You don’t need more channels. You need profitable ones. $30K split across 5 channels = no data, no scale. Master 2 first. Then expand. #ProteanDigital #EcommerceGrowth #PaidAds #MarketingStrategy

Your December ad budget should be 2–3x your January budget. Why? Holiday traffic costs more, but conversion rates rise even faster. Typical Q4 pattern: • CPM ↑ 30–70% • CVR ↑ 25–50% Result: Better scaling opportunities. Plan budgets 90 days ahead. #ProteanDigital #EcommerceGrowth #PaidAds

5x ROAS ≠ more profit. Brand A (5x ROAS) = $37.5K profit Brand B (2.5x ROAS) = $37.5K profit Same result. Less complexity. ROAS without margins = vanity metric. Optimize for profit, not just ROAS. #ProteanDigital #Ecommerce #PaidAds #Marketing

Performance Max isn’t a black box anymore. Better controls, better data, better testing. If it’s not working, it’s not the campaign, it’s your inputs. #ProteanDigital #GoogleAds #PerformanceMax #PaidAdsStrategy

AI scales ad copy. But it also scales mediocrity. Best strategy in 2025: Human hooks → AI variations → Human refinement. Use AI as a tool, not a replacement for strategy. Follow for more insights.

Meta needs ~50 conversions/ad set/week to optimize. Below that: unstable performance + wasted spend. 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: $100/day + $25 CPA = 28 conversions → underperforming. 𝗙𝗶𝘅: → Consolidate ad sets → Increase budget → Optimize for higher-volume events #ProteanDigital #MetaAds #PaidAds

Google’s “New Customer Acquisition” goal changes scaling. Old: optimize for any conversion → you re-buy existing customers New: optimize for NEW customers → real growth Yes, CPA goes up. But so does customer base. Cheap conversions ≠ growth. #ProteanDigital #GoogleAds #PaidAds

How to split your ad budget across Google & Meta (based on $996M spend data). Budget depends on stage: • Testing → Google Search 60%, Meta 20% • Growth → Meta 35%, Google 40% • Scale → Meta 40%, Google 30% Follow your unit economics, not competitors. #ProteanDigital #GoogleAds #MetaAds

Ecom CAC is up ~40%. Most brands didn’t adapt. They blamed the algorithm. 𝗪𝗶𝗻𝗻𝗲𝗿𝘀 𝗱𝗶𝗱 𝟯 𝘁𝗵𝗶𝗻𝗴𝘀: → Track blended CAC weekly → Feed better signals (offline + profit data) → Shift 30–40% to retention The arbitrage era is over. Signal quality wins now. #ProteanDigital #CAC #PaidAds

Google Ads isn’t media buying anymore. It’s signal interpretation. Clean data = better performance Bad data = amplified mistakes Fix your inputs. #ProteanDigital #GoogleAds #Ecommerce #Marketing

Former US Defense Secretary Robert Gates on Netanyahu: "He told me in July 2009 that the Iranian regime was fragile and would crumble at the first attack. I told him then he was dead wrong — that he was underestimating the resilience of the Iranians. This is what he's been trying to sell for years"

The New Arab sat down with Iranian Canadian singer Navan to talk about his latest album 'Kisses on the Moon', specifically going into detail about his track 'Iran', which was inspired by Tehran and written in the wake of anti-government protests:

MERZ: First, fighting must cease and Russia must be ready to enter negotiations. So far, Russia has responded to every offer of negotiations with even more intensive shelling of Ukraine. This has to stop, and that’s a prerequisite for any kind of discussions to even take place.

I can guarantee you there's absolutely nothing Trump could do to make these people feel otherwise.

STING interception through the eyes of the military 💥 Unique footage of the 1020th Anti-Aircraft Missile Regiment in action. Watch till the end to see what a Shahed takedown looks like from the ground.

Cirie and Dee’s Corona commercial #Survivor50

You've been misinformed. Rittenhouse didn't cross state lines with a firearm. The rifle was always stored in Kenosha, WI with the owner, Dominick Black. This fact was acknowledged during the opening statements of the trial by ADA Binger & confirmed by the Antioch PD and the Lake County SAO. ⬇️

Naturally, being written in 2020 and 2021, the tracks each deal with different ways the world could end... from AI, Volcanoes, and WW3, to The Virus. But it ends with a message of love and hope.

🛟 SAVE OUR JOBS 🛟 For over 60 years, the RNLI Inshore Lifeboat Centre on the Isle of White has built, maintained & repaired almost 2,000 lifeboats. Now 70 workers like Finlay face the closure of their workplace. With few alternative jobs, it is a worrying time for Finlay & his colleagues

#Republican candidates cannot escape the simple fact that Congress they control, and President #Trump, have not delivered on any of his promises. Instead, they've acted to harm Americans with #Medicaid and other health care cuts and our costiest war.

Abort The Supreme Court!

What do y'all think? Am I on the money or off my rocker? 😅 (For the record: I used to teach leveled classes but eventually stopped because I found a per-move focus worked better, especially for online students.) #poledance #slinkthroughstrength #homepole #poleathome

"The US Supreme Court..has calculated that Magna Carta is cited in at least 160...cases since 1789, not least as the foundation of the principle that executive power is subject to checks and balances." A British King just rightly checked the entire Republican Party on the Floor of the House.

Todd Monken says he's "all for a clean slate" with Deshaun Watson heading into 2026. Video: Paris McGee Jr, Cleveland.com

It's #TurnBaseDThursday so it's time to show our updates on Little Tree Kingdom~ More variety of card this time! (Yes, those are flowers turning into fruits 🌻🍎) #roguelike #cozygame

Good night, everyone. 💗💗💗

Times flies 🚀 Some 25 years ago, @esa.int astronaut Umberto Guidoni 🇮🇹 became the first European to reach the International Space Station. Umberto rocketed into orbit on space shuttle Endeavour. @eurospacehistory.bsky.social @ita.esa.int

Megastar Plate Loaded Chest Press Machine Preview #homegym #garagegym

Casey Means, Trump's nominee to be Surgeon General, makes her living promoting questionable medical products online. I confronted her in today's nomination hearing over her practice of regularly illegally hiding that she is getting paid to promote these products.

Membres des centres de recherche financés par le secteur Santé du FRQ, ne manquez pas le webinaire qui présentera vos obligations touchant la publication en libre accès! #communautéFRQ 📅 17 avril, 12h à 13h ➡️ Inscription : https://rb.gy/351ljo

Tyler Hoechlin

What 2 years of solo dev looks like: #indiegame #indiedev #solodev #gamedev

I agree, in fact, I don’t believe he has the intellectual capacity to understand what he’s talking about.

The Womack Sisters were a real highlight of yesterday's Cross The Tracks festival in South London. Here's their version of their parents' classic hit Teardrops. Watch it in full at youtu.be/veqe4nwtkG8

New York City FC opened the scoring at Citi Field last night. Later, St. Louis City SC would earn a point on a stoppage time goal. But this was fantastic after a Keaton Parks tackle sprung this counter as described by me & Matty Lawrence on the NYCFC Radio Network 👇 "It's a glorious finish."

oh my god just look at @pochiichii.bsky.social what a cutie omg there they go... scootin.... on the freshly cleaned carpet....... GET DUGGY EMOTES YOU KNOW WHERE #VGennComm #emotes #commission

Sometimes the Disney princesses have two or three different names, depending on how aware their story is being told. #TriviaTime #DisneyPrincesses #DisneyClassics #DisneyAnimationVideos #FYPViral 

Combat in the Downbelow is intense, fast-paced, vibrant and full of action! Take direct control of your Temtem and fight for victory! 🏕️ crm.gg/64p8u 🏕️ Help us shape the game, access news and updates as soon as they're created and experience the world of the Downbelow earlier than anyone!

From #Agriculture to #Zoology, we’re featuring research from BioOne Complete partners. We’re at letter T! So far we’ve explored prairie dog, quahog, rhinoceros beetle, sunflowers, and Tyrannosaurus rex. Which species should we feature next? Share your ideas! #BioOneCompleteAtoZ #scisky #wildlife

www.bugatti.com/en/models/to... Hustlehand Productions/Buggati

My new roman empire 🫠 #kimnamjoon

Cooper Flagg on his 96-point weekend: "I think it's definitely some sort of a statement. I'm confident in myself and I know what I'm capable of and I'll just let the rest of the stuff figure itself out." Rookie of the Year or not?

A classic worth trotting out in any heatwave. One of the inspirations for our get in the bin section.

Can you imagine a world without independent media? We can't. Please support us at newint.org/give #MoreThanAMagazine #SaveNI

Melania Trump (r) walks next to a robot (l).

Q: What was it that made you break with Trump? Trump voter: Just seeing the lies. He put us in a war. He's putting up gold statues of himself. When are people going to wake up? All those stupid rallies I went to... I got rid of my Make America Great Again hat. I can't even believe I wore that hat.

Benifits of fasting #health #fyp #andrewhuberman #foryou #tips #fasting

⌚💤🏝️ La question du jour : Que se passe-t-il quand un parent vous écrit en dehors de vos horaires de notifications ?

THE STANKOVEN LINE IS AT IT AGAIN!! 📺: /NHL_On_TNT, /Sportsnet & /TVASports

Wie #sichtbar bist du wirklich? In einer #Welt voller Ablenkungen ist #Aufmerksamkeit die wertvollste Währung. Aber wie schaffst du es als #Unternehmen, ins #Gedächtnis deiner #Zielgruppe zu gelangen? 🔑 Die Antwort: Mit #B2B #Videos. #Videomarketing #Filmproduktion #Zieleerreichen #Erfolg

I REFUSE DATING WEBSITES I am simply too strange. I think I'm too traumatized to try with anyone who isn't at least casually abreast of My Whole Deal at this point. I think one more misunderstanding about a core part of my soul would make me cry myself into a desiccated husk...

Brain candy Volume up

Dem House candidate Vern Thompson says the question of abortion is a cultural, not a kitchen table issue, and isn’t a priority for most voters. He personally doesn’t want to come between a woman and her doctor, but that he respects people who have pro-life views. #northdakota #politics #abortion

I waited so long for this moment! #cdrama #ASplendidLove

Insuring your Galveston home? It’s not about what you paid but what it costs to rebuild. Make sure your coverage fits the real replacement cost. #theodonohoeagencygalveston #InsuranceTips

The Look #ai #fun #free #girl #video #clip

It's Okay To Be Woke: Scott Pelley being fired is another sign of journalism dying in the USA. #woke #wokeness #staywoke #politics #liberal

WE ARE IN STEAM NEXT FEST NEXT WEEK AND WE ADDED CO-OP TO OUR DEMO TELL ALL YOUR FRIENDS 🙌🙌🙌🙌 #SteamNextFest #NextFest #Demo

Russian criminals destroy apartment buildings to distract from their lack of military progress, while Ukraine sends drones to control key supply routes to Crimea. We're funding a tactical drone for an elite unit & only €140 remains- please help finish it: euromaidanpress.com/lets-support...

🎦 Folha abre inscrições para 11º Treinamento em Jornalismo de Saúde. Programa oferece oficinas de texto, palestras com especialistas e visitas a hospitais e centros de pesquisa 📲📰 Leia mais em mla.bs/84775da65c