AI scales ad copy. But it also scales mediocrity. Best strategy in 2025: Human hooks → AI variations → Human refinement. Use AI as a tool, not a replacement for strategy. Follow for more insights.

Meta needs ~50 conversions/ad set/week to optimize. Below that: unstable performance + wasted spend. 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: $100/day + $25 CPA = 28 conversions → underperforming. 𝗙𝗶𝘅: → Consolidate ad sets → Increase budget → Optimize for higher-volume events #ProteanDigital #MetaAds #PaidAds

Ad fatigue usually hits in 2–4 weeks. Refresh cycle: • Every 2 weeks → replace the lowest 30% of creatives • Every 4 weeks → full creative refresh • Keep 10–20 active variations Creative refresh = better performance. #ProteanDigital #MetaAds #PaidSocial #AdCreative

Meta CPMs spiked 24–66% in Q4 2025. High CPM ≠ bad. Focus on: • CTR (creative quality) • CVR (offer & landing page) • Cost per acquisition Stop obsessing over CPM, it’s just one input. #ProteanDigital #MetaAds #PaidSocial #AdOptimization

Manual placements give you control… but often worse results. Advantage+ placements: • AI optimizes across all placements • Typically 12–15% better ROAS Use manual only for testing or special cases. #ProteanDigital #MetaAds #FacebookAds #PaidSocial

91% of Meta ad views are mobile. ✅ Vertical video, bold text, hook in 3s ✅ Single clear CTA ✅ Mobile-optimized landing page (<3s load) Test your ads on your phone before launching. #ProteanDigital #MetaAds #MobileFirst #PaidSocial

Teaching Google which products make you money changes everything. Smart ones optimize for profit. Use Conversion Value Rules → tell Google which sales are truly valuable → Same ROAS, 42% more profit. Like, Comment, Share, & Follow for more. #ProteanDigital #GoogleAds #PaidSearch #EcommGrowth

Your ads don’t fail, your data does. Bad conversion tracking leads to Smart Bidding targeting the wrong customers. Fix your signal. Fix your results. Run a 30-min audit this week. #ProteanDigital #GoogleAds #Ecommerce #Marketing

MER > ROAS when it comes to real business performance. ROAS only shows platform-attributed revenue. MER shows TOTAL revenue ÷ TOTAL marketing spend. That’s why MER is often 20–40% lower—but far more accurate. Use ROAS to optimize ads. Use MER to understand reality.

80/20 acquisition vs retention is killing your margins. CAC is rising. Retention drives profit. +5% retention = up to +95% profit. Stop chasing only new customers. #ProteanDigital #EcommerceGrowth #Retention #MarketingStrategy

Warmer weather is on the way across southeast Wisconsin, but we're also tracking the potential for a few stronger storms overnight into early Saturday morning. https://tinyurl.com/yasy3kye 

Loved visiting Ink Pad Print Shop in Strathcona — the powerhouse behind crests for the @Canucks and amazing local projects! 🎨👏 Lina & Andy’s creative energy and mentorship show how local businesses keep #Vancouver’s spirit thriving. 💙 #CreativeCommunity

Smells Like Shovelling Spirit by #Nirvana from www.instagram.com/moremusicmem... #alternative #music

Timberwolves coach Chris Finch on losing Donte DiVincenzo: “Completely devastating for Donte. He’s had such a great season. He’s the heart and soul of so many things that we do. You could see the look in his eye when it happened and you knew. We’ll love him and be there for him.”

Juaquin knows educators deserve more—more support, more resources, more community. That’s why he’s with ATPE. Join him. atpe.org/join-now

Heard what happened happened with Doug Ford at the Home Depot… I just wish the Premier had the same sense of urgency to actually chase down the Minister of Labour as to what is happening with the Skills Development Fund.

Taurus besties, your weekly tarot roadmap for May 18th - 24th is officially here! 🔮 The universe is dropping major hints about your money and energy, so don't hit scroll just yet. ✨ Claim this alignment below! 👇🏼 #tarotreading #taurusreading #wolink #bluesky #skylog #videosky #zodiacpair

Rural Economy & India's Development with K Govindan, VM Jayadevan, Rajesh Krishnan and Tony Paul is now on @wlfwayanad's YouTube channel. Link in bio. #wayanad #wayanadliteraturefestival #wayanadliteraryfestival #wlf2024 #rural #ruraleconomy #ruraleconomicdevelopment #ruralecology #development

RGB Car Interior LED Lights 🚗✨ | APP Controlled Ambient Lighting Kit | Transform your car into a luxury RGB glow setup with these Winzwon LED Interior Car Lights! 🚗🔥 Create the ultimate nighttime driving #CarLEDLights #RGBLights #CarAccessories #AmbientLighting #CarGadgets #TrendPickz

I wonder if Elon has even met this baby.

Definitely typical MAGA. They are taking our jobs but they don't want to work. And Kamala doesn't have the best wording against the felon. And these people definitely live among us #USDemocracy

The Powerpuff Girls (‘Twas the Fight Before Christmas) - He’s Watching Network: Cartoon Network Physical Media: The Powerpuff Girls: The Complete Series DVD Original Air Date: December 12, 2003 #nostalgia #retro #2000s #cartoonnetwork #christmas

Gasp I thought it was just me lol 😆

🥲🐐🐐

#iran #trump #propaganda #trolling #fyp this really is great propaganda trolling of Trump

Energy bills are continuing to rise. And this govt are simply throwing money at the issue without any targeting or any measures to prevent this happening again. We need supports for today and solutions for tomorrow.

28N @ Butler Road 🕒 8:42 AM - 8:43 AM ET (3x speed) 📍: 40.558999,-79.802423

My horror cooking game will have child like drawings appearing as textures. That means I have to break out the crayons and practise drawing like a kid. And channel a sad child. #spotlight #promote #indiegame #gamedev #indiehorror #indiedev #wip #artdirection #trauma #horrorshowcase

Celebrating Jackie Robinson Day! Shared from @pbs 🎥✨ Full credit to them. Watch more 📺 https://www.instagram.com/reels/DXHcttnEeZd/ #BlackHistory365 #JackieRobinson #OnThisDay #BreakingBarriers #MLBHistory #CivilRights #BlackExcellence #Number42 #TheEnglandManor

The truth? Trump's actions have put a lot more money in Iranian coffers...

Pow! Vote secured!

🚀Senior Analytics Engineer | Octane11 | Full-remote | €60-80+7K🎯 Es el motor que conecta la actividad pagada, propia y ganada con los datos de ventas para ofrecer insights accionables👇 https://www.getmanfred.com/ofertas-empleo/8335/octane11-senior-analytics-engineer-abr26

Heading to a cottage this summer? @jennweatherhead.bsky.social shares essentials to make your holiday a breeze @annettehamm.bsky.social. FULL INTERVIEW: www.chch.com/morning-live/summer-essentials-travel-tips/

In Duitsland volgt een Syrische moslim twee blondines terwijl hij hen bespot en seksualiseert: “Ze zeggen tegen me dat ik terug moet naar Syrië en mijn land moet herbouwen, DIT (verwijzend naar hen als seksueel object) is wat een land opbouwt, ik ga niet terug zelfs als ze me dwingen.”

“We save the NHS money.” If that’s your pitch opener, you’ve already lost the room. At #TheFix2025, Matthew Lawrence will run a workshop: Your innovation saves money. So what else can it do? Join him on 18 September at THE FIX. thefix.io/agenda/ #Innovation #HealthTech #NHS

Solo Travel's Profound Impact: Personal Growth & Joy #mindset #solotravel #mindfulness #podcast #peaceofmind #growthmindset #travelblogger #innerpeace #connection #travel

@the.droobiee Somebody give the subtitle guy a raise. #Melania #political #satire

SCOTUS made this happen when they gave constitutional rights to fictitious entities. Join the movement to #EndCorporateRule

THE MOTHERFUCKING KNICKS ARE GOING TO THE FINALS!!!!!

Bombardier flying high, Air Canada adding new planes, big changes at Telus, and more signs that the end is near for Toys R Us Canada.. So much to know in your Thursday, February 12 edition of Canada's Business Beat!

据美联社报道，美国执法部门正在应对白宫附近传出的枪声。 周六在现场工作的记者表示，他们听到连续多次枪响，并被要求进入新闻简报室避难。美国特勤局人员阻止他们离开。 目前暂无人员受伤报告，也没有关于事件具体情况的信息。 美国特勤局在 X 平台表示，他们“注意到关于西北17街与宾夕法尼亚大道附近传出枪声的报告”。 这个地点距离白宫仅一个街区。特勤局表示，正与现场人员核实信息，并将在稍后发布更新。 联邦调查局（FBI）局长卡什·帕特尔也在社交媒体发文称，执法人员正在应对枪击事件，并表示“会在条件允许时向公众更新情况”。 事发时，特朗普正在白宫内。 美国广播公司高级白宫记者Selina

Kushner/Trump resort sparks protests near Albania's Narta Lagoon For daily global news videos, please visit Ranked.News/videos

HP 2023 Chromebook Laptop, 14 Inch Display, Intel Celeron N4120 Processor, 4GB RAM, 64GB eMMC, Intel UHD Graphics 600, WiFi, Bluetooth, Chrome OS, Modern Gray (Renewed) 🛒 Check on Amazon: https://www.amazon.com/dp/B0CHXHSC5R/?tag=sersart2024-20

Ter história no jornalismo é ter do que se orgulhar. É saber que sua primeira grande reportagem resultou numa obra importante como o aterro sanitário de Mossoró. Muito legal poder contar um pouco da minha história no podcast da minha amiga @alinelinharesoficial

In Moskau fand die Premiere von "Michael" statt. Der Streifen interessiert mich zwar gleich null, aber es ist amüsant zu sehen, wie die antiwestliche Propaganda offensichtlich auch ihre Grenzen hat...

💬 "I believe my daughter will flourish and achieve her true potential" 📣 Adenike is one of our newest Academy parents 🎉 She's thrilled to receive her daughters place at the Academy 🎓 We can't wait to welcome her in September 2025! 💫 #MakeManchesterMagic

Saba the Maine Coon makes biscuits on Caturday. 🙀 She prefers organic ingredients. 😻 #mainecooncats #mainecoons #Cats #cat #Caturday #CatSky #CatsOnSky #CatsOnBlueSky #CaturdaySky #CatInBlueSky #FurBabies #Pets #PetSky #CatPics #cutepets #floof #kitty #meow #petsofbluesky #felinefriday

Does the Democratic Party even practice democracy?  - Emma Vigeland on Higher Learning.

Did you catch the latest edition of Safe Space Digest? Each month we gather the top headlines in trust & safety news and give a quick summary of the stories impacting online child safety. Here's the latest from Cassie Coccaro, Communications Lead at Thorn. https://teamthorn.co/4l3w6cw

Happy Trans Day of Visibility, Illinois! I will always work to uplift and fight for the trans community and trans youth. 🏳️‍⚧️💙

Pubic trust in politics has collapsed... because people aren't stupid. We can see the system doesn't work for us. It serves a tiny super-rich elite. Rebuilding that trust starts with taxing the super-rich fairly & kicking big money out of politics: taxjustice.uk/blog/how-to-...

Clean energy is that same opportunity sitting right in front of us. Instead of gutting renewables and green energy tax credits, we should be doubling down and investing in the infrastructure for success. We've done it before, and we should do it again.

50 Cent 👑 Subscribe to Mediazewtv on YouTube HERE: 👇 youtube.com/@mediazewtv?... #50cent #icon #legend

They can actually say that?

Rep. Sheri Biggs (R-SC) was on Newsmax to talk about the peace negotiations: “I think we have to trust him. The American people elected President Trump for a reason, and it’s because he has the backbone, the intelligence to get things done.”

It must be the first of the month. New Billboard Day!

Puppy Cuteness ^w^ | The Division 2

May 19, first day back in the water! Marine forecast says the ocean temp is 50 degrees, but I think close to the beach it’s warmer.

A UN worker outside McGill University expresses his frustration at the Montreal police & security over their attitude to a pro-Palestine protest

What can viewers expect from P!nk as Tony Awards host? “I'm going to be as ridiculous as everyone thinks I am,” she told Frank DiLella.