Google’s “Power Pack” = Demand Gen + AI Max + PMax. Do you need all 3? Not always. • <$50K/mo → PMax + Search • $50K–$150K → Add Demand Gen (if creative is strong) • $150K+ → Full stack Thin budgets = poor optimization. #ProteanDigital #GoogleAds #PaidAds #Marketing

Increase ad spend 50–100% without tanking ROAS. Avoid the scaling death spiral: • Prove profitability → 30+ days stable • Gradual 20% increases → expect temporary 5–15% dip • Expand audiences separately Patient scaling beats aggressive 90% of the time. #ProteanDigital #EcommerceGrowth #PaidAds

MER > ROAS when it comes to real business performance. ROAS only shows platform-attributed revenue. MER shows TOTAL revenue ÷ TOTAL marketing spend. That’s why MER is often 20–40% lower—but far more accurate. Use ROAS to optimize ads. Use MER to understand reality.

Wrong Google bidding strategy can cost you 30–50% efficiency. Maximize = volume. Target = control. Use Target CPA/ROAS once you have data (30–50+ conversions/month). Use Maximize only to scale. Most accounts get this backwards. #ProteanDigital #GoogleAds #PaidAds

Quality Score directly controls your CPC. Higher score = lower costs. Main drivers: • Expected CTR • Ad relevance • Landing page experience Improving QS 5 → 7–8 can reduce CPC 40–60%. #ProteanDigital #GoogleAds #PaidSearch #PPC

If you don’t protect your brand keywords, competitors will. Unprotected brand CPC: $4.50–$7.00 Protected brand CPC: $0.30–$0.80 Fix: • Separate brand campaign • Exact match brand terms • Target 95%+ impression share #ProteanDigital #GoogleAds #PaidSearch #EcommerceGrowth

Meta Advantage+ Shopping shows 3.8x ROAS vs 2.5x standard. But here’s the catch 👇 It prioritizes warm audiences → inflating results. Fix it: • Cap existing customers (20–30%) • Track new customer CPA • Watch blended CAC ROAS ≠ real growth. #ProteanDigital #PaidAds #Ecommerce #MetaAds

Poor negative keyword management wastes 15–30% of ad spend. Block terms like: • free • cheap • used • DIY • wholesale • replica Rule: $50+ spend with 0 conversions = add as negative. Check search terms weekly. #ProteanDigital #GoogleAds #NegativeKeywords #PaidAds

PMax is often stealing your branded Search traffic. Result: → Higher CPC → Lower CVR → 10–16x higher CPA Fix it: → Brand exclusions → Negative keywords → Separate intent (Search vs PMax) Stop campaigns from bidding against each other. #ProteanDigital #GoogleAds #PMax

Retargeting people who bought 48h ago = wasted ad spend. Exclude recent buyers, serial returners, employees & tracking pages Target cart abandoners, product viewers & repeat customers #ProteanDigital #GoogleAds #Remarketing #PaidSearch

RobertDothard.com #travel #us #citizen #international #Jordan 💪✈️🌍🇯🇴 👏💯😎

⭕Une vidéo montre le moment où l’armée #Israélienne vise de manière volontaire des secouristes avec une frappe. Durant les 24 dernières heures, #Tsahal a tué 8 secouristes dans le Sud du #Liban. #InfoSudLiban

Carvajal bids farewell to the Bernabeu for the final time. As the second-most decorated player in Real Madrid history, Carvajal leaves with a remarkable tally of 27 trophies.

The West Wing S05E20 - No Exit Clip number 0098 #TheWestWing

Today, we're launching a free new tool to demystify campaign finance data in North Carolina. We've built a new mobile-optimized web application to make campaign finance data easier and clearer to understand for everyone! Go give it a try, and let us know what you think: NCMoneyTracker.org

🇺🇸Environ 20 à 30 coups de feu ont été tirés à l'extérieur de la Maison Blanche, selon NBC News. ➡️ Le Secret Service a précipité les membres de la presse rassemblés sur la pelouse nord pour se rendre immédiatement dans la salle de conférence.

My thumb SLIPPED what do you want from me.

Hi guys! (Yes I am. lolllllllll)

#Maga #trump #trending #viral #fyp #congratulations #Liberals #democrats #conservatives #news #today

Google is backing a massive fossil fuel project in Texas to power its data center expansion. The data center campus, called “Goodnight,” marks a sharp U-turn from the company’s climate promises. #ThisIsClimateChange

Most people spend their whole lives waiting to feel “ready.” Ready to start. Ready to risk it. Ready to change. But growth happens when you finally let go. ✈️ 🪂 Would you let go? #skydiving #mindset #growth #fearless #freefall #aviation #adrenaline #life #motivation #skydive

About to be playing this on rotation 🔥 #FeelinLikeABucket #WNBA

Donald Trump said Iran is seeking a deal, with nuclear limits as the main condition. He warned that if no agreement is reached, fighting would resume. #reels #iran #news #DonaldTrump #trending

You’re being led by people who don't even know who you are anymore.  I don’t mean that disrespectfully. I mean you grew. Your mindset shifted. But you’re still making decisions based on a version of you that doesn't exist.

It’s cold in Wrigleyville today! 39 degrees right now, but it feels like 18. Wind gusts up to 30 mph. Rubber game between Cubs and Angels. Score broadcast time is 12:45 pm CT. Spend the afternoon with us.

I feel like I’ve aged 5 years in 3 days. Anyway here’s a clip of my video on Venezuela 🇻🇪, Maduro and how Canada is fucked

具沢山

Thyroid diagnosis often misses nuance, leading to over- or under-treatment. A key adjustment in how clinicians interpret findings is helping improve accuracy and patient care. Here’s what’s shifting and why it matters in real-world practice. #ThyroidHealth #Endocrinology #OrangeCarrotMedia

And so it begins! Is lifting the bar hard for me? Yes. Is my shirt inside out? Also yes. 😂 Am I going to be consistent, and steadfast in my ability to manifest what I want in life? HELL yes. 👏

The sweetiest softiest office helpurr, according to mom 🩵 #happeanut #cutienut #momssunshine #goodestboy #officehelpurr #sohandsome #floofalicious #purrsday

Progressing with my Chelsea Physic Garden series. This layer will feature writer Eddie Saint Jean in contemplation. My aim is to weave human presence into the medicinal landscape, later introducing symbolic elements of a healing goddess. It’s a study of how we interact with spaces of restoration.

Right! Kash-App!!

Fans think Harry Styles’ new song is about Olivia Wilde, and honestly — yeah, probably. At this point Harry Styles doesn’t go through breakups, he goes through content cycles. Taylor Swift gets dragged for writing songs about exes. Harry Styles does the exact same thing with a little more reverb

The ‘tinternet keeps on giving.. On russian Telegram tonight.. BDSM training for business has been launched in Russia. Experts promise to teach entrepreneurs how to enjoy the 'strangulation' of their enterprises, work with a high VAT rate, and stretch their business with the tax authorities.

As if our 10’s of Billions that go to support this genocidal country are not enough for these MF Israeli Soldiers

REEL: Important Tips Before Buying Qurbani Animal | قر بانی کا جانور خریدنے میں ضروری احتیاط Download the Official Mobile App of Qibla Syed Sarfraz A. Shah Sahab to read and listen all books for free: Apple App Store: https://apps.apple.com/ae/app/kahay-faqeer/id6756916238

The US struck targets at Bandar Abbas port in response to Iranian attacks on a military base in Kuwait.

Thank you for sharing! Same weapon that was used on Amy Eskridge

What's the bet they'll focus on hand washing?🙄🤷‍♂️🤦‍♂️ #PrecautionaryPrincipleFFS #PreventionBetterThanCure #≥FFP2RespiratorsNotMasks are the #FloorNotTheCeiling

Same deal as the above, but showing a character with a more expected size.

Sometimes the Disney princesses have two or three different names, depending on how aware their story is being told. #TriviaTime #DisneyPrincesses #DisneyClassics #DisneyAnimationVideos #FYPViral 

My new roman empire 🫠 #kimnamjoon

Paper Planet

Jennifer Welch says there is credible testimony in the Epstein files involving Donald Trump and a 13-year-old girl, including a signed affidavit. These are serious allegations. Do you think Trump is implicated?

Focused at work! Forging equipments for the Snakes and the Dragon! Don't forget to Wishlist Scaling Up on #Steam! #pixelart #gamedev #indiegame

I mean maybe someone could run on “We should not allow people to bet on human suffering”. They might get a few votes but what do I know

10 million marching Americans is only important if the media covers it.

CLEAR AND PRESENT!

[ALA Client News] Bio‑Sourcing and Tiny Cargo join forces to develop oral delivery therapies of monoclonal antibodies using goat‑milk exosomes ala.associates/partnership/... #exosomes #biologics

This is how public health backslides: fewer vaccinations, more outbreaks, preventable hospitalizations. Measles is re-surging in real time. @drhaydeebrown.bsky.social @sonyasloanmd.bsky.social @meidastouch.com #Measles #Vaccines #VaccinesSaveLives

Saba the #mainecoon #cat proclaims to you a fantastic feline Friday. #mainecoons #mainecooncats #cats #catsofbluesky #bluecats #blueskycats #catsonbluesky #caturday #felinefriday #catsky #animals #pets #signalboost #felines

"Right now, there are more children in shelters than there are seats in Yankee Stadium. This is not a program to cut back on." — Christine Quinn explains without CityFHEPS vouchers, more than half of families cycle back into NYC shelters, driving up costs and harming kids in the process.

"I'm a United States Senator, but I'm also a product of good public policy." Head Start and Upward Bound opened doors for @warnock.senate.gov, yet the Trump administration has cut funding for these programs.

Éditorialistes et politiques ont fustigé les "accords de la honte" entre LFI et le PS. Pour le sociologue Benjamin Tainturier, ces éléments de langage contribuent aussi largement à "brutaliser" le débat public ⬇️ www.arretsurimages.net/emissions/ar...

Big Stuff Happening Today... @rfhkerry.bsky.social @rfhbill.bsky.social @rfhgina.bsky.social @caity4short.bsky.social @nickdroolz.bsky.social #rfh #radiofromhell #rfhpodcast #radiofromhellpodcast #kerrybillgina #kerryjackson #billallred #ginabarberi #podcast #utah #slc #kxrk #radioshow #radioshows

Today in History: On May 25, 2023, the Sackett v. EPA Supreme Court ruling changed the landscape of water protection in the U.S. by stripping federal safeguards from millions of acres of wetlands.

This is the perfect weekend to curl up with our podcast. Forget the snow. Get empowered! Tune into the Women Road Warriors empowerment talk show @ www.womenroadwarriors.com #Podcast #Weekend

I waited so long for this moment! #cdrama #ASplendidLove

WE ARE IN STEAM NEXT FEST NEXT WEEK AND WE ADDED CO-OP TO OUR DEMO TELL ALL YOUR FRIENDS 🙌🙌🙌🙌 #SteamNextFest #NextFest #Demo