounts, sign documents, get advice, or sort problems face‑to‑face. Online and phone banking simply isn’t enough for many rural businesses.

Developer-Häppchen fürs Wochenende – Kleinere News der Woche | heise online https://heise.de/-11251532 #DeveloperHaeppchen #Programmieren #Programming #Coding #Programmierer #Entwickler #Developer

Medicare isn't free—IRMAA raises Part B and D premiums for high earners. Learn why planning matters. Blog link in comments. #MedicarePlanning #IRMAA #RetirementFinance #SeniorHealth #MedicareCosts #HealthInsurance #RetireSmart #IncomeBasedPremiums #MedicarePartB #MedicarePartD #SanDiego #California

👖💖 Fangs for coming to my #DBD return stream! Special fangs to @themagicpantstm.bsky.social for the Raid! He was playing Subnautica 2! 💖👖 🔴🤍 We Raided @reikitea.bsky.social! He's doing a veterans' mental health charity marathon fright now! 🤍🔴 👇🔗 Magic's & Reiki's channels below! 🔗👇 [ #Vtubers ]

The British are coming - to Congress! Before watching King Charles address Congress April 28, listen NOW new episode C-SPAN podcast Extreme Mortman. What have other British royalty & PMs since Churchill told Congress? How many? Find out! www.c-span.org/podcasts/sub... ExMo wherever you get podcasts

Hart of the City 🔥 🏀 🔵⚪️🟠 #derkleinemeier #illustration #nba #newyorkknicks #nbaplayoffs

Sneak peak at what we're cooking for some snazzy new 3D UI :3 #screenshotsaturday #indiegames #indiegamedev

QChiseled dudes are raising money by crushing watermelons with their thighs. If they hit $200k, Dr. Rubin has to try it too! Heart disease is the #1 killer of women, but symptoms like fatigue, nausea, & back pain are often ignored. Share widely to improve lives everywhere!

The Syrian Arab Army is the first Arab army to conduct joint training exercises with NATO.

#NKOTB New Kids on the Block has all the right stuff on the red carpet at the #AMAs

🎥 EDGE VIZ (tracking data): Cale Makar scores for the Colorado Avalanche on a wrist shot (14:14 remaining in the the 2nd period). #GoAvsGo

Did you see it?! Did you see it?! 🪰🦟 #cats #caturday

Blair: America indispensable to UK security, support essential For daily global news videos, please visit Ranked.News/videos

There was such an overwhelming sense of relief when Nationals leader Matt Canavan announced in Mallee that The Nationals will scrap net zero and stop VNI West. Full Speech: https://youtu.be/-gj5SlkUJro

Is Kash Patel Brahmin? It would make a lot of sense if he was Brahmin because outside of say, Kamala Harris’s mother. Brahmin people are one of the whitest people with brown skin.

4/6/26 Trump is asked about his failing mental health. #news #politics #currentevents

𝙏𝙝𝙚 𝘿𝙖𝙞𝙡𝙮 𝙂𝙧𝙤𝙬𝙩𝙝 𝙏𝙞𝙥 𝙛𝙧𝙤𝙢 𝙒𝙚𝙗𝙜𝙚𝙣𝙘𝙮 | Day 97: Send a thank you email to your email list. No sales pitch, just genuine appreciation. It strengthens loyalty and keeps your brand top of mind. 📧

Goodmorning Bluesky!! Have a great Tuesday! ❤️

Finches coming and going #birds

😆😆😆😆

💙Gemeinsam für Deutschland💙AFD💙💙💙 #AFD 💙💙💙

BIN UNDER THE INFLUENCE - @caseblackwell.bsky.social can't seem to control his staff at BARELY INFORMED NEWS & now his producer/dog is wildly & uncharacteristically misbehaving! I smell an after-school special coming on.... twitch.tv/caseblackwell + @creamteam.bsky.social for more cautionary tales

📢ICYMI Our latest episode is out now Episode 116: Who Will be 2C? 🎧 Listen here ⤵️ spotifycreators-web.app.link/e/afCcny2BmTb Subscribe to our YouTube channel (It's free) 📺 Watch here ⤵️ youtu.be/YvB8wIrRReM?... Follow us @getpuckdpodcast.bsky.social #gohabsgo #habs #NHL #Isles #canadiens

#JustSayin’

(1/2) Jewelbox (1992) by Rodney & Brenda Jacks (Micro Imagineering) and published by Varcon Systems. Classic puzzle setup. You match 3 gems of the same colorto clear them and possibly make a combo. Score based. Turns out it’s actually a clone of another game I didn't know called Columns, by Sega.

😬 Cold sores can make even the simplest things uncomfortable — like eating your lunch or sipping your morning coffee. With Dynamiclear Rapid, you’re #ONEANDDONE. One application is all you need for fast relief. Get back to enjoying life without the pain. Find us on Amazon, or at your local pharmacy!

Power isn’t given. It’s taken. In this world, so is love. Tangled Empires dark Mafia series (Anna Harding) For readers of #AnnaZaires #RinaKent #PenelopeSky #darkromance #mafiaromance #darkromanceworld #morallygreyromance #slowburnromance #booktok

I-76 @ MP 245.5, Susquehanna River Bridge 🕒 8:42 PM - 8:45 PM ET (8x speed) 🌡️ 71°F | Clear 📍: 40.198990,-76.810301

We love a line that instantly makes you pause. 👀 This paranormal shifter romance dives into obsession, redemption, and the complicated path toward healing after trauma. 𝙈𝙮 𝙈𝙖𝙩𝙚'𝙨 𝙎𝙚𝙘𝙤𝙣𝙙 𝘾𝙝𝙖𝙣𝙘𝙚 (𝙋𝙖𝙧𝙩 2) by Eli Blake https://a.co/d/0dPlwbCk / Link in bio

Fellow Kings, if you seek a place to share your kingdom’s victories (and brag royally about them), talk strategies, or post a silly meme or two, join our royal subreddit today! Cast your noble eyes here: https://www.reddit.com/r/TheKingIsWatching/ #Reddit #TheKingisWatching #Indiegame

2 hours left to cast your vote!!! 🗳️ Polls close at 7pm and I still need your vote 💙

#ukraine #ZelenskyyUa PEOPLE #Front_ukrainian#militarynewsUa LOVE, MERCY ASKED BY JESUS, COMPASSION OUT OF FAITH, YOUR soul must be NOT BOUGHT ON SAND BUT ON ROCK. BE WISE MATHEW 7. 24-26 🙏AT 22:00-00:00 #unitedNations #NATO #Europe

@ignitionpress.bsky.social The Patron 1 final order cutoff June 22nd, in shops July 29th. @cjward.bsky.social & @johnjpearson.bsky.social Interview on YT & Podcast Apps!

Mark Amodei had a distinguished career of making the rich richer and voting to strip healthcare away from thousands of Northern Nevadans. As an organizer during many of those key votes, I saw firsthand what that meant for families in our community.

"The genie is out of the bottle, it's not going back in." Mitch Sylvestre asked on Global News if he'd accept the results of a no vote and stop the separation fight if so He says he might- that it depends on a lot of things- but adds but that the movement won't stop globalnews.ca/video/118869...

Racist Christian nationalist pastor Joel Webbon claims that the indictment of the SPLC proves that racism is "not real": "America does not have a racist problem." www.peoplefor.org/rightwingwat...

Happy Pride Month! I'm running a month of musical events celebrating LGBTQ+ artists. Guest hosts are welcome - get in touch. I recommend Olof Dreijer's new record. Heartbeats (Knife cover)

SAYLES WITH THE HIT STICK! 💥 Catch the end of the 1st half on CFL+ 🗓️: Bombers vs Riders LIVE NOW 📺: Stream on CFL+ #CFLGameDay

Fuck me. How fucking embarrassing, you don’t repent for me you absolute tossers. How about asking the gods to forgive Israel for its genocide and land grabbing?

you ran 42km and now the endurance legends can take over your socials while you snooze. #fyp #viral

🌞☕🌼 Good morning. The sun rises on our dreams, revitalizing the hopes we have held close while we slept. It's an honour to read from you. You are on time. I've prepared a warm and delicious coffee for you. May it bring you courage, perseverance, and the realization that you are needed in this world.

Freedom of speech for me, but not for thee. #gasprices

MARTIN LUTHER (1483-1546) German theologian and reformer who played a key role in the Protestant Reformation. "We ought to take revenge on the Jews and devour them raw for such envy." "Their synagogues should be burned, their books destroyed, and their rabbis forbidden to teach."

Whoever represents NY-7 has an obligation to Puerto Rico — on the island and in the diaspora. That means getting the vultures off their backs and fighting for self-determination.