How to split your ad budget across Google & Meta (based on $996M spend data). Budget depends on stage: • Testing → Google Search 60%, Meta 20% • Growth → Meta 35%, Google 40% • Scale → Meta 40%, Google 30% Follow your unit economics, not competitors. #ProteanDigital #GoogleAds #MetaAds

Optimizing for gross margin instead of contribution margin can cost 30–40% profit. Set Google Ads conversion value rules on contribution margin, not gross margin. Like, Comment, Share, & Follow for more. #ProteanDigital #EcommerceProfit #MarketingStrategy #GoogleAdsOptimization

You can now exclude existing customers from PMax. Game changer. Before: inflated ROAS from warm audiences Now: real new customer acquisition Do this: • Exclude past buyers + visitors • Split prospecting vs retention • Track new customer CPA Growth ≠ recycled revenue. #ProteanDigital #GoogleAds

Stop random optimization. Use a 90-day marketing cycle instead: Launch → Optimize → Scale → Analyze → Repeat. Structured optimization beats reactive changes. Follow for more insights. #ProteanDigital #DigitalMarketing #MarketingStrategy #PerformanceMarketing #PaidAds

Teaching Google which products make you money changes everything. Smart ones optimize for profit. Use Conversion Value Rules → tell Google which sales are truly valuable → Same ROAS, 42% more profit. Like, Comment, Share, & Follow for more. #ProteanDigital #GoogleAds #PaidSearch #EcommGrowth

Meta Advantage+ Shopping shows 3.8x ROAS vs 2.5x standard. But here’s the catch 👇 It prioritizes warm audiences → inflating results. Fix it: • Cap existing customers (20–30%) • Track new customer CPA • Watch blended CAC ROAS ≠ real growth. #ProteanDigital #PaidAds #Ecommerce #MetaAds

Mobile = 78% of traffic But converts half as well as a desktop. You’re paying the same CPC. Fix mobile CVR → unlock profit. #ProteanDigital #EcommerceGrowth #CRO #Marketing

Your customer list is your most powerful Meta audience. Done correctly, Custom Audiences can reach 80–90% match rates. Best strategy: • Upload full customer data • Build LTV-based lookalikes • Stack 1–3% lookalikes in one ad set Stacked lookalikes often outperform separated ones by 15–25%.

5x ROAS ≠ more profit. Brand A (5x ROAS) = $37.5K profit Brand B (2.5x ROAS) = $37.5K profit Same result. Less complexity. ROAS without margins = vanity metric. Optimize for profit, not just ROAS. #ProteanDigital #Ecommerce #PaidAds #Marketing

Your product titles may be costing you 40–50% of clicks. Use this formula: Brand + Product Type + Feature + Detail + Size/Color Better titles = higher CTR, impression share, and ad efficiency. Start with your top 50 SKUs first. #ProteanDigital #GoogleShopping #EcommerceGrowth #FeedOptimization

33 minutes ago, Credit @thedailyshow.com "thedailyshow: President Trump insists on taxpayer-funded $300 million renovation of JD Vance"

Fumo Patchouli Knowledge Music of the Day 364: Skrillex - Scary Monsters and Nice Sprites (2010) A project from Sonny Moore, who was the vocalist in the band From First to Last. It's crazy how this song was everywhere in the 2010s.

Disability activist Alice Wong talked about cripping the world, or in her words, "to bend, compress, twist, subvert, imbue disabled wisdom into systems, institutions and cultures." Could we do it in the next hundred years, asks Laura Flanders in this week's closing commentary: bit.ly/4pxYUu2

South Korea’s India Visit Opens New Study & Work Opportunities South Korea’s recent engagement with India has unlocked fresh study and work pathways for Indian students and professionals. 💬 Interested? Comment "KOREA" below www.bestmigrationconsultant.com/blusky/ #StudyInKorea #WorkInKorea

Kanban: Mudança Evolucionária de Sucesso para seu Negócio de Tecnologia (Portuguese Edition) 🛒 Check on Amazon: https://www.amazon.com/dp/0984521461/?tag=sersart2024-20

This right here!!! 👊🤨💯 SEC School boycott. And yes, that includes BLACK ATHLETES TRANSFERRING SCHOOLS. That’s a huge financial loss for colleges that have no problem recruiting black athletes, but suddenly go quiet when it comes to supporting their rights for real representation in government.

Why do Africa and South America fit together like a puzzle? Before plate tectonics, scientists thought the Earth was expanding. This episode of Good In Theory explains the theory and why it failed. Listen now: player.sheffield.ac.uk/events/expan... #Science #EarthScience #Geology

Pinkwater 4 has never seen so many captains. While our players were busy dealing with the consequences of their very legitimate salvage, we prepared some stats from The Expanse: Osiris Reborn Beta.

Up yours, Trump's U.S. of A.!

🛟 SAVE OUR JOBS 🛟 For over 60 years, the RNLI Inshore Lifeboat Centre on the Isle of White has built, maintained & repaired almost 2,000 lifeboats. Now 70 workers like Finlay face the closure of their workplace. With few alternative jobs, it is a worrying time for Finlay & his colleagues

Good morning from an atmospheric #Derry quayside

It’s Election Day in Philadelphia! Excuse the chipmunk voice.

You’re being led by people who don't even know who you are anymore.  I don’t mean that disrespectfully. I mean you grew. Your mindset shifted. But you’re still making decisions based on a version of you that doesn't exist.

AI?? We already have a problem with the government invading our privacy with unauthorized mass surveillance. Imagine the privacy laws Trump breaks daily?

Tomorrow, we’ll be discussing our Reproductive Rights (Amendment) Bill in the Dáil. We need you to ask your TDs to back this bill and get it to the next stage. It’s time for us to trust women. It’s time for us to show compassion. It’s time for us to get the Repeal we voted for.

Whether it's the 13 zodiac signs of Antoninus Pius or the Olympic wrestlers of Ancient Greece, ancient coins are a physical testament to the things we’ve always valued. A unique and deeply personal way to start a collection that actually means something to you. 🪙✨

Casey Means, Trump's nominee to be Surgeon General, makes her living promoting questionable medical products online. I confronted her in today's nomination hearing over her practice of regularly illegally hiding that she is getting paid to promote these products.

Hot lead → no follow-up → your competitor's customer. Most service businesses follow up once. Maybe twice. Then stop. The AI system we build follows up automatically until they book or say no. One contractor went from losing leads to 3X booked jobs in 60 days. What's your follow-up system d

And so it begins! Is lifting the bar hard for me? Yes. Is my shirt inside out? Also yes. 😂 Am I going to be consistent, and steadfast in my ability to manifest what I want in life? HELL yes. 👏

Follow for more brain-based parenting tips.

🚀 ✨ Boost your SEO, boost your leads! Updating your site, Google Business Profile, and directory listings—plus posting regular SEO content—sets you up for Q1 success. 🌐 Visit us: cosmarketingagency.com/search-engin... . . #Q1Planning #SEOTips

✨ Enter Aan’sao’gal: where magic, mystery, and war collide. 📖 Read the series: authorcdarney.com 💙📚 #authorcdarney #thechroniclesofthetroop #thebookofghaan #authorlife #hiddengems #hikinglife #quietplaces #pennsylvania

How interesting. I wonder how it does financially these days and how it compares with other NCP. Watching shows on top of the car park was one of my happier COVID memories.

⏰ #montrosecolorado residents - it's election time! The City of Montrose Colorado Government municipal elections are THIS TUES 4/7/26 !! Let's come together as a community & take charge of our future by choosing leaders with vision to shape our destiny 💫 #montroseco #elections #indivisible

¡Ya ha llegado el viernes! ¿Cómo? ¿Qué no tienes plan para hoy? 🫣 Descubre La Agenda y entérate de todo lo que ocurre en la provincia de Ourense👇 https://mrf.lu/Mhp0

🗣️ “But still, we're trading with those [Israeli] settlements and, we're actually helping to sustain them,” says Senator Frances Black #TonightVMTV

Anderson bat Andersen! 💪 Encore une fois, la réplique des Canadiens ne se fait pas attendre 👌

New York City FC opened the scoring at Citi Field last night. Later, St. Louis City SC would earn a point on a stoppage time goal. But this was fantastic after a Keaton Parks tackle sprung this counter as described by me & Matty Lawrence on the NYCFC Radio Network 👇 "It's a glorious finish."

'We are at risk of a lost generation' Former minister Alan Milburn speaks to #BBCBreakfast about his report that warns one in six young people will not be in education, employment or training within five years unless "urgent" action is taken

The famous “potstickers” at Mini Potstickers in the Outer Sunset are not really potstickers at all. The restaurant’s star dish is actually thumb-sized sheng jian bao: tiny, pan-fried buns filled with juicy pork and finished with sesame seeds and scallions.

“Some stories are written in blood and sealed with broken promises. Ours is a tragedy that refuses to end peacefully.“

(Probably in Lebanon, when Hzbllh took Metula)

WOW so the VP thinks we CAN’T “BOO” him 🤣🤣🤣 That’s funny cause I think it’s our job to tell him how much he SUCKS👎🏻👎🏻 #fyp #fdt #boo #vance #yousuck

I mean maybe someone could run on “We should not allow people to bet on human suffering”. They might get a few votes but what do I know

Sony just announced PS Plus price hikes… AND reports say first-party PlayStation singleplayer games may stop coming to PC. Gamers are furious. #playstation #ps5 #pcgaming #gamingnews

Let that sink in!

10years ago this embankment of snowdrops was a gift of 5/8 bulbs. I regularly divide&planted as singles until they’d bulk up&divide again. I also collected their seeds&sowed them to grow on. It took about 3/4 years for them to flower from seed. Sorry I do not know the variety.

Slate Auto makes some organizational changes as the get closer to launch at the end of 2026. 🚀 🤔 Update on pricing expected in June

Caffeine can be dangerous if you have anxiety #caffeine #anxiety #andrewhuberman #neuroscience #panicattacks

🗣️ La organización de Torrelavega estaba liderada por tres clanes familiares. Se han practicado 33 detenciones y los delitos que se les imputan son variados e incluyendo tráfico de drogas y blanqueo de capitales 🎙️ Marisa Sopeña

this is the second go around where he has had to sing this song

mercadomedia1 Mercado Media

14 ➡️ 11

📹 Vídeo | Una fuerte explosión en una fábrica de fuegos artificiales en Malta deja dos heridos

⭕ #Aurore_Bergé critique l’entrisme et l’islam politique lors d’une conférence organisée dans le cadre du judaïsme + politique (conférence politique organisée par l’instance officielle chargée du judaïsme de #France qu’est le Consistoire israélite, et présentée par son président #Élie_Korchia).

Día 3 y 4 jugando al 007: First Light 🤩 Ya entramos a las misiones principales y me sorprende la cantidad de gente que el juego puede soportar en los escenarios. La inmersión está muy buena. La misión en el hotel me encantó y hace que el juego sea candidato a GOTY por ahora.

🇨🇴 #IvanCepedaCastro : (Leftist Electoral Candidate in Colombia) "GREETING TO THE YOUTH OF COLOMBIA I salute the youth of Colombia who peacefully take to the streets tonight to protect life and democracy..

Russian criminals destroy apartment buildings to distract from their lack of military progress, while Ukraine sends drones to control key supply routes to Crimea. We're funding a tactical drone for an elite unit & only €140 remains- please help finish it: euromaidanpress.com/lets-support...

Which fringe players under Pep become key under Maresca is what Crunk asks @jackgaughan.bsky.social Exclusively on Patreon for only $6 a month. Subscribe or buy VOD here: www.patreon.com/cw/u94168109 10 minute preview YouTube: youtu.be/KtCF4rr5u1g?... Apple: podcasts.apple.com/us/podcast/s...