Google’s “Power Pack” = Demand Gen + AI Max + PMax. Do you need all 3? Not always. • <$50K/mo → PMax + Search • $50K–$150K → Add Demand Gen (if creative is strong) • $150K+ → Full stack Thin budgets = poor optimization. #ProteanDigital #GoogleAds #PaidAds #Marketing

Payback period > ROAS for cash flow. Example: CAC $75, first order profit $36 → need 2.1 purchases to break even. Scale too fast & you’ll run out of cash before customers repurchase. #ProteanDigital #CashFlowMatters #EcommerceGrowth #ProfitTips

You spent $85 acquiring a customer… then go silent for 3 months. That’s where profit leaks. Fix it: → Post-purchase ads → Email + SMS + retargeting → 120-day nurture system 40–55% vs 15–25% repurchase rate. Retention > acquisition. #ProteanDigital #LTV #PaidAds

Ad fatigue usually hits in 2–4 weeks. Refresh cycle: • Every 2 weeks → replace the lowest 30% of creatives • Every 4 weeks → full creative refresh • Keep 10–20 active variations Creative refresh = better performance. #ProteanDigital #MetaAds #PaidSocial #AdCreative

Doubling spend ≠ scaling. If ROAS drops as spend increases, you’re hitting your ceiling. Find your breakeven. Scale smarter, not just bigger. #ProteanDigital #EcommerceGrowth #GoogleAds #MarketingStrategy

Broad match isn’t the problem. Broad match + Maximize bidding → CPA spikes Broad match + Target ROAS → scalable performance If using broad match: • Set Target ROAS • Add negatives weekly • Monitor search terms #ProteanDigital #GoogleAds #PPCStrategy #PaidSearch

Your Google Ads vs 18,000+ brands: CVR 4%+ → Above avg ROAS 3+ → Competitive CVR <3% → Optimize now More clicks, fewer conversions, higher costs in 2025. #ProteanDigital #GoogleAdsBenchmark #AdPerformance #EcommerceGrowth

Google’s Smart Bidding Exploration tests profitable traffic you’re missing. ✓ Stable campaigns, $10K+ budget ✓ Test slightly lower ROAS traffic ✓ +19% conversions, minimal ROAS dip #ProteanDigital #GoogleAds #PaidSearch #SmartBidding

PMax is often stealing your branded Search traffic. Result: → Higher CPC → Lower CVR → 10–16x higher CPA Fix it: → Brand exclusions → Negative keywords → Separate intent (Search vs PMax) Stop campaigns from bidding against each other. #ProteanDigital #GoogleAds #PMax

If you don’t protect your brand keywords, competitors will. Unprotected brand CPC: $4.50–$7.00 Protected brand CPC: $0.30–$0.80 Fix: • Separate brand campaign • Exact match brand terms • Target 95%+ impression share #ProteanDigital #GoogleAds #PaidSearch #EcommerceGrowth

Donald Trump criticizes Democratic border policies, referring to open borders as “stupid borders” created by “stupid people.”

Slush fund payola

Bad policy costs everyone: your time, counties’ resources, and taxpayer dollars. Our elections are already secure, accessible, and safe. So let’s invest in voters, counties, and a system that works—not tear it down to satisfy a few sore losers.

Evening thank you snblue have a wonderful Thursday evening ✨

Look Around You Series 2, Episode 3 - Sport PEALY: And Championess and Paul Alan go through to the final of our Look Around You Invention of the Year competition at the end of the series, where they could win this magnificent trophy, presented on the programme,... [1/2]

California currently has the strongest AI regulations in the entire country thanks to a law I wrote and passed — but my work isn't done. AI is advancing every day, and we need to make sure it's working for us. Check out my full plan for AI at my website, link in bio.

He's back!! 😎 Hungarian Health Minister, Zsolt Hegedűs, dances in front of Budapest’s Parliament building after the inauguration of Péter Magyar as the new prime minister. 🤍

Everyone in Minneapolis agrees, or to priority is spring our neighbors targeted by ICE. The City Council passed a temporary extension of the eviction timeline from 30 to 60 days. The Mayor vetoed that and chose to stand with landlords short-term profits instead of our immigrant neighbors

The government has been dropping batches of UFO files. I’m going in completely blind for a first-look reaction. Is this the disclosure we were promised, or just political theatre designed to confound and confuse? Watch the breakdown here: https://youtu.be/LfGkVijKjbs

FROM IRAN…..

Saikat: People are really frustrated with how the Democrats are reacting in this moment @saikatforcongress.bsky.social on @aliensupershow.bsky.social @meidastouch.com

It’s Goat morning with the goat escape across the Caroline bridge

La entrada del mes pasado en el blog de La Memory fue un berrinche guapo. Mañana hay una nueva, y es un berrinche más guapo todavía con una serie de cosas que no quiere que se me olviden ni a mí ni a nadie de l@s presentes. Pista:

Stay safe out there ladies #single #trending

護身包：Défense防禦보호 방어 방호AmparoProtección

GOOOOOOOOOOOD MORNING PORTLAND IT IS A TIMBERS MATCHDAY IN SAN DIEGO #RCTID

Who is headlining #bonnaroo in 2025? There are many guesses, but one thing is for sure. @stoneonair.bsky.social probably won’t like it.

Me overhearing in the kitchen:

Studios didn't hire me because I had no experiences in gaming... So I decided to make my own. Here's my first indie game: Maseylia - Echoes of the Past. It's an action platformer, thought as a 3D metroidvania (with backtracking, abilities to unlock, combat...). And it's inspired by Moebius !

repost @chaos.rgb on IG . . . . . #creativecoding #generativeart #art #digitalart #generative #codeart #creativecodeart #abstractart

200 days. That’s how long nurses have been on the picket line bargaining for safe patient staffing ratios to keep their patients - all of us! - safe. From the picket line to the steps of the Michigan Capitol, we stand with you @teamsters.bsky.social because you fight for us.

Massie: "There's a growing number of people on the right who have a form of TDS called Trump Disappointment Syndrome. i think what's gonna happen to the party this fall is they've disenfranchised a large portion of that constituency that Trump assembled."

Noah Wyle calls on Congress to pass a tax credit for healthcare workers: "Medicine is hard enough, but so much of the damage is coming from everything around it. It's the staffing ratio that turns a manageable shift into a moral injury. It's the tuition bill that still dictates what you can afford"

I just needed 1 more </3

Up Slice 'Killer Instinct' Super Nintendo

Yes .. some rain! We need a lot more. ☔️ @live5news.com

Within Me Are #Cosmos From #Sandman #Comic [Child of Night And Time] Cosmos of Souls The New World Rabbit With Crown (Google) Rabbit on [Moon My Birth] (Predates) #giantimpacthypothesis INSPIRATION From #FireForce Ending ( A WORLD EMPTY NO ABILITIES NO POWERS ..

LIVE NOT A REPLAY !!! THE FEEL GOOD WITH @djevildee.bsky.social & @beatminerz.bsky.social IS LIVE ON #twitch TODAY AT 12PM EST !!! twitch.tv/djevildee 🔗 IN BIO !!!

Jeff Bezos said the bottom half of Americans should pay zero federal income tax. It stands to reason. We should exempt low-income earners from taxes and impose higher progressive tax rates on high-income earners. This is the way to narrow the wealth gap in our country.

I did it! #nhpolitics #nhtok

Chris Wright # 1.....I don't care if the United States commits war crimes. Chris Wright # 2.....Trump is talking shit. He won't do that. Iran doesn't have to worry.

“The release of the Epstein files are more important than ever after America’s attack on Iran. Epstein was likely an Israeli intelligence operative, collecting blackmail on political & corporate leaders. Who in the White House and in Congress are compromised?” www.instagram.com/reel/DVT11fc...

UK looking into insider trading in the Whitehouse.

So, it looks like Trinity Trigger won the "What to play next?"poll. I hope y'all enjoy this game with me. Stream starts 5a-8a CST on Saturday and Sunday hope you'll be there. www.twitch.tv/gaming_with_...

#WVPrayer26 Let’s join together in prayer for ministries serving faithfully in closed countries. Ask God to protect, strengthen, and encourage those sharing His love where it’s most needed. Your prayers matter!

Europa dreht auf Sommermodus! ☀️🌍 Die Großwetterlage stellt sich komplett um: Ein kräftiges Hoch sorgt jetzt in vielen Ländern für Sonne satt und steigende Temperaturen. 🌡️

Daniel addresses the spread of disease and lack of access to medical care and medications in the disastrous conditions of so-called family detention centers. Excerpt from TWiV 1294: Clinical Update with @danielgriffinmdphd.bsky.social

No one should be in Congress for 30 years. Its time for Diana to go. Donate $30 to Wanda James TODAY bit.ly/firedeguette

I have no natural defenses against this specific memetic payload

Feeling extremely reenergized by how the Crew played in both their open Cup game against NYCFC, and their league game against Atlanta. It was a great start for Courtois, and they have been scoring some very Crew style goals like this one! #crew96 #MLS

𝗧𝗥𝗘𝗡𝗗𝗜𝗡𝗚: Giants QB Jaxson Dart’s girlfriend, Marissa Ayers, has gone viral for making her runway debut at Miami Swim Week. Dart is winning on and off the field 🥵 Original post

One step from an elephant can undo days of work for a family. MEP rangers used drones to safely guide 3 bulls away from settlement fences and into Lemek Conservancy, protecting both elephant safety and community livelihoods.

[20260602] Shorts/Reels/Tiktok 지금 이 순간 🕛 #tripleS #트리플에스#ASSEMBLE26 #LOVEnPOP#Baby_Flower #트리플에스 #トリプルS

WEREWOLVES are rad! Shirts, stickers & more. Shop my store: volpedesign.dashery.com #shirts #shirtdesign #horrormovies #werewolf Music by @davidjosephwesley.bsky.social

Keiner glaubt mir das ich unterwegs fruehstuecke😭🤌

MacFarlane: We're seeing this unhinged unspooled name calling, often misogynistic, often racist stuff emanating from Washington. 60 minutes would not platform it without the proper scrutiny. You lose that and you lose one of the few things that exist that don't sane wash

Did you know that during a full moon some animals become more active If you report a sighting, please include: • 📍 Exact location • 🕒 Date and time • 🐾 Species (or best description) • 📸 Photo or video (if safely obtained) • 📝 Notable behavior

CGT and negative gearing concessions were overly generous and helped fuel the housing crisis. I supported today’s changes, as I’ve long campaigned for reform. As things stand at the moment however the Gov has a lot of work to do to get the rest (e.g. trust changes) done right. #auspol #politas

'We don't have the privilege of saying that anymore' In our latest podcast, @soumayakeynes.ft.com argues that following the old rulebook on international trade is no longer an option. Listen below or search 'High Resolution' wherever you get your podcasts 👇 buff.ly/pGuL25H

PA 413 SOUTH OF I-295 🕒 2:42 PM - 2:44 PM ET (6x speed) 🌡️ 82°F | Clear 📍: 40.163514,-74.904726