Obie | Founder - ProteanDigital.io
@protean-digital
AI scales ad copy. But it also scales mediocrity. Best strategy in 2025: Human hooks → AI variations → Human refinement. Use AI as a tool, not a replacement for strategy. Follow for more insights.
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More from Obie | Founder - ProteanDigital.io
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Google Ads isn’t media buying anymore. It’s signal interpretation. Clean data = better performance Bad data = amplified mistakes Fix your inputs. #ProteanDigital #GoogleAds #Ec...
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There’s no “perfect” Google vs Meta split. It depends on: → Product → Demand → Stage Start 60/40 → test 60 days → shift budget to the winner. Brands that optimize mix (not follow...
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Doubling spend ≠ scaling. If ROAS drops as spend increases, you’re hitting your ceiling. Find your breakeven. Scale smarter, not just bigger. #ProteanDigital #EcommerceGrowth #...
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Your ads don’t fail, your data does. Bad conversion tracking leads to Smart Bidding targeting the wrong customers. Fix your signal. Fix your results. Run a 30-min audit this wee...
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Performance Max isn’t a black box anymore. Better controls, better data, better testing. If it’s not working, it’s not the campaign, it’s your inputs. #ProteanDigital #GoogleAds...
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AI Max isn’t a new campaign. It’s automation layered onto Search: → Broader matching → Dynamic ads → URL expansion Opportunity: more reach Risk: wasted spend Fix: → Start with 1 campaign → Check search terms daily → Add negatives aggressively #ProteanDigital #GoogleAds #PPC
Meta Advantage+ Shopping shows 3.8x ROAS vs 2.5x standard. But here’s the catch 👇 It prioritizes warm audiences → inflating results. Fix it: • Cap existing customers (20–30%) • Track new customer CPA • Watch blended CAC ROAS ≠ real growth. #ProteanDigital #PaidAds #Ecommerce #MetaAds
You don’t need more channels. You need profitable ones. $30K split across 5 channels = no data, no scale. Master 2 first. Then expand. #ProteanDigital #EcommerceGrowth #PaidAds #MarketingStrategy
Google’s “New Customer Acquisition” goal changes scaling. Old: optimize for any conversion → you re-buy existing customers New: optimize for NEW customers → real growth Yes, CPA goes up. But so does customer base. Cheap conversions ≠ growth. #ProteanDigital #GoogleAds #PaidAds
Google’s Smart Bidding Exploration tests profitable traffic you’re missing. ✓ Stable campaigns, $10K+ budget ✓ Test slightly lower ROAS traffic ✓ +19% conversions, minimal ROAS dip #ProteanDigital #GoogleAds #PaidSearch #SmartBidding
91% of Meta ad views are mobile. ✅ Vertical video, bold text, hook in 3s ✅ Single clear CTA ✅ Mobile-optimized landing page (<3s load) Test your ads on your phone before launching. #ProteanDigital #MetaAds #MobileFirst #PaidSocial
Your attribution model might be crediting the wrong channels. Last-click attribution ignores most of the customer journey. Data-driven attribution shows the real impact of every touchpoint and can completely change which channels you scale. Check your attribution settings today.
Google Search Partners = 15–20% of your budget on unknown sites. Lower CTR. Lower CVR. Same spend. Great for testing or niche campaigns. Bad for efficiency at scale. Most top accounts disable it. Test it. Don’t assume. #ProteanDigital #GoogleAds #PaidAds #MarketingTips
PMax is often stealing your branded Search traffic. Result: → Higher CPC → Lower CVR → 10–16x higher CPA Fix it: → Brand exclusions → Negative keywords → Separate intent (Search vs PMax) Stop campaigns from bidding against each other. #ProteanDigital #GoogleAds #PMax
Call ads are going away. No new ones (Feb 2026) Gone completely (Feb 2027) If calls drive your leads, start migrating now. Test call assets before it’s too late. #ProteanDigital #GoogleAds #LeadGen #Marketing
Trump: We have a ballroom that's under budget. I've doubled the size of it because we obviously need that. And we're right now on budget, under budget and ahead of schedule. I DOUBLED THE SIZE OF IT YOU DUMB PERSON!
Excerpt from the session at #WLF2024 titled Art and Politics; Prakash Raj in Conversation with Dhanya Rajendran. #wlf #keralatourism #wayanadtourism #kerala #cinema #indiancinema #films #indianfilms #actor #indianactors #prakashraj
Have you seen episode 462 yet? We cover a moment in #MLS history that will never be forgotten, when #DCUnited GK Bill Hamid had to face 3 PKs in a row for leaving his line early, which he was not thrilled about! Video: youtu.be/kICqDVLs0ZY Audio: linktr.ee/thedppod
I talk to my vegan grandma who survived cancer about plant based cookbooks! #healthylifestyle #vegan #nutritarian #plantbased #livetobe100
Congress passed a major funding bill with big implications for patients—from telehealth to drug costs. But not all questions are settled. On #TheHealthAdvocates we have the break down Listen now: ghlf.org/the-health-advocates/#episode190 #HealthPolicy #PatientsFirst
🚨 New Focus episode 🚨 Harvard’s Prof. Avi Loeb joins me to discuss the Webb images of 3I/ATLAS — and the question: 👉 Who speaks for Earth if it’s alien tech? 📺 Watch: youtu.be/l8mek93DzgI?... 🎧 Listen: open.spotify.com/episode/2JMx... #JWST #AviLoeb #3IATLAS #WhoSpeaksForEarth
"El año del hambre en Madrid" de José Aparicio fue una de las 311 pinturas que se colgaron en el Museo del Prado cuando abrió sus puertas por primera vez en 1819. En "Una obra, una historia" reconstruimos su ubicación original museodelprado.es/actualidad/n...
Booommm 💥💥💥💥💥💥💥 Fiiiiiiiirrreeee 🔥🔥🔥🔥🔥🔥🔥 A Russian BM-21 Grad multiple launch rocket system destroyed.
Here’s my #art show + sale at the GlouGlou beverage bar + coffee shop 🍷🥂☕️🖼️ I will also have a meet the artist reception on Saturday March 7 from 4 - 6pm where I will also be selling cards of my paintings 🖼️ Cheers everyone 🌼🕊️🌞🕊️🌸 #Peace on Earth ☮️🌎💚🌏💙🌍❤️🕊️ #Paintings #artist #show #sale #bar #shop
The USA's defending was... not great! Not great at all! 😐 𝐔𝐒𝐌𝐍𝐓-𝐁𝐞𝐥𝐠𝐢𝐮𝐦 𝐑𝐞𝐯𝐢𝐞𝐰 - watch/listen 👇 🍎: tinyurl.com/ycxn8b5u ✳️: tinyurl.com/57j4k939 📺: tinyurl.com/4jfzenjx
Censoring science betrays the public’s right to know the risks of extreme weather, air pollution, and ocean warming. And it shows who the Trump admin cares about: corporate fossil fuel polluters that are poised to make billions from climate-blind deregulation while costs increase for everyday people
#Dogbone update! Most of the changes are under the hood, but I'm making progress! #pixelart #gamedev
@politicaled.bsky.social @bill-maxwell.bsky.social @kathyswords.bsky.social @silverfox9.bsky.social @sydfish.bsky.social WELL, IT'S "SOUTHERN MAN" WEDNESDAY ACROSS TRUMPFUCKISTAN AMERICA #NoKings #NoDictators #NoPedoPresidents #2026Bitches #ProtestThePresident #TrumpEpsteinPedoCoverUp
Missouri state Sen. Rick Brattin, a hard-charging, far-right Republican from Harrisonville, needs to chill. A link to my latest column is below. ⬇️⬇️⬇️ www.kansascity.com/opinion/opn-...
Care work is the quiet engine of this country. As co-chair of @demwomencaucus.bsky.social Caregiving Task Force, I am proud to join my colleagues to introduce a Congressional Resolution designating April as "Care Workers Recognition Month" to commit ourselves to caring for those who care for us.
❗️Israeli attacks intensify across southern Lebanon and Western Bekaa For daily global news videos, please visit Ranked.News/videos
Really though...genuinely thank you all for putting up with it HA. I have fallen down the mental health system twice like a wedding ring falling into a septic tank, and come out with 0 help for this. HA I really am trying, thank you for your support.
Step inside a mesmerizing, automated book factory. The sounds of precision and progress will transport you! Ever wonder how books come to life behind the scenes? This is a peek into the modern marvel. #FactorySounds #ASMR #Factory #Automation
Five Nights at Freddy's: Secret of the Mimic is playable now on PS VR2, with PC and Quest to come later. Details here: www.uploadvr.com/five-nights-...
A taste of Switzerland: grilled cervelat by the fire 🍽️ #cervelat https://go.grape-place.com/cervelat-bluesky
#hawaiinews #🌺news #hawaii 🤙 #kanakasky Flooding that impacted Oʻahu communities, including Waialua & Haleʻiewa, has left families facing devastating life-changing losses. Hawaiian Humane Society is committed to supporting the pets & people effected hawaiianhumane.org/recovery/ #HawaiiStrong 🤙
Boyfriend-coded yoongi doing his kitty stretches while casually checking the stage setup 🐱🤸♂️ 🐱🤸♂️ arms check ✔️ legs check ✔️ stage check ✔️ lights check ✔️
#FlávioBolsonaroCriminosoPeculato #CiroNogueiraMensaleiro #LulaPresidente2026 #lulareeleito1ºturno #lulapelotrabalhador #LulaPresidente13 #leandrograssgoverndordf #SimoneTebetSenadoraSP #HaddadGovernadorSP
South Korea’s SK Hynix became just the third Asian company to join the $1 trillion club as a breakneck surge in memory-chip stocks and an AI frenzy reshapes economies worldwide. Shery Ahn explains. More here: bloom.bg/4faUXdj
FJI’s Michelle Llosa wrote about FJI’s heat case in the latest issue of the FPEP Post, a publication written by advocates and people inside the prison system. Read the full article in the FPEP Post at the link in bio.
🕹️ Jump, fall, rewind, and repeat! JumpMap challenges you to explore 20+ levels and race through Speedrun Mode. Can you beat your best time? Try the demo today! https://store.steampowered.com/app/3058710/JumpMap #indie #stream #indiegamedev #indiegame #speedrun
Sandra and Lucas are waiting for a home where they’ll be loved forever. Explore their story at miamidade.gov/petsoftheweek. Visit them at Miami-Dade Animal Services. #OurCounty #AdoptAPet #PetAdoption #AdoptDontShop
Walk it off, you’ll be fine! 🎯 #dyinglight2 #dyinglight #dyinglight2stayhuman #gaming #dyinglight2gameplay
The Senate resolution said it “does not concede” to an audit, but Senators agreed to turn over some records. https://www.wcvb.com/article/senate-di-zoglio-audit-records/71434918
Gift Article: Since its inception, the DOJ has relied on paid informants to infiltrate civil rights movements—often not to uncover truth, but to manufacture it. So, here’s the real question: when does accountability finally knock on the DOJ’s door? www.nytimes.com/2026/04/22/u... #PINKS
6ix9ine shocks fans by joking he'd "abort" a baby girl at his baby shower. The rapper faces backlash over the dark, controversial declaration about his unborn child. #6ix9ine #Controversy #BabyShowerShock #RapperBacklash #BanglaEntertainment www.hypefresh.com/6ix9ine-abor...
Iowa Democrats are making the case to the DNC that the Iowa Caucuses should be among the early states again. They’re pitching a mail-in presidential preference process and a simplified in-person process. Re: an end to the wild caucus math.
Memoir Plus #foodjourney #podcast #short #memoir This is a segment from the Knauthentic podcast episode #17. Pleaseconsider watching the full video. Check the Linktree in my bio. #knauthentic #culture #nutrition #lifestyle #health #awp26 #litfest
Paul LePage is used to yelling at, and debating with people (men) who look like him. It’s time we brought someone new to the conversation. Vote for Paige Loud on June 9th in the ME-02 Democratic primary so we can take on the “maga majority” head first. #mepolitics
Mario Kart 8 may be the king… but Double Dash is still the most unique Mario Kart ever made. Nintendo needs to bring back the character-switching mechanic. 🏁🔥 #MarioKart
A change is coming… Diversity CRNA Info & Airway Sim Lab Workshops changing profoundly the face & culture of Nurse Anesthesia Baltimore 2026, Future CRNAs Critical care nurses interested in applying to CRNA programs across the country, attend and actively participate at Diversity CRNA Workshops.
Don’t miss an episode! Follow us on Apple, Amazon Music or wherever you get your podcasts. Even better watch the vodcast on Spotify or on the Have I Got News For You YouTube channel.
A video appeared showing the aftermath of the Ukrainian strike against the docked „Boykiy“ in Kronstadt, Russia. What and absolute embarrassment for the Russian army, having lost a ship in the middle of one of their most fortified ports in all of Russia.
The US spends $886 billion a year on defense. We can’t find money for universal healthcare. 68 million Americans are uninsured or underinsured. This is a priorities problem. Republicans chose bombs over your body. Hold them accountable. #FundHealthcareNotWar #Pinks
Dzięki naszemu programowi In Vitro urodziło się już 15 tys. dzieci. PiS za swoich rządów zlikwidował finansowanie tej metody. Co PiSowcy muszą mieć w głowach, żeby być przeciwko małym Polakom i szczęśliwym rodzicom.