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Obie | Founder - ProteanDigital.io

@protean-digital

AI scales ad copy. But it also scales mediocrity. Best strategy in 2025: Human hooks → AI variations → Human refinement. Use AI as a tool, not a replacement for strategy. Follow for more insights.

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More from Obie | Founder - ProteanDigital.io

AI Max isn’t a new campaign. It’s automation layered onto Search: → Broader matching → Dynamic ads → URL expansion Opportunity: more reach Risk: wasted spend Fix: → Start with 1 campaign → Check search terms daily → Add negatives aggressively #ProteanDigital #GoogleAds #PPC

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Obie | Founder - ProteanDigital.io

Meta Advantage+ Shopping shows 3.8x ROAS vs 2.5x standard. But here’s the catch 👇 It prioritizes warm audiences → inflating results. Fix it: • Cap existing customers (20–30%) • Track new customer CPA • Watch blended CAC ROAS ≠ real growth. #ProteanDigital #PaidAds #Ecommerce #MetaAds

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Obie | Founder - ProteanDigital.io

You don’t need more channels. You need profitable ones. $30K split across 5 channels = no data, no scale. Master 2 first. Then expand. #ProteanDigital #EcommerceGrowth #PaidAds #MarketingStrategy

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Obie | Founder - ProteanDigital.io

Google’s “New Customer Acquisition” goal changes scaling. Old: optimize for any conversion → you re-buy existing customers New: optimize for NEW customers → real growth Yes, CPA goes up. But so does customer base. Cheap conversions ≠ growth. #ProteanDigital #GoogleAds #PaidAds

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Obie | Founder - ProteanDigital.io

Google’s Smart Bidding Exploration tests profitable traffic you’re missing. ✓ Stable campaigns, $10K+ budget ✓ Test slightly lower ROAS traffic ✓ +19% conversions, minimal ROAS dip #ProteanDigital #GoogleAds #PaidSearch #SmartBidding

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Obie | Founder - ProteanDigital.io

91% of Meta ad views are mobile. ✅ Vertical video, bold text, hook in 3s ✅ Single clear CTA ✅ Mobile-optimized landing page (<3s load) Test your ads on your phone before launching. #ProteanDigital #MetaAds #MobileFirst #PaidSocial

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Obie | Founder - ProteanDigital.io

Your attribution model might be crediting the wrong channels. Last-click attribution ignores most of the customer journey. Data-driven attribution shows the real impact of every touchpoint and can completely change which channels you scale. Check your attribution settings today.

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Obie | Founder - ProteanDigital.io

Google Search Partners = 15–20% of your budget on unknown sites. Lower CTR. Lower CVR. Same spend. Great for testing or niche campaigns. Bad for efficiency at scale. Most top accounts disable it. Test it. Don’t assume. #ProteanDigital #GoogleAds #PaidAds #MarketingTips

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Obie | Founder - ProteanDigital.io

PMax is often stealing your branded Search traffic. Result: → Higher CPC → Lower CVR → 10–16x higher CPA Fix it: → Brand exclusions → Negative keywords → Separate intent (Search vs PMax) Stop campaigns from bidding against each other. #ProteanDigital #GoogleAds #PMax

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Obie | Founder - ProteanDigital.io

Call ads are going away. No new ones (Feb 2026) Gone completely (Feb 2027) If calls drive your leads, start migrating now. Test call assets before it’s too late. #ProteanDigital #GoogleAds #LeadGen #Marketing

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Obie | Founder - ProteanDigital.io

Trump: We have a ballroom that's under budget. I've doubled the size of it because we obviously need that. And we're right now on budget, under budget and ahead of schedule. I DOUBLED THE SIZE OF IT YOU DUMB PERSON!

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Acyn

Excerpt from the session at #WLF2024 titled Art and Politics; Prakash Raj in Conversation with Dhanya Rajendran. #wlf #keralatourism #wayanadtourism #kerala #cinema #indiancinema #films #indianfilms #actor #indianactors #prakashraj

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Wayanad Literature Festival

Have you seen episode 462 yet? We cover a moment in #MLS history that will never be forgotten, when #DCUnited GK Bill Hamid had to face 3 PKs in a row for leaving his line early, which he was not thrilled about! Video: youtu.be/kICqDVLs0ZY Audio: linktr.ee/thedppod

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The Designated Players | An MLS Podcast

I talk to my vegan grandma who survived cancer about plant based cookbooks! #healthylifestyle #vegan #nutritarian #plantbased #livetobe100

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ThePlantRocker

Congress passed a major funding bill with big implications for patients—from telehealth to drug costs. But not all questions are settled. On #TheHealthAdvocates we have the break down Listen now: ghlf.org/the-health-advocates/#episode190 #HealthPolicy #PatientsFirst

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CreakyJoints®

🚨 New Focus episode 🚨 Harvard’s Prof. Avi Loeb joins me to discuss the Webb images of 3I/ATLAS — and the question: 👉 Who speaks for Earth if it’s alien tech? 📺 Watch: youtu.be/l8mek93DzgI?... 🎧 Listen: open.spotify.com/episode/2JMx... #JWST #AviLoeb #3IATLAS #WhoSpeaksForEarth

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The Focus

"El año del hambre en Madrid" de José Aparicio fue una de las 311 pinturas que se colgaron en el Museo del Prado cuando abrió sus puertas por primera vez en 1819. En "Una obra, una historia" reconstruimos su ubicación original museodelprado.es/actualidad/n...

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Museo del Prado

Booommm 💥💥💥💥💥💥💥 Fiiiiiiiirrreeee 🔥🔥🔥🔥🔥🔥🔥 A Russian BM-21 Grad multiple launch rocket system destroyed.

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24Hours Ukraine

Here’s my #art show + sale at the GlouGlou beverage bar + coffee shop 🍷🥂☕️🖼️ I will also have a meet the artist reception on Saturday March 7 from 4 - 6pm where I will also be selling cards of my paintings 🖼️ Cheers everyone 🌼🕊️🌞🕊️🌸 #Peace on Earth ☮️🌎💚🌏💙🌍❤️🕊️ #Paintings #artist #show #sale #bar #shop

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jameshwidder

The USA's defending was... not great! Not great at all! 😐 𝐔𝐒𝐌𝐍𝐓-𝐁𝐞𝐥𝐠𝐢𝐮𝐦 𝐑𝐞𝐯𝐢𝐞𝐰 - watch/listen 👇 🍎: tinyurl.com/ycxn8b5u ✳️: tinyurl.com/57j4k939 📺: tinyurl.com/4jfzenjx

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Total Soccer Show

Censoring science betrays the public’s right to know the risks of extreme weather, air pollution, and ocean warming. And it shows who the Trump admin cares about: corporate fossil fuel polluters that are poised to make billions from climate-blind deregulation while costs increase for everyday people

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Suzanne Bonamici

#Dogbone update! Most of the changes are under the hood, but I'm making progress! #pixelart #gamedev

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Johanna Morgan

@politicaled.bsky.social @bill-maxwell.bsky.social @kathyswords.bsky.social @silverfox9.bsky.social @sydfish.bsky.social WELL, IT'S "SOUTHERN MAN" WEDNESDAY ACROSS TRUMPFUCKISTAN AMERICA #NoKings #NoDictators #NoPedoPresidents #2026Bitches #ProtestThePresident #TrumpEpsteinPedoCoverUp

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LaurieHardman

Missouri state Sen. Rick Brattin, a hard-charging, far-right Republican from Harrisonville, needs to chill. A link to my latest column is below. ⬇️⬇️⬇️ www.kansascity.com/opinion/opn-...

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Toriano Porter

Care work is the quiet engine of this country. As co-chair of @demwomencaucus.bsky.social Caregiving Task Force, I am proud to join my colleagues to introduce a Congressional Resolution designating April as "Care Workers Recognition Month" to commit ourselves to caring for those who care for us.

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Congresswoman Lateefah Simon

❗️Israeli attacks intensify across southern Lebanon and Western Bekaa For daily global news videos, please visit Ranked.News/videos

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Ranked News

Can James Talarico truly hope to win in Texas?!

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Trae Crowder

Really though...genuinely thank you all for putting up with it HA. I have fallen down the mental health system twice like a wedding ring falling into a septic tank, and come out with 0 help for this. HA I really am trying, thank you for your support.

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PB (Caudle) - Squirmy Skug

GP!! The Glove

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Steeler KJ

Step inside a mesmerizing, automated book factory. The sounds of precision and progress will transport you! Ever wonder how books come to life behind the scenes? This is a peek into the modern marvel. #FactorySounds #ASMR #Factory #Automation

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AIBookCraft App

Five Nights at Freddy's: Secret of the Mimic is playable now on PS VR2, with PC and Quest to come later. Details here: www.uploadvr.com/five-nights-...

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UploadVR

#TriviaTime #DisneyCastMembers #July 24,1966 #WaltDisney #FYPViral 

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Tracy Harrell

A taste of Switzerland: grilled cervelat by the fire 🍽️ #cervelat https://go.grape-place.com/cervelat-bluesky

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Grape Place

#hawaiinews #🌺news #hawaii 🤙 #kanakasky Flooding that impacted Oʻahu communities, including Waialua & Haleʻiewa, has left families facing devastating life-changing losses. Hawaiian Humane Society is committed to supporting the pets & people effected hawaiianhumane.org/recovery/ #HawaiiStrong 🤙

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808 Koni🤙

Boyfriend-coded yoongi doing his kitty stretches while casually checking the stage setup 🐱🤸‍♂️ 🐱🤸‍♂️ arms check ✔️ legs check ✔️ stage check ✔️ lights check ✔️

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AGUST D CHARTS

#FlávioBolsonaroCriminosoPeculato #CiroNogueiraMensaleiro #LulaPresidente2026 #lulareeleito1ºturno #lulapelotrabalhador #LulaPresidente13 #leandrograssgoverndordf #SimoneTebetSenadoraSP #HaddadGovernadorSP

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R
Ricardo

South Korea’s SK Hynix became just the third Asian company to join the $1 trillion club as a breakneck surge in memory-chip stocks and an AI frenzy reshapes economies worldwide. Shery Ahn explains. More here: bloom.bg/4faUXdj

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Bloomberg News

Are you a Network Engineer? do you think AI can take your job?

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Jason Peterson

FJI’s Michelle Llosa wrote about FJI’s heat case in the latest issue of the FPEP Post, a publication written by advocates and people inside the prison system. Read the full article in the FPEP Post at the link in bio.

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Florida Justice Institute

🕹️ Jump, fall, rewind, and repeat! JumpMap challenges you to explore 20+ levels and race through Speedrun Mode. Can you beat your best time? Try the demo today! https://store.steampowered.com/app/3058710/JumpMap #indie #stream #indiegamedev #indiegame #speedrun

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Radiant Bear Games

Sandra and Lucas are waiting for a home where they’ll be loved forever. Explore their story at miamidade.gov/petsoftheweek. Visit them at Miami-Dade Animal Services. #OurCounty #AdoptAPet #PetAdoption #AdoptDontShop

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Miami-Dade County

Walk it off, you’ll be fine! 🎯 #dyinglight2 #dyinglight #dyinglight2stayhuman #gaming #dyinglight2gameplay

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Ricky

The Senate resolution said it “does not concede” to an audit, but Senators agreed to turn over some records. https://www.wcvb.com/article/senate-di-zoglio-audit-records/71434918 

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WCVB NewsCenter 5, Boston

Gift Article: Since its inception, the DOJ has relied on paid informants to infiltrate civil rights movements—often not to uncover truth, but to manufacture it. So, here’s the real question: when does accountability finally knock on the DOJ’s door? www.nytimes.com/2026/04/22/u... #PINKS

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Petisia

6ix9ine shocks fans by joking he'd "abort" a baby girl at his baby shower. The rapper faces backlash over the dark, controversial declaration about his unborn child. #6ix9ine #Controversy #BabyShowerShock #RapperBacklash #BanglaEntertainment www.hypefresh.com/6ix9ine-abor...

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Hypefresh For HipHop

Iowa Democrats are making the case to the DNC that the Iowa Caucuses should be among the early states again. They’re pitching a mail-in presidential preference process and a simplified in-person process. Re: an end to the wild caucus math.

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Zachary Oren Smith

…time for therapy, maybe. 😉

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Nixadon

Memoir Plus #foodjourney #podcast #short #memoir This is a segment from the Knauthentic podcast episode #17. Pleaseconsider watching the full video. Check the Linktree in my bio. #knauthentic #culture #nutrition #lifestyle #health #awp26 #litfest

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Toi Thomas

#CrimeFightingCat is chasin' wabbits

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Skunkola

Paul LePage is used to yelling at, and debating with people (men) who look like him. It’s time we brought someone new to the conversation. Vote for Paige Loud on June 9th in the ME-02 Democratic primary so we can take on the “maga majority” head first. #mepolitics

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Paige Loud for Congress

Share a 1970s TV show you love. 📺

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Katy

Mario Kart 8 may be the king… but Double Dash is still the most unique Mario Kart ever made. Nintendo needs to bring back the character-switching mechanic. 🏁🔥 #MarioKart

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SuperGainsBros

A change is coming… Diversity CRNA Info & Airway Sim Lab Workshops changing profoundly the face & culture of Nurse Anesthesia Baltimore 2026, Future CRNAs Critical care nurses interested in applying to CRNA programs across the country, attend and actively participate at Diversity CRNA Workshops.

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Dr. Lena Gould, EdD, CRNA, FADLN, FAANA, FAAN

Trump once again compares his war in Iran to Vietnam

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Aaron Rupar

Don’t miss an episode! Follow us on Apple, Amazon Music or wherever you get your podcasts. Even better watch the vodcast on Spotify or on the Have I Got News For You YouTube channel.

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HIGNFY US

A video appeared showing the aftermath of the Ukrainian strike against the docked „Boykiy“ in Kronstadt, Russia. What and absolute embarrassment for the Russian army, having lost a ship in the middle of one of their most fortified ports in all of Russia.

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(((Tendar)))

Capitalism needs fascism.

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Maya Media

The US spends $886 billion a year on defense. We can’t find money for universal healthcare. 68 million Americans are uninsured or underinsured. This is a priorities problem. Republicans chose bombs over your body. Hold them accountable. #FundHealthcareNotWar #Pinks

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Jules⚖️

Dzięki naszemu programowi In Vitro urodziło się już 15 tys. dzieci. PiS za swoich rządów zlikwidował finansowanie tej metody. Co PiSowcy muszą mieć w głowach, żeby być przeciwko małym Polakom i szczęśliwym rodzicom.

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Konrad Frysztak