Your customer list is your most powerful Meta audience. Done correctly, Custom Audiences can reach 80–90% match rates. Best strategy: • Upload full customer data • Build LTV-based lookalikes • Stack 1–3% lookalikes in one ad set Stacked lookalikes often outperform separated ones by 15–25%.

“Blue T-Shirt, Large” = weak Shopping performance. In 2026, your product feed powers Google’s AI. Fix this: • Better titles • Add descriptions • Include GTINs • Upgrade images • Use custom labels Feed quality = campaign performance. #ProteanDigital #Ecommerce #GoogleAds #PaidAds

Dynamic Search Ads = Google’s “easy button”… that often wastes budget. Google auto-targets ANY page—blogs, About pages, irrelevant products. Real case: $8K spend → only 35% to product pages. Easy ≠ effective. #ProteanDigital #GoogleAds #Ecommerce

Your CAC doesn’t matter as much as you think. $120 CAC with 3-month payback > $50 CAC with 14-month payback. Most brands scale on the wrong metric. Know your payback period. #ProteanDigital #EcommerceGrowth #PaidAds #Marketing

Advantage+ Shopping = Meta’s version of PMax. Great for scaling. Not for testing. Works best with: → 30+ conversions/day → $100+ budget → Strong creatives Use manual campaigns first. Then layer ASC to scale. Automation ≠ strategy. #ProteanDigital #MetaAds #PaidAds

MER > ROAS when it comes to real business performance. ROAS only shows platform-attributed revenue. MER shows TOTAL revenue ÷ TOTAL marketing spend. That’s why MER is often 20–40% lower—but far more accurate. Use ROAS to optimize ads. Use MER to understand reality.

Bad tracking = bad decisions = wasted ad spend. If your conversion tracking is broken, your optimization is also broken. Fix Google Ads, Meta CAPI, GA4, and UTMs first, before scaling anything. #ProteanDigital #DigitalMarketing #MarketingAnalytics #TrackingSetup

Your email list is a paid ads weapon. Use it for: → Suppression (save budget) → Lookalikes (find new customers) → Re-engagement (win back users) → Upsell (increase LTV) Brands using this cut CAC by 20–35%. #ProteanDigital #PaidAds #EmailMarketing

You’re paying for clicks that never convert. Broad match gone wild. Junk queries. $9 CPC wasted. Export your Search Terms report weekly and act on it. Like if your report is full of trash. Follow for cleaner traffic. #ProteanDigital #GoogleAds #PaidAds #EcommerceTips

Your first 3 seconds decide everything. 80% scroll in under 2 seconds. Hook = ~70% of performance. Test 5–10 hooks. Same body. A better hook alone can boost CTR 200–400%. If they don’t stop… nothing else matters. #ProteanDigital #MetaAds #PaidAds

The Trump administration cancelled major energy projects across 16 states just because they voted for Kamala Harris and not Trump. Their own lawyers even admitted they targeted blue states. I called Trump’s Energy Secretary out on it. Our states pay taxes & I won’t stand for this kind of garbage.

The decision to exclude Eoghan Ó Ceannabháin from the Dublin Central debates just doesn’t make sense. In Galway West, 9 candidates are going head to head in debates, while in Dublin Central only 8 are being given a chance to put forward their perspective.

Journalist, "Is your premiership now over?" Keir Starmer, "No, we've got a lot of work to do" "We were elected into office by millions of people to bring about change" "I do want to fight the next election" "I'm not going to walk away" "I must serve the people who put me into office"

Happy Caturday & Happy No Kings Day! The black cat that, "was so mad he forgot to breathe!" 😆😆😆 I can't stop watching! 😹😹😹 #Caturday #NoKings #Cats

Members of the Iranian Jewish community inspect what is left of their synagogue in Tehran after Israel bombed it. On Passover...

New Health Research Explores Dementia Connections, Liver Projections, and Blood Studies #health #wellness #medicine #healthnews #publichealth #healthcare

Glad someone said it.

Kanye West Concert Update, Tom Cruise Takes New Role and Hailey Bieber Shares Family Plans #celebrity #popculture #famous #trending #celebnews

Aftershock ➜ British local elections have produced heavy losses for Labour and gains for Reform UK and the Greens, while the US has put the EU on a July 4 tariff deadline and expanded sanctions on Cuba.

Seppies to Dani

Kat had some great one liners #BEYONDTHEGATES

Most treatments promise quick results. But what actually lasts? This perspective challenges the idea of instant gratification in dentistry, shifting focus toward long-term outcomes, durability, and patient-first decision making. #OrangeCarrotMedia #InnovativeSmile #DentalMarketing

Orphaned hippo Bumpy just can’t get enough of his keepers, following them everywhere and making sure he’s always got one to nap on.

Emergency! S05E22 - The Nuisance Clip number 0060 #KMG-365 #emergency

An Israeli soldier stabbed the hand of a man on the Global Flotilla for helping others.😡

With 2025 coming to a close, find our book recommendations for the New Year - including books from @petercardwell, @timberners_lee, @davidmcw, @MarcDunkelman, @jankulveit and @dziblatt Read the full list: heywoodquarterly.com/happy-new-ye... #BookRecommendation #BookReview @suzanneheywood.com

Looking to boost your protein intake? Aim for at least a palm-sized portion of protein at each meal—whether it’s chicken, fish, or a hamburger patty. Simple swaps like adding more protein to dishes without missing out on your favorites. https://bit.ly/47rtUWD

🎗️ This European Week Against Cancer, DISARM is highlighting the importance of research, innovation, and collaboration in improving ovarian cancer early detection and prevention. Proud to be a Horizon Europe co-funded initiative 💙 💻 Visit our website to learn more: disarm-project.eu

Stoicism & Strength : Obstacles & Opportunities #stoicism #strength #obstaclesareopportunities #mindset #wellbeing

Koeman on England: "They are going to gamble on corners and throw-ins. That takes the least amount of energy in the hot conditions. That is how Arsenal became champions. Without the corners, they wouldn't have made it."

Storms on Monday downed trees and left damage across the St. Louis region. The National Weather Service said they plan to survey the area on Tuesday or Wednesday.

#republicans #gop #politicssky #blacksky #USPOL #farleftsky #liberalsky #addtoliberalsky #progressivesky #Democrats #lgbt #lgbtq+

Jackson Blake on staying in the moment, with a major opportunity ahead of the #Canes: "You've got to focus on tonight and know what we did the last three games to be successful in those... I'm pretty sure everyone in the locker room is pretty excited to go."

Replying to @totallynotbalmy2 That's a really interesting point. Thank you for your engagement. Religion has no place in medicine.

"This is who is in charge of your health, America!" Joy Behar weighs in on Health Sec. Robert F. Kennedy Jr.'s testimony on Capitol Hill. Original post

Contender or Pretender?

Happy Caturday, LG! 😸 💕😘🦋🥰🌷🐈‍⬛🤩🌻🩵🌼

Hey friend heyyy, what a great catch @lcchan of me walking with the Stewie face card in the crowd and then me walking on court to toss out shirts behind the spelling of our beloved NY L-I-B-E-R-T-Y!! #timelesstorches #nyliberty #wnba #johndericmitchell

🟠 NOTIZIE IN BREVE Drone russo colpisce un palazzo in Romania. Trump prenderà una "decisione finale" per un accordo di pace con l'Iran. Fine dei lavori sul ponte di Pont-Suaz in Valle d'Aosta

#NoKings

🎮 Dive into the ultimate gaming nostalgia with our exclusive 4x12 video game banners at SignJunky.com! From iconic Mario and Zelda adventures to classic Atari and PlayStation legends, we've got your gamer wall decor covered. Time to level up your space! #GameOn #GamerDecor

Fais chaud hein ? Vous prendriez bien un petit rafraîchissement ? #PointCanicule

Wemby from your living room, literally almost

Mizuki wanted to soar! 🚀 #overwatch #overwatchplays #overwatchedit #gaming #overwatchclips

Alex Jones protests Mainstream Commercial News Media corruption. Waco Rules of Engagement t.me/SamFisherDat... Wake Up or Waco clip

adivina la canción lmao

GORDON takes on BOWSER!! #supermario #thomasandfriends #thomasthetankengine

Me llama un marca para hacer una colaboración pagada. Yo super digna, bueno yo no soy creadora de contenido, pero el proyecto me gusta porque blablabá. También yo cuando aprueban el presupuesto:

#KnicksSky

when I'm giving someone good advices but I realize I'm just telling them something I wish someone said to me

Morning☀️

👀 🔥

The greatness of Shane Warne 🙌

I've been working on my very first lowpoly character: 🎩Professor Layton🧩! #Lowpoly #blender3d #ProfessorLayton #ProfesorLayton #lowpolycharacter #Blender

🎙️This week we are discussing #robotics and the UK robotics industry. What are the emerging technologies? Where does the UK rank when it comes to robotics? With us to explore this is Rory Daniels, Head of Emerging Technology @techuk.bsky.social. bit.ly/4rdQnNH #FSTPodcast

Unfit and he knows it

IF IT WAS UP TO ME it would be illegal for landlords to increase your rent in this country, and it would be required by law for landlords to decrease your rent by something like 10% each year while perfectly maintaining+upgrading your place and providing perfect 5/5 starts 10/10 service.

#youtube #kane #explore #fyp #BreakingNewsUSA Full story: https://jqjo.com/article/wbyl3pim

ABS confirmed in #Dodgers at #Diamondbacks (Bot 4). Geraldo Perdomo challenged the called strike. Called strike confirmed. HP: Junior Valentine | Upheld 44.4% (20/45). Result: Geraldo Perdomo called out on strikes.

After a series of power outages, a partial blackout has been reported in several cities in the occupied Donetsk region. It is likely that a substation is on fire. #russianLosses #UkraineNews